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Why being bothered? – Logistics industry will be exposed more and faster to digitization than other industries
RolandBerger · 2016 · problem_statement
Why being bothered? – Logistics industry will be exposed more and faster to digitization than other industries
EUR 605bn — Potential losses in GVA
 Disruption comes from the new market players
RolandBerger · 2016 · market_landscape
Disruption comes from the new market players
EUR 200-300 m — Total funding
 Russia as well experiences the period of growing interest for an innovative solutions in logistics
RolandBerger · 2016 · client_example
Russia as well experiences the period of growing interest for an innovative solutions in logistics
 Our experience of logistics start-ups supports crystalized several success factors of the platform
RolandBerger · 2016 · key_takeaways
Our experience of logistics start-ups supports crystalized several success factors of the platform
 Business models of new entrants into the freight forwarding business clustered in 5 groups – Each with different value proposition
RolandBerger · 2016 · framework_other
Business models of new entrants into the freight forwarding business clustered in 5 groups – Each with different value proposition
 3 areas to explore : advanced pooling, automation and data
RolandBerger · 2016 · strategic_options
3 areas to explore : advanced pooling, automation and data
 A comparison between the hourly cost of robotic and manual solutions highlights the relevance of robotization in the logistics industry
RolandBerger · 2016 · financial_analysis
A comparison between the hourly cost of robotic and manual solutions highlights the relevance of robotization in the logistics industry
EUR 18-20/hour — Hourly labor cost
 Over time, increased productivity, the lengthening in the lifespan of solutions and the drop in equipment prices all favor the move towards robotization, while labor costs continue to rise
RolandBerger · 2016 · financial_analysis
Over time, increased productivity, the lengthening in the lifespan of solutions and the drop in equipment prices all favor the move towards robotization, while labor costs continue to rise
10 — EUR/hour
 Though solutions are not entirely comparable, their price evolution highlights the change in the scale of robotics solutions designed for order-preparation operations
RolandBerger · 2016 · financial_analysis
Though solutions are not entirely comparable, their price evolution highlights the change in the scale of robotics solutions designed for order-preparation operations
USD 22,000 — Unit Price
 A 20-40% saving in handling costs is a good potential to trigger industry players attention
RolandBerger · 2016 · key_messages
A 20-40% saving in handling costs is a good potential to trigger industry players attention
20-40% — handling costs
 Some of the robots already have potential ROI of under 3 years
RolandBerger · 2016 · financial_analysis
Some of the robots already have potential ROI of under 3 years
3 years — ROI
 Productivity gains can be significant for AGV
RolandBerger · 2016 · client_example
Productivity gains can be significant for AGV
60-70% — Productivity gain
 Study of the similar developments in automotive industry demonstrate a 100% growth of the productivity over ~15 years
RolandBerger · 2016 · case_study
Study of the similar developments in automotive industry demonstrate a 100% growth of the productivity over ~15 years
100% — cars per year per FTE
 The comparison between logistic and automotive robotics reveals that around 3,6 m jobs would be destroyed in EU-15
RolandBerger · 2016 · impact_sizing
The comparison between logistic and automotive robotics reveals that around 3,6 m jobs would be destroyed in EU-15
3.6m — Jobs destroyed
 Industry players, including LSPs, clients and systems suppliers should consider having own strategy in robotization domain
RolandBerger · 2016 · key_messages
Industry players, including LSPs, clients and systems suppliers should consider having own strategy in robotization domain
 We would be glad to answer your questions and share our knowledge in "Logistics 4.0" domain
RolandBerger · 2016 · next_steps
We would be glad to answer your questions and share our knowledge in "Logistics 4.0" domain
 When it comes to Objectives, Our winners had more than you might expect
misc · 2020 · key_takeaways
When it comes to Objectives, Our winners had more than you might expect
3.8 — Average number of objectives
 Campaigns are typically more effective when the objectives are focused and connected
misc · 2020 · section_divider
Campaigns are typically more effective when the objectives are focused and connected
 Mass and Targeted can both be Effective Strategies
misc · 2020 · key_takeaways
Mass and Targeted can both be Effective Strategies
50% — Targeting Strategy
 Doing the right Research is important: Tracking and Focus Groups were the most common methods used by award winners.
misc · 2020 · industry_trends
Doing the right Research is important: Tracking and Focus Groups were the most common methods used by award winners.
