Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by share_penetration
· function establish_context
· clear
Where in the narrative
| analyze_data | 294 |
| establish_context | 58 |
| benchmark_peers | 48 |
| frame_problem | 32 |
| illustrate_case | 26 |
| diagnose | 23 |
| recommend | 17 |
| size_opportunity | 12 |
| decompose_segments | 12 |
| transition | 6 |
| present_framework | 5 |
| quantify_impact | 3 |
Number shape
| percent | 493 |
| plain | 40 |
| multiplier | 5 |
| other | 2 |
| money | 1 |
58 examples
92%
And the digital bank presence is growing, with significant impact on the shape of the market overall.
“92% of 39 countries studied have medium-to-high concentration of digital banks”
76%
If sustained, US tariffs will be a major headwind for Canada given its existing domestic economic struggles and high share of exports to US
“Output and employment dropped sharply in March, reflecting increasing business uncertainty”
30%
New technologies are helping deal teams identify and assess targets faster, refine bids with greater precision and craft more effective value creation plans.
“The result: a missed opportunity to maximize deal outcomes.”
55%
Against the backdrop of instability, many major geopolitical players will hold elections in 2024, fueling uncertainty about potential shifts in foreign and domestic policy agendas
“Over 70 countries are holding elections in 2024, representing roughly 55% of world's population and 60% of global GDP”
61%
After a quarter of a century of digitalizing their operations, channels, and experiences, with a strong focus on servicing journeys, banks can congratulate themselves for having mastered digital.
“42% of consumers find it hard to distinguish between financial services brands.”
100%
The volume of regulation which banks have had to deal with has increased significantly over the past decade and a half.
“To an increasing degree, regulation has focused on process, technology and other topics rather than the core reasons for bank failures.”
99%
AI-enabled financial reporting will grow dramatically
“In three years, nearly all companies (99 percent) will be piloting or actively using AI.”
4,400+
The SBTN guidelines are the key global reference for nature-related target setting
84%
The majority (84%) of C-level executives surveyed report their organizations are currently using AI. Nearly all (98%) surveyed companies with more than $1 billion annual revenue are doing so.
“12% of C-level executives surveyed indicate they will explore AI use cases over the next year.”
almost half
Talent pools are rising in unexpected places
“India shows a strong growth trajectory as it accounts for almost half of the world's Global Capability Centres (GCCs) and is positioned to be recession-proof.”
99.9%
EUROPEAN SME LANDSCAPE: SMES ARE THE BACKBONE OF THE DUTCH ECONOMY AND PLAY A ROLE WHICH IS SIMILAR OR EVEN LARGER THAN IN OTHER EUROPEAN COUNTRIES
87%
But it wasn't always this way. In 1950, just 9% of US households had a TV set. Five years later, a staggering 65% did. And five years after that, adoption reached 87%.
“Today, banking executives can learn a lot from this period. As in the early days of television, a variety of factors are combining to create the need for a new,…”
84%
The stage is set for modular
“It's now time for this approach to go mainstream, to achieve the kind of industry disruption that other sectors have experienced, like automotive with electric …”
38%
How financial services leaders expect to deploy generative AI
“Will fintechs steal the march on generative AI adoption?”
47%
High growth economies like Asia-Pacific, Middle East, Africa and Latin America (Growth Markets) are faster to adopt new technologies compared to other regions.
“In 2020 digital payment adoption rates in Asia-Pacific stood at close to 50%, compared to less than 25% in North America and Europe (Figure 1).”
~90%
1. High growth economies can be technology-chaotic
“The lack of interoperability across platforms in these markets curtail cross-border ecommerce opportunities.”
50%
At the end of 2022, ~50% of businesses reported they had been affected by skilled labor shortages, marking a 5x increase since 2009
“5x increase”
~60%
The pandemic has permanently increased time spent online and brought new digital users, accelerating e-commerce growth
“Of US retail sales will be digitally impacted/influenced by 2023.”
45%
Pharma companies increasingly leverage patient data to improve patient outcomes, giving back to the patient. They build trust by providing better, personalized, actionable information to patients, who increasingly expect disclosure of how their data is used in regulatory submissions, or to develop new treatments.
“Respondents would allow their medical providers to share their personal health information with pharma companies to improve their health and the effectiveness o…”
92%
...and increasing significance of SEA in global climate action
“The world cannot reach Net Zero without addressing its supply chains, many of which start in SEA.”
75%
40M new internet users came online in 2021, bringing the internet penetration in SEA to 75%.
“8 in 10 of these users have purchased something online at least once.”
22%
The booming luxury market of mainland China¹ is seeing a big demographic shift that has spawned some new consumer needs and behaviors
5x
The pandemic has compressed digital transformation
“Leaders have extended their advantage over Laggards, and are now growing 5x faster.”
