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Treemap Arc Catalog
People have always been visual – our brains are wired for images. Writing was a hack, a detour. Pictorial languages are how we all started to communicate – we are coming full circle.
BondCap · quote_slide
People have always been visual – our brains are wired for images. Writing was a hack, a detour. Pictorial languages are how we all started to communicate – we are coming full circle.
 Usage = Interactive Gaming... Increasingly Relevant Way to Communicate
BondCap · transition
Usage = Interactive Gaming... Increasingly Relevant Way to Communicate
 Interactive Gaming Players = Accelerating @ 2.4B +6% vs. +5% Y/Y
BondCap · industry_trends
Interactive Gaming Players = Accelerating @ 2.4B +6% vs. +5% Y/Y
2.4B — Global Interactive Game Players
 Interactive Gaming Innovation = Rising...Across Platforms
BondCap · industry_trends
Interactive Gaming Innovation = Rising...Across Platforms
~1 — Update frequency
 Interactive Gaming = Real-Time Play + Talk / Text + Watch... Social in Nearly All Ways
BondCap · key_messages
Interactive Gaming = Real-Time Play + Talk / Text + Watch... Social in Nearly All Ways
 Interactive Gaming (Play) = Fortnite @ 250MM+ Users + ~2x Y/Y Across Seven Platforms
BondCap · case_study
Interactive Gaming (Play) = Fortnite @ 250MM+ Users + ~2x Y/Y Across Seven Platforms
250MM+ — Registered Users
 Interactive Gaming (Text / Talk) = Discord @ 250MM Users + ~2x Y/Y
BondCap · market_landscape
Interactive Gaming (Text / Talk) = Discord @ 250MM Users + ~2x Y/Y
250MM — Registered Users
 Interactive Gaming (Watch) = Twitch...Time + Viewers + ~2x in Two Years
BondCap · industry_trends
Interactive Gaming (Watch) = Twitch...Time + Viewers + ~2x in Two Years
~2x — Y/Y Growth
 Fortnite = Battle Royale... Game Environment Capped @ 100 Person Groups...
BondCap · industry_trends
Fortnite = Battle Royale... Game Environment Capped @ 100 Person Groups...
51% — Multiplayer Subscribers
 ...Fortnite = Events... Shared Experiences Capped @ 100 Person Groups...
BondCap · case_study
...Fortnite = Events... Shared Experiences Capped @ 100 Person Groups...
50% — Teen player survey response
 ...Fortnite = Voice Chat... Collaborative Communication Capped @ 16 Squadmates
BondCap · case_study
...Fortnite = Voice Chat... Collaborative Communication Capped @ 16 Squadmates
 Interactive Gaming... Shared Environments With Collective Purpose / Goals = The New Social / Friend Networks? Recreating Reality Around Play + Problem Solving
BondCap · key_messages
Interactive Gaming... Shared Environments With Collective Purpose / Goals = The New Social / Friend Networks? Recreating Reality Around Play + Problem Solving
 FREEMIUM BUSINESS MODELS = GROWING & SCALING... STILL EARLY DAYS IN ENTERPRISE / CONSUMER
BondCap · section_divider
FREEMIUM BUSINESS MODELS = GROWING & SCALING... STILL EARLY DAYS IN ENTERPRISE / CONSUMER
 Freemium Businesses = Free User Experience Enables More Usage / Engagement / Social Sharing / Network Effects... ...Premium User Experience Drives Monetization / Product Innovation
BondCap · context
Freemium Businesses = Free User Experience Enables More Usage / Engagement / Social Sharing / Network Effects... ...Premium User Experience Drives Monetization / Product Innovation
 Freemium Business Model Evolution = Gaming → Enterprise → Consumer
BondCap · transition
Freemium Business Model Evolution = Gaming → Enterprise → Consumer
 Freemium Gaming (2001) = Runescape...
BondCap · case_study
Freemium Gaming (2001) = Runescape...
1.6MM — Paid Users
 ...Freemium Gaming (2017) = Epic Fortnite
BondCap · case_study
...Freemium Gaming (2017) = Epic Fortnite
20x — Revenue Growth
 Freemium Gaming = Social / Often Mobile / Can Be Transient
BondCap · industry_trends
Freemium Gaming = Social / Often Mobile / Can Be Transient
 Freemium Business Model Evolution =
BondCap · context
Freemium Business Model Evolution =
 Freemium Enterprise (2006) = Google G Suite...
BondCap · case_study
Freemium Enterprise (2006) = Google G Suite...
