Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by other
· function illustrate_case
· clear
Where in the narrative
| analyze_data | 748 |
| establish_context | 270 |
| illustrate_case | 205 |
| diagnose | 153 |
| benchmark_peers | 115 |
| frame_problem | 108 |
| recommend | 98 |
| quantify_impact | 69 |
| size_opportunity | 51 |
| decompose_segments | 32 |
| present_framework | 28 |
| appendix | 27 |
Number shape
| percent | 1032 |
| plain | 727 |
| money | 145 |
| multiplier | 51 |
| other | 10 |
80 examples
showing first 80$50+ billion
Improving project outcomes with strategic planning
“A government agency that manages a $50+ billion rapid transit portfolio wanted to establish seamless coordination across scheduling, cost control, contract mana…”
1,000
Stakeholder communications drive project delivery
“A leading gas utility company sought to enhance gas delivery safety and reliability by replacing outdated infrastructure. The task? Replace over 1,000 miles of …”
10 million
Empowering a sustainable infrastructure design
“A large public institution serving over 10 million people sought to expand the electric vehicle (EV) charging infrastructure across its facilities to promote su…”
12%
Top performers invest in developing a wide range of skills and capabilities
“Of organizations surveyed, while 36% excel at internal training, only 12% have strong external training programs, which are key for addressing skill shortages i…”
15%
Transforming demand planning and external manufacturing processes
“Demand planning benefits include a 15% increase in forecast accuracy, increased process rigor, and over 98% accuracy of master data as well as improved decision…”
<15%
Reward the relationship
“Loyalty grows when customers feel recognized.”
$25 million
AI-enabled attacks drive operational shutdowns, financial losses, and regulatory penalties
100%
How an insurance company is using gen AI to reinvent itself
“The ability to leverage gen AI to read 100% of submissions allows insurers to better assess risk, quote and write more policies—and do it all more quickly and c…”
3%
Allianz is closing the gap on responsible AI through what it calls “privacy and ethics by design.”
“These efforts have allowed Allianz to deploy AI with confidence—and to great effect.”
40%
Renault’s move to re-engineer manufacturing for the future
“Renault has already reduced energy consumption per vehicle produced by 20%. At the same time, production time has dropped by 40%, marking a major leap in effici…”
66%
5. Elevate measurement to the C-suite.
“Embedding monthly MMM reviews into CFO meetings can transform measurement from a marketing "side" activity into a core input for strategic investment decisions.”
$692M
Catalytic capital and guarantee of future revenue via PPA played major roles in de-risking the investment and attracting private investors
“Catalytic capital and guarantee of future revenue via PPA played major roles in de-risking the investment and attracting private investors”
25%
Taxonomy: Aligning approaches on transition and green finance will further help to build the financing ecosystem and drive returns for all stakeholders
“Monetary Authority of Singapore has launched the Singapore-Asia Taxonomy for Sustainable Finance, which sets out thresholds and criteria for defining green and …”
300
European bank expands its CoE to scale AI benefits
“The C-suite has enough confidence in the goals of the AI projects currently underway to have committed publicly to increase the bank's 2025 operating income by …”
1,500
An Asia-Pacific bank at the forefront of responsible AI
“It has deployed over 1,500 AI models, each ingrained with responsible AI practices and structured to explain the reasoning behind AI-driven decisions.”
$2 billion
Partnering to promote eco-friendly travel
“Companies should use data and AI to identify and target untapped consumer segments — including people who aren't particularly eco-conscious — as well as to ince…”
8X
Keep it cool. And hot.
“Midea's first green bond was 8X oversubscribed and set a record low issuance margin.”
400,000
Synapse: Impacting one million lives by the end of 2026
“Our Synapse initiative is a collaborative effort across Cognizant. The program centers on five pillars, aiming to equip participants with the essential skills n…”
47,000
Devoting our time, talents and technology to uplift our communities.
“More than 47,000 unique volunteers worldwide collectively contributed over 220,000 hours to various volunteering initiatives.”
400+
Global telco: A holistic approach to tech transformation
“The initiative yielded positive financial outcomes, unlocking value, optimizing costs, and improving planning processes.”
50%
North American communications and media company: The journey to becoming technology-oriented, yielding significant outcomes across financial and experiential.
“By leveraging a standardized continuous integration / continuous deployment pipeline along with automated testing and agile ways of working, development costs w…”
$1.5B
AI remains paramount
3,538,430
Do what we did for AGV and Dainese
“AGV and Dainese strengthened positioning and engagement with a successful localisation campaign.”
2,000
Enabling 5G adoption to create local impact
“In essence, Ericsson is not only investing in its own future in Thailand, but also actively contributing to local economic progress, helping the country realize…”
from 12 months to seven to eight weeks
Reinforcing resiliency through a "shift left" strategy in a biopharmaceutical tech transformation.
