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Filmed entertainment is experiencing cost pressures and a shift towards TV productions in NYC
BCG · 2012 · industry_trends
Filmed entertainment is experiencing cost pressures and a shift towards TV productions in NYC
 Cost pressures and new media distribution platforms disrupting broadcasting and cable subsectors
BCG · 2012 · industry_trends
Cost pressures and new media distribution platforms disrupting broadcasting and cable subsectors
 Traditional publishing model is facing challenges and will shed jobs in NYC; need to support digital transition
BCG · 2012 · recommendation
Traditional publishing model is facing challenges and will shed jobs in NYC; need to support digital transition
 NYC is still the center for advertising and will most likely grow with the growth of transmedia campaigns
BCG · 2012 · key_takeaways
NYC is still the center for advertising and will most likely grow with the growth of transmedia campaigns
 Digital media start-ups booming in NYC, but technical talent is critical for start-ups to scale
BCG · 2012 · key_takeaways
Digital media start-ups booming in NYC, but technical talent is critical for start-ups to scale
 Nutraceutical, Cosmeceutical and Nutra-cosmetical markets are born as innovative and transversal segments to the Pharmaceutical, Nutrition and Personal Care, blurring the boundaries among traditional segments
PwC · 2020 · market_landscape
Nutraceutical, Cosmeceutical and Nutra-cosmetical markets are born as innovative and transversal segments to the Pharmaceutical, Nutrition and Personal Care, blurring the boundaries among traditional segments
 The nutraceutical market includes functional foods, foods for medical purposes and food supplements, supplements are often recommended by the doctor or pharmacist for the purpose of treatment or prevention
PwC · 2020 · context
The nutraceutical market includes functional foods, foods for medical purposes and food supplements, supplements are often recommended by the doctor or pharmacist for the purpose of treatment or prevention
26% — market share
 In the Nutraceutical market there are different types of players, from General Practitioners to Specialists
PwC · 2020 · market_landscape
In the Nutraceutical market there are different types of players, from General Practitioners to Specialists
 The Vitamins and Dietary Supplements global market has grown at a rate of 6,3% (CAGR 2014-2018), mainly driven by the segment of Food Supplements
PwC · 2020 · industry_trends
The Vitamins and Dietary Supplements global market has grown at a rate of 6,3% (CAGR 2014-2018), mainly driven by the segment of Food Supplements
6,3% — CAGR
 North America has the highest market value (around 26 €B in 2018) with respect to European market, with a growth trend of 6,7% (CAGR) in the period 2014-2018
PwC · 2020 · market_landscape
North America has the highest market value (around 26 €B in 2018) with respect to European market, with a growth trend of 6,7% (CAGR) in the period 2014-2018
26 €B — Market Value
 The Western Europe market has the highest value (almost 10 €B in 2018) and grows at a higher rate (CAGR 3,5%). Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products are, thus, considered as a preventive measure to health disorders
PwC · 2020 · market_landscape
The Western Europe market has the highest value (almost 10 €B in 2018) and grows at a higher rate (CAGR 3,5%). Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products are, thus, considered as a preventive measure to health disorders
13.5 — Market Value (€B)
 WE has strict VDS regulations (e.g. “claim-based”) and, in some cases, lack of consumer habit, but has grown due to rising ageing population demanding more VDS products for: (i) disease prevention, (ii) support healthy living practices to increase healthy life span
PwC · 2020 · market_landscape
WE has strict VDS regulations (e.g. “claim-based”) and, in some cases, lack of consumer habit, but has grown due to rising ageing population demanding more VDS products for: (i) disease prevention, (ii) support healthy living practices to increase healthy life span
1,8 €B — Market Value
 The medical prescription of supplements continues to increase – up to 28% in the last 2 years. Growing awareness of the benefits of consuming products derived from natural ingredients
PwC · 2020 · industry_trends
