Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by index_score
· number kind plain
· clear
Where in the narrative
| analyze_data | 105 |
| benchmark_peers | 38 |
| establish_context | 21 |
| diagnose | 21 |
| frame_problem | 12 |
| illustrate_case | 8 |
| appendix | 5 |
| present_framework | 4 |
| plan_implementation | 4 |
| cite_precedent | 3 |
| transition | 1 |
| recommend | 1 |
Number shape
| plain | 157 |
| percent | 60 |
| multiplier | 8 |
| other | 1 |
80 examples
showing first 80~0
Global supply chain pressures in early 2025 have not yet been materially affected by escalating tariffs and uncertainties around broader trade restrictions
“Renewal of pressures amidst Russia-Ukraine and new China lockdowns”
15
US consumers continue to report price sensitivity and a high tendency to walk away from purchases, while trading down remains an increasingly attractive option
“Amidst elevated price sensitivity, businesses need to carefully monitor and understand how much cost they can pass on to consumers, particularly as the current …”
62
Global manufacturing contracted in April as demand uncertainty remains elevated, weighing on optimism for the year ahead
“Optimism for future output has weakened considerably, though growth is still expected to remain positive”
~8,000
Tariffs and trade policy tensions have driven economic uncertainty to unprecedented levels in the US as market anxiety reacts to the unpredictable nature of tariff rates
“US trade policy uncertainty has jumped to the highest on record, surpassing levels seen during last trade war episode in 2018-2019”
~0
Though global supply chain pressures remain in line with their long-term averages, ongoing geopolitical tensions and rising protectionism pose renewed risks
“Renewal of pressures amidst Russia-Ukraine and new China lockdowns”
13
Planning sufficiently is easier to achieve with collaborative project delivery methods and by developing specific high impact capabilities that lead to stronger outcomes.
“Methods like Integrated Project Delivery (IPD) and Progressive Design-Build are effective alternatives to more traditional approaches - such as design, bid and …”
500
Global geopolitical tensions are likely to increase in 2025 along with their associated economic and financial spillover risks
“Uncertainty regarding a Russia-Ukraine ceasefire, as well as tensions with Europe”
5,500+
Elevated policy uncertainty and disrupted cross-border trade is likely to increase business costs and dampen confidence, ultimately impacting economic growth and corporate profitability
“US trade policy uncertainty has jumped to the highest on record, surpassing levels seen in 2018-2019 (China trade war and tariff threats on Mexico)”
126
Bankruptcy rate increase for French companies slows: +19pp in 2024 vs. +29pp in 2023, but remains higher than pre-COVID
“Government aid during COVID (15.2% of GDP), which included guaranteed state loans, moderated insolvency rates vs. EU peers (6.7% of GDP)”
~155 vs ~135 (2023)
Almost 17 years of near-zero rates has caused house prices to rise strongly.
“In our 2023 Global Risk Survey, only 35% of 172 banking executives said their organization is fully able to assess the risks associated with interest rate incre…”
9.0
Service providers score big in terms of value creation via exchange of new ideas, competence, and quality delivery; however, need to preserve talent
0.1
Structural challenges: Government action to support green economy needs to contend with fundamental economic and societal challenges as well as inherent trade-offs
296
In January, inflation fell, while the Brazilian real slightly lost ground; the equity market faltered
#1
Technology was the top cause of change in 2023, driven primarily by advances in AI
“A significant portion (61%) expect the pace of technology disruption to accelerate even further in 2024. Notably, 76% saw generative AI as more of an opportunit…”
#2 vs #4
Talent, the No. 2 cause of business change, is ranked No. 4 by C-suite leaders – a perception gap
“This gap in perception underscores the importance for businesses of making their people a top investment priority as they tap the potential of new technologies …”
62
Forward-looking manufacturing indicators such as declining new orders, slower inventory restocking and deteriorating output expectations point to more weakness on the horizon
“Optimism still below the long-run average after falling in the past month”
100
In both US and Europe, worker hoarding remains prevalent and labor market adjustment is happening mainly through channels other than outright layoffs
“Lower vacancies and use of temporary workers continue to be main channels of recent labor market adjustment”
0.0
After easing substantially since January, global supply chain pressures have now normalized to their pre-pandemic average
“Global supply chain pressures are settling near their long-run pre-pandemic average”
120
Overall food and fertilizer prices held steady in November
“Overall food commodity prices were broadly stable in November, reflecting offsetting increases in the prices of dairy, vegetable oils and sugar and declines in …”
0.9
Systemic financial stress in major economies has generally remained subdued since peaking during the wave of bank failures earlier in the year
“Peak during 2008/2009 Financial Crisis”
40
As banks' lending standards tighten, risks of a credit crunch and economic slowdown grow
“Banks are tightening their credit standards in tandem with monetary tightening”
13
US consumers report reductions in their price sensitivity and pressure to trade down since the beginning of 2023, but both metrics remain elevated amidst persistent inflation
“Reported price sensitivity peaked in December 2022 but has eased slightly since”
~0
Global supply chain pressures have now reverted to pre-pandemic levels
“Global supply chain pressures are back to their pre-pandemic long-term average”
50
Delivery times and work backlogs for manufacturers have broadly normalized to pre-pandemic averages across major economies
“Manufacturers' backlogs of work continue to decline across US and Europe, albeit at a slower pace”
130
Overall food prices have eased since mid-2022, but upside risks remain due to Black Sea tensions, rebounding Chinese demand and potential disease outbreaks
“Global food commodity prices continued to moderate in February 2023, benefitting from declining costs of energy and fertilizers since mid-2022”
0.9
Systemic financial stress in major economies has spiked in the aftermath of recent bank failures but remains below peaks reached in recent years
“Peak during 2008/2009 Financial Crisis”
32
As banks' lending standards tighten, risks of a credit crunch and economic slowdown grow
“Banks are tightening their credit standards in tandem with monetary tightening”
57
Figure 3: The risky (albeit improving) operational environment has left our target markets less attractive to business investments
“The good news is that existing digital technologies are already mitigating many operational issues.”