60%
Top five countries emit >60% of world total
68% by 2024 (up from 55% in 2019)
However, basing advertising revenue forecasts purely on GDP recovery misses the full story of how the current environment has affected ad spend and where the advertising market is headed in the near future.
“However, basing advertising revenue forecasts purely on GDP recovery misses the full story of how the current environment has affected ad spend and where the ad…”
43%
THE CRISIS HAS HEAVILY IMPACTED THE GCC COUNTRIES, MOST OF WHOM ARE MAJOR FOOD IMPORTERS
“Such trade restrictions are a threat to the food security of major food importers, and the share of restricted flows in food imports was significantly higher in…”
90%
Six Key Digital Transformation Trends Indicate Increasing Digital Maturity
1 in 3
In addition to new online users, COVID-19 led to an acceleration of digital consumption as users tried new digital services for the first time.
“More than 1 in every 3 digital service consumers started using the service due to COVID-19.”
52%
Kunden von Finanzdienstleistern teilen ihre Daten – doch sie verlangen Gegenleistungen
“Banken und Versicherungen sollten sich zum „Living Business“ entwickeln und ein Geschäftsmodell schaffen, das sich über traditionelle Branchengrenzen hinwegsetz…”
98%
THINK LIKE THE TOP 10%
“Leaders have a deliberate stance toward technology adoption and a clear vision for what their companies' future systems should look like.”
65%
TO UNLOCK THE POTENTIAL, DESIGN BRANDS MUST LOOK AT WHO WILL BE THE FUTURE CONSUMER....
“IN THE NEXT 10 YEARS MILLENIALS AND GENERATION Z WILL REPRESENT 65% OF CONSUMER”
15-20%
Analogues provide guidance on how to identify “tipping point” towards mainstream adoption
“Adoption accelerates after 15-20% market share”
40%
“Top quartile companies are 2X more likely to apply cognitive elements like event data, telemtry and predictive analytics to make automation smarter.”
80%
“We heard from 80% of the CROs in North America that they were expecting to implement the first GenAI application by Q4 2024.”
66%
40%
“About 40% of the healthcare industry's total working hours are devoted to language-based tasks that can be transformed by gen AI: 17% can be fully automated whi…”
85%
“85% say employees within their organization are quickly getting to grips with using the AI tools/technology they've invested in”
14%
“14% of organizations have progressed to partial or full-scale implementation.”
39%, 37%, 35%
“We found that several sustainability-related business segments have achieved significant size and importance in the overall business portfolio.”
6%
“Only 6% of software and technology businesses have reached a scaling or systemized level of RevOps maturity and are seeing RevOps deliver on its promise. The la…”
<15%
“Bank customers, in the past 12 months, used branches more than any other channel to open accounts, get advice and acquire new products. Almost 2 out of 3 turn t…”
65%
“The Bermuda captive market largely consists of pure captive structure.”
17%
“Technology alone will not drive gen AI-enabled growth; instead, prioritizing people alongside data and tech can lead to productivity gains of up to 11%, while s…”
62%
“More than half (56%) of highly skilled workers (especially younger ones) told us they prefer multinational companies as future employers over the next three yea…”
59% to 50% by 2100
“Any growth strategy for Europe must consider its distinctive set of circumstances. Five stand out, and each requires a nuanced approach”
60 percent
“A focus on eliminating Scope 3 emissions is critical because it can bring value beyond emissions.”
43%
“The pace of AI transformation is expected to be 16 months faster than digital transformation.”
100M
“GenAI offers scalable opportunities for personalized VIC treatments to be extended to ~350M of mid-tier & aspirational customers, breaking the reach vs richness…”
95.3%
“The study includes 95.3% of the market, which we believe gives an accurate picture of the whole industry.”
31%
“The incentive to move quickly is strong. We found, for example, that the share of companies' revenue that is "AI-influenced" more than doubled between 2018 and …”
2%
“Yet other tech-propelled markets—notably agri-tech, construction-tech and clean energy-tech—are still niche, waiting to be embraced by large industry players in…”
29%
“Our research found that approximately 29% of industrial company revenue, on average, is currently generated by services.”
84%
“84% of respondents reported using either Scrum or Kanban in their organisation, where 78% uses Scrum and 46% uses Kanban”
20%
“Continues to grow, with over 20% of last purchase occasions online, and contributes to overall market growth more than cannibalizing (~60% in addition to physic…”
52%
44
“Mexico's proximity to the USA, the world's largest consumer market, is the cornerstone of its early success.”
20% to 30%
“Just because there are plans for each initiative of the change program doesn't mean that the overall program will be smoothly translated into action or will gen…”
1%
“BCG has found that it can take up to nine conversations to ensure that key change messages really do stick.”