Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by share_penetration
· function size_opportunity
· clear
Where in the narrative
| analyze_data | 294 |
| establish_context | 58 |
| benchmark_peers | 48 |
| frame_problem | 32 |
| illustrate_case | 26 |
| diagnose | 23 |
| recommend | 17 |
| size_opportunity | 12 |
| decompose_segments | 12 |
| transition | 6 |
| present_framework | 5 |
| quantify_impact | 3 |
Number shape
| percent | 493 |
| plain | 40 |
| multiplier | 5 |
| other | 2 |
| money | 1 |
12 examples
96%
EV penetration: A significant opportunity for 2-wheeler EV adoption in SEA
70%
THIS INCLUDES ESPECIALLY MILLENNIALS AND 65+ GENERATION
“Penetration will likely grow close to 70% in the next 10 years”
500M+
Gen Z is an influential group due to size and growing spending power
“35% of Gen Z shoppers in Thailand are responsible for purchasing for their entire household”
15%-25%
At an average penetration of 15%-25% currently, the private segment across major cities has headroom for growth
5%-15%
At an average penetration of 5%-15% currently, the premium segment across major cities has headroom for growth
27%
The share of AI Achievers will increase rapidly and significantly, more than doubling from the current 12% to 27% by 2024.
“The share of AI Achievers will increase rapidly and significantly, more than doubling from the current 12% to 27% by 2024.”
2%
Online grocery remains underpenetrated and offers significant opportunity for growth
“Grocery currently accounts for over 50% of all retail spend in SEA. Prompted by the pandemic, 64% of internet users have now purchased groceries online at least…”
30%
UHNWI LUXURY CUSTOMERS MAINLY IN AMERICAS AND APAC; GLOBALLY REPRESENTING A SIZEABLE PART OF THE MARKET
“UHNWI ~30%”
50%
CHINA IS EXPECTED TO REMAIN THE MAIN GROWTH ENGINE OF THE LUXURY MARKET IN THE COMING YEARS
“Chinese local consumption booming and expected to grow rapidly going forward, due to healthier fundamentals”
~55%
YOUNGER CUSTOMERS WILL REPRESENT ~55% OF THE MARKET IN 2025 AND WOULD DELIVER ~130% OF TOTAL GROWTH OVER THE 2018-2025 PERIOD
“Younger customers will represent ~55% of the market in 2025 and would deliver ~130% of total growth over the 2018-2025 period.”
50%
2 most relevant avenues of growth for the Personal Luxury market
“130% of the growth will be driven by Millennials; 70% of the growth will be driven by Chinese.”
4%
YET, DESIGN STILL REPRESENTING A SMALL PORTION OF THE GLOBAL LUXURY CONSUMPTIONS
“4% OF TOTAL LUXURY”