segmentation
at position 15–20%
40 slides where a page of type segmentation falls in the 15–20% range of its deck.
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
“There are five consumer demographics, each at different stages of adoption and usage”
In previous reports, we covered Tier 1 (metro) and Tier 2 (non-metro) cities in SEA. This year, we combined Tier 1 and Tier 2 cities into 'urban' cities, and dove one layer deeper by conducting survey
41% · % of digital population
Solving fashion’s product returns
Consumers’ returns behaviour in the UK fashion ecosystem
High intensity online shoppers were defined as people who purchased above the average amounts of fashion items online, which is approximately 2 or more items per month on average.
1,261 · Respondent demographics
Solving fashion’s product returns
Solving Fashion’s Product Returns
Out of all age groups, the Millennials had the largest share of high intensity online shoppers (43%), as well as high intensity returners (36%).
43% · High intensity online shopper
Project Spiritus Final report Market Study
“The image and content creation market can be segmented into imaging, production and creative solutions which are used to produce a range of content types”
Investor Day Presentation 140623 FINAL
“EXPERTISE IN ALL SPHERES of market and opinion research”
Only player to offer a complete offer to understand society, markets and people
47% · Share of revenue 2022
CRYPTO ASSET SURVEY
Profile of Crypto Owners
The profile of owners is very consistent whether they own crypto assets only, crypto funds only or both crypto assets and funds beyond the exceptions outlined.
13% · Crypto ownership
inv research 20220928 crypto asset survey EN
Profile of Crypto Owners
The profile of owners is very consistent whether they own crypto assets only, crypto funds only or both crypto assets and funds beyond the exceptions outlined.
13% · Crypto ownership
Global Automotive Study 2023
“Vehicle size and type is driving the importance of price – small hatchback, compact SUV, and people carrier/minivan being most price-sensitive”
Highest price sensitivity for small hatchback, SUV, and people carrier/minivan in US market with approx. 48 points
37% · Importance of price-related criteria
CRYPTO ASSET SURVEY 2023
Profile of Crypto Owners
The profile of owners is very consistent whether they own crypto assets only, crypto funds only or both crypto assets and funds beyond the exceptions outlined.
10% · Crypto ownership
inv research 20231129 crypto asset survey 2023
Profile of Crypto Owners
The profile of owners is very consistent whether they own crypto assets only, crypto funds only or both crypto assets and funds beyond the exceptions outlined.
10% · Crypto ownership
2019 Global FS Consumer Study DACH
CUSTOMER PERSONAS: PIONEERS
Pioneers are most willing to take risks to improve their lives—75 percent of them say they don't mind doing this—considerably more than the 53 percent of Pragmatists and over three times the percentag
75% · Pioneers willing to take risks to improve their lives
2019 Global FS Consumer Study DACH
CUSTOMER PERSONAS: PIONEERS
Would be willing to share data in return for personalized and convenient services (compared to 80% overall)
95% · Willing to share data for personalized services
2019 Global FS Consumer Study DACH
Pragmatists
Pragmatists are the most evenly distributed persona group across age groups and geographies.
95% · trust human advisors for loan/mortgage advice
WHAT THE FUTURE: INTELLIGENCE
“What brands should know about AI early adopters”
As AI technology is integrated more deeply into our lives, it will be essential for brands to know the unique needs of their audience.
20% · User segment distribution
What The Future Intelligence
“What brands should know about AI early adopters”
As AI technology is integrated more deeply into our lives, it will be essential for brands to know the unique needs of their audience.
