Storymakers playbook

How real consulting decks align with the playbook.

Every analysed deck is matched against three layers of the Storymakers taxonomy: one of 20 narrative arcs at the deck level, multiple 53 loops as contiguous slide segments, and 226 tools at slide / loop / block layer. We also record any named consulting framework visible on each slide.

114
decks matched
836
loops detected
9227
tool tags
455
framework tags
274
unique frameworks

20 narrative arcs · ranked

primary arc per deck · click for decks using it
Strategy & Business
The Consultant's Gambit
85
Situation & Context → Problem & Complication → Solution & Approach → Evidence & Proof → Impact & Next Steps
Analysis & Information
The Triple Take
23
The Facts (What) → The Implications (So What) → The Action (Now What)
Analysis & Information
The Onion
5
Surface Observation → First Layer → Deeper Layer → Core Insight → Implications
Analysis & Information
The Mountain
1
Setup & Stakes → Rising Action → Climax → Resolution
Strategy & Business
The Sequoia Pitch
0
Problem → Solution → Why Now → Market Size → Competition → Product → Business Model → Team → Financials → The Ask
Strategy & Business
Problem-Agitate-Solution
0
Problem (Identify pain) → Agitate (Make it worse) → Solution (Provide relief)
Strategy & Business
Monroe's Motivated Sequence
0
Attention → Need → Satisfaction → Visualization → Action
Strategy & Business
AIDA
0
Attention → Interest → Desire → Action
Narrative & Transformation
The Hero's Journey
0
Ordinary World → Call to Adventure → Challenges & Allies → Transformation → Return with Elixir
Narrative & Transformation
The Sparkline
0
What Is → What Could Be → What Is → What Could Be → New Bliss
Narrative & Transformation
The Golden Circle
0
Why → How → What
Narrative & Transformation
The Transformation Tale
0
Current Reality (Pain) → Future Vision (Gain) → The Bridge
Narrative & Transformation
The Pixar Pitch
0
Once upon a time → Every day → One day → Because of that → Until finally
Booker's 7 Plots
Overcoming the Monster
0
The Monster → The Call → The Struggle → The Victory → The New Order
Booker's 7 Plots
Rags to Riches
0
Humble Origins → Early Struggles → The Breakthrough → Rising Success → Ultimate Achievement
Booker's 7 Plots
The Quest
0
The Goal → Assembling the Team → Obstacles → The Final Push → Goal Achieved
Booker's 7 Plots
Voyage and Return
0
The Familiar World → The Unknown → Discoveries → The Return → Lessons Applied
Booker's 7 Plots
Comedy
0
Initial Order → Confusion → Escalating Chaos → Resolution → New Harmony
Booker's 7 Plots
Tragedy
0
Initial Success → Fatal Flaw → Downward Spiral → The Fall → Lessons for Us
Booker's 7 Plots
Rebirth
0
The Crisis → The Dark Period → Catalyst for Change → Transformation → Renewed Success
85 in Strategy & Business
29 in Analysis & Information

