Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by revenue
· function quantify_impact
· clear
Where in the narrative
Number shape
| money | 65 |
| percent | 50 |
| plain | 21 |
| multiplier | 5 |
11 examples
$3.2 trillion
How reducing the tech deficit delivers a growth dividend
“The potential benefits for European companies of closing the tech deficit amount to a staggering $3.2 trillion USD in additional revenue by the end of 2024.”
$8.2 Billion
We already know that companies with high interoperability can unlock an additional five percentage points in annual revenue growth.
“Five percentage points of additional revenue growth delivers an extra $8 billion over a period of five years.”
$11.8bn
A huge opportunity cost
“118% Growth Gap or $11.8bn in lost revenue opportunity (2017-23)”
$18B
Delivering shareholder value at scale
“$18B”
46%
Leaders are poised to extend their advantage over the next five years
“Figure 2: An illustrative model of the difference between Leaders and Laggards' revenue growth is projected to widen.”
$1.4B (+4%)
NATIONAL BRANDS HAVE POTENTIALLY MISSED OUT ON UP TO 4% IN ANNUAL SALES GENERATED FROM MEDIA SPEND
“20% of total revenue is generated by media”
$5bn
~5 USD Bn of taxes can be gathered yearly through better VAT compliance and collection
“Loss in revenues of ~10% or ~5 USD Bn yearly”
15%
The most mature brands report significant benefits from data driven marketing
23%
A more agile model is seen to have a big impact on revenue
“Estimated average revenue lift of 23%”
$45M
TV audiences generate ~$45M in tourist revenue for NYC
“$45M total additional tourist spending as a result of TV show tapings”
$21.9b
C/C economy could add $21.9b GVA and 90k jobs for Victoria
“Additional $22b in 2025 if historical growth continues, driven by design GVA.”