Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by market_size
· number kind percent
· clear
Where in the narrative
| analyze_data | 443 |
| size_opportunity | 123 |
| establish_context | 102 |
| diagnose | 81 |
| quantify_impact | 66 |
| frame_problem | 58 |
| recommend | 57 |
| illustrate_case | 55 |
| benchmark_peers | 43 |
| transition | 18 |
| prioritize | 10 |
| plan_implementation | 10 |
Number shape
| money | 447 |
| plain | 372 |
| percent | 283 |
| multiplier | 7 |
| other | 1 |
80 examples
showing first 804.1%
Corporate capex is re-emerging as a primary engine of global growth after years of underinvestment as businesses look to modernize assets and capitalize on macro shifts
“The capital stock in the US has aged considerably in recent decades, reflecting delayed replacement cycles and shifting investment priorities, and will now incr…”
+30%
The boom in data centers and related infrastructure will require significant utility-focused capex to meet US power demands, alongside a revival of nuclear energy investment
“Increasing capex among US utilities and O&G firms”
29%
Some investment opportunities are arising as the use of European recovery funds and the InvestAI initiative shift capital expenditure plans toward tech-related strategies
“The EU's InvestAI Initiative was announced in Feb 2025 to dedicate EUR 200 billion for AI-related investments, with EUR 20 billion intended for gigafactories”
+19.4%
Global trade momentum diverged across major economies in late 2024, with US firms ramping up imports in anticipation of tariffs
“US producers are taking preemptive measures to stock up industrial supplies amid expectations of tariff increases”
70%
Companies at the forefront of AI adoption invest much more in redesigning end-to-end workflows than our APAC respondents
“While leading companies go well beyond the deployment of AI processes and tools, those in APAC are not yet prioritizing investments in areas that bring high imp…”
12% YoY
After a challenging 2024, the global commercial aerospace market is expected to see a double-digit recovery in 2025, supported by increasing aircraft deliveries and rising aftermarket demand.
“Global aerospace company revenues are projected to grow 12% YoY in 2025 (Figure 1), fueled by sustained demand for new and replacement aircraft from airlines an…”
10%
Boeing's recovery holds key to growth
“After flat growth (2%) in 2024, North America's commercial aerospace market could see up to a 10% revenue increase in 2025.”
14% YoY growth projected in 2025
Air travel demand continues to drive growth
“Asia-Pacific is cementing its position as the world's fastest-growing commercial aerospace market, with 14% YoY growth projected in 2025 after a 15% increase la…”
73%
Most cyber budget goes to people and tools, not the policies or partnerships needed to secure AI
+80%
They focus +80% of their AI investments in reshaping critical functions and inventing new products and services
“They focus +80% of their AI investments in reshaping critical functions and inventing new products and services”
44%
... but most companies aren't yet prioritizing investments in higher-impact plays
4.0%
Domestic capital investment is set to accelerate amidst supply constraints, reshoring imperatives, and AI and energy transition demand
“Corporate capex has been falling over past decade, but showing rebound”
10.7%
The impact of the 10-20% reciprocal tariff on the EU may be amplified by sector-specific tariffs affecting major pharmaceutical and automotive exporting countries
31.5%
Within APAC, Vietnam appears the most exposed to US tariffs due to its reliance on exports to the US, particularly in apparel and electronics
“APAC exporters to US with high exposure to US tariffs”
~20%
Growth in global private credit AUM.
“Citigroup announced a $25 billion private credit partnership with Apollo Global Management in September 2024. Initially focused on North America, the partnershi…”
64%
Providers will invest in more specialized technologies
“AI will remain the top investment”
98%
Wealth and asset managers demonstrate growing interest in GenAI solutions, anticipate enhanced client experiences and have begun deploying dedicated resources
“98% of respondents are already investing in GenAI, planning to invest or are highly interested in learning more”
~12%
The status of commercial real estate (CRE) is similarly precarious.
“CRE debt and equity are held not only by banks but also by other players throughout the financial industry—often beyond the scope of regulators”
16.5%
Leaders lay the groundwork for AI success
“Becoming a leader in AI requires the proper financial and human resources. That is why AI leaders invest nearly twice as much as others in enterprise-wide AI ac…”
75%
Corporate challenge in SEA: Unique characteristics of SEA today limit incentives for many corporates to accelerate green investments near term
“Policy volatility, limited stakeholder pressure, and high business risks result in few SEA corporate commitments”
1%
Easing of domestic activity and trade in Q4 amid heightened inflation, credit expansion; fiscal stance may worsen in 2024 with lower oil prices
“Domestic activity and trade indicators fell slightly in Q4; inflation remains high; labor market may show first signs of easing.”
73%
Expert organizations are scaling Generative AI much more aggressively.
“Companies that report expertise are moving quickly.”
72%
72% of C-suite leaders say they are approaching investments with caution because of societal concerns about the responsible use of AI. Respondents in North America and Asia Pacific were least deterred by backlash against generative AI, while more than three quarters of C-suite leaders in Europe are approaching it with caution.
