Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by growth_rate
· number kind multiplier
· clear
Where in the narrative
| analyze_data | 230 |
| establish_context | 88 |
| frame_problem | 27 |
| illustrate_case | 26 |
| benchmark_peers | 26 |
| size_opportunity | 24 |
| quantify_impact | 18 |
| recommend | 15 |
| diagnose | 11 |
| decompose_segments | 8 |
| transition | 7 |
| appendix | 4 |
Number shape
| percent | 403 |
| plain | 37 |
| multiplier | 37 |
| money | 10 |
| other | 4 |
37 examples
1.7x
Personal relationships open up organic growth opportunities
“Banks with the highest advocacy scores (top 20%) have grown their revenues 1.7x faster than those with the lowest scores.”
2.6x
Customers as growth engines
“Banks in the top 20% for advocacy scores experience 1.7x faster revenue growth globally, with even higher growth (2.6x) recorded in North America.”
1.7x
Leading Marketers Are Doing Six Things Differently
“Leading marketers (19% of sample) are categorized as leaders based on their use of a standardized KPI framework, advanced measurement solutions, and strong EBIT…”
2.4x
Intensifying competition from domestic players
“Since 2012, domestic players have captured the lion's share of total revenues (in USD trillions) at the expense of multinational companies.”
6x
Technology—The digital core, the potential of reinvention and breakthrough innovation
“Companies with high interoperability grew revenue 6x faster than their peers with low interoperability and unlocked an additional five percentage points in annu…”
9X
Build an obsession with the Southeast Asian consumers
2.5X
Interoperability: the great unifier
“We found that companies with high interoperability in Growth Markets grew revenue 2.5X faster than their peers with low interoperability (Figure 5) and are set …”
162x
Rapid digitalization calls for a sea change in network
“digitalization has increased exponentially, growing 162 times during the last 15 years... But network capacity (growing 43 times) and innovation spend on networ…”
2.3x
The tech-forward group consistently shows a higher portion of companies that perform above peers on a given metric when compared to others.
“The tech-forward group also stands out on performance. Before and during the pandemic, these companies were 2.3X more likely to outperform peers in terms of rev…”
6X
Interoperability: The great unifier
“we found that companies with high interoperability grew revenue 6X faster than their peers with low interoperability (Figure 2) and are set to unlock an additio…”
10x
In just 12 months, the company saw a tenfold increase in the number of connections (APIs) and 5X growth in the volume of communication that flows through these connections (managed API traffic), all at half of its legacy operating costs.
“In just 12 months, the company saw a tenfold increase in the number of connections (APIs) and 5X growth in the volume of communication that flows through these …”
53x
Today's business and technology landscape can make reaching high interoperability a challenge precisely because it can become a tangle very quickly.
“Most large enterprises have more than 500 applications, and eight out of 10 say they plan to buy more from multiple vendors in the next two years.”
6.5X
In fact, on average, Pacesetters grew revenues 6.5 times faster than their peers during 2018–20.
“Pacesetters also enjoyed clear advantages over Stragglers on other measures, such as better ecosystem partnerships (23% more), greater pace of scaling innovatio…”
~2.5x
The scales have tipped – key actors are responding
“The narrative is shifting from problem to solution and action”
5x
COVID-19 has only widened the gap between Leaders and Laggards
“Leaders are now growing 5x faster”
5x
Leaders have extended their revenue growth gap over Laggards
“Leaders' growth rate: 3.98 / Laggards' growth rate: 0.80”
4x
Leapfroggers, companies with high Systems Strength and Flip Size, demonstrated an unmistakable positive spike in performance during the pandemic.
“Between 2018 and 2020, Leapfroggers grew at 4x the rate of Laggards. In fact, their growth rate during the pandemic was even higher than the average Leader (see…”
31x
AI is gaining momentum across society
“AI experienced massive momentum across all areas of society from 2010 – 2018”
1.5X
COVID-19 epidemic continues to progress globally while disease hotspots are changing and lockdown strategies are evolving
“Europe is the only continent where daily new cases are declining in July as compared to June.”
3.2x
Tech companies greatly outperformed companies from other sectors...
2X
Strategic use of Future Systems can give your company a clear advantage
“Laggards often adopt technologies as individual point solutions without a strategy for enabling systems that can achieve enterprise-wide, game-changing innovati…”
2X
Leading companies are achieving significantly more value with the help of Future Systems
“The difference is staggering: Leaders grow revenue at more than twice the rate of Laggards.”
2x
OVER THE LAST 3 YEARS, CHINESE SPENDING IN CHINA HAS CONTRIBUTED TWICE AS MUCH GROWTH AS CHINESE SPENDING ABROAD
“OVER THE LAST 3 YEARS, CHINESE SPENDING IN CHINA HAS CONTRIBUTED TWICE AS MUCH GROWTH AS CHINESE SPENDING ABROAD”
4.3x
Progress on sector aspirations should be monitored through specific performance indicators 1/2
“Progress on sector aspirations should be monitored through specific performance indicators.”
7x
Modern grocery is growing ~7x faster than traditional grocery and is ~3x more productive
4.7x
Digital India has catapulted in the last few years
3x
Women, non-metros and 35+ year olds will drive this growth
“Women, non-metros and 35+ year olds will drive this growth.”
4.5X
“4.5X faster projected growth in demand for sustainability-related chemical products compared to conventional products”
5x
“the gap between Leaders and Laggards had grown to 5x revenue growth from 2x, with Leaders doubling down on investments faster than ever before.”
53x
“While 72% of enterprises in Growth Markets use more than 500 applications today, this number is only going to increase as eight out of 10 enterprises in the reg…”
162x
3x
“75% of efforts will focus on operational value creation according to PE leaders, including revenue, cost and cash, and other fundamental operating value creatio…”
5x
“Hydrogen demand is projected to grow fivefold by 2050, driven primarily by road transport, maritime, and aviation.”
3x+
“In 2021, we welcomed our largest ever intake of talent to meet the needs of our client service while also ensuring diversity and inclusion.”
2x
“In 2019, our landmark research on enterprise technology strategies and their impact on performance showed that tech Leaders were growing revenues at 2x the spee…”
4x
“Thanks to these replatforming efforts, the bank's app was recognized as the Best Bank for Digital Services in Spain in 2020. The number of users of the app has …”
5x
“the same ratio is now 5x, indicating that the revenue growth premium for Leaders has increased further during the pandemic.”