Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by share_penetration
· clear
Where in the narrative
| analyze_data | 294 |
| establish_context | 58 |
| benchmark_peers | 48 |
| frame_problem | 32 |
| illustrate_case | 26 |
| diagnose | 23 |
| recommend | 17 |
| size_opportunity | 12 |
| decompose_segments | 12 |
| transition | 6 |
| present_framework | 5 |
| quantify_impact | 3 |
Number shape
| percent | 493 |
| plain | 40 |
| multiplier | 5 |
| other | 2 |
| money | 1 |
80 examples
showing first 8040%
While China currently holds over 40% of current data center capacity in APAC, future capacity growth is expected to be driven by Japan, India, and ASEAN countries
“APAC data center transaction volume reached a record $22B in 2024”
9%
Accenture, Deloitte and IBM stand out as the largest players in the market
“Accenture, Deloitte and IBM stand out as the largest players in the market”
73%
Still early days for AI agents: While 73% see their potential, only 33% understand them, and most are still experimenting
“APAC markets are experimenting more than global peers”
52%
Case examples around the world suggest that progress on metabolic health and obesity is possible
80%
Industry sentiment | AI in engineering – widespread adoption, shallow impact
“GenAI code generation tool is increasingly becoming "table stakes".”
20%
Challenges | AI value blockers – 6 challenges to overcome now
20%
Adoption conundrum | Adoption remains uneven, with only 20% of teams reporting >75% uptake – current change efforts don't lead to stickiness
“GenAI adoption is not just a technology shift – it's a behavior shift. Sustained impact requires structured enablement, ongoing reinforcement, and a programmati…”
50%
Real-time collaboration in project planning transforms how teams handle complex projects by enabling them to efficiently evaluate and pressure test more alternatives to improve planning decisions.
“Real-time collaboration is especially valuable for greenfield projects, boosting the chances of becoming a top performer by 32%”
62%
Build and sustain critical skills
“Our research revealed three strategies top performers adopt to grow key skills.”
92%
And the digital bank presence is growing, with significant impact on the shape of the market overall.
“92% of 39 countries studied have medium-to-high concentration of digital banks”
24%
With their traditional, fee-based, income margins squeezed by intensifying competition, exchanges will need to respond by finding new revenue sources that build on strong digital cores.
“Our research shows, however, that over the past 10 years, the non-traditional segment has been growing in proportion (Figure 6).”
7%
Most companies are not using AI in their cyber defenses
“Only 7% of organizations surveyed have put AI-driven security measures into practice”
56%
Budget and talent are key roadblocks to deploying AI efforts for cyber
33%
Discounter share (23-26%) and private label share of hyper/supermarkets (31-33%) expected to increase by 2029
75%
Mercadona and Albert Heijn are leading players in Europe in building their private label/brands
“Private brand sales for Mercadona (largest discounter grocer in Spain at 27% market share) accounted for ~75% of all sales in 2023”
21.8%
Growing share of discounters (+2.2pp from 2019 to 2023)
38.0%
Growing share of private label (+3.8pp from 2019 to 2023)
+1.9pp
Online share increased (+1.9pp), resulting in lower margin for hyper/supermarkets, specifically hypermarkets
2 in 3
Leaders follow the 10-20-70 principle to create value
“... but 2 in 3 companies struggle to: Reimagine workflows and drive incentives, culture, and change; Hire AI talent and upskill workforce”
67%
However, agents require deep reimagination of work and are not a silver bullet for impact
“67% are considering autonomous agents as part of their AI transformation”
71%
AI upskilling is accelerating, but the work is not over
“~70% of the companies have trained less than 1 in 4 of their workforce”
33%
Companies are increasing their use of internal carbon pricing and climate transition plans
“33% of companies have implemented an internal carbon price; 5% more companies are adopting a climate transition plan.”
67%
Leading companies are using AI and other advanced digital solutions more frequently than their peers
“Lean into advanced digital solutions, such as AI, IoT, etc.— leaders use these tools 10% more often than the average company”
84%
Action 4: Expand your base of expertise beyond your own people
“CEOs prioritize hiring additional expertise (60%) as the top strategy for scaling gen AI, while 44% focus on partnerships with external organizations and 33% re…”
36%
At least five hours of instruction, in-person sessions, and coaching are key components of effective training
“These three components also significantly boost employees' confidence in AI and improve the quality of AI-enabled work outputs”
13%
Still early days for AI agents: Only 13% see them in the workflows
53.2%
The 90-day pause on part of the reciprocal tariffs and additional exemptions for consumer electronics provide some short-term reprieve, but do not remove uncertainty around eventual future increases
“Asian economies stand to see the most tariff relief from these exemptions, which cover a large share of what US imports from these countries”
76%
If sustained, US tariffs will be a major headwind for Canada given its existing domestic economic struggles and high share of exports to US
“Output and employment dropped sharply in March, reflecting increasing business uncertainty”
30%
New technologies are helping deal teams identify and assess targets faster, refine bids with greater precision and craft more effective value creation plans.
