Storymakers playbook
How real consulting decks align with the playbook.
Every analysed deck is matched against three layers of the Storymakers taxonomy: one of 20 narrative arcs at the deck level, multiple 53 loops as contiguous slide segments, and 226 tools at slide / loop / block layer. We also record any named consulting framework visible on each slide.
322
decks matched
2103
loops detected
25605
tool tags
1249
framework tags
739
unique frameworks
20 narrative arcs · ranked
primary arc per deck · click for decks using itStrategy & Business
The Consultant's Gambit
217
Analysis & Information
The Triple Take
66
Analysis & Information
The Onion
33
Analysis & Information
The Mountain
3
Narrative & Transformation
The Sparkline
2
Strategy & Business
AIDA
1
Strategy & Business
The Sequoia Pitch
0
Strategy & Business
Problem-Agitate-Solution
0
Strategy & Business
Monroe's Motivated Sequence
0
Narrative & Transformation
The Hero's Journey
0
Narrative & Transformation
The Golden Circle
0
Narrative & Transformation
The Transformation Tale
0
Narrative & Transformation
The Pixar Pitch
0
Booker's 7 Plots
Overcoming the Monster
0
Booker's 7 Plots
Rags to Riches
0
Booker's 7 Plots
The Quest
0
Booker's 7 Plots
Voyage and Return
0
Booker's 7 Plots
Comedy
0
Booker's 7 Plots
Tragedy
0
Booker's 7 Plots
Rebirth
0
218
in Strategy & Business
102
in Analysis & Information
2
in Narrative & Transformation
53 loops · how segments are built
each deck contains multiple loopsConsulting Framework
667
in 282 decks
Logical Reasoning
344
in 171 decks
Comparison
328
in 209 decks
Analysis
201
in 139 decks
Narrative
133
in 112 decks
Urgency
132
in 118 decks
Validation
106
in 79 decks
Vision
61
in 55 decks
Causation
46
in 43 decks
Persuasion
25
in 24 decks
Change Management
21
in 20 decks
Risk Management
14
in 14 decks
Explanation
10
in 8 decks
Competitive
9
in 9 decks
Decision Making
6
in 6 decks
#1
Logical Reasoning
02_pattern_hunter
Group multiple pieces of evidence that together point to a pattern or conclusion
325165 decks
Best examples ↓
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#2
Analysis
06_zoom_in
Start broad, then progressively focus on specific details that prove your point
164114 decks
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#3
Comparison
04_tale_two_worlds
Show the gap between two states to drive urgency or highlight opportunity
163132 decks
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#4
Consulting Framework
41_so_what_cascade
Chain insights together, each answering 'so what?' until you reach the actionable conclusion
144108 decks
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#5
Consulting Framework
40_mece_breakdown
Divide a complex topic into mutually exclusive, collectively exhaustive categories
118109 decks
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#6
Narrative
03_aha_moment
Establish a tension, present data, then deliver the insight that changes everything
11098 decks
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#7
Consulting Framework
34_segmentation_split
Divide a whole into meaningful segments to reveal hidden patterns
10488 decks
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#8
Comparison
39_benchmark_gap
Compare performance against best-in-class to quantify the opportunity
8681 decks
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#9
Urgency
15_why_now
Create temporal urgency by proving that the window of opportunity is opening or closing
7977 decks
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#10
Comparison
21_before_after
Show the dramatic contrast between the old way and the new way through side-by-side comparison
7970 decks
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#11
Validation
09_precedent
Use historical or external examples to validate your approach
7050 decks
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#12
Urgency
27_cost_of_inaction
Quantify what happens if the audience does nothing
5349 decks
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#13
Consulting Framework
33_build_up
Start from zero and add components to arrive at a total
5042 decks
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#14
Consulting Framework
47_quick_win_big_bet
Separate initiatives into immediate wins and longer-term strategic bets
4948 decks
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#15
Consulting Framework
36_maturity_curve
Show where you are on a progression and what it takes to reach the next level
4646 decks
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#16
Vision
11_golden_circle
Invert the typical pitch by starting with why you exist, rather than what you do
3837 decks
Best examples ↓
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#17
Analysis
10_iceberg
Reveal that the visible problem is merely a symptom of a deeper root cause
3735 decks
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#18
Consulting Framework
35_scenario_fork
Present multiple futures based on different assumptions or decisions
3129 decks
Best examples ↓
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#19
Consulting Framework
30_2x2_matrix
Plot options on two critical dimensions to reveal the optimal quadrant
2828 decks
Best examples ↓
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#20
Causation
13_domino_effect
Demonstrate how a single small strategic move triggers a cascade of positive outcomes
2625 decks
Best examples ↓
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#21
Persuasion
12_myth_buster
Address a common misconception head-on to clear the room for a new truth
2524 decks
Best examples ↓
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#22
Vision
24_time_machine
Transport the audience to a future state where your solution has already succeeded
