Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by revenue
· function illustrate_case
· clear
Where in the narrative
Number shape
| money | 65 |
| percent | 50 |
| plain | 21 |
| multiplier | 5 |
16 examples
+5-6%
Several retailers launched different types of personalization efforts – with up to 6% revenue increase
“+5-6% In sales versus control group”
2%
Select use cases that can help accelerate value
“The company's new pricing and promotions framework generated a 2% increase in annual revenues.”
10%
Expanding from an insurance provider to a health and wellness company
“AIA Group's transformation has taken the life insurance company into the vast health and wellness space with the Vitality platform, that provides wellness, prev…”
26%
Opening new payment flows and expanding the services businesses
“Mastercard is expanding its core business by leveraging partnerships and opening new payment flows (e.g., real-time cross-border, B2B).”
14%
Transforming to a "network of networks" and expanding value-add services
“Visa estimates that revenues from new flows and value-added services will account for >30% of net revenues by 2024.”
19.5%
High Tech as-a-service trailblazer
“No other company better exemplifies adoption of AAS as a vehicle for profitability and revolutionary customer experience.”
516.3
ANU is forecasting total student numbers to drop, with international student numbers expected to increase again from 2022
“Student visa applications fell by 73% in between June 2019 and 2020”
$100M
2c: Adopt mobility solutions based on dynamic pricing (e.g., congestion pricing)
10+
Vacheron Constantin: closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase
“Sales: 38 limited-edition watches launched, 10+ sold in 3 days, all by NEW buyers”
20x
Chinese players made good progress in new dvpmt models
“Tmall flagship store achieved 20x of usual sales volume on day 1.”
50%
“The bank increased its auto-loans sales by 50% and, through process efficiency and eliminating the need to compete on commissions, it achieved a double-digit re…”
$100 million
“The engagement touched about 10% of its customers, resulting in more than $100 million in revenue.”
4.2 billion euros
“#1 priority for Leapfroggers during the pandemic was scaling new innovations.”
$51B
“Lenovo's multi-decade journey of reinvestment in the enterprise now affords the company the opportunity to penetrate new markets and transition from a device+ t…”
24.9
“Despite the re-organisation process the board initiated a strategic review which was completed in Nov 2015. Despite the reorganisation process and strategic rev…”
~$50 million
“Within five months of rolling out the new capability, the company was able to raise prices by more than 2% on average, leading to approximately $50 million in n…”