“To what extent do you agree or disagree with the following statement: "The recent backlash on generative AI (e.g., policy issues, lack of accuracy, low intial R…”
74%
Advancing risk management: how CROs will shape the future of the function
“Limited budgets are the top constraint across all regions, but interesting variations emerge across regions.”
0.04%
Our model finds a positive, statistically significant relationship between increases in average broadband speeds and GDP
“As illustrated on in the graph to the right, the model finds that the marginal in GDP decreases as average broadband speeds increase.”
0.25%
Faster broadband has been an equaliser of opportunity for Australians in lower socioeconomic communities
“The most disadvantaged communities experienced up to 5x the GDP uplift of those in more advantaged communities”
21.1%
The majority of regions experiencing the biggest productivity benefits from faster broadband speeds are classed as regional or remote
“Consider Airlie - Whitsundays, which is located on the Great Barrier Reef in north east Queensland and has a population of 15,100.”
30%
India’s growth story to emulate China’s manufacturing success of the early 2000s..
“..potential for India to grow similarly”
57%
Risk professionals can help their organizations improve their resilience and competitive position by emulating the risk leaders in four ways:
“Risk leaders are nearly 4X more likely to say they are "very agile" when it comes to using cloud platforms, tools and services to rapidly execute risk processes…”
-0.7%
China is expected to transition to slower growth path as it confronts structural challenges; Japan's resilience is waning and India's will be tested as global growth slows
“Real GDP contracted -0.7% qoq in Q3 amidst declines in both consumer spending and fixed investment”
55%
Interest rate risk on securities portfolios is a general concern for APAC banks, but it does not appear more pronounced than it is for banks in the US or Europe
“Banks in Malaysia, Japan and Singapore hold sizeable amounts of foreign debt securities (including US Treasuries), potentially exposing them to declines in the …”
45%
Retail and commercial banks demonstrate growing interest in GenAI solutions, anticipate enhanced profitability and have begun deploying dedicated resources
“Funding amounts largely correlate with bank segment sizes, with most spending <20% of their budget on GenAI.”
45%
45% of banks are already investing in GenAI, with larger banks outpacing their peers; productivity, CX enhancement and cost reduction are top drivers
“Productivity enhancements, customer experience enhancements and cost reduction are key motivators among banks seeking to implement GenAI.”
31%
Prioritize long- and short-term AI investments
“In 2018, Achievers in North America devoted 11% of their total technology budgets to AI. In 2021, that rose to 25%. By 2024, they plan to devote 31%.”
5%
Hospitals are optimistic about future capital expenditure, with a significant number expecting a notable increase over 5%. This reflects recovered confidence and growing healthcare needs within the region
“Hospitals are optimistic about future capital expenditure, with a significant number expecting a notable increase over 5%.”
+0.7%
GDP gradually recovers; short-term indicators suggest improvement in April
5%
Hospitals are optimistic about future capital expenditure, with a significant number expecting a notable increase over 5%. This reflects recovered confidence and growing healthcare needs within the region
“Hospitals are optimistic about future capital expenditure, with a significant number expecting a notable increase over 5%.”
80%
Venture capital and other private funding make up nearly 80 percent of QT inflows; venture capital, private, and angel investments grew in 2022.
63%
Most investment went to early-stage start-ups in 2022.
62%
QComms application software start-ups garner the most investment but make up only 16 percent of players.
50%
In QS, half of the players are in components; however, more investment has flowed to hardware manufacturers.
7%
However, Canadian climate techs trail peers in later-stage funding
“Canada trails leading peers in converting startups to scale ups”
55%
Canadian investors and corporates are missing an opportunity to play a bigger role in Canadian climate tech
“Over half of investment into Canadian climate tech comes from abroad”
24%
We learned that leading companies are making sizeable investments
“Yet, current investments are heavily weighted towards maintaining legacy networks.”
50%
50% of surveyed leaders say PE investments have become more complex
“Half of those surveyed think PE investments have become more complex in the past five years.”
82%
Public hospitals recovered slightly during the pandemic due to COVID-19 subsidies; budgetary outlook is expected to improve significantly
2-4%
So how much does this all cost? The answer: Interoperability won't break the bank.
“Our research shows that leading companies are able to achieve high interoperability with just 2-4% higher IT and functional budgets directed at applications, wh…”
70%
Venture capital and other private capital now make up more than 70 percent of QT investments
“Nearly 90% of funding is directed at established start-ups (Series A, B, C, and D)”
73%
Most players are component and application software companies, but hardware start-ups still get the biggest share of funding.
“>100 suppliers, which are largely not specific to quantum computer hardware; there are 38 QC-focused components suppliers that figure into the overall company c…”
53%
Most funding is raised for application software start-ups, despite their relatively small number.
“Application software funding is driven by large deal ($400m) for Arqit (United Kingdom) to develop quantum satellite communication.”
