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Shifting to low emissions while protecting and enhancing agriculture's benefits will require a coordinated effort between government, businesses and land owners
misc · 2021 · initiative_list
Shifting to low emissions while protecting and enhancing agriculture's benefits will require a coordinated effort between government, businesses and land owners
398 MtCO2-e — Abatement Potential by 2040
 The Maranoa Electorate has the potential to grow significantly over the next 10 years through carbon farming.
misc · 2021 · case_study
The Maranoa Electorate has the potential to grow significantly over the next 10 years through carbon farming.
$2-2.4bn — additional revenue
 THE TONY ELUMELU FOUNDATION HAS COMPLETED SELECTION OF APPLICANTS FOR THE FIFTH CYCLE OF ITS BUSINESS ACCELERATION PROGRAMME (TEF EP 2019)
misc · 2019 · context
THE TONY ELUMELU FOUNDATION HAS COMPLETED SELECTION OF APPLICANTS FOR THE FIFTH CYCLE OF ITS BUSINESS ACCELERATION PROGRAMME (TEF EP 2019)
10,000 — 10-yr Impact
 SIMILAR TO ITS ROLE IN THE PAST 4 YEARS, ACCENTURE DEVELOPMENT PARTNERSHIPS (ADP) IS COLLABORATING WITH TEF TO SELECT THE TOP 3,050 BUSINESSES FOR THE 2019 PROGRAMME
misc · 2019 · process_diagram
SIMILAR TO ITS ROLE IN THE PAST 4 YEARS, ACCENTURE DEVELOPMENT PARTNERSHIPS (ADP) IS COLLABORATING WITH TEF TO SELECT THE TOP 3,050 BUSINESSES FOR THE 2019 PROGRAMME
3,050 — Applications selected
 A METHODOLOGY DESIGNED TO ENSURE EFFICIENT AND COMPREHENSIVE REVIEW OF APPLICATIONS HAS BEEN EMPLOYED FOR THIS EXERCISE
misc · 2019 · process_diagram
A METHODOLOGY DESIGNED TO ENSURE EFFICIENT AND COMPREHENSIVE REVIEW OF APPLICATIONS HAS BEEN EMPLOYED FOR THIS EXERCISE
 FIFTY-FOUR (54) AFRICAN COUNTRIES WERE REPRESENTED IN THE BATCH OF 10,170 WITH NIGERIA COMPRISING 38.5% OF THE TOTAL APPLICATIONS
misc · 2019 · geographic_map
FIFTY-FOUR (54) AFRICAN COUNTRIES WERE REPRESENTED IN THE BATCH OF 10,170 WITH NIGERIA COMPRISING 38.5% OF THE TOTAL APPLICATIONS
10,170 — Application volume
 OVERALL, EASTERN AFRICA HAD THE GREATEST PROPORTION OF HIGH RANKING APPLICATIONS (18.6%) COMPARED TO OTHER REGIONS
misc · 2019 · geographic_map
OVERALL, EASTERN AFRICA HAD THE GREATEST PROPORTION OF HIGH RANKING APPLICATIONS (18.6%) COMPARED TO OTHER REGIONS
18.6% — Proportion of high ranking applications
 THE NIGERIAN APPLICATIONS WERE SPREAD ACROSS ALL 36 STATES AND THE FCT AS WELL AS THE 6 GEOPOLITICAL ZONES OF THE COUNTRY
misc · 2019 · geographic_map
THE NIGERIAN APPLICATIONS WERE SPREAD ACROSS ALL 36 STATES AND THE FCT AS WELL AS THE 6 GEOPOLITICAL ZONES OF THE COUNTRY
1514 — Application count
 APPLICATIONS SUBMITTED WERE PREDOMINANTLY FROM THE AGRICULTURE, EDUCATION, ICT, COMMERCIAL/RETAIL AND MANUFACTURING SECTORS
misc · 2019 · segmentation
APPLICATIONS SUBMITTED WERE PREDOMINANTLY FROM THE AGRICULTURE, EDUCATION, ICT, COMMERCIAL/RETAIL AND MANUFACTURING SECTORS
28.9% — Application share
 A TOTAL OF 3,634 APPLICATIONS (35.7%) FROM THE BATCH OF 10,170 WERE FROM FEMALE ENTREPRENEURS, WITH FEMALE APPLICATIONS EXCEEDING MALES IN SOUTHERN AFRICA REGION
misc · 2019 · geographic_map
A TOTAL OF 3,634 APPLICATIONS (35.7%) FROM THE BATCH OF 10,170 WERE FROM FEMALE ENTREPRENEURS, WITH FEMALE APPLICATIONS EXCEEDING MALES IN SOUTHERN AFRICA REGION
35.7% — Female application percentage
 ACROSS ALL RANKING SCALES, THE PROPORTION OF FEMALE TO MALE APPLICANTS WAS APPROXIMATELY 1:2
misc · 2019 · data_table
ACROSS ALL RANKING SCALES, THE PROPORTION OF FEMALE TO MALE APPLICANTS WAS APPROXIMATELY 1:2
1:2 — Applicant Gender Ratio
 COMPARED TO THE LAST YEAR, ALL 54 COUNTRIES IN AFRICA WERE REPRESENTED WITH A MARGINAL INCREASE IN THE NUMBER OF WOMEN PARTICIPATING IN THE PROGRAMME...
misc · 2019 · geographic_map
COMPARED TO THE LAST YEAR, ALL 54 COUNTRIES IN AFRICA WERE REPRESENTED WITH A MARGINAL INCREASE IN THE NUMBER OF WOMEN PARTICIPATING IN THE PROGRAMME...
