Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by market_size
· function establish_context
· clear
Where in the narrative
| analyze_data | 443 |
| size_opportunity | 123 |
| establish_context | 102 |
| diagnose | 81 |
| quantify_impact | 66 |
| frame_problem | 58 |
| recommend | 57 |
| illustrate_case | 55 |
| benchmark_peers | 43 |
| transition | 18 |
| prioritize | 10 |
| plan_implementation | 10 |
Number shape
| money | 447 |
| plain | 372 |
| percent | 283 |
| multiplier | 7 |
| other | 1 |
80 examples
showing first 804.1%
Corporate capex is re-emerging as a primary engine of global growth after years of underinvestment as businesses look to modernize assets and capitalize on macro shifts
“The capital stock in the US has aged considerably in recent decades, reflecting delayed replacement cycles and shifting investment priorities, and will now incr…”
+30%
The boom in data centers and related infrastructure will require significant utility-focused capex to meet US power demands, alongside a revival of nuclear energy investment
“Increasing capex among US utilities and O&G firms”
29%
Some investment opportunities are arising as the use of European recovery funds and the InvestAI initiative shift capital expenditure plans toward tech-related strategies
“The EU's InvestAI Initiative was announced in Feb 2025 to dedicate EUR 200 billion for AI-related investments, with EUR 20 billion intended for gigafactories”
12% YoY
After a challenging 2024, the global commercial aerospace market is expected to see a double-digit recovery in 2025, supported by increasing aircraft deliveries and rising aftermarket demand.
“Global aerospace company revenues are projected to grow 12% YoY in 2025 (Figure 1), fueled by sustained demand for new and replacement aircraft from airlines an…”
10%
Boeing's recovery holds key to growth
“After flat growth (2%) in 2024, North America's commercial aerospace market could see up to a 10% revenue increase in 2025.”
140
Focus shifts to resilience
“Europe's commercial aerospace industry is expected to extend its post-pandemic recovery, with a projected 7% expansion in 2025.”
14% YoY growth projected in 2025
Air travel demand continues to drive growth
“Asia-Pacific is cementing its position as the world's fastest-growing commercial aerospace market, with 14% YoY growth projected in 2025 after a 15% increase la…”
€2B
We help you elevate your possible with GEN AI & Agentic AI
“With us, you get a strong Generative AI set-up, with partnerships all along the Generative AI value chain, our €2B investment plan over a 3-year period is progr…”
$250 billion
The US’s natural gas boom in the 2000s has reshaped its energy sector, exports, and economy
“Nevertheless, the US’s natural gas infrastructure is woefully inadequate.”
$550 billion
The Digital Age revolutionized banking; expect even more from the Age of AI
“As we enter the Age of AI, many bankers feel the same sense of awe that their counterparts did a quarter of a century ago.”
€242B
Travel experiences continue to burgeon, emphasizing uniqueness and authenticity
“Travel experiences continue to burgeon, emphasizing uniqueness and authenticity.”
~$1.5T
SEA region made a step forward but still has long way to go
$10.3 trillion
The green goods paradox: Strong demand, cautious consumption
“The transition to the green economy presents a significant opportunity for businesses. In fact, growth in demand for green goods and services is predicted to ad…”
$20 trillion
CATCHING THE GENERATIVE AI WAVES
770
Number of M&A transactions in LatAm has been impacted by region’s growth slowdown and political turmoil, with Brazil leading transactions and a focus on the technology sector
“We believe 2024 will be a better year than 2023, although probably below the overall 10-year trend”
$10 Tn
India continues to be global bright spot; poised to be $10 Tn+ economy over the next decade
“India to add $1 Tn every 1.5 years going forward.. ..and be in top 3 GDP by 2030”
30%
India’s growth story to emulate China’s manufacturing success of the early 2000s..
“..potential for India to grow similarly”
$100 Bn
Industrial Corridors — Govt. plans to invest over ~$100 Bn
“On the lines of USA and China, India to build multiple industrial corridors over next 10 years with individual centers of excellence for different sectors”
$70.1B
Globally, in Q3'24 VC-backed companies raised $70.1B across 7,227 deals
“Globally, in Q3'24 VC-backed companies raised $70.1B across 7,227 deals”
-0.7%
China is expected to transition to slower growth path as it confronts structural challenges; Japan's resilience is waning and India's will be tested as global growth slows
“Real GDP contracted -0.7% qoq in Q3 amidst declines in both consumer spending and fixed investment”
$124 billion
Advanced technology is now available to all
“Banks invested $124 billion globally in new IT in 2021, a 24% increase compared to 2019.”
