Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by growth_rate
· function decompose_segments
· clear
Where in the narrative
| analyze_data | 230 |
| establish_context | 88 |
| frame_problem | 27 |
| illustrate_case | 26 |
| benchmark_peers | 26 |
| size_opportunity | 24 |
| quantify_impact | 18 |
| recommend | 15 |
| diagnose | 11 |
| decompose_segments | 8 |
| transition | 7 |
| appendix | 4 |
Number shape
| percent | 403 |
| plain | 37 |
| multiplier | 37 |
| money | 10 |
| other | 4 |
8 examples
46%
Post-90s consumers have become a major market force, representing half of total luxury consumer base and 46% of luxury sales
40%
Heavy-spending consumers, 11% of total consumer base, contribute 40% to total sales; the spending of medium- and light-spending consumers is also growing rapidly
+37%
Consumers segmented into 6 groups based on age & spending: heavy-spending consumers spent the most while post-90s light/medium-spending consumers showed the fastest growth
46%
Heavy-spending consumers and post-90s light/medium-spending consumers are two powerful engines of market growth
“Heavy-spending consumers and post-90s light/medium-spending consumers are two powerful engines of market growth.”
+29%
Among all consumers, brands should especially win two priority segments with the highest growth potential
“Segment 2: continue to invest in heavy-spending consumers; Segment 1: activate post-90s light/medium-spending consumers.”
nearly tripled
“Since 2018, the number of millennials who mostly or always shopped online has nearly tripled and their use of social media has almost doubled.”
40%
“Customer-led design accounts for just 13% of the potential gains in GVA. However, this climbs significantly in tertiary (customer-facing) industries.”
34%
“At 9%, the uplift in GVA associated with physical asset performance is the smallest of the five digital capabilities included in our model. However, this natura…”