Storymakers playbook

How real consulting decks align with the playbook.

Every analysed deck is matched against three layers of the Storymakers taxonomy: one of 20 narrative arcs at the deck level, multiple 53 loops as contiguous slide segments, and 226 tools at slide / loop / block layer. We also record any named consulting framework visible on each slide.

114
decks matched
836
loops detected
9227
tool tags
455
framework tags
274
unique frameworks

20 narrative arcs · ranked

primary arc per deck · click for decks using it
Strategy & Business
The Consultant's Gambit
85
Situation & Context → Problem & Complication → Solution & Approach → Evidence & Proof → Impact & Next Steps
Analysis & Information
The Triple Take
23
The Facts (What) → The Implications (So What) → The Action (Now What)
Analysis & Information
The Onion
5
Surface Observation → First Layer → Deeper Layer → Core Insight → Implications
Analysis & Information
The Mountain
1
Setup & Stakes → Rising Action → Climax → Resolution
Strategy & Business
The Sequoia Pitch
0
Problem → Solution → Why Now → Market Size → Competition → Product → Business Model → Team → Financials → The Ask
Strategy & Business
Problem-Agitate-Solution
0
Problem (Identify pain) → Agitate (Make it worse) → Solution (Provide relief)
Strategy & Business
Monroe's Motivated Sequence
0
Attention → Need → Satisfaction → Visualization → Action
Strategy & Business
AIDA
0
Attention → Interest → Desire → Action
Narrative & Transformation
The Hero's Journey
0
Ordinary World → Call to Adventure → Challenges & Allies → Transformation → Return with Elixir
Narrative & Transformation
The Sparkline
0
What Is → What Could Be → What Is → What Could Be → New Bliss
Narrative & Transformation
The Golden Circle
0
Why → How → What
Narrative & Transformation
The Transformation Tale
0
Current Reality (Pain) → Future Vision (Gain) → The Bridge
Narrative & Transformation
The Pixar Pitch
0
Once upon a time → Every day → One day → Because of that → Until finally
Booker's 7 Plots
Overcoming the Monster
0
The Monster → The Call → The Struggle → The Victory → The New Order
Booker's 7 Plots
Rags to Riches
0
Humble Origins → Early Struggles → The Breakthrough → Rising Success → Ultimate Achievement
Booker's 7 Plots
The Quest
0
The Goal → Assembling the Team → Obstacles → The Final Push → Goal Achieved
Booker's 7 Plots
Voyage and Return
0
The Familiar World → The Unknown → Discoveries → The Return → Lessons Applied
Booker's 7 Plots
Comedy
0
Initial Order → Confusion → Escalating Chaos → Resolution → New Harmony
Booker's 7 Plots
Tragedy
0
Initial Success → Fatal Flaw → Downward Spiral → The Fall → Lessons for Us
Booker's 7 Plots
Rebirth
0
The Crisis → The Dark Period → Catalyst for Change → Transformation → Renewed Success
85 in Strategy & Business
29 in Analysis & Information

