Slice the corpus on any axis.

BondCap · section_divider

BASIC STATS – INTERNET GROWTH REMAINS ROBUST, RAPID MOBILE ADOPTION STILL IN EARLY STAGES

BondCap · market_landscape

2.3B Global Internet Users in 2011* – 8% Growth*, Driven by Emerging Markets

2.3B — Internet User Adds

BondCap · data_table

1.1B Global Mobile 3G Subscribers, 37% Growth, Q4 – @ Only 18% of Mobile Subscribers

1.1B — 3G Subscribers

BondCap · market_landscape

iPods Changed Media Industry...iPhones Ramped Even Faster...iPad Growth (3x iPhone) Leaves “Siblings” in Dust

67,000 — Cumulative Unit Shipments

BondCap · market_landscape

Android ‘Phone’ Adoption Has Ramped Even Faster – 4x iPhone

4x — Cumulative Unit Shipments

BondCap · market_sizing

Despite Tremendous Ramp So Far, Smartphone User Adoption Has Huge Upside

6.1B — Global Subscriptions

BondCap · industry_trends

Impressive 29% of USA Adults Own Tablet / eReader, Up from 2% Less Than Three Years Ago

29% — Ownership percentage

BondCap · industry_trends

Good News = Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic

10% — Global Mobile Traffic as % of Total Internet Traffic

BondCap · industry_trends

Good News = Mobile @ 8% of USA eCommerce & Helping Accelerate Growth

8% — eCommerce Y/Y Growth

BondCap · market_sizing

Good News = Mobile Monetization Growing Rapidly (71% Apps, 29% Ads)

$12B — Global Mobile Revenue

BondCap · market_sizing

Good News = Material Upside for Mobile Ad Spend vs. Mobile Usage

$20B+ — Advertising Spend Opportunity

BondCap · industry_trends

Good / Bad News – Rapidly Growing Mobile Internet Usage Surpassed More Highly Monetized Desktop Internet Usage in May, 2012, in India

BondCap · problem_statement

Bad News = eCPMs 5x Lower on Mobile than Desktop

$0.75 — eCPM

BondCap · data_table

Bad News = ARPU (Average Revenue per User) 1.7-5x Lower on Mobile than Desktop

5.0x — ARPU

BondCap · financial_analysis

Google – Mobile Growth Helping Boost Clicks but Reducing Cost per Click thus Constraining Revenue Growth

$10,225 — Gross Advertising Revenue

BondCap · financial_analysis

Facebook – Mobile Growth Helping Drive Users but Containing ARPU thus Constraining Revenue Growth

$4.00 — Annualized Ad ARPU

BondCap · case_study

Good News = Mobile ARPU Can Rise Rapidly, as Evinced by Japan Mobile Game Maker GREE

$24 — Annualized ARPU

BondCap · client_example

Good News = Mobile ARPU Should Surpass Desktop ARPU, as Evinced by Japan Mobile Game Maker CyberAgent

$418 — ARPU

BondCap · industry_trends

Mobile Monetization Good News = Desktop Internet Proved Ad $ Follow Eyeballs, it Just Takes Time

$73B — Global Internet Ad Revenue

BondCap · case_study

Facebook Open Graph Distribution – Example of Onboarding 17MM New Users in 7 Days*!

17MM — Monthly Active Users

BondCap · market_sizing

Apple App Store Distribution – iTunes App Store Driving 46MM+* Downloads per Day

46MM+ — Cumulative downloads

BondCap · section_divider

RE-IMAGINATION OF NEARLY EVERYTHING* – POWERED BY NEW DEVICES + CONNECTIVITY + UI + BEAUTY – WHERE WE ARE NOW...

BondCap · industry_trends

First Generation of Re-Imagination - After 125 Years, Landlines Were Surpassed by Mobiles in 2002

4.7B — Global Installed Base (MMs)

BondCap · case_study

First Generation of Re-Imagination – After 244 Years, Encyclopedia Britannica is Going Out of Print in 2012

120K — Annual Hard Copy Sales

BondCap · industry_trends

First Generation of Re-Imagination – After 305 Years,* Newspaper Ad Revenue Was Surpassed by Internet in 2010

$25B — U.S. Advertising Spend

BondCap · industry_trends

Re-Imagination of Computing Devices...

BondCap · context

Re-Imagination of News + Information Flow...

BondCap · other

Re-Imagination of Note Taking...

BondCap · other

Re-Imagination of Drawing...

BondCap · other

Re-Imagination of Sound...

BondCap · industry_trends

Re-Imagination of Video...

BondCap · other

Re-Imagination of Video Creation / Production...

BondCap · client_example

Re-Imagination of Distribution + Monetization for ‘Talent’...

300K — Subscribers

BondCap · context

Re-Imagination of Home Entertainment...

BondCap · other

Re-Imagination of Navigation + Live Traffic Info...

BondCap · other

Re-Imagination of Sports Info...

BondCap · comparison_table

Re-Imagination of Home Improvement...

BondCap · case_study

Re-Imagination of Calling a Cab...

BondCap · case_study

Re-Imagination of Yellow Pages...

BondCap · case_study

Re-Imagination of Getting Food Quickly...

BondCap · industry_trends

Re-Imagination of Window Shopping...

BondCap · case_study

Re-Imagination of Marketplaces...

BondCap · comparison_table

Re-Imagination of Manufacturing...

BondCap · context

Re-Imagination of Instant Gratification / Personal Services...

BondCap · comparison_table

Re-Imagination of Idea Building / Funding...

BondCap · comparison_table

Re-Imagination of Personal Borrowing / Lending...

BondCap · other

Re-Imagination of Business Collaboration...

BondCap · context

Re-Imagination of Data...