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51,416 slides across 1229 decks match.
Treemap Arc Catalog
People around the world feel they are part of a greater whole
misc · 2023 · market_landscape
People around the world feel they are part of a greater whole
74% — Percentage of agreement
 In all but five markets, a majority feel that globalisation is a force for good
misc · 2023 · market_landscape
In all but five markets, a majority feel that globalisation is a force for good
90% — Percentage of population agreeing globalisation is good for their country
 In roughly half the markets, particularly emerging ones, a majority feel they are global citizens but there are plenty where the reverse is true
misc · 2023 · market_landscape
In roughly half the markets, particularly emerging ones, a majority feel they are global citizens but there are plenty where the reverse is true
66 — Net Agree (Agree - disagree)
 Over the past year, there has been a marked return to global brands
misc · 2023 · market_landscape
Over the past year, there has been a marked return to global brands
72% — Percentage of consumers agreeing global brands make better products
 Finding a balance between global and local
misc · 2023 · key_messages
Finding a balance between global and local
 A DIVIDED WORLD
misc · 2023 · context
A DIVIDED WORLD
 We share so many of the same values, but feelings of division persist
misc · 2023 · context
We share so many of the same values, but feelings of division persist
83% — consumer agreement
 Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
misc · 2023 · industry_trends
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
 While most people believe in 'live and let live', it is clear that such an approach can create tensions and divisions
misc · 2023 · industry_trends
While most people believe in 'live and let live', it is clear that such an approach can create tensions and divisions
83% — Agreement percentage
 There is global consensus over the right to self-determination
misc · 2023 · market_landscape
There is global consensus over the right to self-determination
83% — % agree
 Large cultural differences still exist when it comes to transgender rights and freedoms
misc · 2023 · market_landscape
Large cultural differences still exist when it comes to transgender rights and freedoms
89 — % Agree
 Attitudes towards identity are very evenly distributed by age
misc · 2023 · market_landscape
Attitudes towards identity are very evenly distributed by age
83% — % agree
 Consumers want brands to take a stand and help to heal divisions
misc · 2023 · key_messages
Consumers want brands to take a stand and help to heal divisions
 CAPITALISM'S TURNING POINT
misc · 2023 · context
CAPITALISM'S TURNING POINT
 New ways of thinking are emerging about the role of businesses, economics and institutions
misc · 2023 · industry_trends
New ways of thinking are emerging about the role of businesses, economics and institutions
74% — public sentiment on government efficacy
 Pressures are prompting a rethink of how the world works – and technology may provide some of the answers
misc · 2023 · industry_trends
Pressures are prompting a rethink of how the world works – and technology may provide some of the answers
 There are signs of a reset when it comes to attitudes to wealth, money and status
misc · 2023 · industry_trends
There are signs of a reset when it comes to attitudes to wealth, money and status
74% — Public sentiment
 Trust in business leaders is much higher in emerging markets
misc · 2023 · market_landscape
Trust in business leaders is much higher in emerging markets
78% — % agree
 The young are more trusting of business leaders and more focused on their careers
misc · 2023 · industry_trends
The young are more trusting of business leaders and more focused on their careers
77% — % agree
 Many people want brands to help society, and consumers claim to be prepared to pay more to support them
misc · 2023 · market_landscape
Many people want brands to help society, and consumers claim to be prepared to pay more to support them
64% — % agree
 How do brands thrive with a new model of doing business?
misc · 2023 · other
How do brands thrive with a new model of doing business?
 REACTIONS TO UNCERTAINTY AND INEQUALITY
misc · 2023 · section_divider
REACTIONS TO UNCERTAINTY AND INEQUALITY
 Uncertainty makes future planning very difficult for people and businesses
misc · 2023 · key_messages
Uncertainty makes future planning very difficult for people and businesses
60% — preference for strong leadership
 Uncertainty and inequality provide significant opportunities for political gain and corporate innovation
misc · 2023 · industry_trends
Uncertainty and inequality provide significant opportunities for political gain and corporate innovation
 People perceive that the world is still changing too fast
misc · 2023 · industry_trends
People perceive that the world is still changing too fast
88% — % agree
 Perceptions of a society changing too fast are often linked to concerns over values conflict, immigration and weak leadership
misc · 2023 · market_landscape
Perceptions of a society changing too fast are often linked to concerns over values conflict, immigration and weak leadership
83% — Percentage of agreement
 Perceptions of societal change are an area where we still see significant variation across the world
misc · 2023 · market_landscape
Perceptions of societal change are an area where we still see significant variation across the world
97% — Agreement percentage
 Helping people feel stable and valued helps them to deal with uncertainty and inequality
misc · 2023 · key_messages
Helping people feel stable and valued helps them to deal with uncertainty and inequality
 THE ENDURING APPEAL OF NOSTALGIA
misc · 2023 · context
THE ENDURING APPEAL OF NOSTALGIA
 When the here and now is grim, people look to the past for comfort
misc · 2023 · industry_trends
When the here and now is grim, people look to the past for comfort
60% — consumer sentiment
 The rosy retrospection of nostalgia provides fertile territory for brand activations
misc · 2023 · industry_trends
The rosy retrospection of nostalgia provides fertile territory for brand activations
 Feelings of nostalgia are highest in Asia and Africa
misc · 2023 · market_landscape
Feelings of nostalgia are highest in Asia and Africa
83 — % agree
 Nostalgia is up year on year, but not everywhere
misc · 2023 · data_table
Nostalgia is up year on year, but not everywhere
+18% — Year on year change in nostalgia sentiment
 Nostalgia affects everyone
misc · 2023 · market_landscape
Nostalgia affects everyone
60% — Agreement with nostalgia statement
 Help customers to find the feel-good factor in their past
misc · 2023 · key_messages
Help customers to find the feel-good factor in their past
 SEARCH FOR SIMPLICITY AND MEANING
misc · 2023 · section_divider
SEARCH FOR SIMPLICITY AND MEANING
 Busy, stressful lives mean that people need time out
misc · 2023 · industry_trends
Busy, stressful lives mean that people need time out
73% — consumer sentiment
 Brands recognise the public appetite for downtime, calm, quiet and minimalism
misc · 2023 · industry_trends
Brands recognise the public appetite for downtime, calm, quiet and minimalism
 Simplicity is highly sought after in Asia and Latin America
misc · 2023 · market_landscape
Simplicity is highly sought after in Asia and Latin America
73% — Agreement with life simplicity statements
 Simplicity remains important
misc · 2023 · industry_trends
Simplicity remains important
 Simplicity is important to everyone, though the desire for solitude declines with age
misc · 2023 · key_takeaways
Simplicity is important to everyone, though the desire for solitude declines with age
76% — Percentage of agreement
 Avoid the temptation to complicate things
misc · 2023 · key_takeaways
Avoid the temptation to complicate things
 CHOICES OVER HEALTHCARE
misc · 2023 · industry_trends
CHOICES OVER HEALTHCARE
 People continue to want control over their own health outcomes
misc · 2023 · industry_trends
People continue to want control over their own health outcomes
83% — consumer preference for health control
 Brands and governments recognise the importance of keeping people healthy
misc · 2023 · industry_trends
Brands and governments recognise the importance of keeping people healthy
 While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
misc · 2023 · industry_trends
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
84% — Consumer agreement percentage
 While there is a widespread belief in the power of science to solve major health problems, people want to retain control
misc · 2023 · industry_trends
While there is a widespread belief in the power of science to solve major health problems, people want to retain control
 Control over one's own health is a shared global desire
misc · 2023 · data_table
Control over one's own health is a shared global desire
83% — % agree
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