53 loops · how segments are built

each deck contains multiple loops
Consulting Framework
225 in 105 decks
Logical Reasoning
170 in 55 decks
Comparison
129 in 78 decks
Analysis
82 in 52 decks
Narrative
66 in 53 decks
Urgency
64 in 55 decks
Validation
36 in 25 decks
Vision
25 in 21 decks
Causation
15 in 12 decks
Persuasion
7 in 7 decks
Change Management
6 in 5 decks
Competitive
5 in 5 decks
Risk Management
3 in 3 decks
Explanation
2 in 2 decks
Decision Making
1 in 1 decks
#1
Logical Reasoning
02_pattern_hunter
Group multiple pieces of evidence that together point to a pattern or conclusion
16552 decks
Best examples ↓
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#2
Comparison
04_tale_two_worlds
Show the gap between two states to drive urgency or highlight opportunity
6751 decks
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#3
Analysis
06_zoom_in
Start broad, then progressively focus on specific details that prove your point
6034 decks
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#4
Narrative
03_aha_moment
Establish a tension, present data, then deliver the insight that changes everything
5650 decks
Best examples ↓
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#5
Consulting Framework
41_so_what_cascade
Chain insights together, each answering 'so what?' until you reach the actionable conclusion
5633 decks
Best examples ↓
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#6
Consulting Framework
40_mece_breakdown
Divide a complex topic into mutually exclusive, collectively exhaustive categories
4643 decks
Best examples ↓
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#7
Comparison
39_benchmark_gap
Compare performance against best-in-class to quantify the opportunity
3735 decks
Best examples ↓
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#8
Urgency
15_why_now
Create temporal urgency by proving that the window of opportunity is opening or closing
3232 decks
Best examples ↓
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#9
Urgency
27_cost_of_inaction
Quantify what happens if the audience does nothing
3228 decks
Best examples ↓
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#10
Consulting Framework
34_segmentation_split
Divide a whole into meaningful segments to reveal hidden patterns
3130 decks
Best examples ↓
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#11
Validation
09_precedent
Use historical or external examples to validate your approach
2918 decks
Best examples ↓
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#12
Comparison
21_before_after
Show the dramatic contrast between the old way and the new way through side-by-side comparison
2522 decks
Best examples ↓
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#13
Analysis
10_iceberg
Reveal that the visible problem is merely a symptom of a deeper root cause
2220 decks
Best examples ↓
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#14
Consulting Framework
36_maturity_curve
Show where you are on a progression and what it takes to reach the next level
2121 decks
Best examples ↓
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#15
Consulting Framework
47_quick_win_big_bet
Separate initiatives into immediate wins and longer-term strategic bets
1616 decks
Best examples ↓
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#16
Vision
11_golden_circle
Invert the typical pitch by starting with why you exist, rather than what you do
1313 decks
Best examples ↓
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#17
Vision
24_time_machine
Transport the audience to a future state where your solution has already succeeded
1212 decks
Best examples ↓
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#18
Consulting Framework
30_2x2_matrix
Plot options on two critical dimensions to reveal the optimal quadrant
1010 decks
Best examples ↓
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#19
Causation
13_domino_effect
Demonstrate how a single small strategic move triggers a cascade of positive outcomes
98 decks
Best examples ↓
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#20
Narrative
05_the_reveal
Build mystery and anticipation, then deliver a surprising or powerful conclusion
88 decks
Best examples ↓
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#21
Consulting Framework
33_build_up
Start from zero and add components to arrive at a total
88 decks
Best examples ↓
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#22
Consulting Framework
35_scenario_fork
Present multiple futures based on different assumptions or decisions
88 decks
Best examples ↓
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#23
Persuasion
12_myth_buster
Address a common misconception head-on to clear the room for a new truth
77 decks
Best examples ↓
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#24
Change Management
17_pivot
Validate a change in direction by showing it is a reaction to new intelligence, not failure
65 decks
Best examples ↓
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#25
Causation
26_ripple_effect
Show how impact spreads from individual to team to organization to market
66 decks
Best examples ↓
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#26
Competitive
16_david_goliath
Frame your initiative as the nimble underdog taking on a slow, bloated incumbent
55 decks
Best examples ↓
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#27
Consulting Framework
37_root_cause_tree
Branch out from a problem to its multiple contributing causes
55 decks
Best examples ↓
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#28
Consulting Framework
44_value_chain_walk
Walk through each step of the value chain to identify where value is created or destroyed
51 decks
Best examples ↓
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#29
Consulting Framework
49_three_horizons
Structure initiatives across time horizons: protect core, grow adjacencies, create futures
55 decks
Best examples ↓
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#30
Logical Reasoning
20_paradox_resolver
Introduce a seeming contradiction that captures attention, then resolve it with a deeper truth
43 decks
Best examples ↓
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226 tools · 3 levels of abstraction

7599 Slide tags (68 unique) · 926 Loop tags (66 unique) · 702 Block tags (38 unique)
Slide tools
109 in taxonomy
Action Titles core
2488 · 112d
Concrete Language
778 · 100d
Annotation
553 · 111d
Color Strategy
316 · 87d
Chart Selection Guide
308 · 77d
Visual Hierarchy
295 · 96d
Von Restorff Effect
287 · 84d
Small Multiples
272 · 95d
Credibility Transfer
232 · 84d
Metaphor & Analogy core
225 · 74d
Contrast Principle
180 · 68d
Core Message Extraction
153 · 72d
Emotional Appeal
153 · 77d
Authority Bias
148 · 71d
Picture Superiority Effect
145 · 61d
Closing Techniques
117 · 87d
Gestalt Principles
105 · 61d
Opening Hooks
97 · 74d
So What? Test core
73 · 29d
Sinatra Test
67 · 31d
Loop tools
45 in taxonomy
Contrast Pairs core
166 · 96d
Chunking
130 · 76d
Parallel Structure
81 · 42d
Data Story Arc core
70 · 53d
Inductive Reasoning core
63 · 42d
Tricolon
43 · 30d
Callback
33 · 25d
Aha! Moment
30 · 29d
Information Gap Theory
30 · 30d
The Turn
19 · 13d
Antithesis
17 · 16d
Causal Chain
15 · 14d
Anaphora
13 · 12d
Foreshadowing
13 · 10d
Progressive Disclosure
12 · 10d
Build-Up (Gradatio)
11 · 11d
Payoff
11 · 11d
Deductive Reasoning core
9 · 7d
Vertical Logic
9 · 9d
Argument from Analogy
9 · 5d
Block tools
72 in taxonomy
MECE Principle core
79 · 54d
The Rule of Three
79 · 60d
Three Pillars core
72 · 51d
Curiosity Gap
71 · 44d
SCQA Framework core
62 · 62d
Pyramid Principle core
47 · 47d
Loss Aversion
41 · 34d
Storytelling Effect
40 · 20d
Big Idea Formula core
37 · 35d
Governing Thought
26 · 25d
Before-After-Bridge
20 · 17d
Social Proof
16 · 13d
Negativity Bias
15 · 14d
Problem-Agitate-Solve (PAS)
13 · 13d
Anchoring Bias
12 · 12d
Scarcity
9 · 8d
Audience Definition core
6 · 6d
Hypothesis-Driven Structure
6 · 5d
Audience Segmentation
5 · 5d
Priming
5 · 3d

