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Lebanon’s marketing efforts should be targeted to selected source countries & focused on building unique brand images for each anchor city
McKinsey · 2018 · initiative_list
Lebanon’s marketing efforts should be targeted to selected source countries & focused on building unique brand images for each anchor city
29.4 — Total marketing spend
 One option to raise part of the marketing budget, would be through increasing hotel tax to be in line with peers
McKinsey · 2018 · peer_benchmark
One option to raise part of the marketing budget, would be through increasing hotel tax to be in line with peers
0% — Hotel tax
 Four key responsibilities should be held across the tourism sector stakeholders
McKinsey · 2018 · initiative_list
Four key responsibilities should be held across the tourism sector stakeholders
 Three important committees need to be established in Beirut, Byblos and Sour to ensure efficient implementation of the strategy in the anchor cities
McKinsey · 2018 · implementation_plan
Three important committees need to be established in Beirut, Byblos and Sour to ensure efficient implementation of the strategy in the anchor cities
 Reporting and analyzing data to drive informed decision making in the tourism sector requires a 3-step approach
McKinsey · 2018 · process_diagram
Reporting and analyzing data to drive informed decision making in the tourism sector requires a 3-step approach
 We considered 22 priority initiatives that underpin the vision of the tourism (1/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (1/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (2/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (2/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (3/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (3/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (4/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (4/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (5/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (5/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (6/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (6/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (7/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (7/8)
 We considered 22 priority initiatives that underpin the vision of the tourism (8/8)
McKinsey · 2018 · initiative_list
We considered 22 priority initiatives that underpin the vision of the tourism (8/8)
 Unlike other cities, most of Lebanon's tourism events happen within the span of 2 months
McKinsey · 2018 · benchmark_peers
Unlike other cities, most of Lebanon's tourism events happen within the span of 2 months
8 — Event count
 Case example – Athens Airport set up an incentive program to stimulate new traffic
McKinsey · 2018 · case_study
Case example – Athens Airport set up an incentive program to stimulate new traffic
127 — Total routes
 Prague airport has large variety of offers in their incentives scheme
McKinsey · 2018 · client_example
Prague airport has large variety of offers in their incentives scheme
 Our knowledge economy strategy has engaged a range of experts, benchmarks and sector reports (1/2)
McKinsey · 2018 · other
Our knowledge economy strategy has engaged a range of experts, benchmarks and sector reports (1/2)
 Our knowledge economy strategy has engaged a range of experts, benchmarks and sector reports (2/2)
McKinsey · 2018 · context
Our knowledge economy strategy has engaged a range of experts, benchmarks and sector reports (2/2)
10+ — interviews
 In the context of Lebanon, knowledge economy is broadly defined as four focus sub-sectors
McKinsey · 2018 · framework_other
In the context of Lebanon, knowledge economy is broadly defined as four focus sub-sectors
 In the context of Lebanon, knowledge economy is broadly defined as four focus sub-sectors
McKinsey · 2018 · framework_other
In the context of Lebanon, knowledge economy is broadly defined as four focus sub-sectors
 There is a strong correlation between digital development and country competitiveness
McKinsey · 2018 · market_landscape
There is a strong correlation between digital development and country competitiveness
88% — Global Competitiveness Index
 Moreover, digital development is highly correlated with a country's per capita GDP
McKinsey · 2018 · analyze_data
Moreover, digital development is highly correlated with a country's per capita GDP
68% — R-squared
 A country’s digital strategy typically revolves across three key pillars with overarching enablers
McKinsey · 2018 · framework_other
A country’s digital strategy typically revolves across three key pillars with overarching enablers
 A country’s digital strategy typically revolves across three key pillars with overarching enablers
McKinsey · 2018 · framework_other
A country’s digital strategy typically revolves across three key pillars with overarching enablers
 To enable the growth of the sector, the government should work on growing mid-sized players while setting the right framework for startups
McKinsey · 2018 · strategic_options
To enable the growth of the sector, the government should work on growing mid-sized players while setting the right framework for startups
 Four dimensions can be tackled to address the main challenges hindering the effective growth and export potential of technology
McKinsey · 2018 · strategic_options
Four dimensions can be tackled to address the main challenges hindering the effective growth and export potential of technology
