Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by cost_savings
· function analyze_data
· clear
Where in the narrative
| analyze_data | 221 |
| quantify_impact | 101 |
| diagnose | 71 |
| recommend | 61 |
| illustrate_case | 60 |
| establish_context | 44 |
| benchmark_peers | 28 |
| size_opportunity | 21 |
| plan_implementation | 20 |
| frame_problem | 20 |
| compare_options | 19 |
| prioritize | 17 |
Number shape
| plain | 344 |
| percent | 216 |
| money | 132 |
| multiplier | 16 |
| other | 1 |
80 examples
showing first 80+45.7%
Capex momentum in US is underpinned by AI and emerging tech opportunities, particularly as the market shifts toward future waves of GenAI adoption and integration
“Increasing investment focus on robotics due to rising demand but also relief on the supply side, including more affordable components and additional options for…”
-14.9%
Consumer spending on services in the US is softening materially, whereas spending weakness across Europe continuous to be concentrated mainly in goods
“Consumer spending on services in the US is softening materially, whereas spending weakness across Europe continuous to be concentrated mainly in goods”
2.5%
Consumer spending globally remains fragile, particularly in the EU, though there has been some strengthening in the UK and China
+12-17 p.p.
China’s GDP deceleration, paired with changing clients’ preferences, is challenging growth
“As of May 2024, recovery of Chinese shoppers was still well below 2019 levels in key luxury markets (e.g., Japan, Europe) International spend of Chinese shopper…”
327
Yen weakness has propelled growth and boosted Japan’s attractiveness as a global shopping destination
“2-3x recovery in tax-free spend vs. 2019”
$126 billion
Leading MRO providers are scaling capacity, upskilling workers and adopting digital tools to meet rising demand while navigating labor and supply chain constraints.
“Commercial MRO spending is projected to exceed $126 billion in 2025, up 14% YoY, driven by escalating labor, parts and production costs.”
2%
Labor inflation projected to stabilize above historical average at 2% with peaks of 4.5% and 2.6% in 2024 and 2025
“Labor cost inflation ~16% from 2024 to 2029”
15%
High inflation negatively impacted purchasing power and real household consumption over the last years
“Consumers have become more conscious (savings rate 15% in 2023 vs 13% in 2019), negatively impacting real household consumption”
2.7
North America’s gas basins closely rival those in the Middle East in terms of costs and reserves, which will ensure continued exports and energy security
“The US has more than 178 tcf of proven natural gas reserves, which can be extracted and delivered at a cost of less than $3/Mcf... and another 74 tcf of associa…”
13.1%
Even among labor-intensive services industries that rely less on goods inputs, the tariff impact on their cost base is expected to be material, particularly for CMT and High Tech
“Exposure of US industries to import tariffs (2/2)”
50%
The cost of using LLMs is decreasing rapidly, while new models are becoming significantly more advanced.
“The efficiency benefits of generative AI will continue to increase as the cost of using it plummets.”
62%
Wealth Managers – Client onboarding, marketing, report generation, account set-up and real-time risk monitoring were identified as top impacted areas in terms of savings
“Client onboarding and marketing / client acquisition are expected to achieve the greatest time and cost savings from GenAI implementation.”
63%
Asset Managers – Onboarding, portfolio management, reporting, client servicing and risk management were identified as top impacted areas in terms of savings
“Onboarding and portfolio management are expected to achieve the greatest time and cost savings from GenAI implementation.”
$2,400B
Disparities in consumer health and spending resilience are set to widen further, with lower-income groups likely to face particular pressure to rein in spending
“Top earners still have a substantial cash stockpile to support spending, while lowest-income households have already depleted their excess savings”
50-60%
Figure 8. Banks' cost-to-income ratios have barely shifted during the Digital Age.