“The result: a missed opportunity to maximize deal outcomes.”
37%
More than one in three organizations are piloting or implementing AI agents
“Currently, 23% of organizations have initiated AI agent pilot projects, while 14% have progressed to partial or full-scale implementation.”
65%
Ensure AI agents operate within defined scope of execution, and remain traceable and explainable to earn trust
“Nearly two-thirds (65%) of organizations indicate that they plan to develop reporting and feedback systems.”
more than half
Where incumbents must double down
“Since 2022, more than half of the acquisitions made by major defense companies have focused on just three areas: AI, cyber defense and machine-to-machine commun…”
62%
AI-driven optimization to advance from assistance to autonomy
“A sizeable number (62%) of factory managers consider AI as a key enabler for all aspects of factory operations.”
53%
AI-driven optimization to advance from assistance to autonomy
“The impact: AI-driven simulation models that predict demand fluctuations and risks such as bottlenecks or delays, enabling companies to adjust production capaci…”
1.4x
Leaders are creating advanced marketing mix models, enabling better cross-channel decision making
“To revolutionize marketing mix models for decision making, leaders are integrating...”
59%
Leading marketers incorporate AI into the core of their measurement capabilities to boost efficiency and performance
“Leading marketers use AI for measurement significantly more than others...”
80%
Technology will make advisors more productive...
“Over the next three years, wealth executives expect the advisor experience to become more digital, automated, cloud-based, and AI-enabled.”
67%
The hybrid advisory model will become the norm
“In the years ahead, most firms (67%) will move to a hybrid approach.”
66%
Data enables firms to see clients in technicolor
“More than 6 in 10 firms have made their biggest investments over the last three years in data analytics and two-thirds are in the advanced stage of implementing…”
56%
AI will transform customer service
“By 2027, AI will become a foundation stone in client servicing.”
47%
AI will make internal operations vastly more effective
“Providers are already super-charging operations through AI. On average, they have implemented two use cases, with more on the way over the next three years.”
17%
Across cohorts, investors seek a wider range of services
“Over the next three years, the percentage of young investors using discretionary investment services will double from 18% to 36%.”
55%
Service requirements are evolving
“Investment products are turning into commodities, making value-add services and broader wealth offerings crucial for fee preservation and differentiation.”
98%
GenAI can unlock meaningful enhancements in profitability and efficiency for wealth and asset managers
25%
25% of respondents have already launched or are preparing to launch Generative AI applications; of those who have not, 84% plan on launching within the next year
“33% of private banks and 52% of hedge funds have already rolled out GenAI, either internally or in a client-facing application, compared to 18% of all.”
79%
Of firms that have not yet established a GenAI team, a majority plan to do so within the next one to two years
“79% of firms who have not yet mobilized a GenAI team plan on doing so within the next one to two years.”
55%
Against the backdrop of instability, many major geopolitical players will hold elections in 2024, fueling uncertainty about potential shifts in foreign and domestic policy agendas
“Over 70 countries are holding elections in 2024, representing roughly 55% of world's population and 60% of global GDP”
92.0%
Companies' energy transition and technology transformation ambitions depend heavily on on critical minerals, which are geographically concentrated, particularly in China
“#9: Global race for critical minerals and semiconductors heats up”
61%
After a quarter of a century of digitalizing their operations, channels, and experiences, with a strong focus on servicing journeys, banks can congratulate themselves for having mastered digital.
“42% of consumers find it hard to distinguish between financial services brands.”
57%
Non-bank financial institutions hold nearly 60% of the private sector's total global financial assets.
“The share of US non-bank mortgage origination has ballooned from 9% in 2010 to 62% in 2022.”
100%
The volume of regulation which banks have had to deal with has increased significantly over the past decade and a half.
“To an increasing degree, regulation has focused on process, technology and other topics rather than the core reasons for bank failures.”
40%
Taking the effort out of core system renewal
“Goldman Sachs reports that, in some cases, it has been able to write as much as 40% of its code automatically using generative AI.”
