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51,416 slides across 1229 decks match.
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Different strategies for Brands required in the short and mid-term
BCG · 2023 · strategic_options
Different strategies for Brands required in the short and mid-term
 The revolution of Generative AI
BCG · 2023 · section_divider
The revolution of Generative AI
 Generative AI is a new step in the Artificial Intelligence evolution
BCG · 2023 · context
Generative AI is a new step in the Artificial Intelligence evolution
 It is rapidly becoming a part of our personal and professional lives
BCG · 2023 · industry_trends
It is rapidly becoming a part of our personal and professional lives
80% — US workers affected by GPT-4
 GenAI is already having a transformative effect on many industries and is being prioritized by executives
BCG · 2023 · industry_trends
GenAI is already having a transformative effect on many industries and is being prioritized by executives
~$20B+ — VC funding
 GenAI will most disrupt content & knowledge industries – more traditional sectors like Luxury will be greatly impacted but less disrupted
BCG · 2023 · framework_other
GenAI will most disrupt content & knowledge industries – more traditional sectors like Luxury will be greatly impacted but less disrupted
 GenAI offers four opportunities to impact the luxury industry in the immediate future
BCG · 2023 · framework_other
GenAI offers four opportunities to impact the luxury industry in the immediate future
 Applications of GenAI in Luxury to transform core processes & reinvent customer experiences
BCG · 2023 · process_diagram
Applications of GenAI in Luxury to transform core processes & reinvent customer experiences
 Reach vs richness | GenAI might allow Luxury brands to overcome the trade-off, creating scalable solutions for personalized VIC treatment
BCG · 2023 · framework_other
Reach vs richness | GenAI might allow Luxury brands to overcome the trade-off, creating scalable solutions for personalized VIC treatment
 Executives must make choices across three key pillars
BCG · 2023 · framework_other
Executives must make choices across three key pillars
 Web3 & Metaverse: Virtualization of Fashion & Identity
BCG · 2023 · section_divider
Web3 & Metaverse: Virtualization of Fashion & Identity
 Web3 is the envisioned next version of the internet, centered around user control
BCG · 2023 · process_diagram
Web3 is the envisioned next version of the internet, centered around user control
 Web3 unfolds in three intertwined concepts and technologies
BCG · 2023 · framework_other
Web3 unfolds in three intertwined concepts and technologies
 The market is still at its nascent stage, with some challenges to face
BCG · 2023 · problem_statement
The market is still at its nascent stage, with some challenges to face
 However, 3 key reasons to believe there is a strong potential to be unlocked
BCG · 2023 · key_messages
However, 3 key reasons to believe there is a strong potential to be unlocked
 Despite the current technological lag, Luxury Consumers are increasingly aware and showing appetite for Virtual Fashion, NFTs & VR
BCG · 2023 · industry_trends
Despite the current technological lag, Luxury Consumers are increasingly aware and showing appetite for Virtual Fashion, NFTs & VR
1/5 — Consumer awareness and usage
 3 Limited purchases so far, yet 70%+ as potential buyers... ...mainly Indian, Middle Eastern and Brazilian young gens
BCG · 2023 · market_landscape
3 Limited purchases so far, yet 70%+ as potential buyers... ...mainly Indian, Middle Eastern and Brazilian young gens
71% — Potential virtual fashion buyers
 In the current early-staged market, Early Adopters are young gens' tech pioneers and Escapers; still long path ahead to reach mass market
BCG · 2023 · industry_trends
In the current early-staged market, Early Adopters are young gens' tech pioneers and Escapers; still long path ahead to reach mass market
 However, 3 positive signals from customers on future evolution of Virtual Fashion
BCG · 2023 · key_takeaways
However, 3 positive signals from customers on future evolution of Virtual Fashion
54% — consumer sentiment
 What's next for Luxury Brands: gamified, immersive and community-based experiences can boost consumer engagement ~5X vs traditional approach
BCG · 2023 · recommendation
What's next for Luxury Brands: gamified, immersive and community-based experiences can boost consumer engagement ~5X vs traditional approach
~5X — consumer engagement
 LUXURY IN A CHANNEL-LESS AGE: TRUE-LUXURY CONSUMER STILL UNHAPPY
BCG · 2023 · section_divider
LUXURY IN A CHANNEL-LESS AGE: TRUE-LUXURY CONSUMER STILL UNHAPPY
 Zoom into Luxury customer experience
BCG · 2023 · section_divider
Zoom into Luxury customer experience
 We've been talking about omnichannel for more than a decade...
BCG · 2023 · precedent
We've been talking about omnichannel for more than a decade...