20% · AI user segment share
A New Generation of Chinese Consumers Reshaping the Luxury M
“Post-90s consumers have become a major market force, representing half of total luxury consumer base and 46% of luxury sales”
46% · Luxury market growth
A New Generation of Chinese Consumers Reshaping the Luxury M
“Heavy-spending consumers, 11% of total consumer base, contribute 40% to total sales; the spending of medium- and light-spending consumers is also growing rapidly”
40% · Market growth contribution
A New Generation of Chinese Consumers Reshaping the Luxury M
“Luxury newcomers (17%) are jumping in, mostly post-90s with strong purchasing power; half of them spent more than RMB 50K on luxury goods per year”
Half of newcomers spend > RMB 50k annually
17% · Consumer base
The next billion consumers
“Figure 2: Almost 1.4 billion digitally astute and influential consumers will enter these eight markets over the next decade”
These segments represent about 1.4 billion digitally astute and influential consumers who will enter the market over the next decade.
1.36 billion people · Addressable digitally astute consumers
The next billion consumers
Digital native purchasers
They are mostly Gen Zers and older Gen Alphas who will be between 15 and 34 years old in 10 years.
The next billion consumers
“Almost all of this group shop online and customer experience matters a lot to them.”
Almost all of this group shop online and customer experience matters a lot to them.
74% · share who find online customer reviews very helpful
Projecting US Mail volumes to 2020
“2020 projections were then developed by aggregating segments into major mail classes”
A bright spot with projected 1B piece gain (+3% CAGR) – but not offsetting loss in core business
150B · Mail volume
Market Year in Review and Outlook 2021
“Market Conditions Unfolded Differently by Segment...”
32.3% · Annual Sales Growth
TRREB Ipsos year in review and outlook 2021
“Market Conditions Unfolded Differently by Segment...”
32.3% · Annual Sales and New Listings Growth
Environmental Services Outlook
“Five environmental services sub-sectors are covered in this report”
Rail supply digitization
“The industry concentrates on digitization of train control and maintenance – Less potential seen for infrastructure and rolling stock”
2022 ANNUAL RESULTS
REVENUE BREAKDOWN BY AUDIENCE
2,405.3 · Revenue
Digital consumer spending India
“Only 20% spend 60–65% of their total spends online”
60-65% · Share of total spend
Roland Berger views on H2 market development
“We defined following segmentation to analyze the Infra. & Mobility markets - Retrofit is included in the Mobility sub-segments”
Tenth Annual Leveraged Finance and Credit Conference
Diverse End-Markets
23% · 2019 Sales
Ukraine Refugee Pulse
WHO ARE THE REFUGEES?
Our sample is well educated with 45% reporting masters degree as highest level of education and 24% reporting bachelor's degree.
45% · Education level
Hidden Workers, Untapped Talent
Composition of the hidden workforce in the US.
27.4M · Hidden Workers
Hidden Workers, Untapped Talent
“Our research identified several categories of people who became hidden workers, including people who have:”
IBV Research Report
“Identifying the Leaders”
Three distinct groups emerged: Leaders, Strivers and Strugglers.
29% · Respondent distribution
European Deep Tech – Opportunities and Discoveries
“Deep Tech can be classified into 8 investment themes – all with recent technological breakthroughs”
20-30% · Share of European VC investment
China Luxury Digital Playbook
“They are very young, better educated, more female”
28 · TGI
What is and how to navigate the RAS opportunity in LatAm?
“RAS systems can be segmented into three main categories: soft tissue, orthopedic, and other specialized systems”
2023 Global Marketing Trends
The 500 US Respondents | Role
Marketers wear many hats – and their titles reflect the evolving demands of their role.
28% · Respondent distribution by role
Presentation to Regional Economic Prosperity Management Boar
Metro Vancouver Industrial Clusters
Pre-COVID research by the Greater Vancouver Board of Trade and the Conference Board of Canada identified 5 main industry clusters, in which firms, institutions and workforce draw productive advantage
5 ·
ey connecting the dots m a deals in technology services in 2
“Deal activity shaped by critical digitalization priorities of enterprises and SMBs”
MSP / MSSP segments accounted for 40% of deal activity. PE-led consolidation accounted for 60%+ of such deals.
40% · deal volume percentage