53 loops · how segments are built

each deck contains multiple loops
Consulting Framework
225 in 105 decks
Logical Reasoning
170 in 55 decks
Comparison
129 in 78 decks
Analysis
82 in 52 decks
Narrative
66 in 53 decks
Urgency
64 in 55 decks
Validation
36 in 25 decks
Vision
25 in 21 decks
Causation
15 in 12 decks
Persuasion
7 in 7 decks
Change Management
6 in 5 decks
Competitive
5 in 5 decks
Risk Management
3 in 3 decks
Explanation
2 in 2 decks
Decision Making
1 in 1 decks
#1
Logical Reasoning
02_pattern_hunter
Group multiple pieces of evidence that together point to a pattern or conclusion
16552 decks
Best examples ↓
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#2
Comparison
04_tale_two_worlds
Show the gap between two states to drive urgency or highlight opportunity
6751 decks
Best examples ↓
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#3
Analysis
06_zoom_in
Start broad, then progressively focus on specific details that prove your point
6034 decks
Best examples ↓
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#4
Narrative
03_aha_moment
Establish a tension, present data, then deliver the insight that changes everything
5650 decks
Best examples ↓
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#5
Consulting Framework
41_so_what_cascade
Chain insights together, each answering 'so what?' until you reach the actionable conclusion
5633 decks
Best examples ↓
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#6
Consulting Framework
40_mece_breakdown
Divide a complex topic into mutually exclusive, collectively exhaustive categories
4643 decks
Best examples ↓
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#7
Comparison
39_benchmark_gap
Compare performance against best-in-class to quantify the opportunity
3735 decks
Best examples ↓
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#8
Urgency
15_why_now
Create temporal urgency by proving that the window of opportunity is opening or closing
3232 decks
Best examples ↓
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#9
Urgency
27_cost_of_inaction
Quantify what happens if the audience does nothing
3228 decks
Best examples ↓
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#10
Consulting Framework
34_segmentation_split
Divide a whole into meaningful segments to reveal hidden patterns
3130 decks
Best examples ↓
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#11
Validation
09_precedent
Use historical or external examples to validate your approach
2918 decks
Best examples ↓
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#12
Comparison
21_before_after
Show the dramatic contrast between the old way and the new way through side-by-side comparison
2522 decks
Best examples ↓
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#13
Analysis
10_iceberg
Reveal that the visible problem is merely a symptom of a deeper root cause
2220 decks
Best examples ↓
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#14
Consulting Framework
36_maturity_curve
Show where you are on a progression and what it takes to reach the next level
2121 decks
Best examples ↓
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#15
Consulting Framework
47_quick_win_big_bet
Separate initiatives into immediate wins and longer-term strategic bets
1616 decks
Best examples ↓
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#16
Vision
11_golden_circle
Invert the typical pitch by starting with why you exist, rather than what you do
1313 decks
Best examples ↓
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#17
Vision
24_time_machine
Transport the audience to a future state where your solution has already succeeded
1212 decks
Best examples ↓
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#18
Consulting Framework
30_2x2_matrix
Plot options on two critical dimensions to reveal the optimal quadrant
1010 decks
Best examples ↓
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#19
Causation
13_domino_effect
Demonstrate how a single small strategic move triggers a cascade of positive outcomes
98 decks
Best examples ↓
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#20
Narrative
05_the_reveal
Build mystery and anticipation, then deliver a surprising or powerful conclusion
88 decks
Best examples ↓
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#21
Consulting Framework
33_build_up
Start from zero and add components to arrive at a total
88 decks
Best examples ↓
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#22
Consulting Framework
35_scenario_fork
Present multiple futures based on different assumptions or decisions
88 decks
Best examples ↓
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#23
Persuasion
12_myth_buster
Address a common misconception head-on to clear the room for a new truth
77 decks
Best examples ↓
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#24
Change Management
17_pivot
Validate a change in direction by showing it is a reaction to new intelligence, not failure
65 decks
Best examples ↓
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#25
Causation
26_ripple_effect
Show how impact spreads from individual to team to organization to market
66 decks
Best examples ↓
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#26
Competitive
16_david_goliath
Frame your initiative as the nimble underdog taking on a slow, bloated incumbent
55 decks
Best examples ↓
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#27
Consulting Framework
37_root_cause_tree
Branch out from a problem to its multiple contributing causes
55 decks
Best examples ↓
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#28
Consulting Framework
44_value_chain_walk
Walk through each step of the value chain to identify where value is created or destroyed
51 decks
Best examples ↓
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#29
Consulting Framework
49_three_horizons
Structure initiatives across time horizons: protect core, grow adjacencies, create futures
55 decks
Best examples ↓
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#30
Logical Reasoning
20_paradox_resolver
Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth
43 decks
Best examples ↓
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226 tools · 3 levels of abstraction