The medical prescription of supplements continues to increase – up to 28% in the last 2 years. Growing awareness of the benefits of consuming products derived from natural ingredients
2.7 — Market Value (€B)
 Use of food supplements involves 65% of the adult Italian population and responds to differentiated logics of use: nutritional and physiological
PwC · 2020 · market_landscape
Use of food supplements involves 65% of the adult Italian population and responds to differentiated logics of use: nutritional and physiological
65% — Market size in €M
 As the coronavirus pandemic worsened, sales of herbal supplements, vitamins and minerals experienced astoundingly high levels of growth
PwC · 2020 · industry_trends
As the coronavirus pandemic worsened, sales of herbal supplements, vitamins and minerals experienced astoundingly high levels of growth
 Vitamins & Dietary Supplements market expected growth will be driven by both endogenous and exogenous factors: (i) consumer preferences, (ii) aging populations, (iii) new life styles and (iv) increased healthcare cost
PwC · 2020 · industry_trends
Vitamins & Dietary Supplements market expected growth will be driven by both endogenous and exogenous factors: (i) consumer preferences, (ii) aging populations, (iii) new life styles and (iv) increased healthcare cost
 Major market challenges are represented by: (i) regulatory environment, (ii) threat of counterfeit dietary supplements and (iii) consumer distrust stemming from misleading marketing activities
PwC · 2020 · problem_statement
Major market challenges are represented by: (i) regulatory environment, (ii) threat of counterfeit dietary supplements and (iii) consumer distrust stemming from misleading marketing activities
 The prospective growth of the Vitamins and Food Supplements market is forecast at 4,4% (CAGR 2018 - 2023), driven by exogenous factors and the evolution of consumption preferences
PwC · 2020 · market_landscape
The prospective growth of the Vitamins and Food Supplements market is forecast at 4,4% (CAGR 2018 - 2023), driven by exogenous factors and the evolution of consumption preferences
4,4% — CAGR
 Health and wellness trend, healthy living, drug prices and an increasingly looking for preventive options spur demand of the European market
PwC · 2020 · industry_trends
Health and wellness trend, healthy living, drug prices and an increasingly looking for preventive options spur demand of the European market
16,5 €B — Market Size (€B)
 Germany is still the greatest potential European market with a value of 2,2 €B in 2023, while Poland is the market with the highest growth rate (CAGR 2018-2023 of 8,1%)
PwC · 2020 · market_landscape
Germany is still the greatest potential European market with a value of 2,2 €B in 2023, while Poland is the market with the highest growth rate (CAGR 2018-2023 of 8,1%)
2,2 €B — Market Value
 The Italian market has an expected growth of 4,3% in the 2018 - 2023 period thanks to the increase in awareness of the benefits of food integration by consumers
PwC · 2020 · market_sizing
The Italian market has an expected growth of 4,3% in the 2018 - 2023 period thanks to the increase in awareness of the benefits of food integration by consumers
4,3% — CAGR
 In the next 5 years the North America market is expected to grow at an annual rate higher than the historical evolution (CAGR 3,5%)
PwC · 2020 · market_sizing
In the next 5 years the North America market is expected to grow at an annual rate higher than the historical evolution (CAGR 3,5%)
3,5% — CAGR
 A whole-economy approach captures all activity that is either creative and/or cultural
BCG · 2015 · framework_other
A whole-economy approach captures all activity that is either creative and/or cultural
 BCG isolated parts of C/C economy for greater analysis
BCG · 2015 · framework_other
BCG isolated parts of C/C economy for greater analysis
 C/C economy generates economic, social and cultural value
BCG · 2015 · framework_other
C/C economy generates economic, social and cultural value
$22.7B — GVA
 The creative and cultural economy generates both direct economic value and broader societal benefits
BCG · 2015 · framework_other
The creative and cultural economy generates both direct economic value and broader societal benefits
$22.7B — Economic value
 C/C economy employs around 222k in Victoria
BCG · 2015 · market_sizing
