Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by cost_savings
· number kind percent
· clear
Where in the narrative
| analyze_data | 221 |
| quantify_impact | 101 |
| diagnose | 71 |
| recommend | 61 |
| illustrate_case | 60 |
| establish_context | 44 |
| benchmark_peers | 28 |
| size_opportunity | 21 |
| plan_implementation | 20 |
| frame_problem | 20 |
| compare_options | 19 |
| prioritize | 17 |
Number shape
| plain | 344 |
| percent | 216 |
| money | 132 |
| multiplier | 16 |
| other | 1 |
80 examples
showing first 80+45.7%
Capex momentum in US is underpinned by AI and emerging tech opportunities, particularly as the market shifts toward future waves of GenAI adoption and integration
“Increasing investment focus on robotics due to rising demand but also relief on the supply side, including more affordable components and additional options for…”
-14.9%
Consumer spending on services in the US is softening materially, whereas spending weakness across Europe continuous to be concentrated mainly in goods
“Consumer spending on services in the US is softening materially, whereas spending weakness across Europe continuous to be concentrated mainly in goods”
46%
Through AI adoption, companies can unlock greater productivity, improve output quality, and accelerate innovation
“Time savings reallocated to very diverse tasks”
2.5%
Consumer spending globally remains fragile, particularly in the EU, though there has been some strengthening in the UK and China
8.1%
Consumer spending in the US has slowed considerably across-the-board (except some frontloading of car purchases), while recent spending trends in Europe are a mixed bag
+12-17 p.p.
China’s GDP deceleration, paired with changing clients’ preferences, is challenging growth
“As of May 2024, recovery of Chinese shoppers was still well below 2019 levels in key luxury markets (e.g., Japan, Europe) International spend of Chinese shopper…”
~80%
As clients shift spend away from luxury goods, unique on-brand experiences can drive growth
“Brands can lean into money-can't-buy experiences to generate exclusivity for their top-spending clients”
2%
Labor inflation projected to stabilize above historical average at 2% with peaks of 4.5% and 2.6% in 2024 and 2025
“Labor cost inflation ~16% from 2024 to 2029”
>3%pp
Sainsbury’s drastically reshaped store network and reduced fixed costs with ~3%pp of revenue in 5 years
“>3%pp reduced fixed costs as % of revenue by reducing the standalone store estate and opening more Argos stores inside Sainsbury’s”
50%
Utilization of advanced technologies will drastically improve end-to-end productivity
15%
High inflation negatively impacted purchasing power and real household consumption over the last years
“Consumers have become more conscious (savings rate 15% in 2023 vs 13% in 2019), negatively impacting real household consumption”
31%
One in three companies across all markets are planning to spend $25 million+ on AI in 2025
“One in three companies”
50%
Three value plays to maximize AI potential
45.2%
Among the major goods-importing sectors, many are facing a 30%+ increase in the cost of their foreign inputs, with the bulk of impact coming from the reciprocal and country-specific tariffs
“Industrials face a 45.2% projected tariff-driven cost increase on imported inputs, the highest of any US sector”
13.1%
Even among labor-intensive services industries that rely less on goods inputs, the tariff impact on their cost base is expected to be material, particularly for CMT and High Tech
“Exposure of US industries to import tariffs (2/2)”
28%
b. Evolving operating models demand a new kind of leadership
“Therefore, organizations should establish a team dedicated to AI resource management to systematically allocate and manage intelligent resources similar to huma…”
60%
Generative AI: From 'waste out' to 'value in'
“However, we believe the greatest benefit of the technology will be an increase in revenue: "value in".”
50%
The cost of using LLMs is decreasing rapidly, while new models are becoming significantly more advanced.
“The efficiency benefits of generative AI will continue to increase as the cost of using it plummets.”
10%
How Leading Marketers Optimize Measurement—and Increase Growth
“These KPIs become a shared “currency” across teams, with all other metrics laddering up to them.”
62%
Wealth Managers – Client onboarding, marketing, report generation, account set-up and real-time risk monitoring were identified as top impacted areas in terms of savings
“Client onboarding and marketing / client acquisition are expected to achieve the greatest time and cost savings from GenAI implementation.”
63%
Asset Managers – Onboarding, portfolio management, reporting, client servicing and risk management were identified as top impacted areas in terms of savings
“Onboarding and portfolio management are expected to achieve the greatest time and cost savings from GenAI implementation.”
39%
Figure 1. Banking is likely to be more profoundly impacted by gen AI than any other industry.
“Banking is likely to be more profoundly impacted by gen AI than any other industry.”
30%
Banks can improve their productivity by up to 30% by adopting generative AI
“Figure 2. Banks can improve their productivity by up to 30% by adopting generative AI.”