7599 Slide tags (68 unique) · 926 Loop tags (66 unique) · 702 Block tags (38 unique)
Slide tools
109 in taxonomy
Action Titles core
2488 · 112d
Concrete Language
778 · 100d
Annotation
553 · 111d
Color Strategy
316 · 87d
Chart Selection Guide
308 · 77d
Visual Hierarchy
295 · 96d
Von Restorff Effect
287 · 84d
Small Multiples
272 · 95d
Credibility Transfer
232 · 84d
Metaphor & Analogy core
225 · 74d
Contrast Principle
180 · 68d
Core Message Extraction
153 · 72d
Emotional Appeal
153 · 77d
Authority Bias
148 · 71d
Picture Superiority Effect
145 · 61d
Closing Techniques
117 · 87d
Gestalt Principles
105 · 61d
Opening Hooks
97 · 74d
So What? Test core
73 · 29d
Sinatra Test
67 · 31d
Loop tools
45 in taxonomy
Contrast Pairs core
166 · 96d
Chunking
130 · 76d
Parallel Structure
81 · 42d
Data Story Arc core
70 · 53d
Inductive Reasoning core
63 · 42d
Tricolon
43 · 30d
Callback
33 · 25d
Aha! Moment
30 · 29d
Information Gap Theory
30 · 30d
The Turn
19 · 13d
Antithesis
17 · 16d
Causal Chain
15 · 14d
Anaphora
13 · 12d
Foreshadowing
13 · 10d
Progressive Disclosure
12 · 10d
Build-Up (Gradatio)
11 · 11d
Payoff
11 · 11d
Deductive Reasoning core
9 · 7d
Vertical Logic
9 · 9d
Argument from Analogy
9 · 5d
Block tools
72 in taxonomy
MECE Principle core
79 · 54d
The Rule of Three
79 · 60d
Three Pillars core
72 · 51d
Curiosity Gap
71 · 44d
SCQA Framework core
62 · 62d
Pyramid Principle core
47 · 47d
Loss Aversion
41 · 34d
Storytelling Effect
40 · 20d
Big Idea Formula core
37 · 35d
Governing Thought
26 · 25d
Before-After-Bridge
20 · 17d
Social Proof
16 · 13d
Negativity Bias
15 · 14d
Problem-Agitate-Solve (PAS)
13 · 13d
Anchoring Bias
12 · 12d
Scarcity
9 · 8d
Audience Definition core
6 · 6d
Hypothesis-Driven Structure
6 · 5d
Audience Segmentation
5 · 5d
Priming
5 · 3d

Frameworks in the wild

open vocabulary · top 40 of 274 unique
232x2 Matrix · 19 decks 20Value Chain · 9 decks 15Maturity Model · 15 decks 11The A List Framework · 1 decks 11HFS Horizons · 2 decks 7Total Enterprise Reinvention · 7 decks 7Accenture Resilience Index · 2 decks 6Five Imperatives for Gen AI Reinvention · 1 decks 5Everest Group PEAK Matrix · 1 decks 4Wise Pivot · 3 decks 4Waterfall Chart · 4 decks 4Sustainability DNA · 1 decks 4Six Sigma · 1 decks 4Scenario Planning Matrix · 1 decks 4Scenario Matrix · 2 decks 4Compute Index · 1 decks 4Capability Impact Heatmap · 1 decks 42x2 Matrix (Bubble) · 2 decks 3Waterfall / Value Bridge · 2 decks 3Three Pillars · 2 decks 3Three Horizons · 2 decks 3Talent Reinvention (3 Levers) · 1 decks 3Rule of 40 · 3 decks 3Reinventor / Transformer / Optimizer Maturity Segmentation · 1 decks 3Operations Maturity Model · 2 decks 3Four Dimensions of Enterprise Resilience · 1 decks 3Combo Bar-Line Chart · 1 decks 3Buy / Build / Partner · 1 decks 2US AI Diffusion Framework (Tier 1/2/3) · 1 decks 2Total Enterprise Reinvention Wheel · 1 decks 2TCFD (Task Force on Climate-related Financial Disclosures) · 1 decks 2Resiliency 2.0 (Accenture) · 1 decks 2Replatform-Reframe-Reach · 1 decks 2Recent Datapoints / Base Case / What to Watch · 1 decks 2Prediction Scorecard · 2 decks 2Platform Agent Hierarchy · 1 decks 2Path to Reinventor (Ambition / Digital Core / Talent / Initiatives) · 1 decks 2Net Better Off · 1 decks 2Market Landscape Map · 2 decks 2KPI Dashboard · 1 decks

