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End-users who mainly use speedlight are expecting to spend more on off-camera flash and continuous lighting going forward
misc · 2021 · market_landscape
End-users who mainly use speedlight are expecting to spend more on off-camera flash and continuous lighting going forward
43% — Spend outlook
 The market has been impacted by COVID-19, however demand is expected to recover by 2023 with 3-5% growth p.a. expected thereafter
misc · 2021 · key_takeaways
The market has been impacted by COVID-19, however demand is expected to recover by 2023 with 3-5% growth p.a. expected thereafter
3-5% — CAGR
 The global lighting solutions market is expected to return to 2019 levels by 2023 and estimated to grow by 3-5% p.a. onto 2025
misc · 2021 · market_landscape
The global lighting solutions market is expected to return to 2019 levels by 2023 and estimated to grow by 3-5% p.a. onto 2025
8.9 — Market size (SEK bn)
 In 2020, the lighting solutions market is estimated to have contracted by ~30% as a result of COVID-19, with speedlight being impacted the most
misc · 2021 · market_landscape
In 2020, the lighting solutions market is estimated to have contracted by ~30% as a result of COVID-19, with speedlight being impacted the most
-30% — Market size (SEK bn)
 Market participants largely experienced declining sales caused by measures to prevent the spread of COVID-19 such as lockdowns incl. restrictions to travel and gatherings
misc · 2021 · market_landscape
Market participants largely experienced declining sales caused by measures to prevent the spread of COVID-19 such as lockdowns incl. restrictions to travel and gatherings
-25% — Sales growth
 Spending on lighting equipment is expected to gradually recover to pre COVID-19 levels by the end of 2023, with Asian markets leading the recovery as restrictions loosen up
misc · 2021 · industry_trends
Spending on lighting equipment is expected to gradually recover to pre COVID-19 levels by the end of 2023, with Asian markets leading the recovery as restrictions loosen up
41% — Expected spend return
 The post COVID-19 outlook is positive, with long-term growth expectations reported at ~4% p.a. by market participants
misc · 2021 · industry_trends
The post COVID-19 outlook is positive, with long-term growth expectations reported at ~4% p.a. by market participants
4% — weighted average growth
 Long-term spending expected to increase across regions – end-users in China have the most positive outlook
misc · 2021 · market_landscape
Long-term spending expected to increase across regions – end-users in China have the most positive outlook
+5.3% — Spend outlook
 Spend on lighting solutions is expected to increase in the long term, with continuous lighting and battery-operated OCF growing faster
misc · 2021 · market_landscape
Spend on lighting solutions is expected to increase in the long term, with continuous lighting and battery-operated OCF growing faster
25% — Net share increase
 The lighting solutions market is consolidated – a handful of key players dominate with few competing in both the flash and continuous lighting spaces
misc · 2021 · competitive_analysis
The lighting solutions market is consolidated – a handful of key players dominate with few competing in both the flash and continuous lighting spaces
25% — market share
 Lighting end-users can be segmented into high-end image creators, mainstream professionals and prosumers, and amateurs...
misc · 2021 · segmentation
Lighting end-users can be segmented into high-end image creators, mainstream professionals and prosumers, and amateurs...
 ...with high-end image creators performing demanding professional work using primarily off-camera solutions, and having the highest appetite to invest
misc · 2021 · segmentation
...with high-end image creators performing demanding professional work using primarily off-camera solutions, and having the highest appetite to invest
SEK 250k — Annual lighting spend
 Corporates are becoming increasingly significant due to the rise of e-commerce and in-house studios with high demands on quality and productivity
misc · 2021 · case_study
Corporates are becoming increasingly significant due to the rise of e-commerce and in-house studios with high demands on quality and productivity
 High-end users value quality, durability and innovation above all, while value for money is more important for mainstream users
misc · 2021 · competitive_analysis
High-end users value quality, durability and innovation above all, while value for money is more important for mainstream users
 The market is consolidated and characterized by a few leading premium and value brands, and global speedlight providers...
misc · 2021 · competitive_analysis
The market is consolidated and characterized by a few leading premium and value brands, and global speedlight providers...
