Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by share_penetration
· function analyze_data
· clear
Where in the narrative
| analyze_data | 294 |
| establish_context | 58 |
| benchmark_peers | 48 |
| frame_problem | 32 |
| illustrate_case | 26 |
| diagnose | 23 |
| recommend | 17 |
| size_opportunity | 12 |
| decompose_segments | 12 |
| transition | 6 |
| present_framework | 5 |
| quantify_impact | 3 |
Number shape
| percent | 493 |
| plain | 40 |
| multiplier | 5 |
| other | 2 |
| money | 1 |
80 examples
showing first 8040%
While China currently holds over 40% of current data center capacity in APAC, future capacity growth is expected to be driven by Japan, India, and ASEAN countries
“APAC data center transaction volume reached a record $22B in 2024”
73%
Still early days for AI agents: While 73% see their potential, only 33% understand them, and most are still experimenting
“APAC markets are experimenting more than global peers”
24%
With their traditional, fee-based, income margins squeezed by intensifying competition, exchanges will need to respond by finding new revenue sources that build on strong digital cores.
“Our research shows, however, that over the past 10 years, the non-traditional segment has been growing in proportion (Figure 6).”
7%
Most companies are not using AI in their cyber defenses
“Only 7% of organizations surveyed have put AI-driven security measures into practice”
33%
Discounter share (23-26%) and private label share of hyper/supermarkets (31-33%) expected to increase by 2029
21.8%
Growing share of discounters (+2.2pp from 2019 to 2023)
38.0%
Growing share of private label (+3.8pp from 2019 to 2023)
+1.9pp
Online share increased (+1.9pp), resulting in lower margin for hyper/supermarkets, specifically hypermarkets
67%
However, agents require deep reimagination of work and are not a silver bullet for impact
“67% are considering autonomous agents as part of their AI transformation”
71%
AI upskilling is accelerating, but the work is not over
“~70% of the companies have trained less than 1 in 4 of their workforce”
33%
Companies are increasing their use of internal carbon pricing and climate transition plans
“33% of companies have implemented an internal carbon price; 5% more companies are adopting a climate transition plan.”
67%
Leading companies are using AI and other advanced digital solutions more frequently than their peers
“Lean into advanced digital solutions, such as AI, IoT, etc.— leaders use these tools 10% more often than the average company”
13%
Still early days for AI agents: Only 13% see them in the workflows
53.2%
The 90-day pause on part of the reciprocal tariffs and additional exemptions for consumer electronics provide some short-term reprieve, but do not remove uncertainty around eventual future increases
“Asian economies stand to see the most tariff relief from these exemptions, which cover a large share of what US imports from these countries”
37%
More than one in three organizations are piloting or implementing AI agents
“Currently, 23% of organizations have initiated AI agent pilot projects, while 14% have progressed to partial or full-scale implementation.”
59%
Leading marketers incorporate AI into the core of their measurement capabilities to boost efficiency and performance
“Leading marketers use AI for measurement significantly more than others...”
80%
Technology will make advisors more productive...
“Over the next three years, wealth executives expect the advisor experience to become more digital, automated, cloud-based, and AI-enabled.”
67%
The hybrid advisory model will become the norm
“In the years ahead, most firms (67%) will move to a hybrid approach.”
66%
Data enables firms to see clients in technicolor
“More than 6 in 10 firms have made their biggest investments over the last three years in data analytics and two-thirds are in the advanced stage of implementing…”
56%
AI will transform customer service
“By 2027, AI will become a foundation stone in client servicing.”
47%
AI will make internal operations vastly more effective
“Providers are already super-charging operations through AI. On average, they have implemented two use cases, with more on the way over the next three years.”
17%
Across cohorts, investors seek a wider range of services
“Over the next three years, the percentage of young investors using discretionary investment services will double from 18% to 36%.”
55%
Service requirements are evolving
“Investment products are turning into commodities, making value-add services and broader wealth offerings crucial for fee preservation and differentiation.”
98%
GenAI can unlock meaningful enhancements in profitability and efficiency for wealth and asset managers
25%
25% of respondents have already launched or are preparing to launch Generative AI applications; of those who have not, 84% plan on launching within the next year
“33% of private banks and 52% of hedge funds have already rolled out GenAI, either internally or in a client-facing application, compared to 18% of all.”
79%
Of firms that have not yet established a GenAI team, a majority plan to do so within the next one to two years
“79% of firms who have not yet mobilized a GenAI team plan on doing so within the next one to two years.”
