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51,416 slides across 1229 decks match.
Market Value of Crypto Investment Funds Held
IPSOS · 2023 · market_sizing
Market Value of Crypto Investment Funds Held
51% — Market value of crypto investment funds
Source of Crypto Assets Acquisition
IPSOS · 2023 · data_table
Source of Crypto Assets Acquisition
52% — Acquisition method percentage
Crypto Assets Method of Payment
IPSOS · 2023 · data_table
Crypto Assets Method of Payment
46% — Percentage of crypto owners
Crypto Assets Trade Frequency in the Past 12 Months
IPSOS · 2023 · market_landscape
Crypto Assets Trade Frequency in the Past 12 Months
53% — Trading frequency
Storage of Crypto Assets
IPSOS · 2023 · market_landscape
Storage of Crypto Assets
48% — Storage method preference
Regret Purchasing Crypto Assets
IPSOS · 2023 · data_table
Regret Purchasing Crypto Assets
34% — Regret level
KNOWLEDGE AND IMPRESSIONS OF CRYPTO ASSETS
IPSOS · 2023 · section_divider
KNOWLEDGE AND IMPRESSIONS OF CRYPTO ASSETS
Crypto Asset Knowledge
IPSOS · 2023 · market_landscape
Crypto Asset Knowledge
56% — Average % correct responses
General Knowledge of Crypto Assets
IPSOS · 2023 · data_table
General Knowledge of Crypto Assets
57% — Percentage of correct responses
Self-Rated Familiarity With Crypto Assets
IPSOS · 2023 · market_landscape
Self-Rated Familiarity With Crypto Assets
56% — Self-rated familiarity
Crypto Assets' Current Role in the Financial Ecosystem
IPSOS · 2023 · market_landscape
Crypto Assets' Current Role in the Financial Ecosystem
26% — Public belief in crypto role
Crypto Assets' Future Role in the Financial Ecosystem
IPSOS · 2023 · market_landscape
Crypto Assets' Future Role in the Financial Ecosystem
34% — Percentage of respondents
Plan to Purchase Crypto Assets in Next 12 Months
IPSOS · 2023 · market_landscape
Plan to Purchase Crypto Assets in Next 12 Months
20% — Purchase intent
Confidence in Ability to Buy/ Sell in the Future
IPSOS · 2023 · market_landscape
Confidence in Ability to Buy/ Sell in the Future
56% — Confidence level
Knowledge of Regulation of Crypto Assets
IPSOS · 2023 · data_table
Knowledge of Regulation of Crypto Assets
51% — Public awareness of regulatory bodies
SOURCES OF INFORMATION AND REASONS FOR PURCHASE
IPSOS · 2023 · section_divider
SOURCES OF INFORMATION AND REASONS FOR PURCHASE
Sources Used to Conduct Research Before Purchasing Crypto Assets
IPSOS · 2023 · data_table
Sources Used to Conduct Research Before Purchasing Crypto Assets
34% — Percentage of crypto owners
Reason(s) For Purchasing Crypto Assets
IPSOS · 2023 · data_table
Reason(s) For Purchasing Crypto Assets
28% — Percentage of crypto owners
Reason(s) Given For Purchasing Crypto Investment Funds
IPSOS · 2023 · data_table
Reason(s) Given For Purchasing Crypto Investment Funds
26% — Percentage of respondents
Recommendations From Advisor to Purchase Crypto Funds
IPSOS · 2023 · market_landscape
Recommendations From Advisor to Purchase Crypto Funds
19% — Advisor recommendation rate
Reason(s) For Holding Value-Referenced Crypto Assets (VRCAs)
IPSOS · 2023 · data_table
Reason(s) For Holding Value-Referenced Crypto Assets (VRCAs)
35% — Percentage of respondents
Reason(s) Given For Not Purchasing Any Crypto Assets
IPSOS · 2023 · pain_points