 ...catering for different end-user needs, with the premium segment dominating amongst high-end image creators
misc · 2021 · competitive_analysis
...catering for different end-user needs, with the premium segment dominating amongst high-end image creators
 Profoto and Godox are the largest players in the market, addressing different end-user segments, with ~20% and ~25% market share respectively
misc · 2021 · competitive_analysis
Profoto and Godox are the largest players in the market, addressing different end-user segments, with ~20% and ~25% market share respectively
25% — Market share
 The leading flash players have a long heritage of providing solutions for professional photographers – Godox has become a key player on the market over the last decade
misc · 2021 · competitive_analysis
The leading flash players have a long heritage of providing solutions for professional photographers – Godox has become a key player on the market over the last decade
~25% — Est. market share
 Legacy camera manufacturers still have a strong footprint amongst speedlight users, while a long-tail of small flash providers address various end-user needs
misc · 2021 · competitive_analysis
Legacy camera manufacturers still have a strong footprint amongst speedlight users, while a long-tail of small flash providers address various end-user needs
 Profoto is the most recognized flash brand...
misc · 2021 · competitive_analysis
Profoto is the most recognized flash brand...
79% — Brand awareness
 ...and has the highest NPS of the premium brands – despite that premium brand users are more demanding and critical; Godox has the lowest NPS of the key brands
misc · 2021 · competitive_analysis
...and has the highest NPS of the premium brands – despite that premium brand users are more demanding and critical; Godox has the lowest NPS of the key brands
46 — NPS score
 With a high level of innovation across key flash brands, Profoto differentiates as innovation leader, having been first to market on major new product launches
misc · 2021 · competitive_analysis
With a high level of innovation across key flash brands, Profoto differentiates as innovation leader, having been first to market on major new product launches
 Profoto and Broncolor stand out with premium pricing in the market with 3-5x price compared to the key value brands
misc · 2021 · competitive_analysis
Profoto and Broncolor stand out with premium pricing in the market with 3-5x price compared to the key value brands
5x — Price (SEK)
 Profoto has a leading position amongst peers in terms of channel presence
misc · 2021 · competitive_analysis
Profoto has a leading position amongst peers in terms of channel presence
 Continuous lighting solutions consists of premium brands for high-end filmmaking, multipurpose lighting brands, and brands who focus on still photography/video
misc · 2021 · competitive_analysis
Continuous lighting solutions consists of premium brands for high-end filmmaking, multipurpose lighting brands, and brands who focus on still photography/video
 A majority of the key continuous lighting brands offer multi-purpose solutions, while Broncolor, Godox and Westcott focus on still photography and video-oriented end-users
misc · 2021 · competitive_analysis
A majority of the key continuous lighting brands offer multi-purpose solutions, while Broncolor, Godox and Westcott focus on still photography and video-oriented end-users
 Westcott and Rotolight are the most recognized brands, and they have the highest NPS together with Hive
misc · 2021 · competitive_analysis
Westcott and Rotolight are the most recognized brands, and they have the highest NPS together with Hive
48 — NPS
 Several avenues for growth exist in the broader lighting solutions market
misc · 2021 · key_takeaways
Several avenues for growth exist in the broader lighting solutions market
 Potential growth opportunities for lighting OEMs include continuous lighting, smartphone solutions, workflow solutions and industry applications
misc · 2021 · strategic_options
Potential growth opportunities for lighting OEMs include continuous lighting, smartphone solutions, workflow solutions and industry applications
 Continuous lighting adoption is driven by users of video-oriented social media & live streaming platforms, while demand for hybrid photography / video services is growing
misc · 2021 · market_landscape