6% or more within three years
Functions other than sales, marketing and customer interaction that are likely to receive early attention are risk management and compliance, technology, HR and legal.
“Functions other than sales, marketing and customer interaction that are likely to receive early attention are risk management and compliance, technology, HR and…”
50-60%
Figure 8. Banks' cost-to-income ratios have barely shifted during the Digital Age.
“for most the 50-60% range seems to be the equivalent of terminal velocity for CIR”
7-12%
In Europe, we expect EUR 2.6-4.3 bn or 7-12% cost improvement across the whole asset management value chain
“Additional uplift on revenue via GenAI use cases”
80%
A high fixed cost base beneficial in times of high utilization, but causes challenges in a lower demand environment
“Flexibilization in cost structure achievable by stringent set of measures along operational value chain”
-47%
EV penetration: From a consumer point of view, the total cost of ownership of EV 2-wheelers is already cheaper than ICE, presenting a business case to transition to EV models
“From a consumer point of view, the total cost of ownership of EV 2-wheelers is already cheaper than ICE, presenting a business case to transition to EV models.”
73%
Embracing generative AI for a competitive edge
“73% of the time spent by US bank employees has a high potential to be impacted by generative AI—39% by automation and 34% by augmentation.”
39% industry average
How the top 20 banking industry roles are like to benefit from generative AI
“Industry average = 39% (automation); Industry average = 34% (augmentation)”
53%
Figure 9: When considering the 'affordability' of a product or service, consumers are looking beyond upfront cost
“12% of large companies are creating new business models towards decarbonization.”
20%
European CSP: A search for B2B lead generation automation that led to a tech transformation journey
“The company achieved approximately 20% opex savings, primarily driven by the consolidation of applications.”
17-23%
Gen AI, increasingly an essential part of the digital core, is a game-changing technology, enabling significant changes in two areas:
“This is why so many of the CSPs Accenture speaks to are eager to dive deeper into what it could mean to their business. In fact, Gen AI is intricately connected…”
50%
Three value plays to maximize GenAI’s potential
64%
Investing in your influencers
“Striking a balance between allowing influencers to express their authentic opinions while safeguarding the brand's reputation requires careful research and clea…”
6%
Post-pandemic normalization dynamics continue to suggest more downside than upside to US consumer spending going forward
“Goods spending remains considerably elevated (6% higher) relative to pre-pandemic norms”
14.7%
Recent consumer spending moderation in US and Europe has been concentrated in goods though services demand is also now softening
“Consumer spending trends by goods and services category”
22%
Activating the multiplier effect by integrating products and channels while creating a powerful sense of purpose allows banks to turn customers into advocates. But what, in hard dollars, are the benefits for banks?
“The value at stake is huge; in the US alone, this translates to around $100bn in retail banking revenue that is up for grabs.”
11.9%
In the US and Europe, consumers continue to rotate their spending into services, though car sales have been seeing a rebound
30%
The US consumer has been resilient to date, but caution is warranted amid declining excess savings
“We expect the US consumer will continue to wind down those savings until overall savings return to normal levels”
95%
China is back but with significantly different dynamics vs Pre-Covid
“Chinese luxury consumers willing to spend more in mainland, as benefits of buying outside (price, range, etc.) gradually diminish.”
34%
Post-Pandemic spending euphoria persists in US despite pessimistic sentiment; Chinese spending is booming, consistent with recent re-opening
33%
Wealthiest customers are the key growth engine for the future
33%
Millennials show highest spending appetite, empowered by financial confidence & career stability, followed by the optimism of GenZers
30%
Among Personal Luxury, higher spending of Gen Z on Tech Devices and Virtual Fashion, while Gen X on Watches and Baby Boomers on Formal
“60% Gen Z consumers purchased LG & accessories in 2022”
27%
Among Experiential Luxury, older generations craving for private experiences, particularly Wellness & Spa and Luxury Hotels
“Luxury Bar & Clubs # of consumers who purchased 2022 Gen Z 1.2x Millennials”
71%
3 Limited purchases so far, yet 70%+ as potential buyers... ...mainly Indian, Middle Eastern and Brazilian young gens
“71% CURRENT & PROSPECTIVE VIRTUAL FASHION BUYERS”
30%
Modernize the core
“Typical outcomes from these investments include a 30% reduction in IT spend, a 10% increase in client acquisition, and a 25% reduction in the cost of full-time …”
25 percentage points
Enhancing resiliency by increasing the visibility of production and operational continuity.
“Within six months efficiency soared by 25 percentage points, resulting in higher productivity and reduced waste.”
88%
Companies are already seeing a transformative effect from using Generative AI
“It is time to act now”
66%
Customer service, onboarding, risk management and operations were identified as top impacted areas in terms of cost and time savings
“Customer service and onboarding were identified as top departments for significant cost and time savings, signaling an ongoing strategic focus on client-facing …”
58%
Travelers tend to indulge in restaurant spending, with a higher propension across Asian consumers
“While in destination, would you minimize or indulge on restaurants costs?”
