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Gen Z is increasingly influential, same-same but different
Bain · 2023 · section_divider
Gen Z is increasingly influential, same-same but different
Gen Z is an influential group due to size and growing spending power
Bain · 2023 · market_landscape
Gen Z is an influential group due to size and growing spending power
500M+ — Gen Z population share
Gen Zs value individuality, authenticity, and identity more than other generations
Bain · 2023 · industry_trends
Gen Zs value individuality, authenticity, and identity more than other generations
Gen Zs are at the forefront of digital-first behavior
Bain · 2023 · industry_trends
Gen Zs are at the forefront of digital-first behavior
82% — Gen Z digital behavior
Whilst Gen Z lead, other generations are quickly catching up on digital-first behavior
Bain · 2023 · industry_trends
Whilst Gen Z lead, other generations are quickly catching up on digital-first behavior
6.5 — Hourly online usage
Consumers across generations are adopting online channels for their shopping journeys
Bain · 2023 · industry_trends
Consumers across generations are adopting online channels for their shopping journeys
75% — Online channel usage
While Gen Zs are an influential consumer segment in the region, there's another emerging demographic to look out for.
Bain · 2023 · transition
While Gen Zs are an influential consumer segment in the region, there's another emerging demographic to look out for.
The solo economy is on the rise
Bain · 2023 · section_divider
The solo economy is on the rise
Smaller and single households are rapidly increasing in Southeast Asia
Bain · 2023 · industry_trends
Smaller and single households are rapidly increasing in Southeast Asia
2.4% — CAGR
3 key demographics drive the growth of single households in Southeast Asia
Bain · 2023 · segmentation
3 key demographics drive the growth of single households in Southeast Asia
The rise of the solo economy is driving change across multiple sectors in developed countries, and Southeast Asia is likely to undergo similar shifts
Bain · 2023 · industry_trends
The rise of the solo economy is driving change across multiple sectors in developed countries, and Southeast Asia is likely to undergo similar shifts
Evolving consumer needs and expectations require businesses to think and act differently. One group is already doing so.
Bain · 2023 · transition
Evolving consumer needs and expectations require businesses to think and act differently. One group is already doing so.
Insurgent disruptors are stealing market shares from incumbents
Bain · 2023 · section_divider
Insurgent disruptors are stealing market shares from incumbents
Over the past decade, insurgent disruptors have been increasingly gaining market share in Southeast Asia
Bain · 2023 · market_landscape
Over the past decade, insurgent disruptors have been increasingly gaining market share in Southeast Asia
23% — Market share of insurgent disruptors
Insurgent disruptors are also speeding up their conquest for market share across multiple key categories
Bain · 2023 · competitive_analysis
Insurgent disruptors are also speeding up their conquest for market share across multiple key categories
23% — Change in % market share
Southeast Asian consumers are choosing insurgent disruptors because they can satisfy their unmet needs and evolving expectations
Bain · 2023 · framework_other
Southeast Asian consumers are choosing insurgent disruptors because they can satisfy their unmet needs and evolving expectations
Insurgent disruptors benefit from decreasing brand loyalty among Southeast Asian consumers
Bain · 2023 · industry_trends
Insurgent disruptors benefit from decreasing brand loyalty among Southeast Asian consumers
42% — Brand switching rate
Insurgent disruptors are using online channels to meet consumers where they are
Bain · 2023 · industry_trends
Insurgent disruptors are using online channels to meet consumers where they are
~80% — Consumer preference for online channels
Insurgent disruptors are already addressing newer needs of Southeast Asian consumers.
Bain · 2023 · context
Insurgent disruptors are already addressing newer needs of Southeast Asian consumers.
Wellness concerns grow, but say-do gap persists
Bain · 2023 · section_divider
Wellness concerns grow, but say-do gap persists
Southeast Asian consumers are concerned about their physical and emotional wellness, even more so than in Europe
Bain · 2023 · peer_benchmark
Southeast Asian consumers are concerned about their physical and emotional wellness, even more so than in Europe
60% — Percentage of respondents worried
However, healthcare spend and wellness penetration in Southeast Asia is lower than other regions
Bain · 2023 · market_landscape
However, healthcare spend and wellness penetration in Southeast Asia is lower than other regions
1,950 — Private healthcare expenditure per capita
Consumers intend to spend more on wellness, however affordability is a barrier
Bain · 2023 · market_landscape
Consumers intend to spend more on wellness, however affordability is a barrier
61% — Willingness to pay
Tech companies are using technology to close the gap by making wellness more affordable and accessible for consumers
Bain · 2023 · client_example
Tech companies are using technology to close the gap by making wellness more affordable and accessible for consumers
With the diversity of Southeast Asia and increasing consumer expectations, the role of personalization and AI is significantly growing.