Deep dives · pick a deck

clear
AirStreetCapital
2024 Air Street Capital The State of AI Report 2024
A long-form analytical state-of-the-field report — strong action-titled slides and consistent evidence stacking align loosely with the Triple Take arc (Facts → Implications → Predictions), but the deck functions as a curated scan rather than a single Storymakers narrative; recurring Pattern Hunter loops and a chiasmic NVIDIA segment are the clearest taxonomy hits.
The Triple Take · 213p 78%
AirStreetCapital
2023 Air Street Capital The State of AI Report 2023
A breadth-first VC-published industry report that aligns loosely with Storymakers Triple Take (Facts -> Implications -> Predictions), but leans heavily on action-titled data slides and pattern-hunter accumulation rather than tight loops; almost no SCQA, no real recommendation arc, and little use of contrast or transformation devices.
The Triple Take · 163p 78%
AirStreetCapital
2022 Air Street Capital The State of AI Report 2022
This is an analyst/research report (not a recommendation deck): it tracks the Storymakers Triple Take loosely — Facts (Research+Industry) → Implications (Politics+Safety) → Action (9 Predictions) — and leans on action titles, parallel-structure timelines, and tale-of-two-worlds contrasts (closed vs open, China vs US, industry vs academia) rather than on classic consulting frameworks like SCQA or pyramid principle.
The Triple Take · 114p 78%
AirStreetCapital
2021 Air Street Capital The State of AI Report 2021
Annual state-of-industry report that loosely follows a Triple Take macro arc (Facts->Implications->Action); tactically it leans on Pattern Hunter loops, callback/payoff to last year's predictions, and concrete-language action titles, but is not a tight Storymakers deck — it reads as a curated evidence anthology more than a single argument.
The Triple Take · 188p 78%
AirStreetCapital
2020 Air Street Capital The State of AI Report 2020
A 177-page research compilation that loosely follows a Triple Take macro arc (Facts in Research/Talent/Industry -> Implications in Politics -> Action in Predictions) but the dominant pattern is repeated Pattern Hunter loops where each slide stands alone with an action-title insight + concrete stat + so-what callout. Storymakers slide-level discipline is rigorous; Block-level frameworks (SCQA, MECE, hero arc) are absent.
The Triple Take · 177p 60%
AirStreetCapital
2019 Air Street Capital The State of AI Report 2019
Encyclopaedic state-of-AI almanac that loosely tracks a Triple Take (facts -> implications -> predictions) but spends most of its 136 pages stacking case studies via inductive 'pattern hunter' loops; Storymakers alignment is partial — strong action titles and disciplined data viz, weak overall narrative arc.
The Triple Take · 136p 70%
AirStreetCapital
2018 Air Street Capital The State of AI Report 2018
Air Street Capital's State of AI 2018 is a 156-page evidence-stacking report that loosely follows a Triple Take (Facts -> Implications -> Predictions) with strong Storymakers alignment on action titles and pattern-hunter loops, but is structured by topic rather than narrative arc — no single hero, no resolution, and limited use of contrast/before-after framing typical of consulting decks.
The Triple Take · 156p 78%
Accenture · 2019
TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE
A consumer-survey report that follows a Triple Take (facts → so-what → action) shape: nine data-heavy slides organized into three numbered sections, capped by a four-bucket synthesis. It leans on small multiples and consistent young-vs-old color encoding rather than any named consulting framework.
The Triple Take · 14p 78%
Accenture · 2023
March Macro Brief Financial fissures emerge
Mostly-aligned analytical brief: every slide uses Storymakers action-titles and many include explicit so-what callouts, but the deck is a recurring evidence-pack rather than a single arc - Triple Take fits at the slide level while the deck-level structure is dominated by repeated Pattern Hunter loops across indicator topics.
The Triple Take · 62p 70%
Accenture · 2024
January Macro Brief Special edition: 2024 outlook and top 10 macro trends
Solid Triple-Take outlook brief: action titles, scenario matrices and small-multiples charts deliver Facts->Implications->Action cleanly, though most slides are dense and skip the explicit hypothesis or single-recommendation framing typical of full Storymakers practice.
The Triple Take · 40p 82%
Accenture · 2022
Investor Analyst Conference
Accenture's investor deck is a textbook Pyramid-Principle answer-first structure that maps loosely to the Triple Take arc — strong on action titles, parallel structure, and von Restorff highlighting, but it skips the problem/complication beat that anchors most Storymakers arcs.
The Triple Take · 17p 60%
Accenture · 2020
How will COVID-19 change the consumer?
