Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by revenue
· number kind percent
· clear
Where in the narrative
Number shape
| money | 65 |
| percent | 50 |
| plain | 21 |
| multiplier | 5 |
50 examples
3.3%
The slowdown in global consumer spending does not yet appear widespread, but rather concentrated in US and China, where tariff developments have been most impactful
“The slowdown in global consumer spending does not yet appear widespread, but rather concentrated in US and China, where tariff developments have been most impac…”
55%
Executives expect more moderate price increases compared to last year, and anticipate higher focus on volumes
76%
While challenges remain, signs of stabilization are emerging in commercial aerospace. Strong supplier collaboration, AI-driven efficiencies and financial discipline will be key to sustaining momentum.
“Among the executives we surveyed, 61% expect revenue growth over the next six months and 76% see an increase over the next year—a sign of growing confidence in …”
-2.9%
With declining real sales, especially offline, sales per square meter have also decreased, putting pressure on margins
“Real offline sales driven by -7% decline in total offline market (2019–2023) and shifting market shares: Supermarkets: from 36.3% to 36.4% (+0.1%); Hypermarkets…”
+5-6%
Several retailers launched different types of personalization efforts – with up to 6% revenue increase
“+5-6% In sales versus control group”
65%
The US BIOSECURE Act may prompt pharma companies to diversify their supply chain away from China, creating more opportunities for ex-China suppliers
“Seventy-nine percent of respondents to the BIO survey conducted in May 2024 reported that they have contracts or products being supported by a Chinese CDMO.”
-37%
Home affordability pressures see 37% decline in home sales since November 2021
“US single-family home sales have decreased ~17%, since February 2023—in line with rising prices and credit costs which have impacted affordability”
53%
Roughly half of respondents reported the revenue of their company at under US $1 billion (53%) and roughly half of respondents reported the revenue of their company U.S. $1 billion (47%) or above.
4.4%
SME DEBT VS ECONOMIC CONTRIBUTION: NL SMES HAVE A HIGH GVA CONTRIBUTION, AND HAVE LOW LEVEL OF NEW DEBT
40%
Advertisers adopting diversified mediums; digital share increased to 40%
12.3%
Company performance remains strong: B2B marketers lead
12.2%
Company performance in sales and profits far exceeds pre-pandemic levels but dips from February 2022
28.3%
Apps contribute more revenue, but many companies achieve no or little impact
“The largest proportion of companies reporting “High Revenue” from apps make the majority of their sales through the Internet (50-99% Internet, 40%; 100% Interne…”
+14.1%
Company performance soars relative to 2020
2%
Select use cases that can help accelerate value
“The company's new pricing and promotions framework generated a 2% increase in annual revenues.”
51%
Restriction on sales rep access to hospital premises and physicians remains tight in China, thus the adoption of digital tools in hospitals can help support and link pharma's digital outreach initiatives
“Tight restriction level is mainly caused by strict Covid control measures and promotion restrictions”
10%
Expanding from an insurance provider to a health and wellness company
“AIA Group's transformation has taken the life insurance company into the vast health and wellness space with the Vitality platform, that provides wellness, prev…”
26%
Opening new payment flows and expanding the services businesses
“Mastercard is expanding its core business by leveraging partnerships and opening new payment flows (e.g., real-time cross-border, B2B).”
14%
Transforming to a "network of networks" and expanding value-add services
“Visa estimates that revenues from new flows and value-added services will account for >30% of net revenues by 2024.”
5%
1. Importance of flexible online channels is increasing; WeChat Mini Program has grown into an important business pillar in just 2 years after pilots
“Top luxury groups launching "always-on" WeChat Mini Programs, with diverse SKUs; available all year round”
19.5%
High Tech as-a-service trailblazer
“No other company better exemplifies adoption of AAS as a vehicle for profitability and revolutionary customer experience.”