Bain · 2023 · transition
With the diversity of Southeast Asia and increasing consumer expectations, the role of personalization and AI is significantly growing.
Personalization is valued, companies to define model
Bain · 2023 · section_divider
Personalization is valued, companies to define model
Southeast Asian consumers value customization and personalization throughout their purchasing journey
Bain · 2023 · market_landscape
Southeast Asian consumers value customization and personalization throughout their purchasing journey
66% — Consumer preference
Personalization has proven to deliver results for businesses across the region
Bain · 2023 · key_takeaways
Personalization has proven to deliver results for businesses across the region
+20 — Net Promoter Score
Brands are already personalizing every stage of the consumer journey
Bain · 2023 · customer_journey
Brands are already personalizing every stage of the consumer journey
AI is shaping the consumer journey
Bain · 2023 · section_divider
AI is shaping the consumer journey
The shift to Generative AI has made AI more accessible
Bain · 2023 · other
The shift to Generative AI has made AI more accessible
Southeast Asian users are increasingly embracing AI
Bain · 2023 · industry_trends
Southeast Asian users are increasingly embracing AI
55% — Relative search popularity
With use cases growing, Southeast Asia is well-suited for AI to take off at pace
Bain · 2023 · industry_trends
With use cases growing, Southeast Asia is well-suited for AI to take off at pace
Advances in AI have made it an important tool for marketing and consumer engagement
Bain · 2023 · process_diagram
Advances in AI have made it an important tool for marketing and consumer engagement
With the opportunities that AI provide, marketers are starting to lean into it for their work
Bain · 2023 · industry_trends
With the opportunities that AI provide, marketers are starting to lean into it for their work
90% — Adoption rate
Opportunities and solutions exist for a new wave of growth in the region.
Bain · 2023 · transition
Opportunities and solutions exist for a new wave of growth in the region.
Business leaders recognize the opportunities in Southeast Asia, but they are not prepared to seize them
Bain · 2023 · problem_statement
Business leaders recognize the opportunities in Southeast Asia, but they are not prepared to seize them
Businesses need an evolved model to drive the next wave of growth in Southeast Asia
Bain · 2023 · roadmap
Businesses need an evolved model to drive the next wave of growth in Southeast Asia
Prioritize, sequence and fund your Southeast Asia ambition
Bain · 2023 · implementation_plan
Prioritize, sequence and fund your Southeast Asia ambition
Build an obsession with the Southeast Asian consumers
Bain · 2023 · next_steps
Build an obsession with the Southeast Asian consumers
9X — Revenue growth
Evolve your business models and consumer engagement
Bain · 2023 · framework_other
Evolve your business models and consumer engagement
Become a ‘scale insurgent disruptor’
Bain · 2023 · framework_other
Become a ‘scale insurgent disruptor’
Strong business performance supports path to targets
DeutscheBank · 2024 · executive_summary
Strong business performance supports path to targets
€15.4bn — Revenues
Robust underlying profit driven by disciplined delivery
DeutscheBank · 2024 · financial_analysis
Robust underlying profit driven by disciplined delivery
4.7 — Pre-provision profit
Strengthening franchise underpins revenue momentum
DeutscheBank · 2024 · key_messages
Strengthening franchise underpins revenue momentum
+76% — Revenue growth
Continued execution across strategic pillars
DeutscheBank · 2024 · key_messages
Continued execution across strategic pillars
5.5-6.5% — Revenue CAGR
Global Hausbank strategy delivers franchise growth and improving financial performance
DeutscheBank · 2024 · key_messages
Global Hausbank strategy delivers franchise growth and improving financial performance
>€ 8bn — capital distribution
Committed to increasing shareholder distributions
DeutscheBank · 2024 · financial_analysis
Committed to increasing shareholder distributions
€8bn — Total payout
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