Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by survey_sentiment
· function decompose_segments
· clear
Where in the narrative
| analyze_data | 741 |
| establish_context | 157 |
| diagnose | 76 |
| appendix | 72 |
| benchmark_peers | 57 |
| frame_problem | 51 |
| decompose_segments | 23 |
| illustrate_case | 21 |
| recommend | 18 |
| present_framework | 11 |
| quantify_impact | 8 |
| front_matter | 8 |
Number shape
| percent | 967 |
| plain | 290 |
| multiplier | 6 |
| money | 2 |
| other | 1 |
23 examples
25,000
Aside from consumers who really care about the environment and those who do not, there is a third group of consumers whose primary decision-making is based on the product, the brand, and how appealing it is to them.
“About a third of our sample — not an insignificant percentage — can be identified as prominent green consumers.”
28%
Segmenting companies based on revenue growth and profitability (2017–2022) revealed five performance groups
“More than a quarter of companies we assessed (28%) consistently exhibited below-average growth and profitability throughout the 2017-2022 period.”
N=50
In the 2023 survey pool, private respondents have a larger contribution from Hokkaido & Tohoku and larger hospital sizes compared to public respondents
73%
Four key characteristics of post-90s light & medium-spending consumers
“Driven by the "self-rewarding" mindset and social influence, luxury consumption is shifting from transactions to personal experiences with an emotional touch; b…”
73%
Content preference: novel & trendy offline experience, celebrity marketing & creative content spark the interest of post-90s light & medium-spending consumers
“Content preference: novel & trendy offline experience, celebrity marketing & creative content spark the interest of post-90s light & medium-spending consumers”
4.4K
Most incumbents fall within four categories: enterprise, e-payments, financial software and creative & digital media
“70% of FTEs concentrated in four categories”
350
Rejserne i VFK håndteres af ~350 medarbejdere
“De 354 medarbejdere håndterede ~106.000 ud af de totale 116.000 rejser i VFK”
64%
Millennials are knowledgeable and opinionated about luxury products
“As Chinese millennials are maturing, they become more selective and demanding. The generation tends to develop savvier spending habits, while not compromising o…”
222
Forsyningsarterne er organiseret i fem forskellige selskabsformer, og med en stor andel i de kommunale selskabsformer I/S og § 60-fællesskaber
“Majoriteten af forsyningsvirksomhed er organiseret i A/S, ApS, a.m.b.a., kommunal forvaltning og § 60-fællesskaber, der er ganske få selvejende institutioner”
29%
Identifying the Leaders
“Three distinct groups emerged: Leaders, Strivers and Strugglers.”
47%
Generational divide – The customers of the future will have fundamentally different needs
“Web page, users read at most 28% of the words; 20% is more likely.”
44%
“We identified three distinct mindsets across the customers we surveyed, each with unique preferences and emphasis on these drivers.”
60%
500
1.71x
“Compared to the overall sample, esports viewers integrate paid subscription services and event attendance more extensively in their leisure time activities.”
55%
“Strength of alignment was defined by the following components: (1) the extent to which business objectives are a priority for overall business strategy and cybe…”
33%
“Skeptics are the largest group, accounting for 33 percent of the sample, yet their dissatisfaction with financial providers means they are a challenging persona…”
80%
“Would be willing to share data in return for personalized and convenient services — Compared to 80% overall”
95%
“The four personas paint a compelling picture of banking and insurance consumers. More importantly, they offer a pattern banks and insurers can use to build resp…”
13%
57%
64%
38