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MORE TRADE BARRIERS ON IMPORTS
IPSOS · 2023 · market_landscape
MORE TRADE BARRIERS ON IMPORTS
43% — Percentage of respondents who somewhat/strongly agree
 GLOBALIZATION BARRIERS TO IMPLEMENT ECONOMIC POLICIES
IPSOS · 2023 · market_landscape
GLOBALIZATION BARRIERS TO IMPLEMENT ECONOMIC POLICIES
37% — Percentage of respondents agreeing
 GLOBALIZATION BARRIERS TO FUNCTIONING DEMOCRACIES
IPSOS · 2023 · peer_benchmark
GLOBALIZATION BARRIERS TO FUNCTIONING DEMOCRACIES
34% — Percentage of respondents who somewhat/strongly agree
 POSITIVE OPINION ON EXPANDING TRADE
IPSOS · 2023 · peer_benchmark
POSITIVE OPINION ON EXPANDING TRADE
72% — Percentage of respondents who somewhat or strongly agree
 The recent edition of the Simon-Kucher Global automotive study covers a representative range of private automotive buyers worldwide
SimonKucher · 2023 · context
The recent edition of the Simon-Kucher Global automotive study covers a representative range of private automotive buyers worldwide
8,235 — sample size
 Mixed customer mood and shifting preferences
SimonKucher · 2023 · key_takeaways
Mixed customer mood and shifting preferences
 ... aren't stopping the transition to digital sales and new technologies
SimonKucher · 2023 · key_takeaways
... aren't stopping the transition to digital sales and new technologies
 Perceptions about digital sales and new technologies vary across generations, with baby boomers exhibiting the most skepticism to transition
SimonKucher · 2023 · segmentation
Perceptions about digital sales and new technologies vary across generations, with baby boomers exhibiting the most skepticism to transition
55% — Preference for online car buying
 China is an early adopter with great affinity for new business models and innovations compared to a more cautious approach by Europe and the United States
SimonKucher · 2023 · comparison_table
China is an early adopter with great affinity for new business models and innovations compared to a more cautious approach by Europe and the United States
89% — EV consideration
 Majority expects a decrease in purchasing power and plans on keeping their current vehicle longer – many still expect the availability of vehicles to be an issue
SimonKucher · 2023 · industry_trends
Majority expects a decrease in purchasing power and plans on keeping their current vehicle longer – many still expect the availability of vehicles to be an issue
60% — Consumer agreement
 Value-related purchase criteria are still in the lead, but price is the single most important purchase criterion
SimonKucher · 2023 · data_table
Value-related purchase criteria are still in the lead, but price is the single most important purchase criterion
63 — Purchase criteria importance
 Compared to the previous year, customers are paying more attention to the price of their future car but are not willing to sacrifice brand preferences
SimonKucher · 2023 · industry_trends
Compared to the previous year, customers are paying more attention to the price of their future car but are not willing to sacrifice brand preferences
 Respondents in Western countries identify price-related criteria as significantly more relevant to the purchase decision compared to Arabic and Asian countries
SimonKucher · 2023 · market_landscape
Respondents in Western countries identify price-related criteria as significantly more relevant to the purchase decision compared to Arabic and Asian countries
 Vehicle size and type is driving the importance of price – small hatchback, compact SUV, and people carrier/minivan being most price-sensitive
SimonKucher · 2023 · segmentation
Vehicle size and type is driving the importance of price – small hatchback, compact SUV, and people carrier/minivan being most price-sensitive
37% — Importance of price-related criteria
 Customers expect higher purchase prices due to overall inflation – those still buying a new car plan to spend 15 to 20% more money on their next car
SimonKucher · 2023 · market_landscape
Customers expect higher purchase prices due to overall inflation – those still buying a new car plan to spend 15 to 20% more money on their next car
€39,300 — Average budget
 Driving customer engagement in after sales will be key in the coming years as increasing prices are pushing customers to look for cheaper alternatives
SimonKucher · 2023 · industry_trends
Driving customer engagement in after sales will be key in the coming years as increasing prices are pushing customers to look for cheaper alternatives
76% — Customer sentiment
 Vehicle subscription services increasingly gaining traction, with majority of respondents considering them for their next vehicle
SimonKucher · 2023 · market_landscape