92.0%
Companies' energy transition and technology transformation ambitions depend heavily on on critical minerals, which are geographically concentrated, particularly in China
“#9: Global race for critical minerals and semiconductors heats up”
20%
Younger generations pulling back spending on luxury
“Although Gen Z showing nuances across regions”
71%
Most organizations are primarily relying on off-the-shelf generative AI solutions.
“In line with their current emphasis on tactical benefits from generative AI, the vast majority of respondents were currently relying on off-the-shelf solutions.”
14%
In the last decades, European manufacturers experienced a slow though steady growth in sales, but lost share on the global market
“With steadily decreasing market share, the future position of European manufacturers is at risk”
24%
Based on KPMG’s maturity framework, 24 percent of respondents were identified as leaders. Leader firms tend to be in the mid-implementation phase across most areas of AI maturity. However, there are one or two areas where each firm is more advanced, in the completed phase.
“More than three times as many AI leaders use AI in finance, compared to others.”
83%
Al in reporting advances in just six months
“Over four out of 10 organizations are piloting or actively using Gen AI already, and 56 percent are intending to use it in the future. In three years, nearly ev…”
8/10
Disclosure and standards: SEA has made progress to lay a regulatory foundation and provide clarity for corporates and investors on the landscape ahead
“Disclosure guides investment decisions towards corporates that engage in sustainable practices”
99%
AI adoption in financial reporting is accelerating across all sectors, regions, and company sizes
“72% of companies surveyed are piloting or using AI in financial reporting. In three years, that will increase to 99% of companies.”
79%
While nature still lags climate, more companies are discussing it in their annual reports, year-on-year
“Corporate targets are common for carbon but not for non-climate planetary boundaries”
52%
The C-suite survey reveals that more than half (52%) of them don't feel fully prepared to respond to the change they will face in the 2024 business environment.
“The C-suite survey reveals that more than half (52%) of them don't feel fully prepared to respond to the change they will face in the 2024 business environment.”
3.5x
Companies that invest more are ahead on reskilling their workers—and on building their learning muscle at scale.
“3.5x”
64%
GenAI is Currently Being Embedded into Sectors and Functions
“Some industries saw a larger concentration around certain use cases, while others were more widespread.”
92%
Figure 11. Banks are still the most popular payments provider.
“An overwhelming majority (92%) of corporate clients who said they were likely to move to a new provider would consider switching to another bank for the same se…”
86%
GenAI can unlock meaningful enhancements in profitability and efficiency for retail and commercial banks
61%
61% of banks have already launched or soft-launched GenAI applications, and are largely funding efforts from their IT/tech spend
“Majority of banks (~40%) are funding initiatives from IT/tech budgets, as well as the business/corp. strategy budget (17%).”
76%
Most of the tasks of an average US worker could be reinvented
“Increasing potential for augmentation based on the combination of new technologies and new ways of working”
79%
there's considerable difference in the geographic source of upstream emissions
“For Chinese companies, almost 80 percent of emissions are within the national borders; the figure is lower than 50 percent in the United States.”
30%
Figure 2: Evolution of companies' AI-influenced revenue share from 2018 to 2024*
“The share of companies' revenue that is "AI-influenced" in North America more than doubled between 2018 and 2021, and is expected to roughly triple between 2018…”
48%
SEA hospitals generally exhibit a higher rate of digital solution implementation, particularly in areas related to patient administration, patient information management, and initial consultation
60%
Online registration is the most widely used digital tool in China healthcare; the pandemic has also permanently shaped the habit of using digital tools to facilitate health service
“Started from 2010s, online appointment booking has now been well-penetrated in all types of hospitals (60%). Digital tools that were widely used in response to …”
34%
Chains represent one third of the global market, showing a double-digit growth in 2021-2022 (+19,4%), mainly driven by North America (+29,9%) where many independent retails have been forced to close during the pandemic
“Chains represent one third of the global market, showing a double-digit growth in 2021-2022 (+19,4%), mainly driven by North America (+29,9%) where many indepen…”
71%
APAC countries such as China, Japan and South Korea show the highest penetration of Full service restaurants, followed by Italy and France
“Focus on FSR”
23%
Over the past decade, insurgent disruptors have been increasingly gaining market share in Southeast Asia
90%
With the opportunities that AI provide, marketers are starting to lean into it for their work
“AI allows businesses to quickly and cost-effectively create localized products and communications that align with local culture”
85%
Digitally active users are growing and expected to be 85% of internet users
80%
Retail distribution remains mostly in the hands of large intermediaries
“Distribution dominated by banks: Fund products in Hong Kong (SAR), Singapore and the Chinese Mainland are largely distributed through banks.”
