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Overall business environment remains positive with some uncertainties
Bain · 2011 · industry_trends
Overall business environment remains positive with some uncertainties
 Implications for luxury brands in China
Bain · 2011 · recommendation
Implications for luxury brands in China
 Sweden ranked third most innovative country in the world
BCG · 2016 · market_landscape
Sweden ranked third most innovative country in the world
3rd — Innovation Index
 In creation of billion dollar tech companies, Sweden is ranked #1 per capita and #5 in absolute terms 2003-2015
BCG · 2016 · market_landscape
In creation of billion dollar tech companies, Sweden is ranked #1 per capita and #5 in absolute terms 2003-2015
#1 — Billion dollar tech companies created
 However, few Swedish start-ups make the enterprise journey
BCG · 2016 · data_table
However, few Swedish start-ups make the enterprise journey
9% — Revenue
 R&D and M&A both with low value creation correlation
BCG · 2016 · diagnosis
R&D and M&A both with low value creation correlation
 Corporate Venturing supports & expands existing innovation management approaches
BCG · 2016 · framework_other
Corporate Venturing supports & expands existing innovation management approaches
 Corporate Venturing and M&A with clearly differentiated characteristics
BCG · 2016 · comparison_table
Corporate Venturing and M&A with clearly differentiated characteristics
 Corporations applying especially three types of venturing tools mostly dependent on industry dynamics
BCG · 2016 · matrix_nxn
Corporations applying especially three types of venturing tools mostly dependent on industry dynamics
 The higher the R&D intensity the higher CVC penetration
BCG · 2016 · bubble_chart
The higher the R&D intensity the higher CVC penetration
20% — CVC penetration
 Only ~20% of Sweden's top 50 companies have a CV¹ set-up
BCG · 2016 · peer_benchmark
Only ~20% of Sweden's top 50 companies have a CV¹ set-up
20% — Corporate Venture adoption rate
 Swedish CVC landscape adds major players at steady pace
BCG · 2016 · industry_trends
Swedish CVC landscape adds major players at steady pace
 Several successful Swedish CV set-ups now exist
BCG · 2016 · client_example
Several successful Swedish CV set-ups now exist
 Several global CV success factors that Sweden can build on
BCG · 2016 · case_study
Several global CV success factors that Sweden can build on
 With 6.7% of working population as entrepreneurs, Sweden is well below OECD average
BCG · 2016 · peer_benchmark
With 6.7% of working population as entrepreneurs, Sweden is well below OECD average
6.7% — Share of population as entrepreneurs
 But 2-year survivability of newly founded companies remains very high at 84.4% compared to other EU countries
BCG · 2016 · peer_benchmark
But 2-year survivability of newly founded companies remains very high at 84.4% compared to other EU countries
84.4% — 2-year company survivability
 No correlation between R&D spend and value creation
BCG · 2016 · financial_analysis
No correlation between R&D spend and value creation
 M&A activities show no clear pattern for performance
BCG · 2016 · financial_analysis
M&A activities show no clear pattern for performance
 MTGx focuses on expanding into adjacent digital solutions
BCG · 2016 · case_study
MTGx focuses on expanding into adjacent digital solutions
 Volvo focuses on new technologies close to current core
BCG · 2016 · framework_other
Volvo focuses on new technologies close to current core
 AstraZeneca ext. innovation includes venturing & incubation
BCG · 2016 · case_study
AstraZeneca ext. innovation includes venturing & incubation
 INTERNET USERS = @ >50% GLOBAL PENETRATION... NEW GROWTH REMAINS HARDER TO FIND
BondCap · context
INTERNET USERS = @ >50% GLOBAL PENETRATION... NEW GROWTH REMAINS HARDER TO FIND
>50% — Global Internet Penetration
 Global Internet User Growth = Solid But Slowing +6% vs. +7% Y/Y
BondCap · industry_trends
Global Internet User Growth = Solid But Slowing +6% vs. +7% Y/Y
+6% — Y/Y Growth
 Global New Smartphone Unit Shipments = Declining -4% vs. 0% Y/Y
BondCap · industry_trends
Global New Smartphone Unit Shipments = Declining -4% vs. 0% Y/Y
-4% — Y/Y Growth
 Global Internet Users = 3.8B >50% of Population
BondCap · market_landscape
Global Internet Users = 3.8B >50% of Population
51% — Internet Penetration
 Global Internet Users = Asia Pacific Leads in Users + Potential
BondCap · market_landscape