140 bps
Europe must close the gap in innovation
“In 2017, European companies trailed their North American counterparts by 70 basis points in terms of R&D investments as a percentage of revenue. By 2022, this g…”
~$340B
Financial stress is elevated in the US in the aftermath of regional bank failures, fueling economic uncertainty and prompting companies to re-evaluate internal and external risks
“US banks are scrambling to shore up their liquidity positions—their use of the Federal Reserve's liquidity facilities has surged to above pandemic-time levels, …”
~$20B+
GenAI is already having a transformative effect on many industries and is being prioritized by executives
“GenAI is already having a transformative effect on many industries and is being prioritized by executives.”
$345 billion
Why DEI matters for the VC industry
“A startup ecosystem with investors and innovators that better reflect the demographics of the country has the potential to unlock opportunities for even greater…”
$4T
As a ‘market bloc’, Southeast Asia is already important
$27.2 trillion
Market has seen strong growth with significant opportunities remaining
“The Asian population maintains a large pool of savings, driven by higher interest rates and uncertainty about future income across developing and transition mar…”
$15 billion
In China, government investment is helping drive quantum technology research and education.
24%
We learned that leading companies are making sizeable investments
“Yet, current investments are heavily weighted towards maintaining legacy networks.”
50%
50% of surveyed leaders say PE investments have become more complex
“Half of those surveyed think PE investments have become more complex in the past five years.”
21
...AND TECH-DRIVEN INNOVATION DRIVES ALL WE DO
$15 billion
Stimulated by government funding, quantum technology activity in China is accelerating.
$300 billion–$700 billion
Why should leaders pay attention?
“However, quantum technology is still very much in its nascent phase, and it would be difficult to predict when or if this technology will mature and scale up”
$1B in 8 years (China) vs 17 years (US)
What is notable is that the tipping point for some of these new markets could arrive much faster in large Asian economies.
“Take agri-tech for example, where it took just eight years for venture capital investments to reach the $1 billion mark in China, compared to 17 years for the U…”
84%
In the midst of this difficult environment, net zero remains firmly on the corporate agenda
“As the adage goes, difficulty can breed determination.”
$850m
Broadening our capabilities
“We are committed to continually broaden our capabilities to anticipate and meet our clients' evolving needs.”
$1T
From resilience to resurgence: On the road towards a $1T GMV economy by 2030
“Continued shifts in consumer and merchant behaviour, matched with strong investor confidence, have ushered SEA into its ‘Digital Decade’ - and the region is on …”
$1T
SEA is entering the ‘Digital Decade’ and seismic shifts in consumer and merchant behaviour mean its internet economy could reach $1T GMV by 2030.
“Talent remains critical to success, along with new enablers around data regulation, infrastructure, and equitable development of the internet economy.”
$1T
What a $1T GMV SEA looks like: Proliferation of digital merchants, with ‘being digital’ as table stakes
“Digital payment adoption becomes table stakes, even for offline channels, with merchants accepting a full range of digital payment rails and BNPL offerings.”
$1T
What a $1T GMV SEA could look like: Consumers live and breathe digital
$178B
Quest for engagement relevance in a noisy environment: Virtualization a promising and growing reality
82%
Security investment continues to rise
“IT security budgets are increasing, with more than 82% of our survey respondents saying their budgets have increased in the last year (Figure 3).”
$98B
Global fintech investments in H1 2021 recorded $98B with 2,456 deals
$98 billion
Global fintech investment reaches $98 billion at mid-year
“Global investment in fintech has seen a quick V-shaped recovery from 2020 levels.”
