Metrics

What numbers consultants lead with.

Every slide that foregrounds a metric — 7,750 in total — classified into families by what's being measured. Drill in to see who uses each family, where in the narrative, and the real examples.

Where in the narrative

analyze_data 43
establish_context 15
benchmark_peers 12
frame_problem 3
quantify_impact 2
diagnose 1

Number shape

plain 43
percent 33

15 examples

~88
Consumer confidence index
Accenture · 2025 · establish_context
Recent trade tensions have halted the improvement in Chinese consumer sentiment in late 2024, and will likely keep domestic demand subdued despite some frontloading of imports
“Chinese exports surged in the leadup to April 2 US tariff announcements, then fell back in April; import frontloading (to get ahead of tariffs) was also signifi…”
62
Consumer confidence index (APAC)
Accenture · 2025 · establish_context
Weakening APAC consumer sentiment suggests an impending tariff-driven slowdown in retail sales growth, as consumers remain cautious amid uncertainty and trade tensions
“High-end and mid-tier brands may lose share to value-oriented alternatives or low-end brands, as price sensitivity of consumers increases in the future”
49.2
PMI
McKinsey · 2024 · establish_context
January PMIs for manufacturing and services both post slight rises; new social financing surges; consumption during Spring Festival sees significant growth; food prices drag down consumer prices.
“January PMIs for manufacturing and services both post slight rises; new social financing surges; consumption during Spring Festival sees significant growth; foo…”
126
Consumer confidence index
Bain · 2023 · establish_context
Southeast Asia has been facing economic headwinds, but consumer confidence is rising again
4.0%
Inflation rate
McKinsey · 2023 · establish_context
Trade deficit increased by 23%; Federal Reserve breaks ten-meeting streak of rate hikes by not changing the federal funds rate, while inflation touches 4.0%.
“Trade deficit increased by 23%; Federal Reserve breaks ten-meeting streak of rate hikes by not changing the federal funds rate, while inflation touches 4.0%.”
8.7%
Inflation rate
McKinsey · 2023 · establish_context
Inflation stuck at 8.7% in May; Bank of England raises key policy rate to 5%; labor market remains tight but shows signs of easing; latest GDP projections indicate modest growth in 2023 and expansion of around 1% in 2024.
“UK inflation stuck at 8.7% in May, while core inflation (which excludes the price of energy, food, alcohol, and tobacco) increased to 7.1%—the highest in 31 yea…”
3.5%
unemployment rate
McKinsey · 2023 · establish_context
Global manufacturing sector remained stable in July, while some slowdown in expansion was also visible in services (continued)
“The authors estimate the unfilled economic gap at 4 percent of GDP per year globally, or $40 trillion, cumulatively through the decade.”
10%
Expected rate of inflation
Accenture · 2022 · establish_context
UK businesses are under severe pressure.
“The widely applauded response to the pandemic raised expectations of how quickly and efficiently businesses could reinvent themselves.”
54.3
PMI
McKinsey · 2024 · establish_context
3.7%
Unemployment rate
McKinsey · 2024 · establish_context
“Consumer sentiment remained upbeat in January as the economy added 253,000 net new jobs, with annualized inflation decreasing, and interest rates unchanged belo…”
10.1%
Inflation
McKinsey · 2023 · establish_context
“The UK is one of only two G7 countries predicted by the IMF to contract in 2023.”
4.65%
Inflation rate
McKinsey · 2023 · establish_context
“Inflation continues its downward trajectory; Lula da Silva completes his first 100 days as president, but faces important challenges ahead.”
20.8%
youth unemployment rate
McKinsey · 2023 · establish_context
“China's economy slowed in May. Growth in industrial output, fixed-asset investment, and housing sales revenue decelerated; exports and imports contracted compar…”
117.0
Consumer confidence index
McKinsey · 2023 · establish_context
6.8%
Inflation
McKinsey · 2023 · establish_context