16.9%
Stepping up investments
“Manufacturing leaders, however, are not only closing the gap with other industries by spending 9.6% of revenues on technology, but they’ll also surpass them in …”
48%
Luxury consumers continue to be young, 48% of them are aged below 30 and contribute 42% of luxury sales
70%
Over 70% of true luxury sales come from the ~50 tier 2 or above cities
46%
Leaders are poised to extend their advantage over the next five years
“Figure 2: An illustrative model of the difference between Leaders and Laggards' revenue growth is projected to widen.”
46%
Though they might both possess knowledge, talent and ambition to spare, the distance between the Leaders and Laggards is huge: Leaders have twice the revenue growth of Laggards, who could miss out on up to 46% of their annual revenues by 2023 if they don't change.
“Leaders have twice the revenue growth of Laggards, who could miss out on up to 46% of their annual revenues by 2023 if they don't change.”
$1.4B (+4%)
NATIONAL BRANDS HAVE POTENTIALLY MISSED OUT ON UP TO 4% IN ANNUAL SALES GENERATED FROM MEDIA SPEND
“20% of total revenue is generated by media”
46%
On the expenditure side, two thirds of total government budget has gone to salaries & debt service, with ~6% in capital expenditures
“On the expenditure side, two thirds of total government budget has gone to salaries & debt service, with ~6% in capital expenditures”
1.2%
Despite a steep growth in the past 5 years (40% p.a), Lebanon's internet sales are still only 1.2% of total retail sales
“Lebanon's e-commerce sales grew very strongly at 40% p.a between 2012-17, but still represents only ~1.2% of total retail sales”
10-20%
Today telecom contributes ~10-20% of yearly revenues, industry dynamics however put downward pressure on revenues
“Current prevalent pay-per-minute model does not allow to capitalize on voice to data shift”
5%
CASE STUDY: UK’s creative industries contributes to ~5% of the country’s GDP¹ and is growing at twice the rate of the economy
“UK’s creative industries contributes to ~5% of the country’s GDP¹ and is growing at twice the rate of the economy”
15%
The most mature brands report significant benefits from data driven marketing
23%
A more agile model is seen to have a big impact on revenue
“Estimated average revenue lift of 23%”
78%
In 2016, 78% of sales influenced by the online
“~€200 billion of sales influenced by the online in 2016”
-53%
Recent years have been focused on survive
9%
However, few Swedish start-ups make the enterprise journey
“9% of companies with revenues over 5MSEK”
2.1%
C/C industries per-person GVA is slightly lower than the Victorian average, but growing three times faster
“C/C industries average 98 ($k GVA per worker) with a 2.1% CAGR (08-13).”
16%
Advertising agencies have successfully managed shift to digital and posted growth in all years except for 2009
“NYC advertising revenue has exhibited strong and sustained growth.”
-44%
2020 real revenue per delivery point will decline almost 50% from 2000
“- 44%”
10%+
“Organizations that invest in strong data foundations and effective change management are seeing 10%+ revenue uplift through agentic AI by expanding share of wal…”
50%
“The bank increased its auto-loans sales by 50% and, through process efficiency and eliminating the need to compete on commissions, it achieved a double-digit re…”
30-40%
“Strategic digital activations expand the viewer base and drive top-line growth.”
34%
“While 'original' business areas remain in the fore-ground of company's activities, the revenue contribution of such areas is declining compared to 'expanding' b…”
34%
“Events and leagues thrive on brand power.”
37%
“Impactful new research from Accenture and Frontier Economics finds that by building five digital capabilities, UK companies could add £33 billion to national ou…”
67%
“Sales in the European market will continue to suffer from the pandemic evolution in the European Countries during 2021.”
46%
“We are now at a generational turning point.”
1.2%
15%
“While some leaders are born, others are made: Everyone can emulate the mindset and methods of the top 10% to get the value they expect from their significant in…”
3.2%
“Average prime sales have increased by 3.2% in 2018.”