 ...yet customers are still not happy
BCG · 2023 · key_takeaways
...yet customers are still not happy
44% — Customer satisfaction
 Brand temperature check | All brands struggle to reach Net Satisfaction Score above 50 and huge satisfaction gaps exist among peers
BCG · 2023 · benchmark_peers
Brand temperature check | All brands struggle to reach Net Satisfaction Score above 50 and huge satisfaction gaps exist among peers
33% — Net Satisfaction
 Luxury brands have spent decades perfecting the offline experience ... ...yet online ceremonies are lagging behind their in-store counterparts
BCG · 2023 · comparison_table
Luxury brands have spent decades perfecting the offline experience ... ...yet online ceremonies are lagging behind their in-store counterparts
100 — Satisfaction (NPS-based)
 The Digital Discontent | Dissatisfaction with the online experience most pronounced in Europe and amplified amongst GenZ
BCG · 2023 · data_table
The Digital Discontent | Dissatisfaction with the online experience most pronounced in Europe and amplified amongst GenZ
30% — Underwhelming experience
 The Digital Discontent is built on two gaps: with mass retailers on functional tablestakes & with in-store luxury on emotional differentiators
BCG · 2023 · framework_other
The Digital Discontent is built on two gaps: with mass retailers on functional tablestakes & with in-store luxury on emotional differentiators
 The root causes of the digital discontent vary according to the different steps of the customer journey
BCG · 2023 · customer_journey
The root causes of the digital discontent vary according to the different steps of the customer journey
 The Digital Discontent along the Journey | An exemplary customer story
BCG · 2023 · customer_journey
The Digital Discontent along the Journey | An exemplary customer story
 Solving the functional issues will not be enough to deliver a true luxury online experience
BCG · 2023 · customer_journey
Solving the functional issues will not be enough to deliver a true luxury online experience
 Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
BCG · 2023 · customer_journey
Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
2,600 — customer friction
 ...and key root causes behind unmet needs were analyzed ...emerging from an in-depth customer survey
BCG · 2023 · diagnosis
...and key root causes behind unmet needs were analyzed ...emerging from an in-depth customer survey
75% — Consumer friction points
 Zoom into Luxury customer experience
BCG · 2023 · section_divider
Zoom into Luxury customer experience
 How brands are acting vs what the reality is for customers | 4 brand misconceptions that further fuel emotional & functional unmet needs
BCG · 2023 · problem_statement
How brands are acting vs what the reality is for customers | 4 brand misconceptions that further fuel emotional & functional unmet needs
 Zoom into Luxury customer experience
BCG · 2023 · section_divider
Zoom into Luxury customer experience
 How brands can master the CX | Propelling customer experience to new heights by fixing the basics on functional aspects & focusing on emotional step-change
BCG · 2023 · framework_other
How brands can master the CX | Propelling customer experience to new heights by fixing the basics on functional aspects & focusing on emotional step-change
 Hyper-specialization vs Hyper-personalization | Brands should strategically decide which role to play in each touchpoint
BCG · 2023 · framework_other
Hyper-specialization vs Hyper-personalization | Brands should strategically decide which role to play in each touchpoint
 To master the new frontier of luxury experience and make True-Luxury consumers happy... ...don't fall into the trap of the Channel View. Think in customer journeys, not in business channels
BCG · 2023 · section_divider
To master the new frontier of luxury experience and make True-Luxury consumers happy... ...don't fall into the trap of the Channel View. Think in customer journeys, not in business channels
 BCG Luxury expert network ready to discuss in every large market the outcomes of True-Luxury Global Consumer Insight 2023
BCG · 2023 · team_bio
BCG Luxury expert network ready to discuss in every large market the outcomes of True-Luxury Global Consumer Insight 2023
 The new digital edge: Rethinking strategy for the postpandemic era
McKinsey · 2021 · cover
The new digital edge: Rethinking strategy for the postpandemic era
 Companies with better overall technology capabilities, talent, leadership, and resources are seeing better economic outcomes.
McKinsey · 2021 · executive_summary
Companies with better overall technology capabilities, talent, leadership, and resources are seeing better economic outcomes.
 The COVID-19 pandemic has fundamentally changed the pace of business, and the companies with superior technology capabilities are winning the race.
McKinsey · 2021 · industry_trends
The COVID-19 pandemic has fundamentally changed the pace of business, and the companies with superior technology capabilities are winning the race.
 Looking toward 2023, most companies will need to build new digital businesses to stay economically viable.
McKinsey · 2021 · industry_trends
Looking toward 2023, most companies will need to build new digital businesses to stay economically viable.
64% — percentage of respondents
 In all sectors, respondents report several areas of their businesses that are very vulnerable to digital disruption.
McKinsey · 2021 · heatmap_matrix
In all sectors, respondents report several areas of their businesses that are very vulnerable to digital disruption.
 Spending on digital and technology increased during the pandemic, despite belt-tightening elsewhere in the business.
McKinsey · 2021 · industry_trends
Spending on digital and technology increased during the pandemic, despite belt-tightening elsewhere in the business.
65% — Percentage of respondents
 After the acceleration of digital adoption during the pandemic, a majority of companies view technology capabilities as a strategic differentiator.
McKinsey · 2021 · industry_trends
After the acceleration of digital adoption during the pandemic, a majority of companies view technology capabilities as a strategic differentiator.
51% — Level of ambition for organizations' planned investments in digital and technology
 Top performers are already significantly ahead of their peers on almost all elements of their technology endowment, making catching up a challenge.
McKinsey · 2021 · peer_benchmark
Top performers are already significantly ahead of their peers on almost all elements of their technology endowment, making catching up a challenge.
+21 — Share of respondents who strongly agree
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