36% — Female participation rate
 ... AND MINIMAL SHIFT IN SECTORAL AND BUSINESS STAGE DISTRIBUTION
misc · 2019 · industry_trends
... AND MINIMAL SHIFT IN SECTORAL AND BUSINESS STAGE DISTRIBUTION
29.1% — Sector distribution
 THE FINAL LIST OF 3,050 COMPRISED OF APPLICATIONS RANKED MEDIUM AND ABOVE IN THE 3RD STAGE, AND OTHERS SELECTED ON DISCRETIONARY BASIS
misc · 2019 · funnel_chart
THE FINAL LIST OF 3,050 COMPRISED OF APPLICATIONS RANKED MEDIUM AND ABOVE IN THE 3RD STAGE, AND OTHERS SELECTED ON DISCRETIONARY BASIS
3,050 — Selected applications
 FIFTY-FOUR (54) AFRICAN COUNTRIES WERE REPRESENTED IN THE BATCH OF 3,050 WITH NIGERIA COMPRISING 36.5% OF APPLICATIONS
misc · 2019 · geographic_map
FIFTY-FOUR (54) AFRICAN COUNTRIES WERE REPRESENTED IN THE BATCH OF 3,050 WITH NIGERIA COMPRISING 36.5% OF APPLICATIONS
3,050 — Application volume
 A TOTAL OF 1,087 APPLICATIONS FROM THE BATCH OF 3,050 WERE FROM FEMALE ENTREPRENEURS, REPRESENTING 36% OF WINNING APPLICATIONS
misc · 2019 · segmentation
A TOTAL OF 1,087 APPLICATIONS FROM THE BATCH OF 3,050 WERE FROM FEMALE ENTREPRENEURS, REPRESENTING 36% OF WINNING APPLICATIONS
36% — Female application share
 46% OF THE TOP 3,050 APPLICATIONS ARE FROM AGRICULTURE, ICT AND EDUCATION & TRAINING SECTORS
misc · 2019 · segmentation
46% OF THE TOP 3,050 APPLICATIONS ARE FROM AGRICULTURE, ICT AND EDUCATION & TRAINING SECTORS
46% — Application volume
 ALL 36 STATES AND THE FCT WERE REPRESENTED IN THE FINAL 3,050 APPLICATIONS
misc · 2019 · data_table
ALL 36 STATES AND THE FCT WERE REPRESENTED IN THE FINAL 3,050 APPLICATIONS
3,050 — Application count
 Challenges at Every Turn
McKinsey · 2025 · executive_summary
Challenges at Every Turn
20% — revenue growth
 The Market Share Game Levels Up
McKinsey · 2025 · section_divider
The Market Share Game Levels Up
 Uncertainty persists as executives enter 2025 with less optimism for the year ahead
McKinsey · 2025 · industry_trends
Uncertainty persists as executives enter 2025 with less optimism for the year ahead
70% — Percentage of respondents citing risk
 Fashion industry growth is expected to remain low, but increase slightly from 2024
McKinsey · 2025 · industry_trends
Fashion industry growth is expected to remain low, but increase slightly from 2024
 The macroeconomic climate will continue to challenge growth across regions
McKinsey · 2025 · industry_trends
The macroeconomic climate will continue to challenge growth across regions
+4.5% — 2025E Market growth
 Fashion executives expect volume, rather than price, to drive modest growth in 2025
McKinsey · 2025 · industry_trends
Fashion executives expect volume, rather than price, to drive modest growth in 2025
 To capture market share, fashion executives are focusing on differentiation
McKinsey · 2025 · industry_trends
To capture market share, fashion executives are focusing on differentiation
13% — percentage of respondents
 01. Trade Reconfigured Global trade is shifting as major economies diversify and source from countries where they have more political alignment. This will accelerate in the fashion industry in 2025 due to rising costs, evolving trade policies and sustainability targets. As a result, fashion brands are likely to double down on diversifying their sourcing footprint in Asia and lay the foundations for nearshoring.
McKinsey · 2025 · key_messages
01. Trade Reconfigured Global trade is shifting as major economies diversify and source from countries where they have more political alignment. This will accelerate in the fashion industry in 2025 due to rising costs, evolving trade policies and sustainability targets. As a result, fashion brands are likely to double down on diversifying their sourcing footprint in Asia and lay the foundations for nearshoring.
