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German consumers struggle with increased household budgets on energy, transport, and food/essentials, reducing their savings
McKinsey · 2022 · market_landscape
German consumers struggle with increased household budgets on energy, transport, and food/essentials, reducing their savings
 Majorities of consumers report spend increases and expect further increases in energy, transport and gasoline, and food
McKinsey · 2022 · data_table
Majorities of consumers report spend increases and expect further increases in energy, transport and gasoline, and food
63 — Observed/expected price increase
 Spending on food and gasoline increased sharply and is expected to grow further; strongest spend reduction for jewelry and accessories
McKinsey · 2022 · data_table
Spending on food and gasoline increased sharply and is expected to grow further; strongest spend reduction for jewelry and accessories
63 — Net change in consumer spending
 Over half of German consumers are more conscious about their home energy usage; Gen Z consumers made the most changes in purchase behavior in the last 3 months
McKinsey · 2022 · data_table
Over half of German consumers are more conscious about their home energy usage; Gen Z consumers made the most changes in purchase behavior in the last 3 months
59 — Percentage of respondents
 Two-thirds of consumers changed shopping behavior; a plurality of them have tried or plan to try private label
McKinsey · 2022 · market_landscape
Two-thirds of consumers changed shopping behavior; a plurality of them have tried or plan to try private label
73% — Percentage of respondents
 For groceries and essentials, Gen Z and millennials were much more likely than older consumers to explore new shopping behaviors
McKinsey · 2022 · data_table
For groceries and essentials, Gen Z and millennials were much more likely than older consumers to explore new shopping behaviors
90 — Percentage of respondents
 Many consumers increased their purchases in discounters; many shopped less in convenience and specialty stores and hypermarkets
McKinsey · 2022 · data_table
Many consumers increased their purchases in discounters; many shopped less in convenience and specialty stores and hypermarkets
35 — Net change in shopping behavior
 Consumers across countries shifting to shopping at discounter retail formats, with Germany and UK leading the way
McKinsey · 2022 · market_landscape
Consumers across countries shifting to shopping at discounter retail formats, with Germany and UK leading the way
25 — Net change in shopping
 Consumers’ top reasons for moving to a new retailer are prices/ promotions and value for money, particularly in the UK and Italy
McKinsey · 2022 · data_table
Consumers’ top reasons for moving to a new retailer are prices/ promotions and value for money, particularly in the UK and Italy
62 — Percentage of respondents
 Across generations, better prices/promotions and better value for money consistently are key reasons for switching retailers; response to invasion of Ukraine is the least important driver
McKinsey · 2022 · competitive_analysis
Across generations, better prices/promotions and better value for money consistently are key reasons for switching retailers; response to invasion of Ukraine is the least important driver
45 — Percentage of respondents
 Trading down is particularly evident in household products, frozen foods, and snacks and confectionary
McKinsey · 2022 · data_table
Trading down is particularly evident in household products, frozen foods, and snacks and confectionary
44 — Net trade-down
 Consumers across countries are switching brands for groceries and essentials; German consumers are switching for bread and bakery
McKinsey · 2022 · data_table
Consumers across countries are switching brands for groceries and essentials; German consumers are switching for bread and bakery
56% — Net trade-down
 Across generations, better prices/promotions and better value for money consistently are key reasons for switching brands; ethical reasons are least important in this time of budget pressure
McKinsey · 2022 · market_landscape
Across generations, better prices/promotions and better value for money consistently are key reasons for switching brands; ethical reasons are least important in this time of budget pressure
50 — Percentage of respondents
 When observing price increases, more than half of consumers change behavior; about 20 percent say they delay the purchase
McKinsey · 2022 · data_table
When observing price increases, more than half of consumers change behavior; about 20 percent say they delay the purchase
95 — Percentage of respondents
 Across categories, majorities of European consumers switching brands are moving to private labels
McKinsey · 2022 · market_landscape
Across categories, majorities of European consumers switching brands are moving to private labels
81% — Percentage of respondents switching to private labels
 Consumers across countries are less brand-loyal for nonfood products and for apparel and footwear, more brand-loyal for fuel and energy
McKinsey · 2022 · data_table
Consumers across countries are less brand-loyal for nonfood products and for apparel and footwear, more brand-loyal for fuel and energy
41 — Percentage of respondents switching brands
 Trying out a new brand is strongly driven by ‘rational’ reasons, though trust and no artificial ingredients are also very important; ethical reasons related to invasion in Ukraine least important
McKinsey · 2022 · data_table
Trying out a new brand is strongly driven by ‘rational’ reasons, though trust and no artificial ingredients are also very important; ethical reasons related to invasion in Ukraine least important
54 — Net importance
 Consumers in Germany, Italy, and Spain place more value on sustainability; those in Spain also value a clear position on Ukraine
McKinsey · 2022 · peer_benchmark
Consumers in Germany, Italy, and Spain place more value on sustainability; those in Spain also value a clear position on Ukraine
