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IATA freight digitalization initiative highlights key success criteria for rail digitalization programs
RolandBerger · 2023 · case_study
IATA freight digitalization initiative highlights key success criteria for rail digitalization programs
 Increasing service transparency and stability requires national and commercial integration
RolandBerger · 2023 · process_diagram
Increasing service transparency and stability requires national and commercial integration
 Promoting rail freight vision and establishing rail freight working group as immediate action plan
RolandBerger · 2023 · implementation_plan
Promoting rail freight vision and establishing rail freight working group as immediate action plan
 Rail poised for strong expansion in ME – Light-house projects with attractive demand potential
RolandBerger · 2023 · industry_trends
Rail poised for strong expansion in ME – Light-house projects with attractive demand potential
 First rail freight services in ME show potential of large volume transports, esp. for commodities
RolandBerger · 2023 · client_example
First rail freight services in ME show potential of large volume transports, esp. for commodities
48,250 — tons/train
 ME rail freight faces significant challenges for national and cross-border network development
RolandBerger · 2023 · pain_points
ME rail freight faces significant challenges for national and cross-border network development
 Still, market experts agree that rail development is gaining strategic momentum in Middle East
RolandBerger · 2023 · quote_slide
Still, market experts agree that rail development is gaining strategic momentum in Middle East
 IRQ rail network deteriorated in 2010s, rebuilding track system and cross-border links as priority
RolandBerger · 2023 · situation_overview
IRQ rail network deteriorated in 2010s, rebuilding track system and cross-border links as priority
<5% — Rail share of land freight
 Political instability, financing gaps and slow project execution limit rail freight development
RolandBerger · 2023 · pain_points
Political instability, financing gaps and slow project execution limit rail freight development
 JOR is planning to build a new cross-country rail freight network with links to KSA, SYR and IRQ
RolandBerger · 2023 · situation_overview
JOR is planning to build a new cross-country rail freight network with links to KSA, SYR and IRQ
19.3 — Trade volume
 Significant rail investments required, project coordination and financing are key challenges
RolandBerger · 2023 · pain_points
Significant rail investments required, project coordination and financing are key challenges
 KSA is conducting large investments to improve modal split on key inland and GCC trade routes
RolandBerger · 2023 · situation_overview
KSA is conducting large investments to improve modal split on key inland and GCC trade routes
>10% — Rail modal share
 KSA lacks rail infrastructure to connect to ports and GCC partners – Projects very time-consuming
RolandBerger · 2023 · pain_points
KSA lacks rail infrastructure to connect to ports and GCC partners – Projects very time-consuming
 UAE aims to expand rail modal share significantly by 2035 via extensive new national rail network
RolandBerger · 2023 · situation_overview
UAE aims to expand rail modal share significantly by 2035 via extensive new national rail network
30% — Rail modal share
 Road transport dominates UAE freight networks, cross-border development via GCC challenging
RolandBerger · 2023 · problem_statement
Road transport dominates UAE freight networks, cross-border development via GCC challenging
 Rail plays a minor role for cargo transport in ISR, yet government seeking to increase modal share
RolandBerger · 2023 · situation_overview
Rail plays a minor role for cargo transport in ISR, yet government seeking to increase modal share
6% — Rail modal share
 Expanding infrastructure and separating freight and passenger lines key to boost competitiveness
RolandBerger · 2023 · pain_points
Expanding infrastructure and separating freight and passenger lines key to boost competitiveness
 In target state, ME with rail freight as strong pillar of national and key regional trade lanes
RolandBerger · 2023 · section_divider
In target state, ME with rail freight as strong pillar of national and key regional trade lanes
 To make rail a pillar for Middle East logistics, connections to industry hubs and ports required
RolandBerger · 2023 · situation_overview
To make rail a pillar for Middle East logistics, connections to industry hubs and ports required
>10% — rail modal share
 Developing rail freight can catalyze economic and environmental target achievement in Middle East
RolandBerger · 2023 · other
Developing rail freight can catalyze economic and environmental target achievement in Middle East
 Target state ME network connects rail to major North-South and East-West trade lanes
RolandBerger · 2023 · situation_overview
Target state ME network connects rail to major North-South and East-West trade lanes
 UIC support for Middle East rail freight development builds on three focus activity areas
RolandBerger · 2023 · process_diagram
UIC support for Middle East rail freight development builds on three focus activity areas
 The communication action plan focuses on promoting ME targets and diffusing knowledge
RolandBerger · 2023 · implementation_plan
The communication action plan focuses on promoting ME targets and diffusing knowledge
