Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by index_score
· function analyze_data
· clear
Where in the narrative
| analyze_data | 105 |
| benchmark_peers | 38 |
| establish_context | 21 |
| diagnose | 21 |
| frame_problem | 12 |
| illustrate_case | 8 |
| appendix | 5 |
| present_framework | 4 |
| plan_implementation | 4 |
| cite_precedent | 3 |
| transition | 1 |
| recommend | 1 |
Number shape
| plain | 157 |
| percent | 60 |
| multiplier | 8 |
| other | 1 |
80 examples
showing first 80~0
Global supply chain pressures in early 2025 have not yet been materially affected by escalating tariffs and uncertainties around broader trade restrictions
“Renewal of pressures amidst Russia-Ukraine and new China lockdowns”
53%
In our 2024 consumer survey, telcos are ranked among the three most trusted entities when it comes to data security, with 53% of broadband and 50% of wireless respondents finding their respective providers trustworthy.
“So, with the dissonance between what telcos consumers trust and what they are loyal to, what is holding back telco growth?”
15
US consumers continue to report price sensitivity and a high tendency to walk away from purchases, while trading down remains an increasingly attractive option
“Amidst elevated price sensitivity, businesses need to carefully monitor and understand how much cost they can pass on to consumers, particularly as the current …”
62
Global manufacturing contracted in April as demand uncertainty remains elevated, weighing on optimism for the year ahead
“Optimism for future output has weakened considerably, though growth is still expected to remain positive”
47%
Institutions prioritize productivity improvement as the most important factor when initiating or developing GenAI use cases
“47% of the institutions have ranked productivity improvement as their top factor for prioritization.”
~150%
The first wave of Gen AI primarily boosted the "Magnificent 7" companies, but a second wave of enterprise adoption could benefit more downstream tech players
“Consensus expectations predict the gap in earnings growth between the Magnificent 7 and the S&P 493 will narrow”
126
Bankruptcy rate increase for French companies slows: +19pp in 2024 vs. +29pp in 2023, but remains higher than pre-COVID
“Government aid during COVID (15.2% of GDP), which included guaranteed state loans, moderated insolvency rates vs. EU peers (6.7% of GDP)”
9.0
Service providers score big in terms of value creation via exchange of new ideas, competence, and quality delivery; however, need to preserve talent
44%
Investments in advanced technology, including AI, are a higher priority for larger companies (annual revenues $500 million and above).
68%
Key findings of L.E.K.'s 2024 Global Survey on Impact of the US BIOSECURE Act suggests that industry has started to take precautionary measures, but many remain keen to work with Chinese companies
“Sixty-eight percent of the life sciences companies are adjusting their actions, including increasing legal and compliance requirements, diversifying partnership…”
296
In January, inflation fell, while the Brazilian real slightly lost ground; the equity market faltered
#1
Technology was the top cause of change in 2023, driven primarily by advances in AI
“A significant portion (61%) expect the pace of technology disruption to accelerate even further in 2024. Notably, 76% saw generative AI as more of an opportunit…”
#2 vs #4
Talent, the No. 2 cause of business change, is ranked No. 4 by C-suite leaders – a perception gap
“This gap in perception underscores the importance for businesses of making their people a top investment priority as they tap the potential of new technologies …”
41%
Gen-Zers are inspired most by people they trust and those involved in their lives
62
Forward-looking manufacturing indicators such as declining new orders, slower inventory restocking and deteriorating output expectations point to more weakness on the horizon
“Optimism still below the long-run average after falling in the past month”
100
In both US and Europe, worker hoarding remains prevalent and labor market adjustment is happening mainly through channels other than outright layoffs
“Lower vacancies and use of temporary workers continue to be main channels of recent labor market adjustment”
120
Overall food and fertilizer prices held steady in November
“Overall food commodity prices were broadly stable in November, reflecting offsetting increases in the prices of dairy, vegetable oils and sugar and declines in …”
0.9
Systemic financial stress in major economies has generally remained subdued since peaking during the wave of bank failures earlier in the year
“Peak during 2008/2009 Financial Crisis”
40
As banks' lending standards tighten, risks of a credit crunch and economic slowdown grow
“Banks are tightening their credit standards in tandem with monetary tightening”
13
US consumers report reductions in their price sensitivity and pressure to trade down since the beginning of 2023, but both metrics remain elevated amidst persistent inflation
“Reported price sensitivity peaked in December 2022 but has eased slightly since”
~0
Global supply chain pressures have now reverted to pre-pandemic levels
“Global supply chain pressures are back to their pre-pandemic long-term average”
50
Delivery times and work backlogs for manufacturers have broadly normalized to pre-pandemic averages across major economies
“Manufacturers' backlogs of work continue to decline across US and Europe, albeit at a slower pace”
130
Overall food prices have eased since mid-2022, but upside risks remain due to Black Sea tensions, rebounding Chinese demand and potential disease outbreaks
“Global food commodity prices continued to moderate in February 2023, benefitting from declining costs of energy and fertilizers since mid-2022”
1x-5x
Manufacturing companies continue to report above-average commodity price and supply chain pressures, but at lowest levels in 2+ years
“Manufacturing companies are still facing commodity supply shortages, but at lowest level since Jan '21”
0.9
Systemic financial stress in major economies has spiked in the aftermath of recent bank failures but remains below peaks reached in recent years
“Peak during 2008/2009 Financial Crisis”
32
As banks' lending standards tighten, risks of a credit crunch and economic slowdown grow
“Banks are tightening their credit standards in tandem with monetary tightening”
66%
Two-thirds of all respondents express confidence in their internal capabilities to deploy GenAI use cases, with data privacy and accuracy/reliability as top concerns
“Confidence in internal technological infrastructure and capabilities increases slightly with those with larger deposit sizes.”
