Metrics
What numbers consultants lead with.
Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.
Metric families
7,750 metric-led slides1266
Survey & sentiment
What people said — respondents, priorities, sentiment, NPS.
16.3%
1110
Market size & value
Scale of the pool — TAM, GMV, AUM, deal value, investment, funding.
14.3%
709
Cost & savings
What's spent or saved — costs, spend, savings, efficiency, abatement.
9.1%
541
Share & penetration
Piece of the pie — market share, adoption, penetration, uptake.
7.0%
491
Growth rate
Speed of change — CAGR, YoY, growth rate.
6.3%
261
Rates & ratios
Other rates — retention, conversion, representation, distress.
3.4%
324
Employment & headcount
People at work — employees, FTEs, productivity, jobs.
4.2%
226
Indices & scores
Composite indicators — confidence indices, rankings, ratings.
2.9%
218
Margin & return
Economic quality — margins, ROI/ROE/ROIC, TSR, profit.
2.8%
212
Environment & emissions
Green metrics — GHG, emissions, hydrogen, renewables.
2.7%
187
Volume & counts
Raw counts — number of X, transactions, deals.
2.4%
141
Revenue & sales
Top line — revenue, sales, GVA.
1.8%
76
Macro indicators
Economy-wide signals — inflation, unemployment, PMI.
1.0%
23
Valuation
Asset worth — present value, pre-money, exit value.
0.3%
1965
Other
Domain-specific or uncategorized long-tail.
25.4%
Filtered by environment
· function size_opportunity
· clear
Where in the narrative
| analyze_data | 68 |
| establish_context | 39 |
| illustrate_case | 22 |
| frame_problem | 21 |
| size_opportunity | 15 |
| quantify_impact | 12 |
| benchmark_peers | 10 |
| diagnose | 6 |
| decompose_segments | 5 |
| present_framework | 4 |
| transition | 3 |
| appendix | 3 |
15 examples
34 Mt
Three segments comprise 34 Mt p.a. of total potential 2030 hydrogen demand in the EU, US and East Asia
“Three segments comprise 34 Mt p.a. of total potential 2030 hydrogen demand in the EU, US and East Asia.”
34
The EU, US, Japan and Korea account for ~30% of 2030 global demand but could drive most clean uptake due to policy momentum
“The EU, US, Japan and Korea are expected to account for 34 Mt p.a. of the global 122 Mt p.a. of hydrogen demand across all pathways, up from a baseline of ~27 M…”
34 Mt
Of the ~34 Mt p.a. of potential 2030 clean hydrogen demand, 8 Mt p.a. could carry a positive business case, 13-26 Mt p.a. requires unlocks
“Of the ~34 Mt p.a. of potential 2030 clean hydrogen demand, 8 Mt p.a. could carry a positive business case, 13-26 Mt p.a. requires unlocks.”
8
Seizing Low-Hanging Fruit: About 8 Mt p.a. of 2030 clean demand with a positive business case driven by REDIII quotas in the EU and clean power policies in East Asia
“Unlocking demand in this segment requires effective implementation of existing polices (e.g., REDIII, IRA) to decarbonize existing end uses and allow initial up…”
13
3. High Stakes, High Rewards: An additional ~13 Mt p.a. of hydrogen and derivative demand has few clean alternatives but significant economic or infrastructure hurdles could limit adoption by 2030
“Unlocking the remaining 13 Mt p.a. of hydrogen demand would require significant cost and infrastructure interventions, with some sub-segments inhibited by as mu…”
536
Transport and new industrial uses could drive two-thirds of hydrogen demand growth to 2035
“In the Further Acceleration scenario, before 2035, 29 Mt (30%) of hydrogen demand growth is projected to come from new industrial uses such as iron and steel, d…”
660
China, India, Japan, South Korea, Europe, and North America will account for 75 percent of global hydrogen demand, with China emerging as the largest consumer in the years to come
“China, India, Japan, South Korea, Europe, and North America will account for 75 percent of global hydrogen demand, with China emerging as the largest consumer i…”
11,577
Li-ion battery cell demand growth driven overwhelmingly by the transition to EVs in the mobility sector
“Growth from 2020 – 30 expected to be strong at 32% p.a. CAGR, underpinned by massive growth in mobility (breakdown follows) as well as growth in energy storage …”
38
By 2040, exploration and production companies need to add 38 MMb/d of new crude production from unsanctioned projects.
“By 2040, exploration and production companies need to add 38 MMb/d of new crude production from unsanctioned projects.”
3.2M tons
2.2-2.3 / Domestic could account for +3M ton of total hydrogen demand by 2050
25%
As a result, bioenergy could sustainably supply ~25% of the world energy demand in 2060
“With feedstock supply being limited, their allocation in the biomass-to-bioenergy needs to be focused on decarbonizing sectors with no other renewable alternati…”
80%
Power sector: “80% renewable power supply” by 2040 would be needed
“Other choices would also be possible, e.g. with larger role for (coal/gas) CCS, imports”
328 TWh
The U.K.'s 2010 electricity demand was 328 TWh, of which the residential sector was largest
110
COMMERCIAL: Demand driven by increases in HVAC and lighting consumption
“Electricity consumption increase driven by Gross Value Added (GVA) contribution by the commercial services sector to the U.K. and the increase in electricity as…”
$340B to $570B (11% CAGR)
“Overall, we project demand for sustainability-related chemical products will rise from $340 billion in 2023 to $570 billion by 2028.”