Vehicle subscription services increasingly gaining traction, with majority of respondents considering them for their next vehicle
58% — Consumer consideration
 Respondents in India and countries in the Middle East with largest interest in subscription services for their next vehicle
SimonKucher · 2023 · market_landscape
Respondents in India and countries in the Middle East with largest interest in subscription services for their next vehicle
 The key benefit of higher flexibility is most useful when the personal economic outlook is uncertain – the right monetization of subscriptions will be key
SimonKucher · 2023 · key_takeaways
The key benefit of higher flexibility is most useful when the personal economic outlook is uncertain – the right monetization of subscriptions will be key
104% — Willingness to pay
 Global comparison shows mixed picture – all are expecting to pay more but willingness to pay for flexibility can differ
SimonKucher · 2023 · market_landscape
Global comparison shows mixed picture – all are expecting to pay more but willingness to pay for flexibility can differ
 EVs are on the verge of becoming #1 in terms of customer interest; young car buyers are equally interested in buying ICEs and EVs in the near future
SimonKucher · 2023 · market_landscape
EVs are on the verge of becoming #1 in terms of customer interest; young car buyers are equally interested in buying ICEs and EVs in the near future
73% — Consumer consideration
 As EVs gain significant popularity among customers, interest in diesel engines continues to decrease
SimonKucher · 2023 · industry_trends
As EVs gain significant popularity among customers, interest in diesel engines continues to decrease
59% — Consumer consideration
 Asian and Middle Eastern countries with a higher consideration for EVs than European countries
SimonKucher · 2023 · market_landscape
Asian and Middle Eastern countries with a higher consideration for EVs than European countries
96 — EV consideration
 Across all markets, EV consideration increased or remained stable over the last year except in the UK and Spain
SimonKucher · 2023 · market_landscape
Across all markets, EV consideration increased or remained stable over the last year except in the UK and Spain
89% — EV consideration
 Future customers have a good understanding on the pros and cons of EVs – yet they underestimate the ease of maintenance and the driving experience itself
SimonKucher · 2023 · industry_trends
Future customers have a good understanding on the pros and cons of EVs – yet they underestimate the ease of maintenance and the driving experience itself
49% — Consumer sentiment
 Younger generations put more weight on sustainability factors, so growing importance can be expected for the future
SimonKucher · 2023 · market_landscape
Younger generations put more weight on sustainability factors, so growing importance can be expected for the future
28% — Importance of sustainability factors
 Sustainability comes in multiple shapes – Manufacturers need to approach it holistically to fully monetize
SimonKucher · 2023 · market_landscape
Sustainability comes in multiple shapes – Manufacturers need to approach it holistically to fully monetize
19 — Importance points
 Most respondents expect at least 400 km of range, only 12 percent are satisfied with a range of less than 200 km
SimonKucher · 2023 · market_landscape
Most respondents expect at least 400 km of range, only 12 percent are satisfied with a range of less than 200 km
400 km — Minimum range expectation
 Non-EV owners have significantly higher range expectations than EV owners – expected range does not differ significantly based on the intended vehicle segment
SimonKucher · 2023 · market_landscape
Non-EV owners have significantly higher range expectations than EV owners – expected range does not differ significantly based on the intended vehicle segment
 Markets like China, Norway, Japan, and Finland have high infrastructure penetration and/or high metropolitan concentrations with lowest overall demand for range
SimonKucher · 2023 · heatmap_matrix
Markets like China, Norway, Japan, and Finland have high infrastructure penetration and/or high metropolitan concentrations with lowest overall demand for range
611 — Minimum range expectation (km)
 While many customers accept a charging time under 60 min in public for a range of 300 km, the sweet spot is below the 40-min mark
SimonKucher · 2023 · market_landscape
While many customers accept a charging time under 60 min in public for a range of 300 km, the sweet spot is below the 40-min mark
40-min — Accepted charging time
 Autonomous driving is a highly exciting function for upcoming generations, which assign responsibility to insurance companies in case of autonomous driving accidents
SimonKucher · 2023 · industry_trends