7
Accenture's Resilience Index assesses strength across three performance dimensions
“Companies that achieve long-term profitable growth have consistently higher scores across all the Accenture Resilience Index dimensions.”
0.9
Some industries exhibit greater variability of performance than others
“Some industries exhibit greater variability of performance than others”
60 vs 44
Turning pilots into production
“Achievers in North America are 5% more likely to scale AI pilots across the enterprise compared with Experimenters.”
240
In March inflation fell, the Brazilian real lost ground, and equity market performance deteriorated
2nd
Leveraging external channels in a 360° marketing campaign for a dance reality show
“2nd highest rated reality show in India and among top 20 shows within a week of launch”
2nd
Piggybacking on a social issue to nudge WoM via offline and online activations
“Design and execute marketing activations to nudge WoM”
4th
Leveraging digital platforms to engage audiences for Season 2 launch of fiction show
“4th most popular show worldwide on IMDb by user ratings within 3 weeks of release”
266
In May, inflation continued to decrease, while the Brazilian real strengthened; the equity market’s performance improved
10.4
While the European Union and China publish the most on QT, US publications are considered the most impactful, as measured by the h-index.
159
The output of those assessments is mapped to overall agent score and then leads to personalized coaching and training suggestions
“The output of those assessments is mapped to overall agent score and then leads to personalized coaching and training suggestions.”
5th
The Norwegian digital foundation and education level are key advantages that can drive nationwide GenAI adoption
“Norway has one of the highest education levels in the world, leading to an affluent, skilled workforce that is adaptable and open to learning, making new techno…”
273
In July, inflation increased while the Brazilian real gained ground; the equity market’s performance declined slightly
3.0
HCP provider services are mostly competitive or under-penetrated, with many greenfield opportunities
2
Translating the power of ecosystems and a well-rounded solutions portfolio into successful delivery
“Cognizant's HCP services business is organized as a matrix structure across BU and delivery, leveraging an ecosystem approach to bring the best of its expertise…”
-59
Almost two out of three consumers—and significantly more in the UK—are negative about their own country's current economic state
-39
German consumers who are concerned about price increases are the most pessimistic on the current economy
6.4
Oncology, immunology & rheumatology, rare diseases and CNS are perceived of high commercial attractiveness by respondents in the next 5 years
“Oncology is still going to be the most popular TA from the view of commercial attractiveness as huge unmet needs still exist for many of its indications.”
11
The European Union publishes the most on quantum topics, but the United States leads in impact of published material.
“US publications have the highest impact as measured by h-index, indicating a leading position in academic research.”
57.2
Optimism for the U.S. economy plummets
“Optimism for the US economy is below historic averages across most sectors.”
4.7
Contributions from digital marketing weaken over last 1.5 years
“Perceived return on investments for digital marketing efforts dropped over the last 3 surveys as third-party data support is phased out and companies invest in …”
2.8
Mobile marketing's contribution to company performance drops off
“On average, mobile contributions to company performed are disappointing.”
4.4
No change in CMO-CFO partnership
“Results show no change in the partnership between CMOs and CFOs compared to a year ago.”
4.5
Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement
“Marketing analytics are contributing to company performance at a higher rate than ever before.”
4.5
Firm and industry sector differences in marketing analytics' contribution to company performance
“Mean rating of marketing analytics' contribution to company performance is 4.5 (1= Not at all; 7= Very highly).”