86 — Research method usage
 Ipsos Best Practices: Strategic, early stage research is essential in today's reality
misc · 2020 · key_takeaways
Ipsos Best Practices: Strategic, early stage research is essential in today's reality
138 — Indexed Ad Performance
 The right research to identify the brand need and explore audience motivations leads to more effective work
misc · 2020 · section_divider
The right research to identify the brand need and explore audience motivations leads to more effective work
 Historically, more channels has meant more effective work
misc · 2020 · industry_trends
Historically, more channels has meant more effective work
16 — Award score
 Winners are more likely to use broadcast channels as their main touchpoints
misc · 2020 · competitive_analysis
Winners are more likely to use broadcast channels as their main touchpoints
64% — Channel usage percentage
 But overall it is about selecting the right channels for the job
misc · 2020 · industry_trends
But overall it is about selecting the right channels for the job
100% — Channel usage percentage
 Facebook and Instagram are often part of effective campaigns
misc · 2020 · market_landscape
Facebook and Instagram are often part of effective campaigns
100% — Platform usage percentage
 Winners tend to spend more overall
misc · 2020 · key_takeaways
Winners tend to spend more overall
50% — Campaign budget
 Spending less than the competition can be effective
misc · 2020 · key_takeaways
Spending less than the competition can be effective
73% — Percentage of brands spending less than competition
 Non Conformity is the key theme to this year's effective campaigns
misc · 2020 · case_study
Non Conformity is the key theme to this year's effective campaigns
 Ipsos Best Practices: Breaking category ad conventions creates greater Brand Attention
misc · 2020 · key_takeaways
Ipsos Best Practices: Breaking category ad conventions creates greater Brand Attention
+21% — Likelihood of top quintile database placement
 Effie Case Study: Subverting the category rulebook to transform a business
misc · 2020 · case_study
Effie Case Study: Subverting the category rulebook to transform a business
36% — Marketing ROI
 Subverting the category rulebook to transform a business
misc · 2020 · quote_slide
Subverting the category rulebook to transform a business
 Market share gain is most likely to be claimed by winners
misc · 2020 · key_takeaways
Market share gain is most likely to be claimed by winners
57% — Market Share Growth
 Effie Winners are more likely to demonstrate Market Share Growth as the primary result
misc · 2020 · section_divider
Effie Winners are more likely to demonstrate Market Share Growth as the primary result
 Effie Case Study: Stirring souls and selling bowls the wagamama way
misc · 2020 · case_study
Effie Case Study: Stirring souls and selling bowls the wagamama way
6% — penetration increase
 The End of Free Money
BenedictEvans · section_divider
The End of Free Money
 The end of free money
BenedictEvans · context
The end of free money
 Ecommerce goes back to the trend line
BenedictEvans · industry_trends
Ecommerce goes back to the trend line
 Ecommerce goes back to the trend line?
BenedictEvans · industry_trends
Ecommerce goes back to the trend line?
 25-50% growth pulled forward
BenedictEvans · industry_trends
25-50% growth pulled forward
25-50% — Ecommerce sales growth
 Ad revenue slows for the giants
BenedictEvans · industry_trends
Ad revenue slows for the giants
 The Covid rotation... rotates
BenedictEvans · market_landscape
The Covid rotation... rotates
 Back to the trend line?
BenedictEvans · industry_trends
Back to the trend line?
 The end of free money
BenedictEvans · context
The end of free money
 And all of this brings layoffs
BenedictEvans · industry_trends
And all of this brings layoffs
85k — Tech layoffs (000 employees)
 Some perspective, though
BenedictEvans · context
Some perspective, though
11,000 — Employee headcount
 Tech companies have hired at huge scale in the last decade
BenedictEvans · context
Tech companies have hired at huge scale in the last decade
 Glass half-empty, glass half-full
BenedictEvans · comparison_table
Glass half-empty, glass half-full
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