Frameworks in the wild

open vocabulary · top 40 of 274 unique
232x2 Matrix · 19 decks 20Value Chain · 9 decks 15Maturity Model · 15 decks 11The A List Framework · 1 decks 11HFS Horizons · 2 decks 7Total Enterprise Reinvention · 7 decks 7Accenture Resilience Index · 2 decks 6Five Imperatives for Gen AI Reinvention · 1 decks 5Everest Group PEAK Matrix · 1 decks 4Wise Pivot · 3 decks 4Waterfall Chart · 4 decks 4Sustainability DNA · 1 decks 4Six Sigma · 1 decks 4Scenario Planning Matrix · 1 decks 4Scenario Matrix · 2 decks 4Compute Index · 1 decks 4Capability Impact Heatmap · 1 decks 42x2 Matrix (Bubble) · 2 decks 3Waterfall / Value Bridge · 2 decks 3Three Pillars · 2 decks 3Three Horizons · 2 decks 3Talent Reinvention (3 Levers) · 1 decks 3Rule of 40 · 3 decks 3Reinventor / Transformer / Optimizer Maturity Segmentation · 1 decks 3Operations Maturity Model · 2 decks 3Four Dimensions of Enterprise Resilience · 1 decks 3Combo Bar-Line Chart · 1 decks 3Buy / Build / Partner · 1 decks 2US AI Diffusion Framework (Tier 1/2/3) · 1 decks 2Total Enterprise Reinvention Wheel · 1 decks 2TCFD (Task Force on Climate-related Financial Disclosures) · 1 decks 2Resiliency 2.0 (Accenture) · 1 decks 2Replatform-Reframe-Reach · 1 decks 2Recent Datapoints / Base Case / What to Watch · 1 decks 2Prediction Scorecard · 2 decks 2Platform Agent Hierarchy · 1 decks 2Path to Reinventor (Ambition / Digital Core / Talent / Initiatives) · 1 decks 2Net Better Off · 1 decks 2Market Landscape Map · 2 decks 2KPI Dashboard · 1 decks

Deep dives · pick a deck

clear
Accenture · 2023
Year-end Macro Brief Into the Fog of Winter
Highly disciplined data-pyramid macro brief: every slide owns an action title and a so-what, and the deck onions cleanly from exec summary → regional spotlight → thematic indicator deep-dive → financial-market implications. Lighter on Storymakers narrative arcs (no clear hero/transformation/Pixar shape) and on a 'now what' for executives — only p5 explicitly invites action.
The Onion · 55p 78%
Accenture · 2024
Pulse of Change Index
An Onion-style executive summary that progressively peels findings from a headline (183% rise) down to a perception-gap insight on talent, with action titles and von-Restorff highlighting on every data slide - strong on Pyramid Principle and data storytelling, weaker on a 'Now What' close.
The Onion · 12p 72%
Accenture · 2025
May Macro Brief Consumer spending in flux
Accenture's monthly macro brief follows an Onion-style descent from one-page exec summary through regional spotlights into a topic-by-topic indicator chart pack; alignment with Storymakers is partial - strong action titles, so-what callouts and a textbook waterfall on tariffs, but no single arc, recommendation thread, or Hero/SCQA structure ties the chapters together.
The Onion · 62p 78%
Accenture · 2023
March Macro Brief Financial fissures emerge
An Accenture macro brief that follows the Onion arc, peeling from headline financial stress through regional spotlights into deep economic indicators, and consistently uses Triple-Take action titles slide by slide. Alignment with Storymakers is moderate: strong on action titles, parallel structure and small multiples; weak on a single-thread narrative arc with a clear call to action.
The Onion · 57p 60%
Accenture · 2021
2021 P&C Underwriting Survey
Standard market-research findings deck - strong on Pyramid-Principle exec summary, MECE thematic sections, and benchmark-vs-2013 contrast charts, but weak on Storymakers narrative arc: no Hero/Quest/Sparkline tension, no explicit recommendation or call-to-action, and the closing reverts to raw quotes rather than a synthesized 'now what'.
The Onion · 58p 70%