Metrics

What numbers consultants lead with.

Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.

8 examples

5-10pp
EBITDA margin
McKinsey · 2025 · frame_problem
Over te next 5 years, macroeconomic and industry dynamics will continue to put pressure on grocers' margins, especially for hyper/supermarkets
~40 bps
Pre-tax ROE improvement from 1% revenue increase
Accenture · 2024 · frame_problem
Every businessperson knows that a small change in price can have an oversized effect on demand, revenue and income.
“In banking, all things being equal, a 1% increase in revenue translates into a ~40 bps improvement in pre-tax ROE. A 1% improvement in cost, however, only impro…”
45/50%
Campaign ROI
Bain · 2024 · frame_problem
Pressured marketing flywheel, with reducing brand visibility and weakened effectiveness
“Degree of creativity representing primary driver of campaign ROI, 2/3x above its reach”
-7.8
Net profit/loss
McKinsey · 2010 · frame_problem
USPS is experiencing unprecedented losses
“Cost savings, while substantial, have been less than revenue declines due to high fixed costs of the network.”
7.1%
EBITDA margin
McKinsey · 2025 · frame_problem
“0.2 to 2.7pp of EBITDA is at risk if no counter measures are taken, as over the next 5 years these trends will continue to pressure margins.”
7.1%
EBITDA margin
McKinsey · 2025 · frame_problem
“Bolder actions are needed as historical cost optimization will not be sufficient and impact will heavily depend on the actions taken.”
7.1%
EBITDA margin
McKinsey · 2025 · frame_problem
“Bolder actions are needed as historical cost optimization will not be sufficient and impact will heavily depend on the actions taken.”
7.1%
EBITDA margin
McKinsey · 2025 · frame_problem
“Bolder actions are needed as historical cost optimization will not be sufficient and impact will heavily depend on the actions taken.”