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Beyond focusing on niche industries, Lebanon is currently not very well suited for any of the typical models of industrial development
McKinsey · 2018 · diagnosis
Beyond focusing on niche industries, Lebanon is currently not very well suited for any of the typical models of industrial development
Industrial subsector were prioritized based on assessment of four primary dimensions...
McKinsey · 2018 · framework_other
Industrial subsector were prioritized based on assessment of four primary dimensions...
... leading to 8 subsectors across 4 growth themes which capitalize on Lebanon’s strengths
McKinsey · 2018 · framework_other
... leading to 8 subsectors across 4 growth themes which capitalize on Lebanon’s strengths
Prioritization is based on an assessment of 31 subsectors across 4 main criteria
McKinsey · 2018 · framework_other
Prioritization is based on an assessment of 31 subsectors across 4 main criteria
Focus sectors were mostly selected among subsectors with increasing market share, suggesting comparative advantage
McKinsey · 2018 · market_landscape
Focus sectors were mostly selected among subsectors with increasing market share, suggesting comparative advantage
65.64% — Growth in Lebanon's global market share
Each subsector’s competitiveness was scored based on assessment of comparative advantages relative to peers
McKinsey · 2018 · benchmark_peers
Each subsector’s competitiveness was scored based on assessment of comparative advantages relative to peers
41.66 — Competitiveness score
High-growth markets have been identified for each of the priority sectors
McKinsey · 2018 · market_landscape
High-growth markets have been identified for each of the priority sectors
Additionally, Lebanon could take advantage of some of the highest-growth products around the world
McKinsey · 2018 · market_landscape
Additionally, Lebanon could take advantage of some of the highest-growth products around the world
84% — Annual growth rate
New generation industrial zones can alleviate most of the constraints currently facing Lebanon’s industrial sector (in the short term)
McKinsey · 2018 · diagnosis
New generation industrial zones can alleviate most of the constraints currently facing Lebanon’s industrial sector (in the short term)
Today, there are 4 major industrial zones under development
McKinsey · 2018 · other
Today, there are 4 major industrial zones under development
Lebanon should establish a network of National Industrial Integrated Parks (NIIPs) with a clear focus and value proposition for each zone
McKinsey · 2018 · strategic_options
Lebanon should establish a network of National Industrial Integrated Parks (NIIPs) with a clear focus and value proposition for each zone
The National Industrial Integrated Parks should be defined along several criteria providing a very competitive environment
McKinsey · 2018 · framework_other
The National Industrial Integrated Parks should be defined along several criteria providing a very competitive environment
Summary of recommended parameters for the Industrial zones along the different dimensions
McKinsey · 2018 · recommendation
Summary of recommended parameters for the Industrial zones along the different dimensions
We considered 12 priority initiatives that underpin the vision of the industry sector (1/5)
McKinsey · 2018 · initiative_list
We considered 12 priority initiatives that underpin the vision of the industry sector (1/5)
We considered 12 priority initiatives that underpin the vision of the industry sector (2/5)
McKinsey · 2018 · initiative_list
We considered 12 priority initiatives that underpin the vision of the industry sector (2/5)
We considered 12 priority initiatives that underpin the vision of the industry sector (3/5)
McKinsey · 2018 · initiative_list
We considered 12 priority initiatives that underpin the vision of the industry sector (3/5)
We considered 12 priority initiatives that underpin the vision of the industry sector (4/5)
McKinsey · 2018 · initiative_list
We considered 12 priority initiatives that underpin the vision of the industry sector (4/5)
We considered 12 priority initiatives that underpin the vision of the industry sector (5/5)
McKinsey · 2018 · initiative_list
We considered 12 priority initiatives that underpin the vision of the industry sector (5/5)
Many stakeholders contributed to the assessment of the tourism sector
McKinsey · 2018 · context
Many stakeholders contributed to the assessment of the tourism sector
Lebanon’s 2025 target number of inbound tourists is achievable if historical growth rate is maintained
McKinsey · 2018 · market_sizing
Lebanon’s 2025 target number of inbound tourists is achievable if historical growth rate is maintained
4.2 Mn — Number of tourists
Most of the growth in the number of tourists would come from leisure visitors
McKinsey · 2018 · market_sizing
Most of the growth in the number of tourists would come from leisure visitors
4.2M — Number of visitors
The leisure tourism segment has the potential grow up by ~10% p.a. by 2025
McKinsey · 2018 · market_sizing
The leisure tourism segment has the potential grow up by ~10% p.a. by 2025
10% — Visitor growth
Fifteen top source markets of tourists to Lebanon in 2025 were reached following extensive projections and analysis
McKinsey · 2018 · process_diagram
Fifteen top source markets of tourists to Lebanon in 2025 were reached following extensive projections and analysis
Fair share of source markets was determined based on extensive international benchmarking
McKinsey · 2018 · peer_benchmark
Fair share of source markets was determined based on extensive international benchmarking
7.5% — Fair market share
Top 15 markets were selected as priority for marketing Lebanon as a tourist destination
McKinsey · 2018 · strategic_options
Top 15 markets were selected as priority for marketing Lebanon as a tourist destination
70% — Number of tourists
Tailored marketing campaigns, packages and offerings should be developed for each source market