$7.5B
In H1 2021, fintech companies in Asia Pacific received $7.5B with 467 deals
“In H1 2021, fintech companies in Asia Pacific received $7.5B with 467 deals”
US$22.3 billion
Build, Build, Build
“A key pillar of the incumbent administration's economic plan is the Build, Build, Build Program, which aims to improve transport efficiency, market opportunitie…”
0.4%
AI has the potential to deliver social and welfare benefits in the DF9
“To get a sense of the impact, a useful metric is “GDP equivalent,” which incorporates factors such as whether the impact drives welfare or can be modeled robust…”
54%
Most startups are funded with own, friends & family money
“54% of Brazilian start-ups begin their businesses with the founders, family and friends funding”
-13%
COVID-19 US impact could exceed anything since the end of WWII
$100B
The Internet economy remains resilient at US $100B GMV, even in the face of a global slowdown.
“As consumers and SMEs come online, the 2025 number stands strong at over US $300B, indicating growth despite a challenged environment.”
€254B
METHODOLOGICAL FOREWORD – SCOPE REVISION, TO FOCUS PERSONAL LUXURY GOODS MARKET ON CORE CATEGORIES
“Restated new personal luxury goods market”
-16 p.p.
After 20 years of rapid growth, traditional flows of goods, services, and finance have declined relative to GDP
“-16 p.p.”
89%
The economy is dominated by private consumption and private sector investment
60%
City livability and competitiveness matters because:
“By 2030, 60% of the population – 5 billion people – will be city dwellers ... and more than 60% of global GDP will come from only 600 cities.”
11.1
The economic vision has several implications on the implementation of the Capital Investment Plan (CIP) which need to be taken into account
“To ensure compatibility between the infrastructure agenda (including CIP) and the economic vision, the government needs to: Prioritize vision-relevant CIP proje…”
385.1
Baseline for analysen af tjenesterejser er baseret på Demars modulet Rejsestyring
“Det ses at over 4/5 af udgifterne relateret til tjenesterejser foretages af den operative struktur i VFK, mens FMI har næstflest udgifter på 26,7 mio. kr.”
$524 bn
The US remains the global “start-up” hub with more than 50% of the deals and investment value
5.7K
Indonesia has a strong macroeconomic outlook and favorable demographics
154
GDP per capita is rising faster and at greater scale than ever before
3X
Government stimulus packages on top of growing statist sentiments and free-market backlash may lead to regulatory shifts
“Regulatory uncertainty may require corporate adaptability to manage this complexity”
£170bn
“The public sector faces the same imperative as the private: to adapt, innovate, and improve efficiency.”
34%
“We found that 34% of surveyed companies have scaled at least one strategic bet. Such companies also spend significantly more on cloud and AI (devoting 51% of th…”
$36.8 trillion
$4 billion
“Today's rapidly evolving environment continues to demand quality services delivered with speed and scale. Between now and 2026, KPMG is collectively investing U…”
~$1.5T
$5 trillion
“BCG surveyed leading investors January 16–18, 2024, to understand their perspectives on the US economy, the US stock market, and the critical decisions and acti…”
$10.3 trillion
“potentially creating an additional $10.3 trillion in economic value by 2038”
$10 Tn
“India stands at a cusp of transformation, aiming to grow into a $10 Tn economy in the next decade.”
$7 T
“Technology companies are investing in AI more than any other technology”
$594.5 billion
“The fourth edition of the survey collected information as of June 30, 2022, from 315 VC firms on their talent management practices and the demographics of appro…”
$5 trillion
“BCG surveyed leading investors October 10-13, 2023, to understand their perspectives on the US economy, the US stock market, and the critical decisions and acti…”
1.9%
“Achieving gender parity is now vital, as it will boost economic growth, unlock new perspectives and drive a better future.”
$1.3 trillion
$5 trillion
“BCG is conducting this pulse check to help corporate executives and boards of directors understand investors’ perspectives in this rapidly changing environment.”
$1.24 billion
$1.4 billion
13.8%
“The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%…”
$1.5 trillion
“Investments increase by some $1.5 trillion as low-carbon hydrogen is removed from the playing field.”
10.3%
“This 28th Edition of The CMO Survey finds that marketing budgets as a percent of overall budgets rise to 11.7%, resetting to pre-pandemic levels, while marketin…”
$1.5 billion
“Over the next 3 years — through our more than US$1.5 billion investment — we'll ensure ESG is the watermark that runs through KPMG.”