“for most the 50-60% range seems to be the equivalent of terminal velocity for CIR”
$14.42
Some attributes of the quadruple aim have stabilized but need significant attention overall
“Some attributes of the quadruple aim have stabilized but need significant attention overall”
80%
A high fixed cost base beneficial in times of high utilization, but causes challenges in a lower demand environment
“Flexibilization in cost structure achievable by stringent set of measures along operational value chain”
$282B
Incentives: US IRA (Inflation Reduction Act, effective as of 2022) has successfully accelerated green investment, including for global players
“$282B of investment across 280 clean energy projects in 44 US states was announced in first year of IRA”
39% industry average
How the top 20 banking industry roles are like to benefit from generative AI
“Industry average = 39% (automation); Industry average = 34% (augmentation)”
53%
Figure 9: When considering the 'affordability' of a product or service, consumers are looking beyond upfront cost
“12% of large companies are creating new business models towards decarbonization.”
1.5x
One of the biggest benefits that GenAI promises is productivity gains.
“The potential benefit is even greater for companies that invest more—they're 1.5x more likely to anticipate upward of 10% in cost savings.”
$44 Bn
India’s financial ecosystem highly supportive to lend for growth
“Rise in number of projects & capex allocated; projects worth ~$45 Bn funded in FY23”
64%
Investing in your influencers
“Striking a balance between allowing influencers to express their authentic opinions while safeguarding the brand's reputation requires careful research and clea…”
GBP 19 billion
The implied public spending contraction needed to fund the UK government's recent tax cuts puts pressure on key public services and could further strain household finances
“in real terms, departmental government spending is set to be GBP 19.1 billion lower by 2027-28 relative to what OBR had projected in March 2023”
14.7%
Recent consumer spending moderation in US and Europe has been concentrated in goods though services demand is also now softening
“Consumer spending trends by goods and services category”
11.9%
In the US and Europe, consumers continue to rotate their spending into services, though car sales have been seeing a rebound
30%
The US consumer has been resilient to date, but caution is warranted amid declining excess savings
“We expect the US consumer will continue to wind down those savings until overall savings return to normal levels”
34%
Post-Pandemic spending euphoria persists in US despite pessimistic sentiment; Chinese spending is booming, consistent with recent re-opening
33%
Wealthiest customers are the key growth engine for the future
33%
Millennials show highest spending appetite, empowered by financial confidence & career stability, followed by the optimism of GenZers
30%
Among Personal Luxury, higher spending of Gen Z on Tech Devices and Virtual Fashion, while Gen X on Watches and Baby Boomers on Formal
“60% Gen Z consumers purchased LG & accessories in 2022”
27%
Among Experiential Luxury, older generations craving for private experiences, particularly Wellness & Spa and Luxury Hotels
“Luxury Bar & Clubs # of consumers who purchased 2022 Gen Z 1.2x Millennials”
6.8X
HVUs spend 6.8X vs non-HVUs; highest delta in travel
“HVUs spend 6.8X vs non-HVUs; highest delta in travel”
6,8X
Pengguna bernilai tinggi berbelanja 6,8X lipat lebih banyak dari non-HVU; delta tertinggi di sektor perjalanan
“Pengguna bernilai tinggi berbelanja 6,8X lipat lebih banyak dari non-HVU; delta tertinggi di sektor perjalanan”
5.3X
HVUs spend 5.3X vs non-HVUs; even distribution of HVU demographics
“HVUs spend 5.3X vs non-HVUs; even distribution of HVU demographics”
66%
Customer service, onboarding, risk management and operations were identified as top impacted areas in terms of cost and time savings
“Customer service and onboarding were identified as top departments for significant cost and time savings, signaling an ongoing strategic focus on client-facing …”
150
Post-Pandemic spending euphoria booming in China consistently with recent re-opening, while persisting in US despite pessimistic sentiment
5.4X
HVUs spend 5.4X vs non-HVUs; most positive change in spending outlook
“HVUs spend 5.4X vs non-HVUs; most positive change in spending outlook”
5,4
Nhóm người dùng có mức chi tiêu cao chi tiêu nhiều hơn gấp 5,4 lần so với nhóm người dùng có mức chi tiêu thấp hơn; sự thay đổi tích cực nhất trong triển vọng chi tiêu ở Đông Nam Á
“Nhóm người dùng có mức chi tiêu cao chi tiêu nhiều hơn gấp 5,4 lần so với nhóm người dùng có mức chi tiêu thấp hơn.”