“The tech transfer cycle time was significantly reduced from 12 months to just seven to eight weeks, enabling the company to bring life-saving products to market…”
80
An illustrative example of vendor selection criteria
“The vendor selection process is complex and lengthy, ensuring that vendors meet all necessary safety, regulatory, technical competence, location, reliability, a…”
13 million
Reinventors capitalize on their investments in the digital core
“Our survey found 39% of Reinventors say technology is a significant enabler in executing their reinvention, compared with just 21% of Transformers and 3% of Opt…”
69%
Reinventors draw on the power of their ecosystem partners
“69% of companies that are moving to adopt a strategy of Total Enterprise Reinvention say that having a business partner that helps select and build solutions an…”
83%
83% of Gen Zers interact with brands through social media and websites, even if they don't buy from them.
“More than 72% are swayed by lots of "likes" or "good comments."”
1,000+
Ask: How well do we use digital technology to streamline our activities across the supply network?
“Nike triple its digital order capacity in North America, Europe, the Middle East and Africa over the 2020 and 2021 holiday seasons.”
45%
Even though only 3% of the North American companies surveyed had already implemented responsible AI practices, nearly half (45%) aspire to scale such frameworks by the end of 2024.
“Even though only 3% of the North American companies surveyed had already implemented responsible AI practices, nearly half (45%) aspire to scale such frameworks…”
$365+Mn
Implementing social listening to change movie tone based on reaction to trailer
“Invest in social listening capabilities to adapt content to user tastes”
42%
High-growth companies rely more on marketing for creative ideas
“Organizations that responded "strongly agree" to relying on the marketing function for their most creative ideas.”
20 minutes per claim
High growth economies can be technology-chaotic
“By automating the claims process and eliminating manual data entry and extraction, Liberty reduced claim processing time by up to 20 minutes per claim. Moreover…”
15+
As part of this, British Sugar will fully embrace the Industry 4.0 ecosystem, with more than 15 different digital manufacturing use cases in plan.
“The 4G private network is operational at British Sugar's Wissington site in Norfolk, and benefits are already being realized.”
1,038
A financial services company uses cloud-based and automated next-gen network infrastructure to build resilience
“With the use of SD-WAN, the provisioning time of sites could be reduced by 75%, based on a lean, cloud facing, architecture and infrastructure backbone.”
100+
Stellantis modernizes network to support innovation, customization, and higher productivity
“In partnership with Accenture and TIM Brazil, this implementation integrates artificial intelligence, video analytics, cloud computing and Internet-of-Things in…”
1 year (vs. typical 5-10 years)
In life sciences, Moderna became a household name in the US and beyond when it developed its COVID-19 vaccine in just one year (versus the typical 5-10 years needed).
“It is now using similar techniques to develop other mRNA-based therapeutics, targeting treatments for rare diseases. Even the more reluctant big pharma players …”
120%
Qantas flies above the turbulence with operational interoperability
“Qantas, the flag carrier of Australia, is one of the few airlines that thrived despite the pandemic. In contrast to the global airline sector, which saw more th…”
77%
Cyber as a strategic function
“77 percent see information security as a strategic function and a potential competitive advantage.”
83%
83% of Achievers have CEO and senior sponsorship.
“We found that 16% of Achievers are already using platforms that allow workers to easily pose questions and share ideas with colleagues across the company—compar…”
78%
78% of Achievers have mandatory AI trainings for most employees, from product development engineers to C-suite executives.
“78% of Achievers have mandatory AI trainings for most employees, from product development engineers to C-suite executives.”
42%
Even though only 6% of the companies surveyed had already implemented responsible AI practices, 42% of surveyed companies aspire to do so by the end of 2024.
“Even though only 6% of the companies surveyed had already implemented responsible AI practices, 42% of surveyed companies aspire to do so by the end of 2024.”
1 month
Who has successfully created impact by industrializing ML?
“Solutions for industrializing ML have generated value for organization as part of large-scale analytics transformations.”
110,000 sqm
Cainiao has secured access to land in Vietnam to build large warehouse clusters . . .
100% by 2030
Starting with making one product fully circular can help test, learn and secure commitment to accelerate the transformation journey
“100% products designed for circularity”
30
To foster this innovation culture, Travelers has created a network of "Innovation Evangelists" who champion innovation within the businesses.
“Our research found that leaders in such companies exhibit behaviors like passion, bravery, curiosity, and freshness. They constantly seek fresh experiences and …”
100%
Driving holistic impact with clients
“Achieving holistic impact is challenging, but by focusing on it in each client engagement, we believe we can help create sustainable and inclusive growth.”
140+
Enabling enduring growth
“We believe growth is necessary to secure increased prosperity and well-being for everyone.”
1,000+
Vyaire Medical: Delivering a manufacturing moonshot for COVID-19 patients
“To support patients by responding to surging requests for ventilators, medical device manufacturer Vyaire Medical needed to increase production to 700 units dai…”
24m
Telkomsel: Closing the ‘digital divide’ through inclusive growth
“The transformation has already delivered significant results.”
