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Europe is the most visited region in the world: ~51% of global international arrivals
misc · 2022 · market_landscape
Europe is the most visited region in the world: ~51% of global international arrivals
~51% — international arrivals
 Overall European tourism generated ~€575-725B in 2019, with the 5 largest countries of focus contributing for ~67%
misc · 2022 · market_sizing
Overall European tourism generated ~€575-725B in 2019, with the 5 largest countries of focus contributing for ~67%
€575-725B — Economic impact
 Overall tourism contributed directly to ~4% of GDP and 12M jobs in 2019, up to ~6% and 22M if considering indirect impact
misc · 2022 · market_sizing
Overall tourism contributed directly to ~4% of GDP and 12M jobs in 2019, up to ~6% and 22M if considering indirect impact
~6% — GDP contribution
 High-end tourism is a sizeable segment in Europe, representing 22% of overall tourism and worth €130-170B
misc · 2022 · market_sizing
High-end tourism is a sizeable segment in Europe, representing 22% of overall tourism and worth €130-170B
€130-170B — Market value
 High-end tourism is an asset for all European destinations
misc · 2022 · key_messages
High-end tourism is an asset for all European destinations
€20-30B — Economic contribution
 More and more European destinations in tune with the preferences of high-end travellers
misc · 2022 · market_landscape
More and more European destinations in tune with the preferences of high-end travellers
6-7% — 5-star hotel share
 High-end travellers prefer and visit Europe for a variety of reasons and activities
misc · 2022 · market_landscape
High-end travellers prefer and visit Europe for a variety of reasons and activities
47% — Percentage of high-end travelers
 Culture, entertainment and shopping making the most of the expenditure for high-end tourism (~50%), followed by “stay” (~30%)
misc · 2022 · waterfall_chart
Culture, entertainment and shopping making the most of the expenditure for high-end tourism (~50%), followed by “stay” (~30%)
~1% — Direct GDP contribution
 High-end tourism produces a virtuous value generation across the value chain and has a multiplying effect on employment and spending
misc · 2022 · impact_sizing
High-end tourism produces a virtuous value generation across the value chain and has a multiplying effect on employment and spending
8x — spending multiplier
 To capture the full relevance of (high-end) tourism, on top of economic impact one must consider "hard" and "soft" spillovers
misc · 2022 · framework_other
To capture the full relevance of (high-end) tourism, on top of economic impact one must consider "hard" and "soft" spillovers
 A series of enablers and attractors are needed to reap the benefits of “hard” and “soft” spillovers
misc · 2022 · framework_other
A series of enablers and attractors are needed to reap the benefits of “hard” and “soft” spillovers
 However, European high-end tourism is facing serious challenges: COVID-19 has brought major disruptions...
misc · 2022 · problem_statement
However, European high-end tourism is facing serious challenges: COVID-19 has brought major disruptions...
€70B — International arrivals
 ...while other destinations outside of Europe are raising, modifying or amplifying the rules of the game to attract the most valuable travellers
misc · 2022 · market_landscape
...while other destinations outside of Europe are raising, modifying or amplifying the rules of the game to attract the most valuable travellers
 Insights from case studies: What leads tourism industries to success
misc · 2022 · case_study
Insights from case studies: What leads tourism industries to success
 Strong fundamentals can sustain a long-term bright potential for sustainable value creation: high-end tourism could reach up to ~€280-520B
misc · 2022 · market_sizing
Strong fundamentals can sustain a long-term bright potential for sustainable value creation: high-end tourism could reach up to ~€280-520B
€520B — Market Value
 5 key priorities to focus on in order to develop high-end tourism to its full potential
misc · 2022 · initiative_list
5 key priorities to focus on in order to develop high-end tourism to its full potential
 Tourism is a global excellence of European countries and a key generator of value, with virtuous effects in its high-end segment
misc · 2022 · key_takeaways
Tourism is a global excellence of European countries and a key generator of value, with virtuous effects in its high-end segment
€1T+ — Direct economic impact
 Despite less forward-looking economic confidence, shoppers’ spending intentions this holiday season remain stable
Deloitte · 2019 · industry_trends
Despite less forward-looking economic confidence, shoppers’ spending intentions this holiday season remain stable
78% — Percentage of US holiday shoppers
 Experiences lead the charge when it comes to holiday spending
Deloitte · 2019 · financial_analysis
Experiences lead the charge when it comes to holiday spending
$1,496 — Average holiday spend per household
 More than a quarter of holiday spending goes to socializing away from home
Deloitte · 2019 · data_table
More than a quarter of holiday spending goes to socializing away from home
26% — Share of holiday budget
 At retail, clothing and accessories are likely to attract most holiday season spend
