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Younger consumers are also more willing to try new products and seek out brands that are environmentally sustainable
McKinsey · 2023 · industry_trends
Younger consumers are also more willing to try new products and seek out brands that are environmentally sustainable
+16 — Gap to overall (T2B)
 In-person services represent highest spend items and continue to gain traction; supplements are smaller but gaining traction too
McKinsey · 2023 · data_table
In-person services represent highest spend items and continue to gain traction; supplements are smaller but gaining traction too
$367 — Avg annual spend per consumer
 Through our research, we found different consumer segments with unique behaviors and attitudes
McKinsey · 2023 · segmentation
Through our research, we found different consumer segments with unique behaviors and attitudes
25% — Percentage of respondents
 The highest spending segments are wellness enthusiasts and socially responsible consumers
McKinsey · 2023 · segmentation
The highest spending segments are wellness enthusiasts and socially responsible consumers
1.2x — average annual spend
 Our research identified several trends shaping consumer demand for health & wellness products/services
McKinsey · 2023 · industry_trends
Our research identified several trends shaping consumer demand for health & wellness products/services
 Usage of health tracking devices is on the rise
McKinsey · 2023 · market_landscape
Usage of health tracking devices is on the rise
31% — Frequency of device usage
 1 | Consumers appear to be satisfied with existing tracking devices
McKinsey · 2023 · market_landscape
1 | Consumers appear to be satisfied with existing tracking devices
94% — Consumer satisfaction
 COVID-19 has resulted in strong momentum for home diagnostic tests with consumers expanding its usage to many more conditions
McKinsey · 2023 · market_landscape
COVID-19 has resulted in strong momentum for home diagnostic tests with consumers expanding its usage to many more conditions
87% — % respondents
 Fitness has shifted from a casual interest to a priority for many American consumers
McKinsey · 2023 · industry_trends
Fitness has shifted from a casual interest to a priority for many American consumers
9.4% — CAGR
 Fitness has now become so culturally relevant that it is a core part of many Americans’ identities
McKinsey · 2023 · key_messages
Fitness has now become so culturally relevant that it is a core part of many Americans’ identities
70% — Percentage of US gym-goers who agree/strongly agree
 Group wellness is rising in popularity, especially among Millennials who are seeking social contact
McKinsey · 2023 · industry_trends
Group wellness is rising in popularity, especially among Millennials who are seeking social contact
19 — participation rate
 Consumers seek out clinically-proven and effective products over organic/natural, with few seeking both
McKinsey · 2023 · market_landscape
Consumers seek out clinically-proven and effective products over organic/natural, with few seeking both
41% — Consumer preference
 Consumers prefer clinically-proven efficacy for most wellness products
McKinsey · 2023 · market_landscape
Consumers prefer clinically-proven efficacy for most wellness products
60 — Consumer preference
 Importance of clean / all-natural ingredients is higher among women, Gen-Z, wellness enthusiasts, and African Americans
McKinsey · 2023 · market_landscape
Importance of clean / all-natural ingredients is higher among women, Gen-Z, wellness enthusiasts, and African Americans
30% — % of respondents
 The shift towards personalization continues, especially among Millennials
McKinsey · 2023 · industry_trends
The shift towards personalization continues, especially among Millennials
34% — Preference for personalized products
 Willingness to pay for personalization is also higher among younger generations
McKinsey · 2023 · market_landscape
Willingness to pay for personalization is also higher among younger generations
 Consumers’ purchase decisions are influenced by in-store presence and recs; celebrities & influencers rank among last
McKinsey · 2023 · market_landscape
Consumers’ purchase decisions are influenced by in-store presence and recs; celebrities & influencers rank among last
26 — % of respondents
 In-store presence is key for OTC and Consumer Goods; doctor recommendations are best for devices, supplements, and services
McKinsey · 2023 · heatmap_matrix
In-store presence is key for OTC and Consumer Goods; doctor recommendations are best for devices, supplements, and services
 Mindfulness and sleep rely heavily on doctor recommendations; nutrition and fitness rely on recommendations by friends and specialists
McKinsey · 2023 · heatmap_matrix
Mindfulness and sleep rely heavily on doctor recommendations; nutrition and fitness rely on recommendations by friends and specialists
+18 — influence score
 Influencers remain key for brand discovery, but have reached their peak
McKinsey · 2023 · industry_trends
Influencers remain key for brand discovery, but have reached their peak
64 — % of respondents
 We see 7 major pockets of growth in consumer health and wellness
McKinsey · 2023 · market_landscape
We see 7 major pockets of growth in consumer health and wellness
29% — consumer priority