Reason(s) Given For Not Purchasing Any Crypto Assets
49% — Percentage of respondents
Reason(s) For Not Purchasing Any Crypto Investment Funds
IPSOS · 2023 · pain_points
Reason(s) For Not Purchasing Any Crypto Investment Funds
51% — Percentage of respondents
Crypto Asset Advertising Sources
IPSOS · 2023 · market_landscape
Crypto Asset Advertising Sources
45% — Advertising recall
Crypto Trading Platforms Advertising and Offers
IPSOS · 2023 · market_landscape
Crypto Trading Platforms Advertising and Offers
26% — Percentage of respondents
Advertising From Crypto Trading Platforms about DeFi
IPSOS · 2023 · market_landscape
Advertising From Crypto Trading Platforms about DeFi
19% — Advertising recall
USE OF CRYPTO ASSETS
IPSOS · 2023 · section_divider
USE OF CRYPTO ASSETS
Crypto Assets Usage
IPSOS · 2023 · data_table
Crypto Assets Usage
25% — Usage percentage
Crypto Assets Currently Held
IPSOS · 2023 · data_table
Crypto Assets Currently Held
19% — Ownership percentage
Value-Reference Crypto Assets (VRCA) Usage
IPSOS · 2023 · data_table
Value-Reference Crypto Assets (VRCA) Usage
22% — Usage percentage
Crypto Assets Held: VRCAs (Stablecoins)
IPSOS · 2023 · data_table
Crypto Assets Held: VRCAs (Stablecoins)
5% — Ownership percentage
Crypto Assets For Decentralized Finance (DeFi)
IPSOS · 2023 · market_landscape
Crypto Assets For Decentralized Finance (DeFi)
26% — DeFi usage rate
EXPERIENCE WITH CRYPTO TRADING PLATFORMS
IPSOS · 2023 · section_divider
EXPERIENCE WITH CRYPTO TRADING PLATFORMS
Crypto Trading Platforms Used
IPSOS · 2023 · data_table
Crypto Trading Platforms Used
44% — Usage percentage
VPN Used to Access Crypto Trading Platforms
IPSOS · 2023 · data_table
VPN Used to Access Crypto Trading Platforms
71% — VPN usage
Crypto Trading Platform Risk Information
IPSOS · 2023 · data_table
Crypto Trading Platform Risk Information
62% — Recall of risk information
Crypto Asset Trading Platform Fees
IPSOS · 2023 · data_table
Crypto Asset Trading Platform Fees
57% — Percentage of users paying fees
Crypto Trading Platform Experiences
IPSOS · 2023 · data_table
Crypto Trading Platform Experiences
62% — Percentage of users reporting issues
Approximate Value Lost During Incident
IPSOS · 2023 · data_table
Approximate Value Lost During Incident
27% — Percentage of respondents
TOLERANCE FOR RISK IN INVESTING
IPSOS · 2023 · section_divider
TOLERANCE FOR RISK IN INVESTING
Attitude Towards Investment Decisions
IPSOS · 2023 · market_landscape
Attitude Towards Investment Decisions
56% — Investment risk attitude
Profile by Investor Type (1 of 2)
IPSOS · 2023 · segmentation
Profile by Investor Type (1 of 2)
75% — Ownership/Awareness
Profile by Investor Type (2 of 2)
IPSOS · 2023 · segmentation
Profile by Investor Type (2 of 2)
FINANCIAL KNOWLEDGE
IPSOS · 2023 · section_divider
FINANCIAL KNOWLEDGE
Financial Knowledge
IPSOS · 2023 · data_table
Financial Knowledge
51% — Average % correct responses
Interest Rate Knowledge
IPSOS · 2023 · data_table
Interest Rate Knowledge
56% — Interest rate knowledge
Knowledge of Inflation
IPSOS · 2023 · data_table
Knowledge of Inflation
68% — Correct response rate
Company Stocks vs. Mutual Funds Knowledge
IPSOS · 2023 · data_table
Company Stocks vs. Mutual Funds Knowledge
53% — Financial literacy
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