Deloitte · 2019 · market_sizing
At retail, clothing and accessories are likely to attract most holiday season spend
$1,105 — Share of total holiday spend at retail
 Shoppers will spend an average of $511 on gifts and gift cards
Deloitte · 2019 · market_landscape
Shoppers will spend an average of $511 on gifts and gift cards
$511 — Average spend on gifts
 Clothing is likely to be the top purchased gift this year
Deloitte · 2019 · market_landscape
Clothing is likely to be the top purchased gift this year
55% — Percentage of shoppers
 Half of the shoppers likely to purchase gifts for themselves while holiday shopping
Deloitte · 2019 · market_landscape
Half of the shoppers likely to purchase gifts for themselves while holiday shopping
42% — Percentage of shoppers
 Share of spend continues to shift toward online channels
Deloitte · 2019 · industry_trends
Share of spend continues to shift toward online channels
59% — Share of spend
 Online continues to gain momentum across all cohorts
Deloitte · 2019 · industry_trends
Online continues to gain momentum across all cohorts
54% — Preference for online shopping
 Online retailers continue to extend their lead
Deloitte · 2019 · market_landscape
Online retailers continue to extend their lead
64% — Consumer preference percentage
 Shopper retail format preferences vary across incomes
Deloitte · 2019 · data_table
Shopper retail format preferences vary across incomes
64% — Likelihood to shop
 Laptop/tablet usage flatlined, while smartphone has gained momentum
Deloitte · 2019 · industry_trends
Laptop/tablet usage flatlined, while smartphone has gained momentum
52% — Device usage percentage
 Shoppers are increasingly using smartphones to make purchases
Deloitte · 2019 · industry_trends
Shoppers are increasingly using smartphones to make purchases
70% — Share of smartphone users
 Influencers only have so much influence; not a game-changer yet
Deloitte · 2019 · industry_trends
Influencers only have so much influence; not a game-changer yet
23% — Social media usage
 Shoppers no longer separate online from in store
Deloitte · 2019 · industry_trends
Shoppers no longer separate online from in store
69% — Consumer preference for omnichannel shopping
 Emerging technology still has a long way to go with consumers
Deloitte · 2019 · market_landscape
Emerging technology still has a long way to go with consumers
42% — Consumer utility
 Shoppers still come to the stores for inspiration
Deloitte · 2019 · market_landscape
Shoppers still come to the stores for inspiration
52% — Research source usage
 Product assortment and price lead the way followed by convenience
Deloitte · 2019 · key_takeaways
Product assortment and price lead the way followed by convenience
76% — Consumer preference
 Promotions are still a holiday favorite
Deloitte · 2019 · industry_trends
Promotions are still a holiday favorite
81% — Consumer preference for promotional offers
 Competitive pricing can likely get retailers new customers this holiday season
Deloitte · 2019 · market_landscape
Competitive pricing can likely get retailers new customers this holiday season
72% — Consumer influence factor
 HOW TO WIN THE HOLIDAYS
Deloitte · 2019 · section_divider
HOW TO WIN THE HOLIDAYS
 High spenders are likely to account for 60 percent of the total holiday spend
Deloitte · 2019 · segmentation
High spenders are likely to account for 60 percent of the total holiday spend
60% — Share of holiday spend
 High spenders more likely to be traveling and socializing away from home this year
Deloitte · 2019 · comparison_table
High spenders more likely to be traveling and socializing away from home this year
71% — Share of spend
 Shoppers are slow to adopt newer delivery models
Deloitte · 2019 · industry_trends
Shoppers are slow to adopt newer delivery models
62% — Likelihood to use delivery service
 Shoppers want free shipping and are willing to wait up to seven days for it
Deloitte · 2019 · market_landscape
Shoppers want free shipping and are willing to wait up to seven days for it
85% — shipping preference
 Early shoppers spend more
Deloitte · 2019 · market_landscape
Early shoppers spend more
$1,610 — Average holiday spend
 Most consumers plan to complete holiday shopping over a four-to-eight-week period
Deloitte · 2019 · industry_trends
Most consumers plan to complete holiday shopping over a four-to-eight-week period
$2,006 — Average spend
 There are six fewer days this holiday season, which may shift traffic to peak in December
Deloitte · 2019 · industry_trends
There are six fewer days this holiday season, which may shift traffic to peak in December
69% — % of shoppers
 Cyber Monday has surpassed Black Friday across all age cohorts
Deloitte · 2019 · industry_trends
Cyber Monday has surpassed Black Friday across all age cohorts
65% — Consumer reliance percentage
 Almost half of shoppers plan to donate during the upcoming holiday season
Deloitte · 2019 · market_landscape
Almost half of shoppers plan to donate during the upcoming holiday season
$151 — Mean spend on donations
 Shoppers' outlook on the 2020 economy is the weakest it's been in years
Deloitte · 2019 · industry_trends
Shoppers' outlook on the 2020 economy is the weakest it's been in years
44% — Consumer sentiment
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