Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by share_penetration
· number kind plain
· clear
Where in the narrative
| analyze_data | 294 |
| establish_context | 58 |
| benchmark_peers | 48 |
| frame_problem | 32 |
| illustrate_case | 26 |
| diagnose | 23 |
| recommend | 17 |
| size_opportunity | 12 |
| decompose_segments | 12 |
| transition | 6 |
| present_framework | 5 |
| quantify_impact | 3 |
Number shape
| percent | 493 |
| plain | 40 |
| multiplier | 5 |
| other | 2 |
| money | 1 |
40 examples
2 in 3
Leaders follow the 10-20-70 principle to create value
“... but 2 in 3 companies struggle to: Reimagine workflows and drive incentives, culture, and change; Hire AI talent and upskill workforce”
9/10
More high-GHG emitting corporates have set net-zero targets across 6 SEA countries
8/10
Disclosure and standards: SEA has made progress to lay a regulatory foundation and provide clarity for corporates and investors on the landscape ahead
“Disclosure guides investment decisions towards corporates that engage in sustainable practices”
4,400+
The SBTN guidelines are the key global reference for nature-related target setting
1 in 5
Why One in Five European Companies Needs to Transform
500M+
Gen Z is an influential group due to size and growing spending power
“35% of Gen Z shoppers in Thailand are responsible for purchasing for their entire household”
10 years
The midpoint scenario at which automation adoption could reach 50% of time spent on current work activities has accelerated by a decade
“The advent of GenAI has sped up the automation timeline by ~10 years from previous estimates in which GenAI was not considered”
1.7
Germany has a high proportion of self-reported AI capabilities compared to the OECD average, trailing only the US
“Germany has the 2nd second highest AI skill penetration (1.5) in its workforce, which is only surpassed by the US with a penetration factor of 2.2”
4.2 Gt
Carbon capture, utilization, and storage (CCUS)
“CCUS is niche today but is projected to scale notably, reaching ~2–4 Gt by 2050.”
53.8
China increased its quantum-related patent activity across all technologies.
“China has increased its share of patents in recent years, accross all technologies, which is influenced highly by Chinese government policies.”
69
SVOD growth is in the second tier
3.5
IT is still slightly ahead, but business has almost caught up with agile adoption
“On average, over 70 percent of the teams within IT have adopted agile ways of working.”
350M
Amongst SEA’s internet users, 8 out of 10 are digital consumers
“Amongst SEA’s internet users, 8 out of 10 are digital consumers”
1 in 3
Digital platforms have unlocked unprecedented scale, but there’s still room for improvement around discounts and fees
“1 in 3 digital merchants cited "too expensive" as the top barrier for digital platform adoption”
9 in 10
Digital financial services are critical enablers, with 9 in 10 digital merchants now accepting digital payments.
“There is immense headroom for growth in digital lending due to the popularisation of consumer financing options and a growing appetite for supply chain financin…”
8 in 10
Digital merchants are embracing end-to-end digitalisation efforts, including front-end digital tools used to engage customers and back-end digital solutions to help enhance operations.
“In the next 5 years, 8 in 10 merchants anticipate over half of their sales to come from online sources.”
8.4
Exponential growth in digital consumers (who intend to continue using digital services)
8.3
Exponential growth in digital consumers (who intend to continue using digital services)
8.2
Philippines: Exponential growth in digital consumers (who intend to continue using digital services)
8.0
Exponential growth in digital consumers (who intend to continue using digital services)
8.1
Exponential growth in digital consumers (who intend to continue using digital services)
8.5
Exponential growth in digital consumers (who intend to continue using digital services)
12.9mn
Industries with the lowest wages and the lowest educational attainment may be hit hardest
68
Biomass use in cement kilns is a growing solution, but facing disparities between countries
“Biomass in cement kilns World overview”
500
The impacts of COVID-19 restrictions have been uneven across the economy, with some sectors experiencing strong growth, others stagnation or contraction
“While the ASX 200 remains around 15% down from its record high earlier in the year, pure play online retailers outperform traditional brick and mortar retailers…”
1 in 3
In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the first time.
“More than 1 in every 3 digital service consumers started using the service due to COVID-19.”
4
5a: While DC has one of the highest shares of bicycle commuters, it has less bike lanes than many peers
“Washington, DC has the 2nd highest share of bicycle commuters yet is the 15th and 27th city in number of miles of protected and unprotected bike lanes (of 50 la…”
66
High penetration of young consumers in RTW, accessories and shoes; older consumers core for handbags/jewelry
50
Banks penetration metrics show an “overbanking” of the Lebanese population especially when compared to benchmarks
“Over 32 Branches per 100K adults vs. 14 regionally and 21 globally.”
94 per 100K
The metrics also highlight marked regional discrepancies with a clear under penetration outside Beirut & Mount Lebanon
“The metrics also highlight marked regional discrepancies with a clear under penetration outside Beirut & Mount Lebanon”
86
Food & Grocery: Convenience is a key trigger for frequent shoppers
20K
...WITH RETAIL FOOTPRINT EVOLVING ITS IMPORTANCE AND ROLE
“MANAGE THE NETWORK IS THE NEW MANTRA FOR RETAIL”
44
Market structure: Market share of e-commerce and online finance are substantially larger in China than in US
“Market share of e-commerce and online finance are substantially larger in China than in US”
3 years
App preference: many apps adopted much faster in China than in the US
12.0
Affordable segment and beauty products are driving online luxury sales...
3.5
...and are also the segments with the highest growth
56
We have a higher proportion of late stage vaccine candidates now than we did in 2005
73
“As domestic brands in China continue to gain prominence, they are proving to be powerful contenders, often outperforming established foreign retailers.”
100M
“GenAI offers scalable opportunities for personalized VIC treatments to be extended to ~350M of mid-tier & aspirational customers, breaking the reach vs richness…”
44
“Mexico's proximity to the USA, the world's largest consumer market, is the cornerstone of its early success.”