 To realize the full growth and export potential, global hubs specialize and position themselves as centers of excellence around key focus sectors
McKinsey · 2018 · case_study
To realize the full growth and export potential, global hubs specialize and position themselves as centers of excellence around key focus sectors
 Regional success stories have specialized in areas extensively leveraging country’s comparative advantages
McKinsey · 2018 · case_study
Regional success stories have specialized in areas extensively leveraging country’s comparative advantages
 Lebanon could specialize in five sectors for digital production based on the evaluation of four dimensions
McKinsey · 2018 · framework_2x2
Lebanon could specialize in five sectors for digital production based on the evaluation of four dimensions
 Global innovation & technology hubs managed to create ~4 companies per 10,000 for a total valuation of 5% GDP; Lebanon can create 20K jobs
McKinsey · 2018 · benchmark_peers
Global innovation & technology hubs managed to create ~4 companies per 10,000 for a total valuation of 5% GDP; Lebanon can create 20K jobs
4 — startups per 10,000
 Achieving aspirations can result in a GDP impact of USD ~0.8 Bn and provide ~20K new jobs for the local economy in 2025
McKinsey · 2018 · impact_sizing
Achieving aspirations can result in a GDP impact of USD ~0.8 Bn and provide ~20K new jobs for the local economy in 2025
0.8 USD Bn — GDP contribution
 A country's digital strategy typically revolves across three key pillars with overarching enablers
McKinsey · 2018 · framework_other
A country's digital strategy typically revolves across three key pillars with overarching enablers
 Beyond digital production, Lebanon has the potential to capture a GDP uplift of 6-10% by 2025, from focused sector digitization
McKinsey · 2018 · impact_sizing
Beyond digital production, Lebanon has the potential to capture a GDP uplift of 6-10% by 2025, from focused sector digitization
6-10% — GDP uplift
 Several digital disruptive trends are shaping the future of Lebanon’s priority sectors
McKinsey · 2018 · industry_trends
Several digital disruptive trends are shaping the future of Lebanon’s priority sectors
 Government interventions can aid companies through the digital adoption journey
McKinsey · 2018 · framework_other
Government interventions can aid companies through the digital adoption journey
 A country’s digital strategy typically revolves across three key pillars with overarching enablers
McKinsey · 2018 · framework_other
A country’s digital strategy typically revolves across three key pillars with overarching enablers
 A clear correlation exists between digital development and public sector transparency
McKinsey · 2018 · analyze_data
A clear correlation exists between digital development and public sector transparency
75% — Perception of corruption
 New technology disruptions are changing the service paradigm in the public sector
McKinsey · 2018 · industry_trends
New technology disruptions are changing the service paradigm in the public sector
 A country’s digital strategy typically revolves across three key pillars with overarching enablers
McKinsey · 2018 · framework_other
A country’s digital strategy typically revolves across three key pillars with overarching enablers
 To strength its positioning as a digital country, Lebanon should tackle shortcomings across the different dimensions of innovation
McKinsey · 2018 · framework_other
To strength its positioning as a digital country, Lebanon should tackle shortcomings across the different dimensions of innovation
 To be in line with global innovation leaders, R&D spend should grow by ~20+% p.a.
McKinsey · 2018 · recommendation
To be in line with global innovation leaders, R&D spend should grow by ~20+% p.a.
287 — Public sector R&D spend
 To nurture digital talent, the government, should follow global trends and invest in coding initiatives, supported by the private sector
McKinsey · 2018 · client_example
To nurture digital talent, the government, should follow global trends and invest in coding initiatives, supported by the private sector
 In order to sustain projected growth in start-up and reach ~4.2 USD Bn ecosystem valuation , ~100-180 USD Mn of VC funds are required
McKinsey · 2018 · financial_analysis
In order to sustain projected growth in start-up and reach ~4.2 USD Bn ecosystem valuation , ~100-180 USD Mn of VC funds are required
100-180 USD Mn — VC funding requirement
 Several key regulatory requirements and government incentives were identified
McKinsey · 2018 · diagnosis
Several key regulatory requirements and government incentives were identified
20% — Percentage of entrepreneurs offering equity
 Countries across the world have set up digital hubs to further enable the growth of the sector
McKinsey · 2018 · case_study
Countries across the world have set up digital hubs to further enable the growth of the sector
 19 key insights summarize the main learnings from international hubs (1/2)
McKinsey · 2018 · key_takeaways
19 key insights summarize the main learnings from international hubs (1/2)
 19 key insights summarize the main learnings from international hubs (2/2)
McKinsey · 2018 · key_takeaways
19 key insights summarize the main learnings from international hubs (2/2)
 France founded Station F, one of the largest startup shared space in the world, offering a full-fledged array of support services
McKinsey · 2018 · case_study
France founded Station F, one of the largest startup shared space in the world, offering a full-fledged array of support services
34,000 — sq mts
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