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Leasing as flexibility gateway
MorganStanley · 2025 · case_study
Leasing as flexibility gateway
 What it takes to unlock flexibility potential
MorganStanley · 2025 · section_divider
What it takes to unlock flexibility potential
 Market design and the need for adequate reward structures
MorganStanley · 2025 · quote_slide
Market design and the need for adequate reward structures
 Available, flexible and scalable: the smart-charging solution
MorganStanley · 2025 · key_messages
Available, flexible and scalable: the smart-charging solution
 Energy cost benefit analysis of flexibility for EV consumers: introduction
MorganStanley · 2025 · appendix
Energy cost benefit analysis of flexibility for EV consumers: introduction
 Our approach and methodology for calculating the four key outcomes across six markets and three vehicle segments
MorganStanley · 2025 · appendix
Our approach and methodology for calculating the four key outcomes across six markets and three vehicle segments
 The world isn't in crisis. The world is in crises.
misc · 2023 · context
The world isn't in crisis. The world is in crises.
64% — global sentiment
 It’s a world of polycrisis...
misc · 2023 · quote_slide
It’s a world of polycrisis...
 The good news may be yet to come.
misc · 2023 · context
The good news may be yet to come.
59% — consumer optimism
 We’ve identified six Macro Forces that impact societies, markets and people.
misc · 2023 · section_divider
We’ve identified six Macro Forces that impact societies, markets and people.
 Concern about the climate emergency is under pressure
misc · 2023 · industry_trends
Concern about the climate emergency is under pressure
80% — Public concern
 There is a great deal of innovation in sustainability, such as emissions reductions, lower resource usage and greater reuse of resources
misc · 2023 · industry_trends
There is a great deal of innovation in sustainability, such as emissions reductions, lower resource usage and greater reuse of resources
 Concern about the environmental emergency is ubiquitous across markets
misc · 2023 · market_landscape
Concern about the environmental emergency is ubiquitous across markets
92% — % agree
 Concern about the environmental emergency is ubiquitous across demographic groups
misc · 2023 · market_landscape
Concern about the environmental emergency is ubiquitous across demographic groups
80% — % agree
 But concern about the climate may be starting to wane in some markets
misc · 2023 · industry_trends
But concern about the climate may be starting to wane in some markets
91% — Percentage of respondents agreeing with environmental urgency
 And there are worrying signs of a potential pushback against the science
misc · 2023 · market_landscape
And there are worrying signs of a potential pushback against the science
75% — Percentage of respondents who agree
 Progress on climate will need concerted action from governments, corporations, NGOs and citizens
misc · 2023 · key_messages
Progress on climate will need concerted action from governments, corporations, NGOs and citizens
 Mental health is as much of a priority as physical health
misc · 2023 · industry_trends
Mental health is as much of a priority as physical health
80% — consumer agreement
 Brands are recognising opportunities to promote and support healthy lifestyles
misc · 2023 · industry_trends
Brands are recognising opportunities to promote and support healthy lifestyles
 The drive to do more about our physical health is strong across all markets
misc · 2023 · market_landscape
The drive to do more about our physical health is strong across all markets
86% — Agreement percentage
 Mental health is a similarly high priority for many
misc · 2023 · market_landscape
Mental health is a similarly high priority for many
95 — % agree
 Physical health remains a greater priority than mental health in some markets
misc · 2023 · market_landscape
Physical health remains a greater priority than mental health in some markets
20 — Percentage point gap
 While mental health is a challenge for all ages, it is the young who feel this most acutely
misc · 2023 · industry_trends
While mental health is a challenge for all ages, it is the young who feel this most acutely
80% — % agree
 Look for ways to support the public's physical and mental health
misc · 2023 · other
Look for ways to support the public's physical and mental health
 AUTHENTICITY IS KING
misc · 2023 · industry_trends
AUTHENTICITY IS KING
 Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
misc · 2023 · context
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
80% — Consumer sentiment
 Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy
misc · 2023 · industry_trends
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy
 Generally, people in Asia, the Middle East and Africa place the highest value on brand image
misc · 2023 · market_landscape
Generally, people in Asia, the Middle East and Africa place the highest value on brand image
83 — % agree
 The value that people place on brand image is rising in many markets around the world
misc · 2023 · industry_trends
The value that people place on brand image is rising in many markets around the world
78% — Percentage of consumers willing to pay extra for brand image
 But brand image is more important to people with higher incomes and higher levels of education
misc · 2023 · market_landscape
But brand image is more important to people with higher incomes and higher levels of education
62% — Willingness to pay extra for brand image
 Build stronger, more authentic relationships with customers
misc · 2023 · key_messages
Build stronger, more authentic relationships with customers
 The public remain prepared to share their data, within limits
misc · 2023 · industry_trends
The public remain prepared to share their data, within limits
81% — consumer sentiment on privacy loss
 There is a growing conversation around data security and data as a personal asset
misc · 2023 · industry_trends
There is a growing conversation around data security and data as a personal asset
 While there is concern about loss of privacy, most feel it is inevitable
misc · 2023 · market_landscape
While there is concern about loss of privacy, most feel it is inevitable
81% — Consumer sentiment
 The level of concern about privacy varies hugely from market to market
misc · 2023 · market_landscape
The level of concern about privacy varies hugely from market to market
45 — Net agreement
 And the direction of change varies too
misc · 2023 · industry_trends
And the direction of change varies too
84% — % agree
 Businesses cannot take access to private data for granted
misc · 2023 · key_messages
Businesses cannot take access to private data for granted
 People need to be persuaded that new technologies will improve their lives rather than adopting them without question
misc · 2023 · industry_trends
People need to be persuaded that new technologies will improve their lives rather than adopting them without question
71% — internet dependency
 Technology is increasingly ubiquitous in people’s lives
misc · 2023 · industry_trends
Technology is increasingly ubiquitous in people’s lives
 The global public remains undecided about tech
misc · 2023 · key_takeaways
The global public remains undecided about tech
81% — Percentage of agreement
 Most people in all markets recognise the central role of technology in their lives
misc · 2023 · market_landscape
Most people in all markets recognise the central role of technology in their lives
71% — % agree
 But most people in nearly all markets are also worried about technology
misc · 2023 · industry_trends
But most people in nearly all markets are also worried about technology
76% — Percentage of respondents who agree
 There has been a significant growth of public disquiet about the march of technology
misc · 2023 · industry_trends
There has been a significant growth of public disquiet about the march of technology
64% — % agree
 Disquiet about technology is somewhat more prevalent among younger people
misc · 2023 · industry_trends
Disquiet about technology is somewhat more prevalent among younger people
26% — % agree
 Make sure that tech innovations bring real-world benefits
misc · 2023 · key_messages
Make sure that tech innovations bring real-world benefits
 PEAK GLOBALISATION
misc · 2023 · industry_trends
PEAK GLOBALISATION
 Globalisation may be enjoying increased popularity after the COVID-19 pandemic focused people on their local areas
misc · 2023 · industry_trends
Globalisation may be enjoying increased popularity after the COVID-19 pandemic focused people on their local areas
66% — Public sentiment toward globalisation
 Industry still seeking the right balance between global and local
misc · 2023 · industry_trends
Industry still seeking the right balance between global and local
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