 Majority of Gen Z and millennials still plan to splurge or treat themselves in 2022
McKinsey · 2022 · market_landscape
Majority of Gen Z and millennials still plan to splurge or treat themselves in 2022
58% — Percentage of respondents planning to splurge
 Splurging most often planned for restaurants for older consumers; apparel more often planned by Gen Z
McKinsey · 2022 · data_table
Splurging most often planned for restaurants for older consumers; apparel more often planned by Gen Z
44 — Intent to splurge
 SHAPING THE FUTURE OF INDIAN M&E
BCG · 2022 · cover
SHAPING THE FUTURE OF INDIAN M&E
 Growth trajectory continues with Digital leading the way and contributing to 2/3rd of the growth
BCG · 2022 · market_sizing
Growth trajectory continues with Digital leading the way and contributing to 2/3rd of the growth
$6Bn — Market Size ($Bn)
 Despite strong growth and increasing share of GDP, large headroom exists
BCG · 2022 · peer_benchmark
Despite strong growth and increasing share of GDP, large headroom exists
0.89 — M&E % contribution to GDP
 Consumption story continues to stay strong led by surge in digital consumption
BCG · 2022 · industry_trends
Consumption story continues to stay strong led by surge in digital consumption
4.3-4.5 — Number of hours of consumption/day
 Addressal of personal preferences around language and microgenres also fueling consumption
BCG · 2022 · quote_slide
Addressal of personal preferences around language and microgenres also fueling consumption
>50% — viewership share
 Interactivity enabling increasingly “lean-in” experiences for consumers
BCG · 2022 · case_study
Interactivity enabling increasingly “lean-in” experiences for consumers
 Consumers moving towards easily accessible, snackable content
BCG · 2022 · industry_trends
Consumers moving towards easily accessible, snackable content
8 seconds — attention span
 Subscription model has seen a surge over last five years
BCG · 2022 · industry_trends
Subscription model has seen a surge over last five years
11K-13K — OTT Revenue
 Television: Still holding Indian families together
BCG · 2022 · industry_trends
Television: Still holding Indian families together
$9bn — TV market size
 1.2 OTT: Continues the growth trajectory with wide scale adoption
BCG · 2022 · industry_trends
1.2 OTT: Continues the growth trajectory with wide scale adoption
$11-13Bn — OTT market size
 1.3 Gaming: It's game on for mobile gaming!
BCG · 2022 · industry_trends
1.3 Gaming: It's game on for mobile gaming!
8-11 — Gaming market size ($Bn)
 Film Industry: Re-imagining their role in the M&E industry cast
BCG · 2022 · industry_trends
Film Industry: Re-imagining their role in the M&E industry cast
$2Bn — Films Market size ($Bn)
 Animation & VFX: A booming sector
BCG · 2022 · industry_trends
Animation & VFX: A booming sector
15%-19% — CAGR
 1.6 Audio: Emergence of non-music categories led by engaging storytelling
BCG · 2022 · industry_trends
1.6 Audio: Emergence of non-music categories led by engaging storytelling
$0.5bn — Audio market size
 1.7 Print: Recovering amidst accelerating digitization
BCG · 2022 · industry_trends
1.7 Print: Recovering amidst accelerating digitization
$7bn — Print market size ($Bn)
 While Ad spend in India is growing at an 8% CAGR, potential to increase Ad spend exists
BCG · 2022 · market_landscape
While Ad spend in India is growing at an 8% CAGR, potential to increase Ad spend exists
0.36 — Ad spend as % of GDP
 Advertisers adopting diversified mediums; digital share increased to 40%
BCG · 2022 · industry_trends
Advertisers adopting diversified mediums; digital share increased to 40%
40% — Advertising revenue
 1.8 Advertiser base expanding especially with digital natives becoming more prominent
BCG · 2022 · market_landscape
1.8 Advertiser base expanding especially with digital natives becoming more prominent
4,483 — Advertiser count and spend share
 Indian M&E industry expected to continue its unique multi-modal growth story in the future
BCG · 2022 · market_sizing
Indian M&E industry expected to continue its unique multi-modal growth story in the future
$55-65Bn — Market Size
 With the tremendous progress in these technologies, metaverse-driven reality is closer than we can imagine
BCG · 2022 · timeline
With the tremendous progress in these technologies, metaverse-driven reality is closer than we can imagine
 Metaverse is evolving across themes of enhanced user experience, interaction & ownership
BCG · 2022 · industry_trends
Metaverse is evolving across themes of enhanced user experience, interaction & ownership
 M&E is at the forefront of adoption and experimentation with the emergence of new use cases
BCG · 2022 · case_study
M&E is at the forefront of adoption and experimentation with the emergence of new use cases
 For example, interactivity led use cases are garnering nearly 36% of the global metaverse investments
BCG · 2022 · case_study
For example, interactivity led use cases are garnering nearly 36% of the global metaverse investments
~$14Bn — Global metaverse investment
 Metaverse is expected to enable a $10Bn+ opportunity for the Indian M&E industry
BCG · 2022 · market_sizing
Metaverse is expected to enable a $10Bn+ opportunity for the Indian M&E industry
$10Bn+ — Market Opportunity
 The flywheel of metaverse: Imperatives around five dimensions to unlock this potential
BCG · 2022 · framework_other
The flywheel of metaverse: Imperatives around five dimensions to unlock this potential
 e-Conomy SEA covers 6 countries in Southeast Asia
Bain · 2021 · context
e-Conomy SEA covers 6 countries in Southeast Asia
600M — total population
 Market coverage: 5 leading and 4 nascent sectors in the digital economy
Bain · 2021 · segmentation
Market coverage: 5 leading and 4 nascent sectors in the digital economy
 Navigating macroeconomic headwinds
Bain · 2021 · section_divider
Navigating macroeconomic headwinds
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