Metrics

What numbers consultants lead with.

Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.

20 examples

$12B
2025 projected net profit (European airlines)
Accenture · 2025 · analyze_data
Amid rising passenger demand and ongoing margin pressure, AI is emerging as a key lever for efficiency in an increasingly competitive market.
“Cumulative net profits are projected to reach $36.6 billion in 2025, up 16.2% YoY, with European airlines leading the way”
€4 billion
EBITA margin
McKinsey · 2025 · cite_precedent
Examples of grocers' actions to reduce SG&A and other structural cost items to stabilize EBITA margins
$924 bn
Profit before tax
Accenture · 2025 · analyze_data
Across the world's 100 largest banks, the retail segment generates less revenue than the commercial segment but is more profitable.
“Although JPMorgan Chase is renowned for its commercial and investment banking, over the past eight quarters its consumer and community banking unit has achieved…”
€10/15B
Marginal abatement cost
Bain · 2024 · analyze_data
Decarbonization is a business imperative, and comes with costs, but, also, opportunities
“Net-zero trajectory requires greater share of business from 2nd hand – profitability key priority”
$231 billion
Foregone EBITDA if non-platform companies matched platform-adopter margins (2019-2022)
Accenture · 2024 · illustrate_case
Platform adopters are more profitable—and more resilient—than their peers.
“Platform adopters are more profitable—and more resilient—than their peers.”
$50 Mn+
EBITDA
BCG · 2024 · present_framework
Founders should think about building $50 Mn+ EBITDA, 20%+ ROCE, OCF positive businesses at steady state.
“Founders should think about building $50 Mn+ EBITDA, 20%+ ROCE, OCF positive businesses at steady state.”
US$70M
annualized margin uplift (global fashion retailer)
Accenture · 2023 · illustrate_case
For Achievers, the willingness to embrace new tools and technologies often pays off.
“We found that 4% of Achievers in North America are already using platforms that allow workers to easily pose questions and share ideas with colleagues across th…”
$3.70
Marginal cost of hydrogen ($/kg)
McKinsey · 2022 · analyze_data
East Asia is most exposed to higher supply costs under other scenarios
“The global marginal costs for hydrogen in major markets will range from $1.25 to $2.85 per kg in the efficient decarbonization scenario.”
$1 trillion
EBITDA opportunity
McKinsey · 2022 · establish_context
Why should leaders pay attention?
“Cloud has already effected change across industries and will remain an important tech disruption”
$3.7 trillion
Global profit uplift if perception gap narrowed by 50%
Accenture · 2020 · quantify_impact
If the employee perception gap were narrowed by 50 percent...
“We estimate that global profits would be higher by 33 percent, equivalent to $3.7 trillion in 2019.”
$16.14
Direct sales ROI by media channel
Accenture · 2019 · analyze_data
WITHOUT ACCOUNTING FOR THE HALO EFFECT ACROSS CHANNELS, TRADITIONAL MMM FINDINGS ARE MISLEADING
$14.34
TV attributed sales ROI
Accenture · 2019 · analyze_data
WHEN EVALUATING THE ATTRIBUTED RETURNS, THE SALES ROI OF TV INCREASED BY 23%
“ATTRIBUTED SALES ROI BY MEDIA CHANNEL”
€350B
Cumulative Profits
Bain · 2017 · size_opportunity
CUMULATED PROFITS GENERATED BY LUXURY GOODS BRANDS IN THE PAST 20 YEARS
$500 million
Total cost savings, new revenue, and profit delivered
BCG · 2016 · illustrate_case
A RETAILER CUTS COSTS AND FUELS GROWTH
“Collectively, these measures delivered $500 million in cost savings, new revenue, and profit over the first 18 months of the transformation, helping the company…”
$18 B
Net profit benefit
McKinsey · 2010 · quantify_impact
Actions within Postal Service control: Four sets of actions could reduce the 2020 gap by $18 B
$115 billion
Net income
McKinsey · 2010 · analyze_data
Actions within Postal Service control will improve long-term sustainability, but a gap will remain
“Actions within the Postal Service control will reduce annual loss to $15 billion, cumulative loss to $115 billion”
$18 B
Net profit benefit
McKinsey · 2010 · quantify_impact
Actions within Postal Service control: Four sets of actions could reduce the 2020 gap by $18 B
$115B
Net income
McKinsey · 2010 · quantify_impact
USPS can pursue actions within its control to reduce the FY2020 gap
“Actions within Postal Service control reduce the 2020 annual loss to $15 billion, and the cumulative loss to $115 billion”
$33B
Net income
McKinsey · 2010 · quantify_impact
“Fundamental Change” that increases USPS flexibility will be required to close the remaining gap
“Actions within Postal Service control reduce the 2020 annual loss to $15 billion, and the cumulative loss to $115 billion”
US$3.7 trillion
Potential global EBITDA boost
Accenture · 2020 · appendix
“Using our calculation for profit growth we simulated the rise in profits using actual data on EBITDA of all private and public companies globally from S&P Capit…”