 Global economies are diversifying sourcing and reducing the geopolitical distance of trade flows
McKinsey · 2025 · industry_trends
Global economies are diversifying sourcing and reducing the geopolitical distance of trade flows
-18 — Change in goods trade indicators
 Diversification of apparel and textiles sourcing will likely continue at pace in the years to come
McKinsey · 2025 · industry_trends
Diversification of apparel and textiles sourcing will likely continue at pace in the years to come
 Rising sourcing costs, tariffs and sustainability targets may accelerate sourcing diversification
McKinsey · 2025 · industry_trends
Rising sourcing costs, tariffs and sustainability targets may accelerate sourcing diversification
>165% — sourcing diversification drivers
 Fashion brands will look to Asia growth markets such as India for manufacturing
McKinsey · 2025 · industry_trends
Fashion brands will look to Asia growth markets such as India for manufacturing
46 — Share of apparel CPO respondents
 Renewed interest in nearshoring is leading to increased capacity and improved capabilities
McKinsey · 2025 · industry_trends
Renewed interest in nearshoring is leading to increased capacity and improved capabilities
20 — Foreign direct investment share
 Latin America is emerging as a key nearshoring hub for the US, as is Turkey for Europe
McKinsey · 2025 · industry_trends
Latin America is emerging as a key nearshoring hub for the US, as is Turkey for Europe
 Flexible supply chains and close supplier relationships will be critical to success
McKinsey · 2025 · key_messages
Flexible supply chains and close supplier relationships will be critical to success
 02. Asia's New Growth Engines China's economic deceleration, changing consumer preferences and the return of international travel are making growth in the country highly challenging, leading international fashion brands to look to other Asian markets. India will be a focus, particularly for high-street players, while Japan's luxury boom is expected to continue into 2025, fuelled by strong international and domestic spend.
McKinsey · 2025 · key_messages
02. Asia's New Growth Engines China's economic deceleration, changing consumer preferences and the return of international travel are making growth in the country highly challenging, leading international fashion brands to look to other Asian markets. India will be a focus, particularly for high-street players, while Japan's luxury boom is expected to continue into 2025, fuelled by strong international and domestic spend.
54% — net sentiment
 As China’s sizeable GDP growth slows, so will its fashion market’s growth
McKinsey · 2025 · industry_trends
As China’s sizeable GDP growth slows, so will its fashion market’s growth
3 points — GDP growth deceleration
 This deceleration, coupled with changing consumer preferences, is challenging growth
McKinsey · 2025 · industry_trends
This deceleration, coupled with changing consumer preferences, is challenging growth
59% — Market share percentage
 Fashion executives have a positive outlook for other Asian countries, particularly India and Japan
McKinsey · 2025 · industry_trends
Fashion executives have a positive outlook for other Asian countries, particularly India and Japan
+54 — Net intent
 India is poised to become a key fashion market due to a strong mid-market and potential in luxury
McKinsey · 2025 · market_landscape
India is poised to become a key fashion market due to a strong mid-market and potential in luxury
15-20% — Retail sales year-on-year growth
 Fashion brands looking to succeed in India need to consider its unique obstacles and nuances
McKinsey · 2025 · market_landscape
Fashion brands looking to succeed in India need to consider its unique obstacles and nuances
24 — Number of international brands
 The yen’s weakness made Japan a major international shopping destination in 2024
McKinsey · 2025 · market_landscape
The yen’s weakness made Japan a major international shopping destination in 2024
327 — Recovery rate for tax-free shopping spend
 International and domestic luxury spend continue to propel the market in Japan
McKinsey · 2025 · market_landscape
International and domestic luxury spend continue to propel the market in Japan
8 to 12 — Year-on-year growth
 A go-to-market fashion strategy that accounts for local nuances is crucial to success in Asia
McKinsey · 2025 · key_messages
A go-to-market fashion strategy that accounts for local nuances is crucial to success in Asia
 Myntra: An Online Gateway to India's Fashion Market
McKinsey · 2025 · case_study
Myntra: An Online Gateway to India's Fashion Market
 India is a unique country which has both sourcing as well as consumption capacity.
McKinsey · 2025 · quote_slide
India is a unique country which has both sourcing as well as consumption capacity.
 For the size of the country, there are limited high-quality tier-one malls, which are expanding but not enough [compared to the] rate at which consumption is increasing.
McKinsey · 2025 · quote_slide
For the size of the country, there are limited high-quality tier-one malls, which are expanding but not enough [compared to the] rate at which consumption is increasing.
 03. Discovery Reinvented Fashion shoppers are overwhelmed with choice, which negatively impacts their engagement and conversion rates with brands. However, a new era of brand and product discovery is on the horizon, underpinned by AI-powered curation across content and search.
McKinsey · 2025 · key_messages
03. Discovery Reinvented Fashion shoppers are overwhelmed with choice, which negatively impacts their engagement and conversion rates with brands. However, a new era of brand and product discovery is on the horizon, underpinned by AI-powered curation across content and search.
82% — consumer preference
 Choice paralysis is negatively impacting customer experience; brands are struggling to address it
McKinsey · 2025 · problem_statement
Choice paralysis is negatively impacting customer experience; brands are struggling to address it
80% — customer dissatisfaction
 Reinventing product discovery will be a key focus area for fashion players in 2025
McKinsey · 2025 · industry_trends
Reinventing product discovery will be a key focus area for fashion players in 2025
50% — Percentage of fashion executives
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