20%
Younger generations pulling back spending on luxury
“Although Gen Z showing nuances across regions”
71%
Most organizations are primarily relying on off-the-shelf generative AI solutions.
“In line with their current emphasis on tactical benefits from generative AI, the vast majority of respondents were currently relying on off-the-shelf solutions.”
80%
Much of the generative AI value comes from the “4 C’s”
14%
European chemical manufacturers are facing a prolonged downturn which requires rigorous short-term measures to protect business foundation
“We’ve seen a “summer of profit warnings” and an increasingly negative view on recovery in the coming months”
14%
In the last decades, European manufacturers experienced a slow though steady growth in sales, but lost share on the global market
“With steadily decreasing market share, the future position of European manufacturers is at risk”
24%
Based on KPMG’s maturity framework, 24 percent of respondents were identified as leaders. Leader firms tend to be in the mid-implementation phase across most areas of AI maturity. However, there are one or two areas where each firm is more advanced, in the completed phase.
“More than three times as many AI leaders use AI in finance, compared to others.”
83%
Al in reporting advances in just six months
“Over four out of 10 organizations are piloting or actively using Gen AI already, and 56 percent are intending to use it in the future. In three years, nearly ev…”
9/10
More high-GHG emitting corporates have set net-zero targets across 6 SEA countries
96%
EV penetration: A significant opportunity for 2-wheeler EV adoption in SEA
8/10
Disclosure and standards: SEA has made progress to lay a regulatory foundation and provide clarity for corporates and investors on the landscape ahead
“Disclosure guides investment decisions towards corporates that engage in sustainable practices”
41%
Generative AI will transform banking roles in different ways and to different degrees, depending on the specific nature of their tasks and the time that each takes.
“Employees whose work involves a high measure of judgment, such as credit analysts, or who need to understand customers' needs and circumstances and personalize …”
8% in 2022 (up from 1.1% in 2019)
Close the gap on responsible AI
“Banking job postings for RAI roles grew from 1.1% of the total in 2019 to 8% in 2022. The average across other industries lingered at 2.8% in 2022.”
99%
AI-enabled financial reporting will grow dramatically
“In three years, nearly all companies (99 percent) will be piloting or actively using AI.”
99%
AI adoption in financial reporting is accelerating across all sectors, regions, and company sizes
“72% of companies surveyed are piloting or using AI in financial reporting. In three years, that will increase to 99% of companies.”
47%
Harnessing genAI for financial reporting has become a top priority
“Harnessing genAI for financial reporting has become a top priority”
79%
While nature still lags climate, more companies are discussing it in their annual reports, year-on-year
“Corporate targets are common for carbon but not for non-climate planetary boundaries”
4,400+
The SBTN guidelines are the key global reference for nature-related target setting
26%
Figure 5: Simpler and more affordable EVs have captured significant EV market share in China and India
“By prioritizing compact design, functionality and affordability over advanced technological features found on luxury models, these companies are expanding rapid…”
85%
Incremental upgrades, incremental impact / Boundless ideas, limited reach
“The two extremes of the green innovation spectrum”
51%
Adopt a "meaningful green product" approach
“51% of world's biggest companies are designing new products with lower carbon emissions.”
97%
Making green transport more affordable
“Gogoro's 1.3 million users have offset 287 million liters of gasoline and avoided 603 million kilograms of CO2 emissions.”
52%
The C-suite survey reveals that more than half (52%) of them don't feel fully prepared to respond to the change they will face in the 2024 business environment.
“The C-suite survey reveals that more than half (52%) of them don't feel fully prepared to respond to the change they will face in the 2024 business environment.”
72%
Figure 2. A significant portion of working hours will be impacted (either automated or augmented) by generative AI
“A significant portion of working hours will be impacted (either automated or augmented) by generative AI”
62%
Executives across the board face pressing challenges
3.5x
Companies that invest more are ahead on reskilling their workers—and on building their learning muscle at scale.
“3.5x”
84%
The majority (84%) of C-level executives surveyed report their organizations are currently using AI. Nearly all (98%) surveyed companies with more than $1 billion annual revenue are doing so.
“12% of C-level executives surveyed indicate they will explore AI use cases over the next year.”
1 in 5
Why One in Five European Companies Needs to Transform
83%
Risk teams have not kept up with a morphing risk landscape
“Surprisingly, just 14.5% of the organizations surveyed have advanced levels of risk management capabilities such as implementing technologies to improve decisio…”