0.9
Some industries exhibit greater variability of performance than others
“Some industries exhibit greater variability of performance than others”
240
In March inflation fell, the Brazilian real lost ground, and equity market performance deteriorated
266
In May, inflation continued to decrease, while the Brazilian real strengthened; the equity market’s performance improved
10.4
While the European Union and China publish the most on QT, US publications are considered the most impactful, as measured by the h-index.
68%
Are organizations using AI responsibly? It depends on who you ask
83%
Companies’ confidence in achieving goals varies based on the time frame being considered, and overall, executives are generally more confident in achieving long-term goals vs. short-term goals
“Transformative initiatives (i.e., digitization, electrification, automation, and ESG) saw the biggest increase in confidence from short-term vs. long-term.”
273
In July, inflation increased while the Brazilian real gained ground; the equity market’s performance declined slightly
-59
Almost two out of three consumers—and significantly more in the UK—are negative about their own country's current economic state
-39
German consumers who are concerned about price increases are the most pessimistic on the current economy
6.4
Oncology, immunology & rheumatology, rare diseases and CNS are perceived of high commercial attractiveness by respondents in the next 5 years
“Oncology is still going to be the most popular TA from the view of commercial attractiveness as huge unmet needs still exist for many of its indications.”
57.2
Optimism for the U.S. economy plummets
“Optimism for the US economy is below historic averages across most sectors.”
4.7
Contributions from digital marketing weaken over last 1.5 years
“Perceived return on investments for digital marketing efforts dropped over the last 3 surveys as third-party data support is phased out and companies invest in …”
2.8
Mobile marketing's contribution to company performance drops off
“On average, mobile contributions to company performed are disappointing.”
4.4
No change in CMO-CFO partnership
“Results show no change in the partnership between CMOs and CFOs compared to a year ago.”
4.5
Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement
“Marketing analytics are contributing to company performance at a higher rate than ever before.”
4.1
Steady progress on talent to leverage marketing analytics, but gaps remain
“Overall, companies are generally satisfied with the talent they have to leverage marketing analytics, but B2B Product companies (9.5%) and companies with 0% of …”
1.4
Blockchain continues to have little effect on marketing strategies
“Effects of blockchain on marketing strategies remain the same as February 2020, the last time this question was asked.”
5.0
Quality of marketing knowledge improves during pandemic
“Larger companies, both in terms of sales revenue and number of employees, are more likely to rate their marketing knowledge resources more favorably across all …”
66%
Most technology leaders are upbeat about what they can achieve through digital transformation. When it comes to confidence in capitalizing on technologies, for example, 66 percent of respondents believe their organizations are either extremely or very effective at using tech to advance their business strategies.
“Respondents indicate that return on investment is extremely high — hardly anyone says returns are flat.”
66.8
Optimism for the U.S. economy dips, returning to historic average
“Optimism regarding the US economy is returning to historic averages across all sector breakouts.”
7.9
Marketers report strong brand trust from their customers
“While it is statistically impossible for most brands to be above average, 90.3% of companies believe that customers trust their brand more than the industry ave…”
5.0
Contributions from digital marketing weaken over last year
“Perceived contributions from digital marketing decline as expectations heighten and attribution analyses become more advanced.”
3.8
Marketers are generally not worried about customer privacy concerns
“In general, marketers are not worried about customer privacy concerns raised by their data usage.”