58%
Travelers tend to indulge in restaurant spending, with a higher propension across Asian consumers
“While in destination, would you minimize or indulge on restaurants costs?”
7X
HVUs spend 7X vs non-HVUs; intent to grow spend highest in SEA
“HVUs spend 7X vs non-HVUs; intent to grow spend highest in SEA”
7.0X
ผู้ใช้ที่มีมูลค่าสูงมีการใช้จ่ายสูงกว่าผู้ใช้ที่มีมูลค่าไม่สูง ถึง 7 เท่า โดยมีความตั้งใจที่จะเพิ่มยอดใช้จ่ายสูงสุดใน SEA
“ผู้ใช้ที่มีมูลค่าสูงมีการใช้จ่ายสูงกว่าผู้ใช้ที่มีมูลค่าไม่สูง ถึง 7 เท่า โดยมีความตั้งใจที่จะเพิ่มยอดใช้จ่ายสูงสุดใน SEA”
38%
For each major SVOD platform, two in five users on average are sharing the cost
“38% of people with SVOD are splitting or not paying towards the cost”
30%
Almost a third of respondents are spending more on broadband; most likely because of price rises
“Inflation-linked price adjustments are likely behind increases in spend on home broadband and mobile over the past year.”
57%
Key activities forecasted to be affected are typically executed by employees holding an advanced degree
“Higher educated workers are likely set to see the largest incremental impact from automation as they land in jobs as “knowledge workers” which spend a high shar…”
91%
GenAI could have the biggest impact on activities which previously had a lower potential for automation
“Prior to GenAI, only 2 in 7 Norwegians held roles which had an automation potential of more than 50%. Following the advent of GenAI, that number has risen to 1 …”
8.4X
HVUs spend 8.4X vs non-HVUs: the highest multiple in SEA
6.3X
Gumagastos ang high-value users ng 6.3X kumpara sa non-HVUs; mahalagang sector ang transportasyon
“Gumagastos ang high-value users ng 6.3X kumpara sa non-HVUs; mahalagang sector ang transportasyon”
55
In Germany, GenAI promises greater productivity potential in complex processes, such as decision making and collaboration...
“Technical automation potential implies the availability of technological capabilities required to automate a particular work activity, hence, affecting hours sp…”
24
Education: Greatest labor shortage mitigation potential for tertiary education level while societally for high school education level
“Additional impact of GenAI is expected to be highest for those with tertiary-level education (24 pp). The population-weighted skilled labor shortage mitigation …”
40 pp
Professions: GenAI holds the greatest opportunities for workforce training, business and legal, and STEM
“Greatest skilled labor shortage mitigation potential in Germany in the areas of workforce training (40 pp), business and legal (36 pp), and STEM (29 pp)”
40 pp
Profession: GenAI has greatest labor shortage mitigation potentials in high job vacancy concentration areas, such as educator training, STEM, and Health
“Highest need (≥0.9) and potential for GenAI for skilled labor shortage mitigation in workforce training (40 pp), STEM (29 pp), and health professions (17 pp)”
~50%
Changes in ecommerce supply chains: a different network
“Last mile delivery represents ~50% of the total cost of a parcel, 80% of which is labor”
$3,000
Subscription-based digital-health-enabled primary care can disrupt health insurance for primary care
“Health consumers can choose the combination of subscription-based primary care and a high deductible health plan (HDHP) that could translate into a savings of a…”
63
Spending on food and gasoline increased sharply and is expected to grow further; strongest spend reduction for jewelry and accessories
“Spending on food and gasoline increased sharply and is expected to grow further; strongest spend reduction for jewelry and accessories.”