4.1
Steady progress on talent to leverage marketing analytics, but gaps remain
“Overall, companies are generally satisfied with the talent they have to leverage marketing analytics, but B2B Product companies (9.5%) and companies with 0% of …”
1.4
Blockchain continues to have little effect on marketing strategies
“Effects of blockchain on marketing strategies remain the same as February 2020, the last time this question was asked.”
5.0
Quality of marketing knowledge improves during pandemic
“Larger companies, both in terms of sales revenue and number of employees, are more likely to rate their marketing knowledge resources more favorably across all …”
66.8
Optimism for the U.S. economy dips, returning to historic average
“Optimism regarding the US economy is returning to historic averages across all sector breakouts.”
7.9
Marketers report strong brand trust from their customers
“While it is statistically impossible for most brands to be above average, 90.3% of companies believe that customers trust their brand more than the industry ave…”
5.0
Contributions from digital marketing weaken over last year
“Perceived contributions from digital marketing decline as expectations heighten and attribution analyses become more advanced.”
3.8
Marketers are generally not worried about customer privacy concerns
“In general, marketers are not worried about customer privacy concerns raised by their data usage.”
4.5
Privacy is considered to be part of most marketers' jobs
“Healthcare ranked highest among industries, reporting an average of 5.3 on a 7-point scale. This is an industry where privacy has always been a priority and it …”
2.8
Marketers do not believe that making climate-related changes to products/services will change their customers' experience
“The largest companies which are making changes to reduce their impact on the climate are also the companies that believe these changes will impact their custome…”
4.0
Difficulty of communicating ideas related to climate impact to customers/partners varies greatly across industries
“Pharma/Biotech (5.3), Real Estate (5.0), and Retail/Wholesale (4.8) have the hardest time communicating climate impact to their customers/partners, while Consum…”
3.0
Mobile marketing's contribution to company performance flat
“Despite the fact that mobile marketing spending is expected to grow over the next few years, companies are still struggling to see returns, with only 4.6% of ma…”
3.5
After over a decade, marketers still struggle to integrate customer data across channels
4.6
Marketers improve their abilities to effectively link social media to their overarching marketing strategies
“Companies with a 100% of their sales through the Internet are the most effective in linking their social media to their marketing strategy (5.3). Mining/Constru…”
5.4
Marketing and finance leaders are more aligned now than they were a year ago
“Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functio…”
3.3
Societal metrics show no change over a decade
“Pharma/Biotech companies believe that they are generating marketing that is most beneficial to society, rating themselves at a 4.0 on a 5-point scale. On the mi…”
55
Turning pilots into production
“Achievers are 25% more likely to scale AI pilots across the enterprise compared with Experimenters.”
14
Applied AI recorded the highest innovation score of all 14 trends, while clean energy drew the most interest and investment.
“Applied AI recorded the highest innovation score of all 14 trends, while clean energy drew the most interest and investment.”
1 in 7
Australians are increasing deriving value from online gaming which provides enjoyment, community and unique experiences
“Online gaming is not only a source of entertainment but also helps in connecting people.”
4,000
How strong is your Sustainability DNA?
“So, how does your organization shape up? As a starting point, in Figure 9 we show the average Sustainability DNA scores for the 4,000 companies included in our …”
18
EXHIBIT 8: Majority of AI clusters driving innovation located in the US
29
DF9 are well positioned globally on AI readiness when accounting for size
“Using key proxies for indicators of potential to harness the AI opportunity ("AI readiness") and adjusting underlying measures for scale, the global top 29 coun…”
100
Transportation and automotive sectors most impacted; materials and process industries have recovered
“ERPC is a high-frequency index capturing sector activity”
27
Global equity markets have been highly volatile through the crisis, including their recovery since March lows
“Most stock market indices currently recovering rapidly; NASDAQ crossed all-time high recently. Volatility index is higher than pre-COVID-19 levels.”
78
An external study confirms the F-150 is the most American-made full-size pickup
“The F-150 leads the industry both in number of vehicles sold and as the most American-made truck”
100
Australian consumer spending substantially declined following the onset of the COVID-19 pandemic, however has largely recovered
“As consumers came out of lockdowns, pent-up demand caused a spike in spending, enabled by mortgage deferrals and Government stimulus (e.g. JobKeeper)”
52.9
COVID-19 has also exposed the need for affordable internet connectivity, especially for disadvantaged students who are unable to access online learning
“affordability remains the key barrier to digital inclusion and is likely to be exacerbated by COVID-19 related economic slowdown”
1
LGBT+ friendly culture is LGBT+ talent top 1 criteria to chose a company in Germany
1
LGBT+ friendly culture is LGBT+ talent top 1 criteria to chose a company in Germany/Austria/Switzerland