28%
However, Indian media companies are under-indexed on marketing spends and digital capabilities
“Urgent need to invest in internal digital capabilities”
38%
For each major SVOD platform, two in five users on average are sharing the cost
“38% of people with SVOD are splitting or not paying towards the cost”
30%
Almost a third of respondents are spending more on broadband; most likely because of price rises
“Inflation-linked price adjustments are likely behind increases in spend on home broadband and mobile over the past year.”
57%
Key activities forecasted to be affected are typically executed by employees holding an advanced degree
“Higher educated workers are likely set to see the largest incremental impact from automation as they land in jobs as “knowledge workers” which spend a high shar…”
91%
GenAI could have the biggest impact on activities which previously had a lower potential for automation
“Prior to GenAI, only 2 in 7 Norwegians held roles which had an automation potential of more than 50%. Following the advent of GenAI, that number has risen to 1 …”
50%
>50% of the value unlock can be achieved in two large business functions
-21%
I. Flipping budget toward network modernization
“The modelling outcome shows that a typical company that shifts network spend from maintenance of legacy systems to modernization by 30 percentage points over th…”
40 pp
Professions: GenAI holds the greatest opportunities for workforce training, business and legal, and STEM
“Greatest skilled labor shortage mitigation potential in Germany in the areas of workforce training (40 pp), business and legal (36 pp), and STEM (29 pp)”
40 pp
Profession: GenAI has greatest labor shortage mitigation potentials in high job vacancy concentration areas, such as educator training, STEM, and Health
“Highest need (≥0.9) and potential for GenAI for skilled labor shortage mitigation in workforce training (40 pp), STEM (29 pp), and health professions (17 pp)”
~50%
Changes in ecommerce supply chains: a different network
“Last mile delivery represents ~50% of the total cost of a parcel, 80% of which is labor”
42.3%
How inflation is influencing marketing spending
57.9%
Big digital spenders: Smaller, services, tech, and Internet marketers
“57.9% of marketing budget is spent on digital marketing”
10.7%
Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
“Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases”
+224%
Investments in marketing knowledge soar over last five years
31.9%
KSA banks exhibited improved cost efficiency for the third consecutive quarter
“C/I ratio improved by 0.9% points QoQ in Q3'22”
13.6%
How prior and projected marketing spending growth varies by firm/industry breakouts
“10.3% marketing spend change in prior 12 months; 13.6% marketing spend change in next 12 months.”
57.1%
How digital marketing spending growth varies by firm/industry breakouts
“57.1% Of marketing budget is spent on digital marketing”
28.3%
Mobile spending declined over the past six months, but is expected to rebound at a rapid pace in both the near and distant future
“Industries leading in current mobile spend are Consumer Services (29.5%) and Consumer Packaged Goods (22.9%), while the Manufacturing (7.7%) and Professional Se…”
10.8%
Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
“Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases.”
60%
Industrializing ML has potential for impact on all industries by reducing hurdles to develop ML in a reliable manner
“Industrializing ML has potential for impact on all industries by reducing hurdles to develop ML in a reliable manner”
36%
This highly fragmented market with high barriers to entry presents attractive investment opportunities to acquire a leading market share
“The average cost per refrigerated truck runs 23%-46% higher than normal trucks, which represents an additional barrier for smaller SMEs to enter the cold-chain …”
95%
In fact, tech-enabled innovations behind agri-tech such as vertical farming are on the cusp of being embraced by big businesses.
“Emirates' investment in the world's largest vertical farm enabled the airline to secure its own supply chain of locally sourced, fresh vegetables using 95% less…”
60%
The macroeconomic and geopolitical environment make net zero harder to achieve
“60% of CXOs expect price increases to reduce consumer spending power, contributing to a decline in consumer and business confidence.”
42%
VBP products already account considerable share of drug spending in public hospitals, posting 5 ppt increase from last year; even more so in Tier 1 cities
“Based on NHSA news release, VBP products account ~30% of public hospital's total drug spending”
12% increase
Online entertainment has been particularly important in helping people relax during COVID-19
“High enrichment value quadrant”
44%
Surbana Jurong leverages Internet of Things (IoT) and data to improve electrical efficiency of buildings and cities while reducing their carbon footprint
“Data and technology underpin our entire sustainability journey. With our 24K platform, clients can elevate their sustainability journey and achieve their goals …”
~97%
Nature: SEA holds the world's most valuable natural capital
“SEA must address rapid deforestation and land use change, which causes LUCF to be a net emitter instead of a carbon sink”
+14.1%
In the next 12 months, repatriation of Personal Luxury will stay, while experiences will fuel travelling