 Gut health is on the rise, largely driven by growing awareness of its importance
McKinsey · 2023 · industry_trends
Gut health is on the rise, largely driven by growing awareness of its importance
82% — Consumer importance
 Over 50% of consumers seeking weight management solutions are hoping to lose 10+ pounds
McKinsey · 2023 · market_landscape
Over 50% of consumers seeking weight management solutions are hoping to lose 10+ pounds
58% — Target weight loss amount
 Exercise remains, by far, the most common weight management intervention
McKinsey · 2023 · market_landscape
Exercise remains, by far, the most common weight management intervention
61 — percentage of respondents
 However, consumers have found prescription medication (e.g., GLP1) to be the most effective
McKinsey · 2023 · market_landscape
However, consumers have found prescription medication (e.g., GLP1) to be the most effective
52% — Perceived effectiveness
 There is growing demand for sexual health products
McKinsey · 2023 · market_landscape
There is growing demand for sexual health products
39% — Percentage of respondents
 D | Menstrual care and sexual health see highest purchase rate, but menopause and pregnancy see higher spending
McKinsey · 2023 · market_sizing
D | Menstrual care and sexual health see highest purchase rate, but menopause and pregnancy see higher spending
47% — Purchase rate
 Consumer focus on longevity and healthy aging is increasing
McKinsey · 2023 · industry_trends
Consumer focus on longevity and healthy aging is increasing
85% — Percentage of respondents
 Sleep is the second highest priority for consumers, especially Gen Z
McKinsey · 2023 · market_landscape
Sleep is the second highest priority for consumers, especially Gen Z
45% — Consumer priority for sleep
 In-person fitness shows strong traction with consumers, in particular Gen-Z and Millennials
McKinsey · 2023 · market_landscape
In-person fitness shows strong traction with consumers, in particular Gen-Z and Millennials
43 — Expected future purchase
 In-person fitness show strong consideration among younger generations, but room to improve conversion and repeat purchase
McKinsey · 2023 · market_landscape
In-person fitness show strong consideration among younger generations, but room to improve conversion and repeat purchase
 Delivering Sales Growth, Earnings and Cash Flow Guidance
JPMorgan · 2025 · kpi_dashboard
Delivering Sales Growth, Earnings and Cash Flow Guidance
+1% — Sales Growth
 Affirming Progress on Bayer Pharma’s Strategic Agenda
JPMorgan · 2025 · key_messages
Affirming Progress on Bayer Pharma’s Strategic Agenda
 Bayer Pharma to Deliver at Higher End of 2024 Guidance
JPMorgan · 2025 · financial_analysis
Bayer Pharma to Deliver at Higher End of 2024 Guidance
+4% — Net Sales
 Building Momentum for Long-Term Growth as of 2027+
JPMorgan · 2025 · roadmap
Building Momentum for Long-Term Growth as of 2027+
€18.1bn — Net Sales
 Eylea: Leader in Retinal Market and Well-Positioned to Sustain Market Position
JPMorgan · 2025 · market_landscape
Eylea: Leader in Retinal Market and Well-Positioned to Sustain Market Position
66.6% — Market Share
 Nubeqa: Blockbuster Status with 100k+ Patients Treated to Date
JPMorgan · 2025 · key_messages
Nubeqa: Blockbuster Status with 100k+ Patients Treated to Date
€1.5bn — Global Sales
 Kerendia: Building a True Cardiorenal Brand in Chronic Kidney Disease and Heart Failure
JPMorgan · 2025 · case_study
Kerendia: Building a True Cardiorenal Brand in Chronic Kidney Disease and Heart Failure
€0.5bn — Global Sales
 Leveraging our Market-Leading Positions in CV and WH to Drive Further Growth Momentum
JPMorgan · 2025 · strategic_options
Leveraging our Market-Leading Positions in CV and WH to Drive Further Growth Momentum
36% — reduction in combined endpoint
 Pipeline Replenishment in Full Swing, Driven by New Innovation Model
JPMorgan · 2025 · process_diagram
Pipeline Replenishment in Full Swing, Driven by New Innovation Model
 Accelerating Development of Promising Assets
JPMorgan · 2025 · case_study
Accelerating Development of Promising Assets
 New Operating Model: Increased Focus, Quality, Productivity and Efficiency
JPMorgan · 2025 · org_design
New Operating Model: Increased Focus, Quality, Productivity and Efficiency
 Building Momentum for Long-term Growth as of 2027 while Managing LoE Transition
JPMorgan · 2025 · key_messages
Building Momentum for Long-term Growth as of 2027 while Managing LoE Transition
 State-of-the-art facilities in major automotive markets
Barclays · 2024 · context
State-of-the-art facilities in major automotive markets
38 — Manufacturing facilities
 Strategic positioning in both segments
Barclays · 2024 · market_landscape
Strategic positioning in both segments
 Increasing Nemak’s content per vehicle
Barclays · 2024 · market_landscape
Increasing Nemak’s content per vehicle
$1,400 — Content per vehicle
 Aluminium Stewardship Initiative (ASI) covering all ESG aspects of our value chain
Barclays · 2024 · framework_other
Aluminium Stewardship Initiative (ASI) covering all ESG aspects of our value chain
 Clear requirements and expectations, critical for supplier engagement
Barclays · 2024 · process_diagram
Clear requirements and expectations, critical for supplier engagement
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