2323 decks
Best examples ↓
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#23
Causation
26_ripple_effect
Show how impact spreads from individual to team to organization to market
2020 decks
Best examples ↓
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#24
Validation
51_voice_of_customer
Let customer quotes and feedback drive the narrative and validate the insight
1919 decks
Best examples ↓
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#25
Validation
23_expert_witness
Borrow credibility from a recognized authority to validate your position
1716 decks
Best examples ↓
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#26
Consulting Framework
31_waterfall_value
Break down a big number into its component drivers to show where value is created or lost
1717 decks
Best examples ↓
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#27
Narrative
05_the_reveal
Build mystery and anticipation, then deliver a surprising or powerful conclusion
1616 decks
Best examples ↓
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#28
Logical Reasoning
20_paradox_resolver
Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth
1614 decks
Best examples ↓
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#29
Change Management
17_pivot
Validate a change in direction by showing it is a reaction to new intelligence, not failure
1413 decks
Best examples ↓
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#30
Consulting Framework
37_root_cause_tree
Branch out from a problem to its multiple contributing causes
1312 decks
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226 tools · 3 levels of abstraction
20795 Slide tags (100 unique) · 2746 Loop tags (86 unique) · 2064 Block tags (54 unique)Loop tools
45 in taxonomyContrast Pairs
core
527 · 261d
Chunking
434 · 226d
Parallel Structure
201 · 111d
Inductive Reasoning
core
170 · 126d
Data Story Arc
core
166 · 132d
Tricolon
107 · 73d
Callback
103 · 78d
Causal Chain
86 · 68d
Information Gap Theory
71 · 65d
Aha! Moment
51 · 50d
Antithesis
49 · 38d
Build-Up (Gradatio)
41 · 37d
The Turn
40 · 33d
Argument from Analogy
38 · 19d
Anaphora
37 · 21d
Foreshadowing
36 · 28d
Payoff
35 · 29d
Progressive Disclosure
32 · 28d
Goal Gradient Effect
24 · 21d
Tension Management
23 · 22d
Block tools
72 in taxonomyThe Rule of Three
281 · 176d
MECE Principle
core
263 · 155d
Three Pillars
core
240 · 155d
Curiosity Gap
197 · 95d
Pyramid Principle
core
151 · 138d
SCQA Framework
core
137 · 134d
Before-After-Bridge
93 · 68d
Loss Aversion
91 · 76d
Big Idea Formula
core
85 · 71d
Governing Thought
77 · 66d
Storytelling Effect
58 · 33d
Social Proof
45 · 33d
Negativity Bias
42 · 38d
Issue Tree
33 · 27d
Anchoring Bias
32 · 28d
Problem-Agitate-Solve (PAS)
28 · 26d
Stakeholder Mapping
24 · 17d
Scarcity
21 · 16d
Pareto Principle (80/20)
20 · 18d
Audience Definition
core
17 · 17d
Frameworks in the wild
open vocabulary · top 40 of 739 unique
752x2 Matrix
· 65 decks
49Maturity Model
· 37 decks
43Value Chain
· 24 decks
18Waterfall Chart
· 15 decks
12B2C Elements of Value
· 1 decks
11The A List Framework
· 1 decks
11HFS Horizons
· 2 decks
10Three Pillars
· 9 decks
10Three Horizons
· 7 decks
9PMDR Alignment Scale
· 1 decks
9BCG 5 Success Dimensions for Climate Tech
· 1 decks
7Total Enterprise Reinvention
· 7 decks
7Simpler, Better, More Balanced
· 1 decks
7Customer Journey Map
· 7 decks
7Accenture Resilience Index
· 2 decks
6Flatten-Fight-Future (BCG)
· 1 decks
6Five Imperatives for Gen AI Reinvention
· 1 decks
5Everest Group PEAK Matrix
· 1 decks
4Wise Pivot
· 3 decks
4Sustainability DNA
· 1 decks
4Six Sigma
· 1 decks
4Scenario Planning Matrix
· 1 decks
4Scenario Planning
· 4 decks
4Scenario Matrix
· 2 decks
4S-Curve
· 1 decks
4Jobs to Be Done
· 2 decks
4Flywheel
· 3 decks
4Flatten-Fight-Future
· 2 decks
4Compute Index
· 1 decks
4Capability Impact Heatmap
· 1 decks
4BCG Procurement House
· 2 decks
4BCG Deploy-Reshape-Invent
· 3 decks
4BCG Cascading Value Model
· 1 decks
48 Levers of Efficiency
· 1 decks
42x2 Matrix (Bubble)
· 2 decks
3Waterfall Bridge
· 2 decks
3Waterfall / Value Bridge
· 2 decks
3Waterfall (Value Bridge)
· 3 decks
3Venn Diagram
· 3 decks
3Timeline
· 1 decks
Deep dives · pick a deck
BenedictEvans
2025 Benedict Evans 2025 Autum AI eats the world
Benedict Evans' analyst deck loosely follows a Mountain arc with strong precedent-and-pattern reasoning, but it deliberately skips Storymakers staples like SCQA, recommendation pyramids, and explicit calls to action - it is a question-posing thought-leadership piece more than a consulting argument.
The Mountain
· 90p
70%
Bain · 2021
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
A heavily action-titled Bain/Google/Temasek industry research deck whose narrative arc (Mountain) does not depend on a Storymakers loop language — its alignment with the playbook is mostly at the slide layer (relentless action titles, concrete numbers, small-multiples country/sector segmentation) plus a clean Time-Machine close at the $1T 2030 reveal. It is informational rather than persuasive, so few persuasion loops (myth-buster, pre-mortem, anchor) appear.
The Mountain
· 129p
72%
Accenture · 2024
Banking on AI Banking Top 10 Trends for 2024
Accenture's 2024 banking trends report is a thought-leadership Mountain (stakes -> 10 rising trends -> watershed climax -> CTA), with each trend internally a Triple Take of fact->implication->action; alignment with Storymakers is partial - strong on action titles, named-figure annotated charts, vivid analogies and credibility transfer, but the macro 10-item list and the absence of a true Question-Answer (SCQA) backbone keep it more catalogue than single-narrative deck.
The Mountain
· 48p
65%