Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by market_size
· function size_opportunity
· clear
Where in the narrative
| analyze_data | 443 |
| size_opportunity | 123 |
| establish_context | 102 |
| diagnose | 81 |
| quantify_impact | 66 |
| frame_problem | 58 |
| recommend | 57 |
| illustrate_case | 55 |
| benchmark_peers | 43 |
| transition | 18 |
| prioritize | 10 |
| plan_implementation | 10 |
Number shape
| money | 447 |
| plain | 372 |
| percent | 283 |
| multiplier | 7 |
| other | 1 |
80 examples
showing first 80$450 billion
Our survey and analysis reveals that AI agents could generate around $450 billion in total economic value in the 14 countries surveyed by 2028.
“Over three in five organizations surveyed believe that agentic AI has transformative potential. A substantial 93% anticipate that organizations that have succes…”
~12%
The status of commercial real estate (CRE) is similarly precarious.
“CRE debt and equity are held not only by banks but also by other players throughout the financial industry—often beyond the scope of regulators”
€2/2.5T
Sound fundamentals...driving long-term positive perspectives for market growth to remain strong
“TOTAL LUXURY MARKET 2030F €2/2.5T 3-4x vs. 2010”
€369B
We have adjusted our Market perimeter for personal luxury goods ~2% perimeter adjustment: ~€369B in 2023
“Global insurgent luxury brands across categories Former regional players achieving global scale”
430
Worldwide, Generative AI has a strong impact across all industry sectors
“Includes EUR 15-20 bn in value of stake for Wealth and Asset Management”
$1,750B
Shifting to a nature-positive transition will require substantial capital investment and unlock significant opportunities
$2 Tn
Export potential — Indian exports poised to be ~25% of GDP at $2 Tn by 2030 driven by strong manufacturing focus
“Manufacturing exports to constitute ~60% of total exports and grow to $1.2 Tn by 2030”
$500 Bn
Indian Electronics market poised to be a $500 Bn sector by FY30, contribute ~6% to India's GDP
$45 Bn
Indian Defence market poised to be ~$45 Bn sector by FY30
“Indian Defence market poised to be ~$45 Bn sector by FY30”
$50 Bn+
Significant opportunity for startup exists in other sectors as well (1/2)
$100 Bn+
Significant opportunity for startup exists in other sectors as well (2/2)
$117 Bn
..but the context has changed now, with interesting opportunities rising in advanced manufacturing, IP and deep-tech plays
“We are big believers in B2B/Manufacturing and it is one of the secular trends that drive the growth of any nation.”
USD 689 Millions
6 sub-segments have been identified as the most attractive areas within education technology in Brazil (based on investment attractiveness and deal activity) including courseware, upskilling, language training, LMS, online tutoring, and online HE support services
30-35B€
The Middle East: a promising frontier of opportunities, with KSA as the regions' powerhouse, expected to double in size by 2026
“UAE and KSA the main regional growth engines, with KSA worth ~3B€ in 2023 and projected to double in size and reach ~6B€ by '30 (+10-12% CAGR '22-30)”
$110B
Despite ripples from macro headwinds, Indonesia is expected to bounce back and reach ~$110B in 2025, largely fueled by e-commerce
$110 miliar
Di tengah dampak hambatan makro, ekonomi Indonesia diperkirakan akan bangkit dan mencapai ~$110 miliar pada 2025, terutama didorong oleh sektor e-commerce
$1.213bn
TECHNOLOGIES ARE IN ACCELERATION PHASE: INVESTMENTS ARE BEING POURED INTO START-UPS
$120B
Total addressable market is expected to reach ~$120B by 2027
“It is time to act now”
$23B
Online travel recovery drives the digital economy to $23B in 2023, and e-commerce acceleration required to hit ~30B by 2025
6B€
KSA: ignite the untapped potential
“KSA as the next growth frontier: 2x size of personal Luxury market by '30 (+10-12% CAGR '22-'30)”
$45B
The digital economy is on track to reach ~$45B by 2025, fueled by strong expectations of economic growth
~45 tỷ USD
Nền kinh tế kỹ thuật số đang trên đà đạt ~45 tỷ USD vào năm 2025, nhờ kỳ vọng tăng trưởng kinh tế mạnh mẽ
228 B€
Italian cuisine is worth 228 B€ in 2022 (~20% of global FSR market), showing a YoY 21-22 growth of +11,1% and almost hitting pre-pandemic values
“Italian cuisine is worth 228 B€ in 2022 (~20% of global FSR market), showing a YoY 21-22 growth of +11,1% and almost hitting pre-pandemic values.”