4.5
Privacy is considered to be part of most marketers' jobs
“Healthcare ranked highest among industries, reporting an average of 5.3 on a 7-point scale. This is an industry where privacy has always been a priority and it …”
2.8
Marketers do not believe that making climate-related changes to products/services will change their customers' experience
“The largest companies which are making changes to reduce their impact on the climate are also the companies that believe these changes will impact their custome…”
4.0
Difficulty of communicating ideas related to climate impact to customers/partners varies greatly across industries
“Pharma/Biotech (5.3), Real Estate (5.0), and Retail/Wholesale (4.8) have the hardest time communicating climate impact to their customers/partners, while Consum…”
3.0
Mobile marketing's contribution to company performance flat
“Despite the fact that mobile marketing spending is expected to grow over the next few years, companies are still struggling to see returns, with only 4.6% of ma…”
3.5
After over a decade, marketers still struggle to integrate customer data across channels
4.6
Marketers improve their abilities to effectively link social media to their overarching marketing strategies
“Companies with a 100% of their sales through the Internet are the most effective in linking their social media to their marketing strategy (5.3). Mining/Constru…”
5.4
Marketing and finance leaders are more aligned now than they were a year ago
“Unsurprisingly, the most well aligned companies are those with fewer than 50 employees (5.9) because a smaller workforce allows for more efficient cross-functio…”
3.3
Societal metrics show no change over a decade
“Pharma/Biotech companies believe that they are generating marketing that is most beneficial to society, rating themselves at a 4.0 on a 5-point scale. On the mi…”
14
Applied AI recorded the highest innovation score of all 14 trends, while clean energy drew the most interest and investment.
“Applied AI recorded the highest innovation score of all 14 trends, while clean energy drew the most interest and investment.”
92%
Strategic priorities are focused on workflow optimization, reducing the cost of medical supplies and improving digital capabilities to improve clinical outcomes and operational efficiency
78%
CEO confidence is restored... and surpasses pre-COVID levels
“Prior to the impact of the Russian/Ukrainian war, African CEO confidence in the economic outlook of their industry is robust, even higher than the 2020 pre-pand…”
18x
More merchants are eager to join the e-commerce rocketship
18x
Consumer interest in video subscription services continues to soar
100
Transportation and automotive sectors most impacted; materials and process industries have recovered
“ERPC is a high-frequency index capturing sector activity”
27
Global equity markets have been highly volatile through the crisis, including their recovery since March lows
“Most stock market indices currently recovering rapidly; NASDAQ crossed all-time high recently. Volatility index is higher than pre-COVID-19 levels.”
67%
Growing in adversity
“They are clearly more confident in mastering their own company's fortunes, where they have more control and levers of influence.”
100
Australian consumer spending substantially declined following the onset of the COVID-19 pandemic, however has largely recovered
“As consumers came out of lockdowns, pent-up demand caused a spike in spending, enabled by mortgage deferrals and Government stimulus (e.g. JobKeeper)”
47%
Lasting adoption of e-Commerce is expected across the region
“47% on average cited 'save time and energy' as the top reason to shop online.”
20x
Spike in Food Deliveries subsided as lockdowns eased
“Spike in Food Deliveries subsided as lockdowns eased”
12x
Staycations have surged as lockdowns eased but borders remained closed
“Staycations have surged as lockdowns eased but borders remained closed”
18x
Unprecedented interest in Video Streaming providers
1
LGBT+ friendly culture is LGBT+ talent top 1 criteria to chose a company in Germany
1
LGBT+ friendly culture is LGBT+ talent top 1 criteria to chose a company in Germany/Austria/Switzerland
0.54
The MGI Connectedness Index¹ shows that advanced economies are generally more connected than developing countries
“Correlation coefficient (r) = 0.54”
7.9
Extent to which respondents believe that the HR function contributes highly to the success of the organisation
88%
There is a strong correlation between digital development and country competitiveness
“There is a strong correlation between digital development and country competitiveness”
3.46
Institution reputation is the most important reason for students to seek education abroad
“Institutional reputation can be measured through: Global recognition, Research output, Employability of graduates”
+26
Students who receive a blend of teacher-directed and inquiry-based instruction have the best outcomes
“The “sweet spot” combines teacher-directed instruction in most to all classes and inquiry-based learning in some”
39%
Social Media rank as 1st influence lever on True-Luxury Consumers, +29pp vs 2013 and +1pp vs 2016
“Social Media rank as 1st influence lever on True-Luxury Consumers, +29pp vs 2013 and +1pp vs 2016”
49%
Social Media rank as the 1st influence lever, followed by Word of Mouth & Brands websites
“Which of the following online sources of information / channels impact how you develop opinions or make decisions about luxury purchases?”