Autonomous driving is a highly exciting function for upcoming generations, which assign responsibility to insurance companies in case of autonomous driving accidents
55% — Consumer sentiment
 Traditional brands have a trust advantage among all customers related to autonomous driving technology, which is currently perceived as highly luxurious
SimonKucher · 2023 · key_takeaways
Traditional brands have a trust advantage among all customers related to autonomous driving technology, which is currently perceived as highly luxurious
5.0 — Agreement score (1-7 scale)
 Update on electrification and autonomous driving
SimonKucher · 2023 · key_takeaways
Update on electrification and autonomous driving
 Respondents allocate greater importance to the brand as a purchase driver when buying a new car
SimonKucher · 2023 · industry_trends
Respondents allocate greater importance to the brand as a purchase driver when buying a new car
9% — Average importance of brand
 Customers strongly consider their local, German, and Japanese brands
SimonKucher · 2023 · data_table
Customers strongly consider their local, German, and Japanese brands
90% — Consideration rate
 Growing consideration of Chinese brands, especially in the Middle East, India, and China may pose a future threat to established brands
SimonKucher · 2023 · market_landscape
Growing consideration of Chinese brands, especially in the Middle East, India, and China may pose a future threat to established brands
84% — Consideration of Chinese brands
 Interest in Chinese brands especially strong among current EV drivers and younger generations – available budget does not impact interest in Chinese brands
SimonKucher · 2023 · market_landscape
Interest in Chinese brands especially strong among current EV drivers and younger generations – available budget does not impact interest in Chinese brands
 Spotlight on brand origin and Chinese brands
SimonKucher · 2023 · recommendation
Spotlight on brand origin and Chinese brands
 Customers are quite satisfied with their last purchase process – providing a targeted and transparent experience is key to success
SimonKucher · 2023 · key_takeaways
Customers are quite satisfied with their last purchase process – providing a targeted and transparent experience is key to success
32% — Customer satisfaction
 Customers are open to buying online but want to keep some of the key elements from the past such as a test drive and main contact person
SimonKucher · 2023 · industry_trends
Customers are open to buying online but want to keep some of the key elements from the past such as a test drive and main contact person
87% — Share of respondents
 Evaluation of manufacturer websites is overall quite positive – satisfaction of Gen Z with online sales tools is falling behind older generations
SimonKucher · 2023 · key_takeaways
Evaluation of manufacturer websites is overall quite positive – satisfaction of Gen Z with online sales tools is falling behind older generations
75% — Customer satisfaction agreement
 Customers start their customer journey online but expect to close the deal offline; a large portion of customers expect to get a better deal in a personal negotiation
SimonKucher · 2023 · customer_journey
Customers start their customer journey online but expect to close the deal offline; a large portion of customers expect to get a better deal in a personal negotiation
78% — Customer preference
 Negotiation preferences differ, but the overall picture is similar globally
SimonKucher · 2023 · market_landscape
Negotiation preferences differ, but the overall picture is similar globally
 Test drives are a necessary step in the purchase process most expect for free - home delivery of test vehicle can potentially be monetized
SimonKucher · 2023 · market_landscape
Test drives are a necessary step in the purchase process most expect for free - home delivery of test vehicle can potentially be monetized
66% — Willingness to pay
 Nearly all markets regard test drives as a must, with some regarding it as an add-on, but overall interest in virtual test drives is low
SimonKucher · 2023 · market_landscape
Nearly all markets regard test drives as a must, with some regarding it as an add-on, but overall interest in virtual test drives is low
 Respondents largely accept more frequent price changes as they are already used to these outside of car purchases
SimonKucher · 2023 · key_takeaways
Respondents largely accept more frequent price changes as they are already used to these outside of car purchases
 The frequency in price changes does not influence the acceptance of price dynamics
SimonKucher · 2023 · analyze_data
The frequency in price changes does not influence the acceptance of price dynamics
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