20,000+
Enabling colleagues to give back
“In 2021, we hosted our second annual Day of Service, an event where McKinsey colleagues commit to giving back to local communities through volunteerism.”
US$300M
Global insurer unlocks untapped value
“The company saved US$13.5M and is on track to achieve US$50M in savings over a five-year period.”
70%
Here's how organizations are using the process lever:
“Nissan overhauled seven key customer journeys and changed how it's organized to rapidly adapt and respond to future customer needs.”
4.6m
Remote work has emboldened Australians to adopt flexible lifestyles during the COVID-19 pandemic
“81% of people who worked from home said that fast broadband helped make them feel more secure in their jobs during the COVID-19 crisis.”
61%
The nbn™ network supported students to be connected and engaged during COVID-19
“61% of nbn users were reliant on the nbn™ network for formal learning during COVID-19”
1 in 5
Specialist care was only a 10-minute video call away for Charlotte, a mother of two in rural Victoria
“Average time spent on telehealth services has increased from 1.6 to 2.4 hours a week”
83%
THE SAMPLE LIFE INSURER UNDER CONSIDERATION HAS ITS PRIMARY EXPOSURE TOWARDS EUROPEAN FIXED INCOME
“Since the vast majority of assets of European insurers are typically also from European issuers, the primary exposure is the impact of climate policy on Europea…”
25
Businesses in the region are leading the charge
“Increasing commitments and taking tangible action to drive sustainability forward”
10 million
Jejak.in protects Indonesia’s forests by using a wide array of technologies to measure, report, and verify (MRV) carbon sequestration
“When we started, we realized that corporate forest conservation programs lacked the ability to accurately monitor and measure their carbon sequestration potenti…”
30 million+
Light social marketing: GUCCI adopts social campaign as key approach to strategically reinvent a young brand image and maximize brand exposure among post-90s generation
“Red packets w GUCCI's limited Doraemon cover were "opened" 30 million+ times during CNY; hashtag started trending on Weibo in 2 hours of ad launch – successfull…”
180k
Connecting different communities: Longines and PIAGET collaborated with idol groups and leveraged diverse music genres to connect with post-90s customers
“To establish better connection with Gen Z as a brand and boost their purchase potential, we pioneered a smart retail project with Tencent in 2021.”
10-year
Some leading companies focus on innovative outcomes that extend beyond classic economic measures.
“In less than five years, Jio has grown into a tech Leader on the strength of strategic investments in fixed assets like cell towers, fiber optic cables and clou…”
66% vs 48%
Leaders embrace experience
“Leaders are more dedicated to creating seamless interactions between humans and machines than Laggards”
80%
THE WHO SOLIDARITY TRIAL REDUCES THE TIME FOR TEST TREATMENTS AND VACCINES BY 80%
76%
Standing up for equality
“76 percent said at the beginning of the year, they had a personal responsibility to be a leader for change on societal issues”
75%
Accelerating digital growth
“We found that 75 percent of CEOs say the pandemic has accelerated the creation of a seamless digital customer experience, with over 1 in 5 (22 percent) of those…”
~23,000
Ford's IP is supporting innovation across industries
“Ford patents are cited in innovative new products across industries, from agriculture to biopharma.”
81
Biomethane is forecasted to play a rising role in the decarbonization of the power and transport sectors
“Biomethane represents less than 1% of the natural gas consumption in China but the number of biomethane plants has tripled since 2015.”
30 Mtoe
The promising development perspectives of biomethane are sustained by a supportive policy framework in China
25.9k
Renewable diesel is mostly produced in the US and Western Europe and is competing with biodiesel
“Renewable diesel can be produced through multiple processes, but currently the easiest way is hydrotreating, which uses the same feedstock as biodiesel producti…”
19%
Innovative point to point services could support recovery; RideCo in Texas introduced a new digital platform for on demand, increasing patronage by 19%
“The modernisation of “dial-a-ride” software resulted in a patronage increase of 19% despite the pandemic.”
89%
Energy companies are leveraging an increase in digital interaction with customers to launch new product and service offerings
37,900
1b: View long-term transit health as integrated with land use solutions that increase density, affordability, and access to transit
“In October 2019, Minneapolis became the first city in the U.S. to eliminate single-family zoning.”
20%
2d: Invest in streetscape to support walking, cycling-, and micro-mobility
“Paris has been undergoing a transformation to make the city less congested and more walking- and cycling-friendly.”
3
5k: Fastrack Vision Zero initiatives
“Rebuilt intersections: built tighter roundabout focused in slowing speeds which reduced death rate by 90%”
12 years
Deep Tech "Time & Scale": Example of Facebook VS Lilium Aviation - winner of the Hello Tomorrow Challenge in 2016
+800
Since February 2019, ~300 Danish executives have generated +800 new ideas incorporating the SDGs to create business value
30%
Define an explicit and robust employee-centric program
“In balancing scale with the specialized needs of different diverse groups, companies should anchor programs on these four cross-cutting themes.”
$40b
Two supply chains were selected as initial ‘proof of concept’ studies