C/C economy employs around 222k in Victoria
222k — Employment
 C/C economy accounted for 8% of Victorian economy in 2013
BCG · 2015 · market_landscape
C/C economy accounted for 8% of Victorian economy in 2013
8% — GVA share
 Victorian C/C economy generated $22.7b in 2013
BCG · 2015 · financial_analysis
Victorian C/C economy generated $22.7b in 2013
$22.7b — GVA
 Victoria's C/C industries export ~$1.4B/yr, most in services
BCG · 2015 · market_landscape
Victoria's C/C industries export ~$1.4B/yr, most in services
$1.4B — Export value
 Most C/C businesses are small and concentrated in few sectors
BCG · 2015 · market_landscape
Most C/C businesses are small and concentrated in few sectors
42,000 — Number of businesses
 C/C industries employees live mostly in Greater Melbourne, with some suburban sprawl
BCG · 2015 · geographic_map
C/C industries employees live mostly in Greater Melbourne, with some suburban sprawl
 C/C economy employment is concentrated near the city, with pockets in regional areas
BCG · 2015 · geographic_map
C/C economy employment is concentrated near the city, with pockets in regional areas
15% — employment concentration
 C/C industries per-person GVA is slightly lower than the Victorian average, but growing three times faster
BCG · 2015 · data_table
C/C industries per-person GVA is slightly lower than the Victorian average, but growing three times faster
2.1% — GVA per worker
 C/C industries' employees are highly qualified
BCG · 2015 · industry_trends
C/C industries' employees are highly qualified
 70k volunteers add an additional $220m value to Victoria
BCG · 2015 · impact_sizing
70k volunteers add an additional $220m value to Victoria
$220m — Imputed value of volunteer services
 International cultural tourists¹ contributed $1b to the Victorian economy in 2013
BCG · 2015 · market_sizing
International cultural tourists¹ contributed $1b to the Victorian economy in 2013
$1b — Economic contribution
 Greater Melbourne over-represented in cultural employment
BCG · 2015 · market_landscape
Greater Melbourne over-represented in cultural employment
84% — Cultural employment concentration
 Cultural industry employees slightly younger than national average and male-dominated, but wide variation by industry
BCG · 2015 · industry_trends
Cultural industry employees slightly younger than national average and male-dominated, but wide variation by industry
 Victoria employs proportionally more Indigenous people in culture than national average
BCG · 2015 · market_landscape
Victoria employs proportionally more Indigenous people in culture than national average
0.71% — Indigenous employment in culture
 The creative and cultural economy generates value across three distinct tiers
BCG · 2015 · framework_other
The creative and cultural economy generates value across three distinct tiers
$22.7B — Economic Value ($b)
 C/C economy creates spillover benefits beyond direct economic value
BCG · 2015 · context
C/C economy creates spillover benefits beyond direct economic value
 C/C economy can enhance a city's liveability, attracting and retaining global talent to benefit all industries
BCG · 2015 · framework_other
C/C economy can enhance a city's liveability, attracting and retaining global talent to benefit all industries
 Melbourne's liveability helps companies access global talent
BCG · 2015 · market_landscape
Melbourne's liveability helps companies access global talent
97.5 — Liveability Index
 Melbourne's level of 'buzz' in line with expectations of asset quality and economic prosperity
BCG · 2015 · benchmark_peers
Melbourne's level of 'buzz' in line with expectations of asset quality and economic prosperity
 Case Study: Singapore uses its C/C economy effectively to underpin growth
BCG · 2015 · case_study
Case Study: Singapore uses its C/C economy effectively to underpin growth
 Background: reports and indexes show link between a thriving C/C economy and its positive impact on innovation
BCG · 2015 · precedent
Background: reports and indexes show link between a thriving C/C economy and its positive impact on innovation
 The creative and cultural economy generates significant economic, spillover, and social value
BCG · 2015 · framework_other
The creative and cultural economy generates significant economic, spillover, and social value
$22.7B — GVA
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