4,483
1.8 Advertiser base expanding especially with digital natives becoming more prominent
“Digital native share of the Top 50 advertisers spend has risen from 7% in 2020 to 26% in 2021”
42.3%
How inflation is influencing marketing spending
57.9%
Big digital spenders: Smaller, services, tech, and Internet marketers
“57.9% of marketing budget is spent on digital marketing”
10.7%
Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
“Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases”
+224%
Investments in marketing knowledge soar over last five years
>2.5x
In some regions, hydrogen-production costs can be several times higher than in others
“In some regions, hydrogen-production costs can be several times higher than in others”
31.9%
KSA banks exhibited improved cost efficiency for the third consecutive quarter
“C/I ratio improved by 0.9% points QoQ in Q3'22”
88bps
Eight out of ten banks saw improvement in cost efficiency
“Overall cost to income ratio improved by 88bps as operating income (+4.9% QoQ) increased more than operating expense (+2.1% QoQ)”
9bps
Cost of risk declined due to reduction in impairment charges
“Cost of risk has decreased by 9bps QoQ due to a substantial drop in the aggregate impairment charges (-15.4% QoQ)”
-9bps
SIB and ANB majorly drove the aggregate cost of risk
“Aggregate cost of risk improved (-9bps QoQ) to 0.4% in Q3'22 compared to 0.5% in Q2'22”
13.6%
How prior and projected marketing spending growth varies by firm/industry breakouts
“10.3% marketing spend change in prior 12 months; 13.6% marketing spend change in next 12 months.”
57.1%
How digital marketing spending growth varies by firm/industry breakouts
“57.1% Of marketing budget is spent on digital marketing”
28.3%
Mobile spending declined over the past six months, but is expected to rebound at a rapid pace in both the near and distant future
“Industries leading in current mobile spend are Consumer Services (29.5%) and Consumer Packaged Goods (22.9%), while the Manufacturing (7.7%) and Professional Se…”
10.8%
Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
“Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases.”
36%
This highly fragmented market with high barriers to entry presents attractive investment opportunities to acquire a leading market share
“The average cost per refrigerated truck runs 23%-46% higher than normal trucks, which represents an additional barrier for smaller SMEs to enter the cold-chain …”
42%
VBP products already account considerable share of drug spending in public hospitals, posting 5 ppt increase from last year; even more so in Tier 1 cities
“Based on NHSA news release, VBP products account ~30% of public hospital's total drug spending”
12% increase
Online entertainment has been particularly important in helping people relax during COVID-19
“High enrichment value quadrant”
+14.1%
In the next 12 months, repatriation of Personal Luxury will stay, while experiences will fuel travelling
7.7%
Americans, bullish both on domestic and abroad spend, are poised to regain their relevance...
“US consumers forecasted to resume growth at higher pace vs. pre-pandemic estimates, resulting in increased share of +2-3pp vs pre-covid forecasts, landing at 19…”
RMB 170K
Consumers expect to increase their spending more on Brand.com and WeChat Mini Program; WeChat Mini Program shoppers spend the most
“WeChat Mini Program enables branding and sales under one roof with more flexible, creative format”
79%
AI & Cloud: clear benefits, unrealized potential
“Yet, many High Tech companies have yet to fully unlock the potential of their cloud investments.”
1.3
1.1/ Blue H2 is cheaper today, but Green H2 is the 'new solar' with costs decreasing rapidly
“Blue H2 is cheaper today, but Green H2 is the 'new solar' with costs decreasing rapidly.”
450-700
Waste-to-energy pathways are attractive but policies are expected to make recycling more compelling in the long term
85%
Top Transportation occupations employ a majority of Black workers, and are at highest risk of displacement from automation
“All top roles (except operations managers) have a higher share of Black workers than DC as a whole, which is 44% Black and 37% White (both non-Latinx)”
2,015
2a: DC faces relatively high congestion delays and costs