How a consulting deck tells its story.
A deck is a sequence of pages, each with a narrative role. Setup establishes context, tension introduces the problem, analysis diagnoses with evidence, resolution proposes the answer. Below we decompose 10 fully-extracted decks into these roles and show where each role lives, what follows what, and which decks exemplify each pattern.
1. Where each slide type lives
Position in the deck · 20 bins from start → endEvery row is a slide type; every column is a % position in the deck (0–5 %, 5–10 %, …). Colour intensity = what share of that slide type appears at that position. Hover a cell for exact numbers. Pattern: covers cluster in the first 5 %, execs summaries in the first 10–15 %, peer benchmarks and frameworks in the middle, recommendations + next-steps in the last 20 %.
2. What follows what
Every page-to-page transition across all decksGiven the reader just saw a slide with role X, what does the next slide usually do? Thick flows reveal the default narrative path. The textbook SCQA spine is setup → tension → analysis → resolution, but reality detours through evidence and back. Hover a node or flow to isolate it.
3. Story archetypes
1222 decks classifiedEvery deck is matched against six textbook story shapes. A deck can match more than one. Click an archetype to filter the arc gallery below to decks that fit it.