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51,416 slides across 1229 decks match.
Treemap Arc Catalog
Contributions from digital marketing weaken over last 1.5 years
EY · 2022 · industry_trends
Contributions from digital marketing weaken over last 1.5 years
4.7 — Digital marketing contribution score
 Mobile spending returns to pre-Covid levels; predicted to rise again
EY · 2022 · industry_trends
Mobile spending returns to pre-Covid levels; predicted to rise again
24.6% — Mobile marketing budget percentage
 Mobile marketing's contribution to company performance drops off
EY · 2022 · industry_trends
Mobile marketing's contribution to company performance drops off
2.8 — Mobile marketing contribution score
 Social media spending stays flat, but is forecasted to increase across industries in the next 12 months
EY · 2022 · industry_trends
Social media spending stays flat, but is forecasted to increase across industries in the next 12 months
21.3% — Social media budget percentage
 No improvement in social media contributions to company performance
EY · 2022 · industry_trends
No improvement in social media contributions to company performance
3.7 — Social media contribution to company performance
 Marketing teams grew by 15% percent over the last year
EY · 2022 · market_landscape
Marketing teams grew by 15% percent over the last year
15.1% — Marketing team growth
 Hiring growth approaching pre-Covid levels: B2B marketers to hire more
EY · 2022 · industry_trends
Hiring growth approaching pre-Covid levels: B2B marketers to hire more
7.3% — Marketing hiring growth
 Marketers' role continues to increase in importance, but at a lower rate than previous years
EY · 2022 · industry_trends
Marketers' role continues to increase in importance, but at a lower rate than previous years
59.6% — Percentage of respondents
 No change in CMO-CFO partnership
EY · 2022 · key_takeaways
No change in CMO-CFO partnership
4.4 — Partnership score (1-7 scale)
 Marketing leaders perform well in explaining marketing's impact on bottom line to other C-Suite members
EY · 2022 · key_takeaways
Marketing leaders perform well in explaining marketing's impact on bottom line to other C-Suite members
5.2 — Survey score (1-7 scale)
 Marketing teams have a stronger impact when working with HR in improvements for employee acquisition
EY · 2022 · data_table
Marketing teams have a stronger impact when working with HR in improvements for employee acquisition
4.6 — Cooperation level (1-7 scale)
 Senior marketing leaders more likely to be asked by C-suite to sit at the table than participate in preparation for earnings calls
EY · 2022 · kpi_dashboard
Senior marketing leaders more likely to be asked by C-suite to sit at the table than participate in preparation for earnings calls
4.9 — Average participation
 Brands show highest level of willingness to take a stance on politically-charged issues
EY · 2022 · industry_trends
Brands show highest level of willingness to take a stance on politically-charged issues
30.2% — Willingness to take a stance
 Most companies unwilling to take actions regarding the recent Supreme Court decision regarding Roe vs. Wade
EY · 2022 · key_takeaways
Most companies unwilling to take actions regarding the recent Supreme Court decision regarding Roe vs. Wade
8.7% — Percentage of companies taking action
 Environmental shows some lift, but fails to reach pre-COVID levels, except in changing brand
EY · 2022 · industry_trends
Environmental shows some lift, but fails to reach pre-COVID levels, except in changing brand
60.8% — Percentage of companies taking action
 Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
EY · 2022 · data_table
Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases
10.7% — Increase in DE&I spending
 How diverse is your marketing organization?
EY · 2022 · data_table
How diverse is your marketing organization?