 To facilitate new cross-border operations, UIC can share best practices from Eurasian corridors
RolandBerger · 2023 · initiative_list
To facilitate new cross-border operations, UIC can share best practices from Eurasian corridors
 To support the integration of rail in logistic networks, UIC can spread knowledge on connectivity
RolandBerger · 2023 · initiative_list
To support the integration of rail in logistic networks, UIC can spread knowledge on connectivity
 2022 as phase of activity preparation for UIC to ensure full operationalization of RAME in 2023
RolandBerger · 2023 · implementation_plan
2022 as phase of activity preparation for UIC to ensure full operationalization of RAME in 2023
 Different toolkit elements are required for RAME members depending on current project maturity
RolandBerger · 2023 · process_diagram
Different toolkit elements are required for RAME members depending on current project maturity
 Promoting national target states, RAME kick-off & toolkit development as immediate action plan
RolandBerger · 2023 · timeline
Promoting national target states, RAME kick-off & toolkit development as immediate action plan
 Promoting national target states, RAME kick-off & toolkit development as immediate action plan
RolandBerger · 2023 · implementation_plan
Promoting national target states, RAME kick-off & toolkit development as immediate action plan
 Optimism for the U.S. economy plummets
EY · 2022 · industry_trends
Optimism for the U.S. economy plummets
57.2 — Economic Optimism Index
 Uncertainty about the economy returns to early pandemic levels; previous optimism dampened by inflation
EY · 2022 · industry_trends
Uncertainty about the economy returns to early pandemic levels; previous optimism dampened by inflation
66.3% — Economic Optimism
 How inflation is influencing marketing spending
EY · 2022 · industry_trends
How inflation is influencing marketing spending
42.3% — Marketing spending impact
 Inflation puts pressure on pricing and value proposition; employment levels unaffected
EY · 2022 · industry_trends
Inflation puts pressure on pricing and value proposition; employment levels unaffected
64.9% — Percentage of companies reporting influence
 Customers continue to prioritize superior product quality
EY · 2022 · industry_trends
Customers continue to prioritize superior product quality
32.0% — Customer priority ranking
 Industry heterogeneity in channel strategy changes
EY · 2022 · data_table
Industry heterogeneity in channel strategy changes
 Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high
EY · 2022 · industry_trends
Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high
13.8% — Marketing budget as % of overall company budget
 Marketing budgets as a percent of company revenues weaken to pre-Covid levels
EY · 2022 · industry_trends
Marketing budgets as a percent of company revenues weaken to pre-Covid levels
8.7% — Marketing budget as % of revenue
 How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
EY · 2022 · market_landscape
How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts
13.8% — Marketing budget as % of overall budget
 R&D budgets 4.4% larger than marketing budgets: Big dispersion as companies invest in different strategies
EY · 2022 · market_landscape
R&D budgets 4.4% larger than marketing budgets: Big dispersion as companies invest in different strategies
4.4% — Budget allocation difference
 Company and industry differences in focus on R&D versus Marketing
EY · 2022 · industry_trends
Company and industry differences in focus on R&D versus Marketing
4.4% — R&D vs Marketing budget delta
 Marketing spending growth flattens, predicted to drop slightly over the next year
EY · 2022 · industry_trends
Marketing spending growth flattens, predicted to drop slightly over the next year
8.8% — Marketing spending growth
 Big digital spenders: Smaller, services, tech, and Internet marketers
EY · 2022 · market_landscape
Big digital spenders: Smaller, services, tech, and Internet marketers
57.9% — Digital marketing spend as % of total marketing budget
 Brand and CRM spending growth drop closer to pre-Covid levels—Brand spending outpaces CRM spending
EY · 2022 · industry_trends
Brand and CRM spending growth drop closer to pre-Covid levels—Brand spending outpaces CRM spending
9.6% — Marketing budget growth
 Growth in budgets for new products and services returns to pre-Covid era
EY · 2022 · industry_trends
Growth in budgets for new products and services returns to pre-Covid era
5.6% — Budget growth percentage
 Traditional advertising marketing spend expected to dip in the next 12 months falling into pre-Covid territory
EY · 2022 · industry_trends
Traditional advertising marketing spend expected to dip in the next 12 months falling into pre-Covid territory
-0.7% — Marketing budget change
 Paid media tops marketers' digital spend budget
EY · 2022 · market_landscape
Paid media tops marketers' digital spend budget
44.0% — Digital marketing budget allocation
 Digital marketing transformations progress, but continue to show room for growth
EY · 2022 · industry_trends
Digital marketing transformations progress, but continue to show room for growth
59.6% — Transformation maturity stage
 Number of companies making investments in digital marketing begins to flatten or decrease in some categories
EY · 2022 · data_table
Number of companies making investments in digital marketing begins to flatten or decrease in some categories
-29.1% — % Change
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