Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by growth_rate
· function transition
· clear
Where in the narrative
| analyze_data | 230 |
| establish_context | 88 |
| frame_problem | 27 |
| illustrate_case | 26 |
| benchmark_peers | 26 |
| size_opportunity | 24 |
| quantify_impact | 18 |
| recommend | 15 |
| diagnose | 11 |
| decompose_segments | 8 |
| transition | 7 |
| appendix | 4 |
Number shape
| percent | 403 |
| plain | 37 |
| multiplier | 37 |
| money | 10 |
| other | 4 |
7 examples
5x
COVID-19 has only widened the gap between Leaders and Laggards
“Leaders are now growing 5x faster”
~130%
A YOUTHFUL MARKET... DISRUPTING GROWTH PATHS
“NEW GENERATIONS WILL DELIVER ~130% OF THE MARKET GROWTH... WITH GEN Z SHOWING ORIGINAL TRAITS VS. GEN Y, TO BE PROPERLY ADDRESSED”
60%
“But we're just scratching the surface.”
+29%
-9.6%
1.9%
“Hotel properties overall KPI's have proved resilience, in spite 2018 clouding outlook. Revenue Per Available Room increased by 1.9% 2017-2018 for all room categ…”
40%
“Worldwide Commercial Real Estate investment volume has decreased by 3% in 2018. In Spain, the CRE investment volume has increased by 40% during the same period.…”