13.8%
Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high
“The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level in CMO…”
8.7%
Marketing budgets as a percent of company revenues weaken to pre-Covid levels
“Marketing budgets as a percent of revenues, on the other hand, revert to pre-pandemic levels. This shift reflects the soaring revenues that marketers report ove…”
13.8%
How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
4.4%
R&D budgets 4.4% larger than marketing budgets: Big dispersion as companies invest in different strategies
“R&D budgets are 4.4% larger than Marketing budgets”
4.4%
Company and industry differences in focus on R&D versus Marketing
“R&D budgets are 4.4% larger than marketing budgets.”
-0.7%
Traditional advertising marketing spend expected to dip in the next 12 months falling into pre-Covid territory
“After two consecutive increases in traditional advertising spend, traditional advertising reverts to a decade-long negative growth as we emerge from Covid.”
44.0%
Paid media tops marketers' digital spend budget
24.6%
Mobile spending returns to pre-Covid levels; predicted to rise again
“As spending levels stay at pre-Covid levels, predictions for spending one year ago for 23.1% of marketing budgets are not met.”
21.3%
Social media spending stays flat, but is forecasted to increase across industries in the next 12 months
“Following a large increase at the height of pandemic to 23.2% of budgets, social spending has been flat at 14-15% of marketing budgets for the last two years—at…”
14.5%
Spending on marketing analytics hits decade long all-time high and is predicted to grow by 63% in three years
“Firm and industry breakouts on next slide”
88%
Privacy concerns and the expiration of 3P cookies present a challenge, prompting a focus on first- & zero-party data and data partnerships
“More data sources used by digitally mature companies than their less-mature peers.”
72%
Digital transformation in uncertainty
“In the face of these risks, CEOs continue to prioritize digital investment — with 72 percent agreeing they have an aggressive digital investment strategy, inten…”
62%
Great ESG expectations
“Sixty-two percent of CEOs say they will be looking to invest at least 6 percent of revenue in programs that enable their organization to become more sustainable…”
77.5%
Managing Digital Marketing Returns
“Therefore, marketers are investing in data analytics and MarTech systems/platforms, but are not yet convinced that their companies have this right.”
10.4%
Marketing budgets as a percent of overall budgets reset to pre-pandemic levels while increases as a percent of revenues
10.4%
How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
“Marketing budgets account for 11.8% of overall budget and 10.4% of company revenue.”
7.2%
Over half of companies spend more on R&D than on marketing
“On average, R&D Budgets are 7.2% larger than Marketing budgets”
13.9%
Medium sized firms in terms of employees and revenue most likely to spend more marketing budget on customer experience
“13.9% of marketing budget is currently used on customer experience.”
2.9%
Traditional advertising marketing spend expected to rise yet again in the next year, reversing decade-long declines
16.2%
Expected increase in digital marketing budgets
8.8%
Budgets for new products and services are expected to revive following COVID lockdowns
14.7%
Companies spend significantly more of their budgets on customer acquisition than on customer retention
“On average, acquisition budgets are 14.7% greater than retention budgets”
4.2%
Marketing spend targeting China expected to double over the next three years, but nowhere near pre-pandemic predictions
“The COVID-19 pandemic has influenced current and predicted marketing spending for the Chinese market. Prior to the U.S. lockdown, marketers were spending on ave…”
23.5%
Social media spend increased slightly over the past year, but is expected to increase at a much faster pace moving forward
“Consumer Services exceeds all other industries in its current social media spend (31.2%) and will continue to be a leader in the next 12 months (32.0%) and five…”
12.7%
Although marketers still predict growth in the influencer space, they are not nearly as bullish as they used to be
“To no surprise, the industries currently leading the way in influencer marketing are consumer-facing companies, such as Consumer Packaged Goods (11.3%) and Cons…”
4%
On average 4% of marketing budgets are devoted to training and development, dropping from pre-COVID high of 5.8%
“Training and development budgets fluctuate across industries. Industry-wise, Pharma/Biotech companies report the highest budget (6.0%), followed by Mining/Const…”
61%
Investors are focusing heavily on a company’s longer-term, organic, top-line growth outlook, followed by market share gains and valuation levels
“Investors are focusing heavily on a company’s longer-term, organic, top-line growth outlook, followed by market share gains and valuation levels.”
33%
Investors expect to either hold or increase allocations in alternative asset classes
“Investors' appetite for alternative asset classes only continues to increase.”
34%
Prioritize long- and short-term AI investments
“We found that in 2018, Achievers devoted 14% of their total technology budgets to AI, while in 2021 they devoted 28%. In 2024, they plan to devote 34%.”
15-20%
Overall M&A volume in the education sector declined by about 15% to 20% in 2022 compared with 2021, though it remained higher prior to Covid-19
“Overall M&A volume in the education sector declined by about 15% to 20% in 2022 compared with 2021, though it remained higher prior to Covid-19.”