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Treemap Arc Catalog
New channels have new toll booths
BenedictEvans · market_landscape
New channels have new toll booths
$31bn — TTM Revenue
 Endless waves of new competitors
BenedictEvans · market_landscape
Endless waves of new competitors
$160bn — GMV
 And new ways to unbundle
BenedictEvans · market_landscape
And new ways to unbundle
$360bn — Ecommerce GMV
 Because changing the channel changes what’s bought
BenedictEvans · market_landscape
Because changing the channel changes what’s bought
 Brands go digital
BenedictEvans · industry_trends
Brands go digital
28% — Ecommerce as % sales
 New experiences break in
BenedictEvans · industry_trends
New experiences break in
 Shein captures US mindshare
BenedictEvans · market_landscape
Shein captures US mindshare
 Shein now leads US fast fashion?
BenedictEvans · market_landscape
Shein now leads US fast fashion?
 This has all happened before
BenedictEvans · industry_trends
This has all happened before
 Is this about good tech? Or good retailing?
BenedictEvans · other
Is this about good tech? Or good retailing?
 Questions from 1995? Or questions from 1900?
BenedictEvans · context
Questions from 1995? Or questions from 1900?
 Is this tech?
BenedictEvans · competitive_analysis
Is this tech?
 US brands & retailers spend $7-800bn to reach their customers - rent is the new CAC
BenedictEvans · cost_structure
US brands & retailers spend $7-800bn to reach their customers - rent is the new CAC
$800bn — Customer Acquisition Cost
 Apple makes more from platform rents than the entire global music industry, or Netflix
BenedictEvans · market_sizing
Apple makes more from platform rents than the entire global music industry, or Netflix
$29bn — Annual revenue
 How much does Apple care about music or TV?
BenedictEvans · financial_analysis
How much does Apple care about music or TV?
$365bn — Annual revenue
 Moving to bigger opportunities
BenedictEvans · process_diagram
Moving to bigger opportunities
$50tr — TAM
 Unprecedented investment in tech
BenedictEvans · market_landscape
Unprecedented investment in tech
 (Well, almost unprecedented)
BenedictEvans · industry_trends
(Well, almost unprecedented)
 Tesla's current valuation presumes it will capture more value than the entire global car industry
BenedictEvans · financial_analysis
Tesla's current valuation presumes it will capture more value than the entire global car industry
$1,250bn — Enterprise value
 First 50 years, second 50 years
BenedictEvans · context
First 50 years, second 50 years
 The last time this happened
BenedictEvans · case_study
The last time this happened
20% — Fortune 500 earnings share
 Thriving through customer centricity
Deloitte · 2022 · section_divider
Thriving through customer centricity
 360-degree engagement: People, data, and experiences
Deloitte · 2022 · executive_summary
360-degree engagement: People, data, and experiences
 Purpose—A beacon for growth
Deloitte · 2022 · section_divider
Purpose—A beacon for growth
 Many organizations are redefining why they exist beyond profit—pushing them to rethink everything from product delivery to employee and community engagement. How does marketing play a role in purpose?
Deloitte · 2022 · industry_trends
Many organizations are redefining why they exist beyond profit—pushing them to rethink everything from product delivery to employee and community engagement. How does marketing play a role in purpose?
66% — likelihood to use purpose for decision-making
 High-growth brands prioritize purpose across the organization
Deloitte · 2022 · industry_trends
High-growth brands prioritize purpose across the organization
66% — Percentage of respondents
 Putting purpose into action
Deloitte · 2022 · other
Putting purpose into action
 Authentically inclusive marketing
Deloitte · 2022 · section_divider
Authentically inclusive marketing
 High-growth brands are 1.9x more likely to have DEI-related talent objectives than negative-growth brands
Deloitte · 2022 · key_messages
High-growth brands are 1.9x more likely to have DEI-related talent objectives than negative-growth brands
1.9x — likelihood of DEI-related talent objectives
 Younger generations more often notice representative advertising at the time of purchase consideration
Deloitte · 2022 · industry_trends
Younger generations more often notice representative advertising at the time of purchase consideration
35% — Percentage of consumers noticing representative advertising
 Where high-growth brands are measuring diversity, equity, and inclusion initiatives
Deloitte · 2022 · industry_trends
Where high-growth brands are measuring diversity, equity, and inclusion initiatives
38% — DEI measurement adoption
 How marketers can elevate equity—inside and out
Deloitte · 2022 · case_study
How marketers can elevate equity—inside and out
 Building the intelligent creative engine
Deloitte · 2022 · section_divider
Building the intelligent creative engine
 As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift—while retaining the creative part?
Deloitte · 2022 · context
As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift—while retaining the creative part?
63% — remote work prevalence
 Chief marketing officers often identify analytical expertise as a more important skill than creative expertise
Deloitte · 2022 · industry_trends
Chief marketing officers often identify analytical expertise as a more important skill than creative expertise
34% — Percentage of CMOs identifying skill as top priority
 Shifting to a more collaborative mindset
Deloitte · 2022 · benchmark_peers
Shifting to a more collaborative mindset
25% — Percentage of executives identifying collaboration as a top skill
 Fueling intelligent creative with agile teams
Deloitte · 2022 · key_messages
Fueling intelligent creative with agile teams
 Integrating a remote workforce to fill the skills gap
Deloitte · 2022 · case_study
Integrating a remote workforce to fill the skills gap
 Meeting customers in a cookieless world
Deloitte · 2022 · section_divider
Meeting customers in a cookieless world
 With third-party cookies systematically disappearing, how can marketing organizations use other data strategies to effectively target and engage with their customers?
Deloitte · 2022 · problem_statement
With third-party cookies systematically disappearing, how can marketing organizations use other data strategies to effectively target and engage with their customers?
61% — adoption of first-party data strategy
 First to the first-party data party
Deloitte · 2022 · industry_trends
First to the first-party data party
61% — Adoption of first-party data strategy
 Chief marketing officers from high-growth brands use first-party data in more sophisticated ways
Deloitte · 2022 · industry_trends
Chief marketing officers from high-growth brands use first-party data in more sophisticated ways
 Follow the (growth) leaders
Deloitte · 2022 · recommendation
Follow the (growth) leaders
 Designing a human-first data experience
Deloitte · 2022 · section_divider
Designing a human-first data experience
 Marketing has traditionally used detailed customer data to improve the customer experience. But with pushback on data tracking, can the security function work with marketing to deepen customer trust?
Deloitte · 2022 · context
Marketing has traditionally used detailed customer data to improve the customer experience. But with pushback on data tracking, can the security function work with marketing to deepen customer trust?
53% — consumer sentiment on active device listening
 Almost every one of our scenarios that were grounded in brand relationships—and shied away from in-depth tracking—were ranked by customers as the most helpful interactions.
Deloitte · 2022 · key_messages
Almost every one of our scenarios that were grounded in brand relationships—and shied away from in-depth tracking—were ranked by customers as the most helpful interactions.
 Designing a human-first data experience
Deloitte · 2022 · process_diagram
Designing a human-first data experience
 Elevating the hybrid experience
Deloitte · 2022 · section_divider
Elevating the hybrid experience
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