57.1% — Diversity representation
 Marketers report weak returns from DE&I investments: Employee outcomes lead
EY · 2022 · key_takeaways
Marketers report weak returns from DE&I investments: Employee outcomes lead
3.9 — ROI rating (1-7 scale)
 Spending on marketing analytics hits decade long all-time high and is predicted to grow by 63% in three years
EY · 2022 · industry_trends
Spending on marketing analytics hits decade long all-time high and is predicted to grow by 63% in three years
14.5% — Marketing analytics budget allocation
 Firm and industry sector differences in percentage of current marketing budget spent on marketing analytics
EY · 2022 · peer_benchmark
Firm and industry sector differences in percentage of current marketing budget spent on marketing analytics
8.9% — percentage of marketing budget spent on marketing analytics
 Company use of marketing analytics in decision making rises to all-time high
EY · 2022 · industry_trends
Company use of marketing analytics in decision making rises to all-time high
48.9% — Percent of projects using marketing analytics
 Firm and industry sector differences in company use of marketing analytics in decision making
EY · 2022 · market_landscape
Firm and industry sector differences in company use of marketing analytics in decision making
48.9% — Use of marketing analytics in decision making
 Digital tops use of marketing analytics
EY · 2022 · data_table
Digital tops use of marketing analytics
83.2% — Percentage of companies reporting use of marketing analytics
 Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement
EY · 2022 · industry_trends
Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement
4.5 — Marketing analytics contribution score
 Firm and industry sector differences in marketing analytics' contribution to company performance
EY · 2022 · benchmark_peers
Firm and industry sector differences in marketing analytics' contribution to company performance
4.5 — Mean rating of marketing analytics' contribution
 B2C product companies show strength in marketing analytics
EY · 2022 · kpi_dashboard
B2C product companies show strength in marketing analytics
5.6 — Marketing analytics performance
 Use of quantitative tools to demonstrate marketing impact improves over 8 years
EY · 2022 · industry_trends
Use of quantitative tools to demonstrate marketing impact improves over 8 years
48.7% — Percentage of companies using quantitative tools
 Steady progress on talent to leverage marketing analytics, but gaps remain
EY · 2022 · industry_trends
Steady progress on talent to leverage marketing analytics, but gaps remain
4.1 — Talent readiness score
 Artificial intelligence and machine learning expected to grow
EY · 2022 · industry_trends
Artificial intelligence and machine learning expected to grow
166% — AI/ML usage in marketing
 Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts
EY · 2022 · industry_trends
Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts
22.9% — AI/ML adoption rate
 Blockchain continues to have little effect on marketing strategies
EY · 2022 · analyze_data
Blockchain continues to have little effect on marketing strategies
1.4 — Impact score (1-7 scale)
 Quality of marketing knowledge improves during pandemic
EY · 2022 · data_table
Quality of marketing knowledge improves during pandemic
5.0 — Marketing knowledge resource rating
 Investments in marketing knowledge soar over last five years
EY · 2022 · industry_trends
Investments in marketing knowledge soar over last five years
+224% — Percentage change in spending
 How the pandemic has changed market research practices
EY · 2022 · industry_trends
How the pandemic has changed market research practices
63.3% — Adoption rate
 Company performance remains strong: B2B marketers lead
EY · 2022 · kpi_dashboard
Company performance remains strong: B2B marketers lead
12.3% — Sales Revenue
 Company performance in sales and profits far exceeds pre-pandemic levels but dips from February 2022
EY · 2022 · industry_trends
Company performance in sales and profits far exceeds pre-pandemic levels but dips from February 2022
12.2% — Sales revenues
 Effects of marketing investments on customers estimated to last several months
EY · 2022 · data_table
Effects of marketing investments on customers estimated to last several months
28.1% — Duration of marketing impact
 How industries vary in durability of marketing investments
EY · 2022 · data_table
How industries vary in durability of marketing investments
 Mind the (AI) Gap: Leadership Makes the Difference
BCG · 2018 · cover
Mind the (AI) Gap: Leadership Makes the Difference
 French companies are lagging behind in leveraging AI
BCG · 2018 · benchmark_peers
French companies are lagging behind in leveraging AI
49% — Share of Active Players in AI
 The global race to leverage AI in practice is still open
BCG · 2018 · heatmap_matrix
The global race to leverage AI in practice is still open
89% — Share of Active Players in AI
 Leading Industries in AI in France are Technology, Media, Telecom and Consumer
BCG · 2018 · industry_trends
Leading Industries in AI in France are Technology, Media, Telecom and Consumer
63% — Share of Active Players in AI
 France is winning in some sectors like Consumer Services...
BCG · 2018 · market_landscape
France is winning in some sectors like Consumer Services...
80% — Share of Active Players in AI
 ...but needs to catch up Industrials and Corporate / Investment Banking
BCG · 2018 · benchmark_peers
...but needs to catch up Industrials and Corporate / Investment Banking
18% — Share of Active Players in AI
 How Active Players excel on three dimensions of organization and company culture
BCG · 2018 · framework_other
How Active Players excel on three dimensions of organization and company culture
 Shorter innovation cycles lead to stronger AI activity
BCG · 2018 · industry_trends
Shorter innovation cycles lead to stronger AI activity
72% — Share of Active Players
 Active Players are much more willing to pilot early and experiment with AI
BCG · 2018 · market_landscape
Active Players are much more willing to pilot early and experiment with AI
75% — Willingness to pilot
 Driving innovation within functional silos hinders AI activity
BCG · 2018 · diagnosis
Driving innovation within functional silos hinders AI activity
41% — Share of organizational approaches
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