 ...Freemium Enterprise (2013) = Zoom
BondCap · case_study
...Freemium Enterprise (2013) = Zoom
 Freemium Enterprise = Collaborative / Business-Critical / Annuity-Like
BondCap · case_study
Freemium Enterprise = Collaborative / Business-Critical / Annuity-Like
 Freemium Business Model Evolution = Gaming → Enterprise → Consumer
BondCap · transition
Freemium Business Model Evolution = Gaming → Enterprise → Consumer
 ...Freemium Consumer (2015) = Canva
BondCap · case_study
...Freemium Consumer (2015) = Canva
 Freemium Consumer = Personalized / Efficient / Often Social / Annuity-Like
BondCap · market_landscape
Freemium Consumer = Personalized / Efficient / Often Social / Annuity-Like
 Freemium Business Evolution =
BondCap · key_messages
Freemium Business Evolution =
 Freemium Business Models = All In...Just Getting Started
BondCap · market_landscape
Freemium Business Models = All In...Just Getting Started
$1B — Annual Revenue
 Freemium Business Model Enabler = Cloud Deployment...
BondCap · section_divider
Freemium Business Model Enabler = Cloud Deployment...
 Cloud Deployment = Revenue +58% Y/Y...
BondCap · financial_analysis
Cloud Deployment = Revenue +58% Y/Y...
+58% — Y/Y Revenue Growth
 ...Cloud Deployment = 22% of Workloads +2x vs. Five Years Ago
BondCap · industry_trends
...Cloud Deployment = 22% of Workloads +2x vs. Five Years Ago
22% — Cloud adoption rate
 ...Cloud Deployment = Interest Continues to Rise
BondCap · industry_trends
...Cloud Deployment = Interest Continues to Rise
49% — Percentage of respondents
 ...Freemium / Subscription Business Model Enabler = Efficient Digital Payments
BondCap · transition
...Freemium / Subscription Business Model Enabler = Efficient Digital Payments
 Digital Payments = >50% of Day-to-Day Transactions
BondCap · market_landscape
Digital Payments = >50% of Day-to-Day Transactions
59% — Transaction share
 DATA GROWTH = CHANGING WAYS THINGS WORK... RAPIDLY & GLOBALLY
BondCap · section_divider
DATA GROWTH = CHANGING WAYS THINGS WORK... RAPIDLY & GLOBALLY
 Data Collection + Analysis + Utilization = Evolving From Humans to Humans / Computers
BondCap · transition
Data Collection + Analysis + Utilization = Evolving From Humans to Humans / Computers
 Pre-1995 Winning Businesses = Use Human Data / Insights To Improve Customer Experiences...
BondCap · context
Pre-1995 Winning Businesses = Use Human Data / Insights To Improve Customer Experiences...
 Product Development (1890s-1950s)... IBM = Feet-on-Street Customer Input
BondCap · case_study
Product Development (1890s-1950s)... IBM = Feet-on-Street Customer Input
 Product Development (1970s)... Nike = Employee / User Input
BondCap · case_study
Product Development (1970s)... Nike = Employee / User Input
 Product Development (1980s)... Chrysler = Focus Group Research
BondCap · case_study
Product Development (1980s)... Chrysler = Focus Group Research
 Product Development (1980s)... Intuit = All-In Focus on Customer Testing
BondCap · case_study
Product Development (1980s)... Intuit = All-In Focus on Customer Testing
 ...Post-1995 Winning Businesses = Use Digital Data / Insights To Improve Customer Experiences...
BondCap · key_messages
...Post-1995 Winning Businesses = Use Digital Data / Insights To Improve Customer Experiences...
 Marketing Optimization (Post-1995)... Capital One = Customer Data
BondCap · case_study
Marketing Optimization (Post-1995)... Capital One = Customer Data
 User Experience + Sales Optimization (Post-1995)... Amazon = Customer Data
BondCap · case_study
User Experience + Sales Optimization (Post-1995)... Amazon = Customer Data
$250B — Annual Revenue
 ...2000s Winning Businesses =
BondCap · key_messages
...2000s Winning Businesses =
 Data Plumbing Tools = Helping Businesses Real-Time...
BondCap · context
Data Plumbing Tools = Helping Businesses Real-Time...
 Qualtrics + FabFitFun = Collect Data to... Understand Customer Wants & Improve Business Processes
BondCap · case_study
Qualtrics + FabFitFun = Collect Data to... Understand Customer Wants & Improve Business Processes
 Salesforce + Adidas = Collect Data to... Increase Customer Input / Improve Products
BondCap · case_study
Salesforce + Adidas = Collect Data to... Increase Customer Input / Improve Products
 Stripe + Slack = Collect Data to... Manage Direct Customer / Subscriber Relationships
BondCap · client_example
Stripe + Slack = Collect Data to... Manage Direct Customer / Subscriber Relationships
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