Global Internet Users = Asia Pacific Leads in Users + Potential
53% — Internet Users
 Global Internet Users = China @ 21% of Total...India @ 12%...USA @ 8%
BondCap · market_landscape
Global Internet Users = China @ 21% of Total...India @ 12%...USA @ 8%
21% — Internet penetration
 Global Internet Market Capitalization Leaders = USA Stable @ 18 of 30...China Stable @ 7 of 30
BondCap · data_table
Global Internet Market Capitalization Leaders = USA Stable @ 18 of 30...China Stable @ 7 of 30
$6,119B — Market Cap Value
 Global Market Capitalization Leaders = USA Stable @ 23 of 30...Technology Stable @ 9 of 30
BondCap · data_table
Global Market Capitalization Leaders = USA Stable @ 23 of 30...Technology Stable @ 9 of 30
$1,007B — Market Cap Value
 Global Internet Market Capitalization Leader Revenue Growth = Slowing +11% vs. +13% (Y/Y – Q1 vs. Q4)
BondCap · industry_trends
Global Internet Market Capitalization Leader Revenue Growth = Slowing +11% vs. +13% (Y/Y – Q1 vs. Q4)
+11% — Y/Y Revenue Growth
 Global Market Capitalization Leader Revenue Growth = Slowing +2% vs. +7% (Y/Y – Q1 vs. Q4)
BondCap · industry_trends
Global Market Capitalization Leader Revenue Growth = Slowing +2% vs. +7% (Y/Y – Q1 vs. Q4)
+2% — Y/Y Revenue Growth
 E-COMMERCE + ONLINE ADVERTISING = SOLID... BUT SLOWING GROWTH
BondCap · transition
E-COMMERCE + ONLINE ADVERTISING = SOLID... BUT SLOWING GROWTH
 E-Commerce Growth = Solid +12.4% vs. +12.1% (Y/Y – Q1 vs. Q4)
BondCap · market_landscape
E-Commerce Growth = Solid +12.4% vs. +12.1% (Y/Y – Q1 vs. Q4)
+12.4% — Y/Y Growth
 Physical Retail Growth = Solid +2.0% vs. +1.6% (Y/Y – Q1 vs. Q4)
BondCap · industry_trends
Physical Retail Growth = Solid +2.0% vs. +1.6% (Y/Y – Q1 vs. Q4)
+2.0% — Y/Y Growth
 E-Commerce Share = Gains Continue @ 15% of Retail vs. 14% Y/Y
BondCap · industry_trends
E-Commerce Share = Gains Continue @ 15% of Retail vs. 14% Y/Y
15% — E-commerce share of retail sales
 Media Time vs. Advertising Spending = Mobile @ Equilibrium (2018)...Desktop (2015)
BondCap · market_landscape
Media Time vs. Advertising Spending = Mobile @ Equilibrium (2018)...Desktop (2015)
33% — Advertising Spending
 Internet Ad Spending (Annual)= Accelerated +22% vs. +21% Y/Y
BondCap · industry_trends
Internet Ad Spending (Annual)= Accelerated +22% vs. +21% Y/Y
+22% — Y/Y Growth
 Internet Ad Revenue (Quarterly – Leading USA Platforms) = Decelerating +20% vs. +29% (Y/Y – Q1 vs. Q4)
BondCap · industry_trends
Internet Ad Revenue (Quarterly – Leading USA Platforms) = Decelerating +20% vs. +29% (Y/Y – Q1 vs. Q4)
+20% — Y/Y Growth
 Internet Ad Platforms = Google + Facebook Lead But Others Gaining Share
BondCap · market_landscape
Internet Ad Platforms = Google + Facebook Lead But Others Gaining Share
+2.6x — Global Revenue
 Internet Ad Buying = Programmatic Gains vs. Direct Continue... Negatively Impacting Pricing
BondCap · industry_trends
Internet Ad Buying = Programmatic Gains vs. Direct Continue... Negatively Impacting Pricing
62% — Programmatic Advertising Spend
 Ad Share Gain Drivers = Better Targeting + New Creative + Commerce + High-Relevance
BondCap · industry_trends
Ad Share Gain Drivers = Better Targeting + New Creative + Commerce + High-Relevance
 Customer Acquisition Cost (CAC) = Rising in Highly Competitive / Capitalized Sectors
BondCap · industry_trends
Customer Acquisition Cost (CAC) = Rising in Highly Competitive / Capitalized Sectors
 Reality = CAC Can't Exceed LTV for Very Long
BondCap · key_messages
Reality = CAC Can't Exceed LTV for Very Long
 Effective + Efficient Marketing = One's Own Product + Happy Customers + Recommendations
BondCap · key_messages
Effective + Efficient Marketing = One's Own Product + Happy Customers + Recommendations
 Effective + Efficient Marketing = Can Be Free Trial / Tier
BondCap · market_landscape
Effective + Efficient Marketing = Can Be Free Trial / Tier
42% — Consumer preference for trying new services
 Happy Customers... Spotify = Free User Conversion to Paid Subscribers...
BondCap · case_study
Happy Customers... Spotify = Free User Conversion to Paid Subscribers...
3.0x — LTV:CAC Ratio
 ...Happy Customers... Zoom = Free User Conversion to Paid Subscribers
BondCap · case_study
...Happy Customers... Zoom = Free User Conversion to Paid Subscribers
3.7x — LTV/CAC Ratio
 Effective + Efficient Marketing = Can Be Recommendations
BondCap · market_landscape
Effective + Efficient Marketing = Can Be Recommendations
23% — Consumer preference
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