McKinsey · 2018 · strategic_options
Tailored marketing campaigns, packages and offerings should be developed for each source market
Tourists from each source market seek different product offerings for leisure travel destinations
McKinsey · 2018 · segmentation
Tourists from each source market seek different product offerings for leisure travel destinations
Lebanon should develop three core offerings in city & entertainment, sun & beach and culture, while also taking a bet on eco-tourism
McKinsey · 2018 · strategic_options
Lebanon should develop three core offerings in city & entertainment, sun & beach and culture, while also taking a bet on eco-tourism
Three anchor cities should be further developed with enhanced day trip offerings to other sites in Lebanon
McKinsey · 2018 · recommendation
Three anchor cities should be further developed with enhanced day trip offerings to other sites in Lebanon
Beirut, Byblos and Sour should be developed as anchor tourism destinations each with its unique offering and identity
McKinsey · 2018 · strategic_options
Beirut, Byblos and Sour should be developed as anchor tourism destinations each with its unique offering and identity
Business tourism in Lebanon has potential to grow to around 200K visitors by 2025
McKinsey · 2018 · market_sizing
Business tourism in Lebanon has potential to grow to around 200K visitors by 2025
200K — Number of visitors
Business tourism is defined as meetings, incentives, conference and exhibitions (MICE)
McKinsey · 2018 · context
Business tourism is defined as meetings, incentives, conference and exhibitions (MICE)
Growth in business tourism would mainly be driven by the M&I segment
McKinsey · 2018 · comparison_table
Growth in business tourism would mainly be driven by the M&I segment
Lebanon should capitalize on the regional and global trends shaping M&I
McKinsey · 2018 · industry_trends
Lebanon should capitalize on the regional and global trends shaping M&I
Lebanon should focus on regional & global companies based in the GCC and Iraq to grow its share of business M&I tourists
McKinsey · 2018 · strategic_options
Lebanon should focus on regional & global companies based in the GCC and Iraq to grow its share of business M&I tourists
156 — Potential visitors
Recently, companies have been seeking nearer destinations to host meetings and incentives
McKinsey · 2018 · industry_trends
Recently, companies have been seeking nearer destinations to host meetings and incentives
-11% p.a. — Average flight time
Moreover, large corporations are becoming rate conscious in their expenditure on business travel
McKinsey · 2018 · market_landscape
Moreover, large corporations are becoming rate conscious in their expenditure on business travel
Lebanon should expand its overall efforts beyond corporates to include 3rd party organizers
McKinsey · 2018 · recommendation
Lebanon should expand its overall efforts beyond corporates to include 3rd party organizers
86 — Number of active 3rd party organizers
Medical tourism could grow through specialization of medical services and convenient packages to patients
McKinsey · 2018 · market_sizing
Medical tourism could grow through specialization of medical services and convenient packages to patients
4.2M — Target number of visitors
Lebanon should position itself as a convenient, high quality, specialized medical tourism hub for the region
McKinsey · 2018 · strategic_options
Lebanon should position itself as a convenient, high quality, specialized medical tourism hub for the region
Case Study: Turkey has targeted the medical tourism segment using a high-quality convenience play
McKinsey · 2018 · case_study
Case Study: Turkey has targeted the medical tourism segment using a high-quality convenience play
550 — Medical tourists
Case Study: Jordan has targeted the relatively low-cost convenience medical tourism segment
McKinsey · 2018 · case_study
Case Study: Jordan has targeted the relatively low-cost convenience medical tourism segment
1.0 — Medical tourism market size
Special incentives need to be put in place in order to gear private sector investments towards specialization of medical services
McKinsey · 2018 · context
Special incentives need to be put in place in order to gear private sector investments towards specialization of medical services
Additional ~5 to 9.5K hotel rooms would be needed in Beirut, Byblos and Sour to accommodate for the increased number of tourists...
McKinsey · 2018 · market_sizing
Additional ~5 to 9.5K hotel rooms would be needed in Beirut, Byblos and Sour to accommodate for the increased number of tourists...
9.5K — Number of hotel rooms
Efforts should be made to ensure higher occupancy rates, through targeted marketing & promotion efforts, to attract private sector investors
McKinsey · 2018 · benchmark_peers
Efforts should be made to ensure higher occupancy rates, through targeted marketing & promotion efforts, to attract private sector investors
58% — Hotel occupancy
Flight availability to source markets should cater for the target growth, and airfare prices should be evaluated vis-a-vis competing destinations
McKinsey · 2018 · data_table
Flight availability to source markets should cater for the target growth, and airfare prices should be evaluated vis-a-vis competing destinations
Lebanon should increase the frequency of flights to top source countries, provide more competitive airfares and expand airport capacity
McKinsey · 2018 · strategic_options
Lebanon should increase the frequency of flights to top source countries, provide more competitive airfares and expand airport capacity
The tourism marketing budget should be increased by 5-10x between 2019-2025 to position Lebanon as a tourism destination
McKinsey · 2018 · recommendation
The tourism marketing budget should be increased by 5-10x between 2019-2025 to position Lebanon as a tourism destination
1.8 USD — Marketing spend / tourist arrival
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