32%
Digital distribution partnerships expand access to retail investors
“In 2021, 32% of investors in APAC used at least three digital channels to manage their investment accounts. This is double the figure in North America (16%).”
35%
Blockchain technology makes gains in regulatory environments
“Of the CMOs who say addressing the regulatory environment is their top priority, 35% have already implemented blockchain technology in their advertising strateg…”
73%
Subscription video on demand adoption has been at a similar level (at 73%-76% of respondents) for the past 3 years
“However, the adoption of paid video services appears to have reached saturation point at around 73% of households.”
73%
Several types of digital subscription remain niche
70%
Almost 70% of 16-34 year-olds have a paid music subscription
“The youngest respondents this year were born after Spotify was founded in 2006: they have never lived in a world without music streaming.”
92%
Higher-income households have more and better digital products and services
“Households in higher income groups are more likely to have newer smartphones and own a smart watch, have faster internet speeds, and use more digital services.”
52.3%
Over half of QT patents have been granted to Chinese companies.
“China has increased its share of patents in recent years, across all technologies; Chinese government policies are a strong factor.”
29.5%
Scientists from Chinese research institutions contribute most often to quantum-relevant publications.
87.7%
The Colorado market is much more consolidated under the largest carrier groups than the rest of the country.
“The Colorado market is much more concentrated than the countrywide average. In 2021, the Top 5 carriers held 17.8 more percentage points of market shares (24.2 …”
49%
Executives are ramping up investments in generative AI amid data privacy concerns
“Concerns related to personal data have become an even higher priority for financial services executives: 56% to 69% identified this concern as a high priority.”
50%
Norway is expected to be an early adopter of automation with other economies such as the US and Germany
“In early scenario, developed economies can achieve more than 50% automation adoption by 2030”
10 years
The midpoint scenario at which automation adoption could reach 50% of time spent on current work activities has accelerated by a decade
“The advent of GenAI has sped up the automation timeline by ~10 years from previous estimates in which GenAI was not considered”
85%
Advancing the human element of sustainability
32%
SIMILARLY, SHARE OF REPAIRED GOODS LOW ACROSS PRODUCTS
“France stands out as being eager to repair – first impact of Green Deal pilots?”
26%
Remote consultation and teleradiology are the two most-adopted digital health solutions among medical institutions in Japan
“An MHLW study from 2019 suggests that the overall digital adoption rate is low. Most hospitals that use digital health solutions are larger hospitals (e.g., uni…”
47%
The adoption of digital solutions for patient administration and scheduling is high across the board in both public and private institutions, but growth may have stalled relative to other solutions
“While ~60% of institutions have applied for card readers required for online eligibility verification, only 24% of the facilities have completed system modifica…”
63%
Preferred service delivery model by maturity of GBS organizations
“Adoption of off-shore/near-shore SSCs increases while on-shore SSCs witness a reduction as organizations mature in their GBS journey. Center of Excellence model…”
-28%
Diversification has had a marginal impact on revenues
“Posts have increasingly pivoted towards the fast-growing Parcel and Logistics segments”
90%
Renewables are projected to account for 80—90% of power generation globally by 2050
“In all scenarios, renewables are projected to lead the power generation mix, reaching 80—90% in 2050.”
100x
New energy technologies are growing from niche to significant parts of the energy system across scenarios
“In the Further Acceleration scenario, CCUS uptake will need to increase 100 times by 2050, decarbonizing ~40% of remaining emissions in the industry sector.”
53.8
China increased its quantum-related patent activity across all technologies.
“China has increased its share of patents in recent years, accross all technologies, which is influenced highly by Chinese government policies.”
24.7%
However, scientists from Chinese research institutions contribute to quantum-relevant publications most often.
“Scientists affiliated with Chinese institutions contribute to almost a quarter of quantum-relevant academic publications.”
22.9%
Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts
63.3%
How the pandemic has changed market research practices
88%
Nine in 10 businesses (88 percent) indicate they are advanced in their adoption of cloud.
“Cloud adoption is no longer the mark of a digital leader, merely the logical evolution of IT”
77%
Most companies are using materiality assessments
“Around the world, a significant majority of reporting companies in both the N100 (71 percent) and G250 companies (77 percent) are performing materiality assessm…”
61%
Marked increase in TCFD adoption
“Specifically, one-third of the N100 now report using the TCFD recommendations (34 percent) — nearly doubling the 2020 figure, and almost two-thirds of the G250 …”
60%
Strength in numbers
“TCFD adoption has seen strong growth across all sectors, particularly among consumer-related and heavy industries.”