An evidence-heavy Accenture research brief that follows a clean Triple Take (Facts → So What → Now What) with strong action titles and chart hygiene, but a thin 'so what' beat (just one diagnosis slide) and almost no recommended-solution arc — typical of a thought-leadership pulse rather than a fully Storymakers-aligned narrative.
The Triple Take · 17p 78%
Accenture · 2025
Everest Group Trust and Safety Services PEAK Matrix Assessment 2025
Standard analyst-recognition deck (Everest Group PEAK Matrix profile of Accenture) that loosely follows a Triple-Take arc — facts, implications, methodology — with strong use of contrast pairs, parallel structure, and Harvey-ball scoring, but no narrative tension, no SCQA-style problem framing, and minimal Storymakers-style action titles outside the headline pages.
The Triple Take · 17p 65%
Accenture · 2025
Banking: The future is back
Strong Storymakers alignment at the chapter level — every trend follows a clean Triple Take (trend -> evidence/chart -> 2030 recommendation) with action titles, concrete examples, and well-annotated charts. Weakness is repetition of generic slide titles ('What's the trend?' / 'What do we expect by 2030?') that fail the headline test for ~10 slides.
The Triple Take · 48p 88%
Accenture · 2025
April Macro Brief: Special edition Tariff distress
Strong Triple Take alignment with consultant-grade visual craft: action titles throughout, tight chunking, MECE resilience framework, and an explicit 'no-regret' decision matrix at the end. Falls short of full Storymakers form because the brief surveys facts more than it dramatizes a single narrative arc — there is no protagonist, no peak/turn, and the recommendations sit as a parallel framework rather than the climactic answer the title implies.
The Triple Take · 41p 85%
Accel
2023 Accel Generation AI
Annual VC market report from Accel that loosely follows a Triple Take (facts → implications → action), with strong action-titles and contrast-pair openings (14 yrs vs 18 mo) but no explicit Storymakers framework — closer to a McKinsey-style data narrative than a tightly-scripted SCQA/Pyramid pitch.
The Triple Take · 54p 78%
Accenture · 2019
2019 Global FS Consumer Study DACH
Strong implicit alignment with Storymakers: clean Triple-Take macro-arc, ubiquitous action titles, MECE persona segmentation with disciplined small-multiples and persona-color coding, plus an explicit so-what cascade per finding. Weakest spots are the absence of a single Big Idea up front and recommendations that pile up as a list rather than building a tight Pyramid Principle close.
The Triple Take · 59p 78%
Accel
2024 Accel AI eating software
Strong action-titled, data-dense analyst deck that follows a Triple Take macro-arc (facts -> implications -> action) but skips Storymakers' explicit problem framing, SCQA, or recommendation cadence; alignment is high on Slide-layer craft (action titles, annotation, small multiples) and weaker on Block-layer narrative tooling.
The Triple Take · 55p 78%
Accel
2021 Accel On the path to global domination
Strong Storymakers alignment on micro-craft (insight-stating action titles, callouts, color-coded categories, contrast pairs) and a clean Triple Take macro arc, but most loops are evidence-stacking (pattern-hunter) rather than tension-driven story arcs — typical analyst/VC research style.
The Triple Take · 50p 78%
Accel
2019 Accel The Rise of Europe
Accel's Euroscape report is a research/thought-leadership deck that follows a Triple Take arc (market facts -> Euroscape implications -> what's next), heavily reliant on action titles, small multiples, and credibility transfer rather than a single Storymakers narrative arc.
The Triple Take · 34p 75%
Accel
2017 Accel The Factory is Cranking
An Accel annual market-update report that aligns moderately with Storymakers: strong action titles throughout and a clean Triple Take arc (Facts -> EU/US implications -> 2018 outlook), but largely a data-tour rather than a tightly-arced persuasion piece - no explicit recommendation, no SCQA, and no named consulting frameworks.
The Triple Take · 25p 78%
Accel
2016 Accel Europe Awakens
An Accel investor-research deck on European SaaS that aligns well with Storymakers principles — every slide carries an action title and the deck builds from macro context to a 'reveal' (Euroscape 2016) and forward-looking horizons. It is more analytical/Triple-Take than a true Consultant's Gambit, but uses contrast pairs, anadiplosis (ellipsis-linked title pairs), annotations and rule-of-three closings throughout.
The Triple Take · 21p 70%
Accenture · 2015
2015 Fintech New York Partnerships
Short marketing teaser for an Accenture/FinTech Innovation Lab report - follows a loose Triple Take (facts -> implications -> action) backed by competent action titles and segment charts, but lacks real narrative tension, problem/complication framing, or a sharpened recommendation, so Storymakers alignment is moderate at best.
The Triple Take · 9p 78%