Continuous lighting adoption is driven by users of video-oriented social media & live streaming platforms, while demand for hybrid photography / video services is growing
89% — adoption intent
 Smartphone lighting is expected to be an attractive offering for content creators and semi-prof. photographers as these segments are increasingly working with their phone
misc · 2021 · market_landscape
Smartphone lighting is expected to be an attractive offering for content creators and semi-prof. photographers as these segments are increasingly working with their phone
63% — Purchase intent
 Increasing demand for new and/or improved types of lighting solutions amongst industries such as e-commerce, cinematography, product design and navigation
misc · 2021 · market_landscape
Increasing demand for new and/or improved types of lighting solutions amongst industries such as e-commerce, cinematography, product design and navigation
 The survey segmented end-users by four main categories, and asked a variety of questions focused on purchasing habits/spend, KPCs, and brand preferences
misc · 2021 · appendix
The survey segmented end-users by four main categories, and asked a variety of questions focused on purchasing habits/spend, KPCs, and brand preferences
 The global lighting solutions market size is estimated based on lighting solutions’ share of digital camera and photography solution sales
misc · 2021 · market_sizing
The global lighting solutions market size is estimated based on lighting solutions’ share of digital camera and photography solution sales
8.2 — SEK bn
 The lighting solutions market forecast is estimated through market participant interviews, the end-user survey and secondary research
misc · 2021 · appendix
The lighting solutions market forecast is estimated through market participant interviews, the end-user survey and secondary research
 Recent M&A activity demonstrates an appetite by strong brands to acquire new lighting capabilities as well as consolidation
misc · 2021 · precedent
Recent M&A activity demonstrates an appetite by strong brands to acquire new lighting capabilities as well as consolidation
 Tech M&A surged last year and so did health care
UBS · 2026 · market_landscape
Tech M&A surged last year and so did health care
1tr — M&A value
 Yes – AI-related transactions make up almost half of all deal volume
UBS · 2026 · market_landscape
Yes – AI-related transactions make up almost half of all deal volume
50% — AI-related deal volume
 More exit activity needed to increase fundraising
UBS · 2026 · market_landscape
More exit activity needed to increase fundraising
$277.9bn — Capital raised
 Increased market stress and AI-related scrutiny on software firms
UBS · 2026 · diagnosis
Increased market stress and AI-related scrutiny on software firms
20% — Rebased performance
 Will this finally be the "year of the IPO"?
UBS · 2026 · market_landscape
Will this finally be the "year of the IPO"?
142.4bn — US IPO proceeds
 Could mega-IPOs squeeze out the rest of the pipeline?
UBS · 2026 · market_landscape
Could mega-IPOs squeeze out the rest of the pipeline?
$1,000B — Valuation
 Is AI crowding out VC funding for everything else?
UBS · 2026 · market_landscape
Is AI crowding out VC funding for everything else?
60% — Global VC funding share
 Establish clear consequences for governments that break those rules?
misc · 2024 · peer_benchmark
Establish clear consequences for governments that break those rules?
72% — Public support for treaty enforcement
 Make plastic producers accountable for reducing waste and plastic pollution from their products?
misc · 2024 · market_landscape
Make plastic producers accountable for reducing waste and plastic pollution from their products?
73% — Support for producer accountability
 Start with banning plastic items most likely to become pollution, as a first step?
misc · 2024 · peer_benchmark
Start with banning plastic items most likely to become pollution, as a first step?
68% — Total Strongly agree/Agree
 Require manufacturers and retailers to provide re-use and refill systems?
misc · 2024 · benchmark_peers
Require manufacturers and retailers to provide re-use and refill systems?
91% — Importance of global rules
 Require labelling plastic products so it's clear how to responsibly sort for reuse, recycling or disposal?
misc · 2024 · peer_benchmark
Require labelling plastic products so it's clear how to responsibly sort for reuse, recycling or disposal?
91% — Importance of plastic labeling
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