$676B
Southeast Asia is experimental to its core with growing innovation hubs and funding
“This region also saw substantial Tech PE/VC funding, primarily in Singapore and Indonesia”
$50B
Travel recovery to drive near-term growth, but e-commerce remains the power driver towards a ~$50B digital economy in 2025
$50bn
การฟื้นตัวของภาคการท่องเที่ยวกระตุ้นการเติบโตในระยะสั้น แต่อีคอมเมิร์ซยังคงเป็นแรงผลักดันหลักให้มูลค่าเศรษฐกิจดิจิทัลมุ่งหน้าสู่ 5 หมื่นล้านดอลลาร์สหรัฐภายในปี 2025
$2.35B
Total annual QT start-up investment hit the highest level of all-time, though it grew only 1 percent year over year.
“75% of investment goes toward quantum computing players”
$15.3bn
The United States and European Union announced additional public funding for QT in 2022; however, China has announced the most public investment to date.
$1.3 trillion
The estimated value at stake for QC in the four industries most likely to see impact first has now reached nearly $1.3 trillion.
$2,371M
Canadian climate techs rising to the challenge, attracting growing investment
“Canada has seen dramatic growth in private climate tech investment in recent years, with funding quadrupling between 2017 and 2022.”
127 billion NOK
Norway can realize significant value from GenAI, mainly unlocked by automating activities performed by white-collar workers
“Norway is primed for adoption of GenAI due to high levels of education and strong digital foundation ... with the potential to unlock values up to ~127 billion …”
$30B
Travel is now the second largest sector in the digital economy, e-commerce acceleration required to hit ~$30B by 2025
$35B
Philippines is expected to continue its double-digit climb towards ~$35B by 2025, largely fueled by e-commerce
$35B
Inaasahang magtutuloy-tuloy ang Pilipinas sa double-digit climb nito papuntang ~$35B pagdating ng 2025, at malaking bahagi nito ay dahil sa e-commerce
$6Bn
Growth trajectory continues with Digital leading the way and contributing to 2/3rd of the growth
“2/3rd of the growth in Indian M&E driven by digital”
8-11
1.3 Gaming: It's game on for mobile gaming!
“Mobile gaming, boasting ~85% of the market size to lead the growth in this “Mobile First” culture; 10x increase in gaming companies over the last decade”
$55-65Bn
Indian M&E industry expected to continue its unique multi-modal growth story in the future
“Additional potential upside of $5–10Bn by 2030 led by OTT and gaming”
$1.4 billion
QT start-up investment activity surpassed $1.4 billion in 2021, more than double that of 2020...
“>65% of total investment allocated to hardware players”
$15.3bn
China and the European Union have announced the most public funding planned for QC efforts; Germany has announced most in EU.
$3T-3.5T
Global expenditure on K-12 education is estimated to be USD 3T-3.5T in 2020; it has grown at a 4%-5% CAGR in the past 20 years and is expected to reach USD 4.5T-5.5T by 2030F
“The K-12 segment accounts for 50%-55% of the total expenditure on education and training”
$9B-$11B
The premium segment in 20-25 major cities across EU, APAC, MENA and Africa is estimated at $9B-$11B in value ...
$1.3tn
Metaverse platforms are likely to become a channel with $1.3 trillion potential by 2030
“43% Share of value expected to accrue to content providers by 2025”
US$295MM
The cold warehouse market is forecast to reach US$295MM by the end of 2022
“Vietnam's growth in warehouse capacity is growing faster than most other countries and will most likely continue.”
$60.8B
Promising new markets are forming where venture capital-driven innovation meets old, under-teched industries. Yet several, such as construction-tech and agri-tech, remain niche.
“Average, 36%”
395.19
Digital healthcare ushers in new opportunities for development
$10 billion
SEA voluntary carbon markets are nascent but growing quickly
“Significant headroom for SEA's carbon markets to grow, especially given the region's outsized potential for nature-based solutions”
$363bn
Continued surge in e-commerce is driving most of the year's market growth
146
All markets are exhibiting double-digit growth in 2021, with the Philippines leading by a margin
$18B
Transport & food GMV hits $18B as fortunes continue to diverge
“This mass adoption reiterates that 'convenience is king' and ordering meals is a habit that will likely stick for years to come.”
$1T
The ‘Digital Decade’: by 2030, the SEA internet economy could reach $1T GMV
~330
2030's internet economy will look drastically different
“Indonesia alone could be 2X SEA's GMV today”
$70B
Internet economy reaches $70B, signifying an optimistic outlook for the populous nation
“Internet economy reaches $70B, signifying an optimistic outlook for the populous nation”
$104
All sectors experienced double-digit growth in 2021, with e-commerce leading the pack
“All sectors experienced double-digit growth in 2021, with e-commerce leading the pack”
$21B
Internet economy is rising at $21B, despite lengthy lockdowns
“Internet economy is rising at $21B, despite lengthy lockdowns”
$17B
2021 internet economy doubles to $17B, driven by government initiatives and mass digital adoption due to the pandemic
“2021 internet economy doubles to $17B, driven by government initiatives and mass digital adoption due to the pandemic”
$15B
Internet economy reaches $15B despite significant challenges due to lockdowns
“Internet economy reaches $15B despite significant challenges due to lockdowns”
$30B
Internet economy lunges ahead to $30B, despite the ongoing pandemic and political unrest
“Internet economy lunges ahead to $30B, despite the ongoing pandemic and political unrest”
$21B
Internet economy reaches $21B, demonstrating that both government and economy remain resilient
“Internet economy reaches $21B, demonstrating that both government and economy remain resilient”
>$2.1 bn
QT founding and investment activity reached >$700 m in 2020 and are expected to grow further this year
“>65% of total investment allocated to hardware players”
6.1%
But: Enormous investment challenge
24
3.1 / Export markets have the potential to ramp up starting 2025, provided that long term contracts are brokered with international players
2,950–4,950
Agricultural residues and energy crops will be the two main sources of biomass supply by 2060
“Agricultural residues and energy crops will be the two main sources of biomass supply by 2060”
3,200–5,900
The future bioenergy potential is enough to power either the entire transport, buildings, or industry sector
“The future bioenergy potential is enough to power either the entire transport, buildings, or industry sector”
$100B
The SEA Internet economy will exceed $100B GMV this year despite headwinds
$62B
Newfound online habits have propelled e-Commerce GMV to US $62B
“2025 GMV estimates have been revised upwards to US $172B despite reduced Retail and GDP forecasts for the region.”
$44B
Internet e-Conomy reaches US $44B despite headwinds
83
e-Commerce and Media outgrow contractions in Transport & Food and Travel
$11B
Internet e-Conomy proved resilient at US $11B
$7.5B
Internet e-Conomy stands resilient at US $7.5B
$18B
Internet e-Conomy reaches US $18B
$14B
Internet e-Conomy reaches US $14B
€110 Bn
In 2018 China's luxury market exceeded €110 Bn, 33% of the global market, and is growing at 6%
“China will contribute 41% of global luxury consumption by 2025”
6.6
Majority of consumption comes from tier 2 or above cities across categories
“Majority of consumption comes from tier 2 or above cities across categories”
€1.268T
GLOBAL LUXURY MARKETS REACHING ~€1,3T, WITH 4% GROWTH IN 2019 AT CONSTANT EXCHANGE RATES
“GLOBAL LUXURY MARKETS REACHING ~€1,3T, WITH 4% GROWTH IN 2019 AT CONSTANT EXCHANGE RATES”
281
THE PERSONAL LUXURY GOODS MARKET IS EXPECTED TO CONTINUE ITS GROWTH TRAJECTORY IN 2019
“96-'19E CAGR +6%”
€335-375B
THE GROWTH TRAJECTORY FOR 2025 REMAINS UNCHANGED; HOWEVER, POTENTIAL BUMPS ALONG THE ROAD COULD IMPACT THE PATH
“Possible bumps along the road (e.g., socio-political issues, government commercial policies, possible short-term soft recession...) could make the path less smo…”
$1,269,508
Deep Tech "Investment": The Average Total Funding (Equity and Non-Equity) Required To Build the First Prototype (TRL 5) Varies by Technology
17,886
Global Private Investments In Deep Tech Have Soared
“+22% per year”
12,300
The SDGs present business opportunities of at least USD 12 trillion
920 B€
Luxury market has reached ~920 B€ in 2018, with 4-5% annual expected growth until 2025